Desa Deri Sanayi Ve Ticaret

What Desa Deri Sanayi Ve Ticaret does

DESA (Desa Deri Sanayi ve Ticaret A.Ş.) is a Turkey-based leather fashion company founded in 1972 by Melih Çelet, operating as a specialty retailer and manufacturer of leather goods for men and women. Its core products include leather jackets, coats, bags, shoes, and accessories, sold under the DESA brand alongside sub-brands Desa Comfort (ergonomic footwear), Luca Grossi (Italian-inspired footwear), and the collaborative line KEINxDESA. The company's underlying technology is rooted in leather craftsmanship and manufacturing, with sustainability credentials anchored by the Leather Working Group (LWG) Gold Degree certification—the highest rating awarded by the international auditor—and supported by solar energy use and responsible production/waste management practices documented on its Desa World sustainability platform.

DESA runs a multi-channel go-to-market spanning physical retail stores across Turkey, owned e-commerce at desa.com.tr, dedicated iOS and Android mobile applications, a dedicated outlet channel, and a corporate sales (Kurumsal Satış) channel for B2B gifting and bulk orders. In parallel, the company acts as the authorized Turkish distributor for premium global travel brands including Samsonite, American Tourister, Lipault Paris, and Harbor Blue, with the travel category alone offering over 800 SKUs. Pricing is unit-based with seasonal promotional discounting of 30–50% on footwear, bags, and leather jackets, and a personalization service is offered on selected products. The company is incorporated as a Turkish A.Ş. (joint stock company), privately held with founder Melih Çelet still associated with the brand, and operates as an omnichannel DTC retailer with no disclosed external institutional ownership.

Name

Desa Deri Sanayi Ve Ticaret

Legal name

Desa Deri Sanayi ve Ticaret A.Ş.

Website

https://desa.com.tr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DESA is a Turkey-based leather fashion retailer and manufacturer founded in 1972, selling leather jackets, bags, shoes, and accessories through physical stores, e-commerce, and mobile apps, and distributing Samsonite and American Tourister travel brands.

Ownership category

akta.pro rank

Product category

Leather Fashion Goods

NAICS

Leather and Allied Product Manufacturing (316), Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)

akta.pro secondary industries

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Luxury Accessories & Leather Goods Department Stores (CRAGADAE)

Keywords

• Leather fashion goods
• Leather jackets apparel
• Leather bags accessories
• Travel luggage distribution
• Leather footwear retail

Headquarters

HQ city

Küçükçekmece

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Leather Fashion Products Retail: Desa generates revenue primarily through retail sales of leather goods including jackets, coats, bags, shoes, and accessories for men and women. Products are sold through physical stores, e-commerce, and mobile application.
2. Travel Products Distribution: Desa serves as a distributor for travel brands including Samsonite, American Tourister, Lipault Paris, and Harbor Blue, offering luggage, backpacks, laptop bags, and travel accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Desa manufactures, retails, and distributes leather fashion products and travel accessories. The core offering is DESA-branded leather goods including jackets, coats, bags, shoes, and accessories for men and women, sold through own retail stores, e-commerce, and a mobile app. The company additionally serves as an authorized distributor for premium international travel brands Samsonite, American Tourister, Lipault Paris, and Harbor Blue.

Product overview

Desa Deri Sanayi Ve Ticaret is a Turkish leather goods retailer operating since 1972, offering a comprehensive portfolio of leather fashion products and travel accessories through a unified brand experience. The core offering consists of DESA-brand leather jackets (Deri Ceket), leather coats (Deri Mont), leather bags (Deri Çanta), leather shoes (Deri Ayakkabı), and leather accessories (Deri Aksesuar) for men and women. The product range extends to sub-brands including Luca Grossi (Italian-inspired footwear), Desa Comfort (comfort-focused shoes), and collaborative line KEINxDESA. The company also distributes third-party travel brands including Samsonite (premium luggage), American Tourister (affordable luggage), Lipault Paris, and Harbor Blue, as well as Samsonite's Ta Revolution travel accessories line. Services include a mobile application (Desa App), customizable leather products, and an outlet channel for discounted items. The portfolio is unified under the DESA brand with an emphasis on leather craftsmanship, sustainability initiatives, and Turkish manufacturing heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Desa Comfort: Comfort-focused footwear line under the Desa brand for both men and women.
• KEINxDESA
• Luca Grossi

