ScandAsia
ScandAsia is a Bangkok-based niche media publisher producing a monthly magazine, e-newsletters, and a news portal covering Nordic communities and business across 18 Asian and Nordic countries. It generates revenue from print/digital subscriptions and display advertising targeting Nordic expatriates and businesses in Asia.
- Company typePrivate
- Founded2005
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ScandAsia does
ScandAsia (legally Scandinavian Publishing Co., Ltd.) is a Bangkok-based niche media company that has published continuously since 2005, serving Nordic expatriates and businesses with an interest in Asia. Its core product is the ScandAsia Magazine, distributed in both print and digital formats at a cadence of 11 issues per year, accompanied by ScandAsia eNewsletters and a WordPress-based news portal covering 13 Asian markets and 5 Nordic countries. The portfolio also includes the Thailand Expat Guide, an annual standalone publication for expatriates, and the ScandShop e-commerce storefront for subscriptions and merchandise.
The company generates revenue through two streams: recurring annual magazine subscriptions delivered worldwide, and display advertising and sponsored content placements targeting Nordic audiences in Asia. Advertisement rates are published on a dedicated website page, while subscription pricing is not publicly disclosed. Distribution occurs through the company's owned website, Yumpu-hosted digital magazine embeds, direct PDF downloads, and print mailings. Customer segments are primarily Nordic expatriates seeking lifestyle and community information, with secondary audiences of Nordic businesses operating in Asia and general readers interested in Nordic-Asian cultural and business relations.
The business operates as an independently owned private limited company under Thai jurisdiction, with a small team (11–50 employees) and a leadership group comprising Editor-in-chief Gregers Moller and Marketing Director Finn Balslev. There are no institutional investors, no funding rounds, and no M&A activity on record. The technology stack is built on standard WordPress publishing infrastructure without proprietary AI features, API endpoints, or documented third-party integrations beyond the Yumpu digital magazine host and standard social media channels.
ScandAsia firmographics
Firmographics- Name
- ScandAsia
- Legal name
- Scandinavian Publishing Co., Ltd.
- Website
- https://scandasia.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ScandAsia is a Bangkok-based niche media publisher producing a monthly magazine, e-newsletters, and a news portal covering Nordic communities and business across 18 Asian and Nordic countries. It generates revenue from print/digital subscriptions and display advertising targeting Nordic expatriates and businesses in Asia.
- Ownership category
- akta.pro rank
ScandAsia industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro industry
- Business, Finance & Industry Trade MagazinesMedia, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)News, Politics & Current Affairs MagazinesMedia, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)National & General-Interest Newspapers (Print & Digital)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)Magazine & Newspaper Subscriptions / Delivery RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Books, News & Magazines Retail
Keywords
Where ScandAsia is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
ScandAsia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions; 11 issues published annually, delivered worldwide to subscribers
- Display Advertising: Website display advertising and sponsored content placements; the site maintains advertisement rates for businesses wanting to reach Nordic audiences in Asia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine yearly subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ScandAsia product offering
Product offeringCore offering
ScandAsia publishes a monthly print and digital magazine (11 issues per year), eNewsletters, the Thailand Expat Guide annual publication, and a continuously updated WordPress-based news portal covering Nordic business, expatriate living, and community news across 13 Asian countries and 5 Nordic countries. The company sells subscriptions, advertising, and ancillary products through its own ScandShop storefront, serving as the primary dedicated media platform bridging Nordic audiences with Asian markets.
Product overview
ScandAsia is a media publishing company that operates a unified portfolio of news and lifestyle content products. The core offerings include the ScandAsia Magazine (available in digital and print formats), the ScandAsia eNewsletters for direct reader engagement, and the Thailand Expat Guide annual publication. These are distributed through the company's WordPress-based website and the ScandShop e-commerce platform. The company serves the Nordic community in Asia with news about business, living, and community topics across multiple Asian markets.