Products and services

• DESA Leather Fashion (Jacket, Coat, Bag, Shoe, Accessories) Desa's primary in-house leather goods brand offering leather jackets (Deri Ceket), leather coats (Deri Mont), leather bags (Deri Çanta), leather shoes (Deri Ayakkabı), and leather accessories (Deri Aksesuar) for men and women, representing the company's core competency in leather fashion craftsmanship.
• Luca Grossi (Footwear and Accessories Sub-brand) Italian-inspired leather footwear and accessories line sold at Desa stores, featuring distinctive designs and quality leather materials for women.
• Desa Comfort (Comfort Footwear Sub-brand) Comfort-focused leather footwear line under the Desa brand featuring cushioned soles and ergonomic designs for extended wear, available in both men's and women's ranges.
• KEINxDESA Collaborative Line Collaborative fashion line between KEIN and DESA, combining contemporary design with leather craftsmanship in limited edition co-branded offerings.
• Samsonite Luggage and Bags (Authorized Distribution) Premium travel luggage and bags including cabin bags, medium and large suitcases, laptop bags, and travel accessories from Samsonite brand, distributed by Desa in Turkey.
• American Tourister Luggage (Authorized Distribution) Affordable travel luggage including Soundbox hard-shell suitcases with expandable features, available in various sizes and colors, distributed by Desa in Turkey.
• Lipault Paris and Harbor Blue Travel Products (Distribution) Distribution of Lipault Paris (French-inspired luggage and travel bags) and Harbor Blue (coastal-inspired travel bags and accessories) brands through Desa's retail and e-commerce channels.
• Desa Mobile App (iOS and Android) Desa's mobile application for iOS and Android enabling convenient mobile shopping, app-specific promotions, and a personalized customer experience for leather fashion and travel products.
• Customizable Leather Products (Personalization Service) Personalized leather products service allowing customers to customize items such as adding custom notes or personalization options to selected leather goods.
• Desa Outlet (Discounted Previous-Season Products) Discounted previous-season leather products and travel accessories available at reduced prices through Desa's outlet stores and dedicated outlet section on the e-commerce platform.

Quantifiable outcome

• Gold Degree certification from Leather Working Group - highest rating for leather manufacturers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, moderate and minor.

• Leather Working GroupcoreOthersDesa is audited by the Leather Working Group, an international organization that audits leather manufacturers. Following audits, Desa received the highest 'Gold Degree' rating for environmental protection, sustainability policies, production quality, and safety practices.
• Forest General Directorate (Orman Genel Müdürlüğü)moderateStrategic or Co-development PartnerDesa established the 'Desa Hatıra Ormanı' (Desa Memorial Forest) in cooperation with the Forest General Directorate. The project involved planting 40,000 seedlings in Gaziantep, the hometown of founder Melih Çelet, as part of the company's environmental sustainability initiatives.
• SamsonitecoreChannel Partner/ Reseller/ DistributorDesa is an authorized distributor of Samsonite travel products in Turkey, offering Samsonite luggage, backpacks, laptop bags, travel accessories, and other travel products through their physical stores and e-commerce platform.
• American TouristercoreChannel Partner/ Reseller/ DistributorDesa serves as distributor for American Tourister travel products including suitcases, backpacks, and travel accessories, offering these products alongside their own leather goods.
• KEINxDESAminorStrategic or Co-development PartnerCollaborative brand partnership producing KEINxDESA co-branded products, combining KEIN's design aesthetic with DESA's leather craftsmanship expertise.
• Lipault ParisminorChannel Partner/ Reseller/ DistributorDesa distributes Lipault Paris travel and luggage products as part of their travel category offerings.
• Harbor BlueminorChannel Partner/ Reseller/ DistributorDesa distributes Harbor Blue travel products as part of their expanded travel category offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Vakko: Heritage Turkish luxury fashion and leather goods house. Comparable as a fellow premium Turkish fashion brand with multi-category leather/fashion offerings, strong domestic brand equity, and similar heritage-driven positioning in the Turkish market.
• Beymen: Turkey's leading luxury multi-brand retailer. Comparable because Beymen competes for the same premium Turkish consumer and sells leather goods/luxury accessories — a direct retail-channel competitor for Desa's mid-premium leather assortment.

Direct peers

• Furla: Italian leather goods brand offering handbags, wallets, shoes and accessories. Comparable to Desa as a heritage European-style leather fashion brand with similar mid-premium positioning, broad leather product portfolio, and multi-channel retail distribution.
• Coach: Premium leather goods maker (handbags, accessories, small leather goods). Comparable on product mix (women's leather bags, wallets, accessories), brand positioning (accessible premium), and direct-to-consumer retail model that mirrors Desa's store + e-commerce strategy.
• Mandarina Duck: Italian-designed luggage and leather accessories brand. Comparable as a leather/luggage fashion brand that overlaps Desa's travel and small leather goods categories, particularly via European design heritage similar to Desa's positioning.
• Michael Kors: Global accessible-luxury leather fashion brand with handbags, wallets, shoes and ready-to-wear. Comparable to Desa in leather goods category breadth, women's leather focus, and DTC + outlet dual-channel model.
• Tumi: Premium travel and business luggage/leather goods brand. Comparable to Desa's travel and business bag category (laptop bags, briefcases, suitcases) and premium positioning within the Samsonite/American Tourister portfolio Desa distributes.

Broad incumbents

• Samsonite: Global leader in travel luggage and bags. Comparable because Desa is the authorized Turkish distributor for Samsonite, and both compete in the leather/travel goods retail space — Samsonite at a global premium scale, Desa at a Turkish mid-market scale.
• Bottega Veneta: Luxury Italian leather goods house (bags, wallets, accessories). Comparable at the category level — premium leather craftsmanship and fashion-forward leather goods — though positioned several tiers above Desa's accessible-premium positioning.

Emerging players

• Luca Grossi: Italian-inspired leather footwear and accessories brand. Comparable as a sub-brand already operating within Desa's portfolio — its independent design language and lower price points make it a useful emerging-players benchmark for Desa's diversification strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgapbfRp7RWO60AREk6OFtg
• Facebookfacebook.com/desafashion
• Instagraminstagram.com/desafashion
• LinkedInlinkedin.com/company/desa_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desa Deri Sanayi Ve Ticaret