Differentiator
Problem solved
Functional benefit
Brands
- ScandAsia Magazine: Monthly magazine covering Nordic news, business, and life in Asia with 11 issues published annually
- Thailand Expat Guide
- ScandAsia eNewsletters
- ScandShop
Products and services
- ScandAsia Magazine
- ScandAsia eNewsletters
- Thailand Expat Guide
- ScandShop
- ScandAsia Website / News Portal
Companies that use ScandAsia
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ScandAsia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ScandAsia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International School of Bangkok (ISB)minorScandAsia covered the Harmony for Hope charity concert organized by ISB in partnership with Kula, featuring coverage of the event that raised over 2 million baht for 75 students from iCare Thailand Foundation.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ScandAsia competitors and assessment
Company assessmentDirect peers
- BK Magazine: Bangkok-based English-language lifestyle and community magazine serving expatriates and international residents in Thailand. Closely comparable to ScandAsia in being a Bangkok-headquartered expat-targeted periodical distributed in print and digital formats.
- The BigChilli: Bangkok-based English-language lifestyle and business magazine for the city's expat and international community. Comparable as a Thailand-based niche periodical targeting English-speaking expatriates with a print + digital model.
- Expat Life Thailand: Thailand-focused expat publication covering living, working, and lifestyle information for international residents. Directly comparable to ScandAsia's Thailand Expat Guide sub-product and core expat information offering.
- Citylife Chiang Mai: English-language monthly magazine covering lifestyle, business, and community news for expatriates in Chiang Mai, Thailand. Directly comparable to ScandAsia's expat magazine model and Thailand-resident audience focus.
Broad incumbents
- Asia Tatler: Asia-wide luxury and lifestyle magazine group with editions across major Asian markets, including print and digital distribution. Comparable in being an English-language multi-market magazine brand in Asia, though at much larger scale and a luxury/lifestyle focus versus ScandAsia's community/business angle.
- The Nation Thailand: Established English-language news outlet in Thailand covering business, politics, and lifestyle. Comparable as a Bangkok-based multi-channel news publisher serving international audiences, though ScandAsia focuses on the narrower Nordic segment.
- Bangkok Post: Thailand's flagship English-language daily newspaper covering national and international news with extensive digital and print operations. Comparable as a major Bangkok-based English-language news publisher serving international readers, though at significantly broader scale than ScandAsia.
Regional players
- Expat Living Singapore: Singapore-based English-language magazine and digital platform for expatriates covering living, business, and lifestyle content. Comparable in audience and business model to ScandAsia, though focused on the Singapore expatriate market rather than Nordic readers across Asia.
- The Diplomat: Asia-Pacific-focused online publication covering international relations, security, and business across the region. Comparable in delivering region-wide news content to internationally-minded professionals, though with a broader Asia-Pacific remit rather than a Nordic-specific audience.
- ASEAN Today: Regional media outlet covering Southeast Asian business, politics, and culture with digital-first distribution. Comparable as a regional news platform serving internationally-mobile audiences in Southeast Asia, though it targets a broader ASEAN readership than ScandAsia's Nordic niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ScandAsia social profiles
Digital presenceScandAsia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScandAsia leadership team
Management profileNumber of profiles
Profiles2 records
ScandAsia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScandAsia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScandAsia
What does ScandAsia do?
ScandAsia publishes a monthly print and digital magazine (11 issues per year), eNewsletters, the Thailand Expat Guide annual publication, and a continuously updated WordPress-based news portal covering Nordic business, expatriate living, and community news across 13 Asian countries and 5 Nordic countries. The company sells subscriptions, advertising, and ancillary products through its own ScandShop storefront, serving as the primary dedicated media platform bridging Nordic audiences with Asian markets.
Is ScandAsia a public or private company?
ScandAsia is a private company. It is classified as unknown and is currently operating.
When was ScandAsia founded?
ScandAsia was founded in 2005. It employs 11 to 50 people.
Where is ScandAsia based?
ScandAsia is headquartered in Bangkok, Thailand, in the Asia region.
How does ScandAsia make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are display Advertising.
Who are ScandAsia's main competitors?
Direct peers on record are BK Magazine, The BigChilli, Expat Life Thailand and Citylife Chiang Mai. Broad incumbents are Asia Tatler, The Nation Thailand and Bangkok Post. Regional players are Expat Living Singapore, The Diplomat and ASEAN Today.
Does ScandAsia have an API?
No public API is recorded for ScandAsia.
What industry is ScandAsia in?
ScandAsia's product category is Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2721.