GRANDES, Inc.

What GRANDES, Inc. does

GRANDES, Inc. (株式会社グランディーズ) is a regional Japanese residential real estate developer founded in 2006 and headquartered in Oita, Kyushu. The company designs, constructs, and sells new low-price detached single-family homes under its flagship FORLUX (フォレクス) brand, with completed ASPs in the ¥2.49M-¥3.59M all-inclusive range. Its core technology is ZEH-standard high-insulation, energy-efficient wooden construction delivered through in-house (自社施工) build crews, which ensures both quality control and qualifies buyers for Flat 35 preferential mortgage treatment. Two sub-brands, Attrese (アテレーゼ) and RESCO (レスコ), extend the business into investment properties for individual buyers.

The go-to-market is a direct sales model via four regional offices (Oita HQ, Miyazaki, Ehime/Matsuyama, Kurume) with no broker fees, supported by a premium membership program used by over 90% of customers that provides early access to unlisted inventory. As of July 2026, active listings totaled 17 in Oita, 6 in Miyazaki, and 4 in Ehime, with cumulative sales exceeding 1,000 homes in the Kyushu/Shikoku region. The company operates additional sales areas in Saga, Kagawa, and Fukuoka, and has expanded through two completed acquisitions: Morizoh Co., Ltd. (2022) and Sany Home Co., Ltd. (2024-2025).

GRANDES is publicly listed on the Tokyo Stock Exchange Growth Market (since 2021 under the new market classification) and serves B2C customers primarily—families with children seeking affordable first homes near schools, and individual investors in rental property. Revenue is generated through one-time unit sales of new detached houses, with pricing inclusive of land, building, exterior work, and consumption tax. The competitive positioning is built around three pillars: low price, ZEH-standard energy efficiency, and simple design, executed through a regionally concentrated direct-to-customer model.

Name

GRANDES, Inc.

Legal name

株式会社グランディーズ

Website

https://grandes.jp

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

GRANDES, Inc. is a Kyushu/Shikoku-based Japanese residential real estate developer that designs, builds, and directly sells low-price, ZEH-standard new detached single-family homes under its FORLUX brand to families and individual investors, with no broker fees across four regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Oita

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. 新建戸建販売 (New Detached House Sales): One-time sale of newly constructed detached houses to individual buyers. Properties include land and building as a package. Revenue recognized upon property delivery/transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GRANDES is a Japanese residential real estate developer that builds and sells new, low-price, high-performance detached houses under the FORLUX brand across Oita, Miyazaki, and Ehime prefectures. Homes are constructed to ZEH-standard energy-efficiency specifications and sold directly to buyers without broker fees, with prices ranging from approximately ¥2.49 million to ¥3.59 million all-inclusive. The company also sells investment properties under the Attrese and RESCO sub-brands.

Product overview

GRANDES, Inc. is a real estate developer specializing in low-price new single-family homes (建売住宅). The company's primary product is the FORLUX (フォレクス) brand, offering completed and pre-sale residential properties across Oita, Miyazaki, and Ehime prefectures. FORLUX homes are marketed as 'low-price × high-performance × simple design' with ZEH-standard insulation and energy-saving features. In addition to FORLUX, the company operates investment property brands including Attrese (アテレーゼ) and RESCO (レスコ). The company is listed on the Tokyo Stock Exchange Growth Market and has sales locations in Oita, Miyazaki, Ehime, Fukuoka, and Saga prefectures.

Differentiator

Problem solved

Functional benefit

Brands

• フォレクス (FORLUX): Main brand for residential housing products - low-price, high-performance detached houses for families
• アテレーゼ (Attrese)
• レスコ (RESCO)

Products and services

• FORLUX (フォレクス) New Detached Homes FORLUX is GRANDES' core brand of new build detached (single-family) houses, sold directly to family buyers without broker fees. Homes are constructed to ZEH-standard energy-efficiency specifications and are available across Oita, Miyazaki, and Ehime prefectures. Properties are offered as either completed inventory or pre-sale units, with prices ranging from ¥2.49 million to ¥3.59 million including land, building, exterior work, and consumption tax. Each home qualifies for Flat 35 preferential mortgage rates due to high insulation and energy-saving standards.
• Attrese (アテレーゼ) Investment Properties Attrese is GRANDES' investment-property brand offering residential real estate intended for rental income to individual investors. Properties are positioned alongside the company's FORLUX home sales business and marketed to buyers seeking yield-driven investment assets in regional Japanese markets.
• RESCO (レスコ) Investment Properties RESCO is GRANDES' second investment-property brand, providing residential real estate intended for rental income. RESCO is positioned alongside Attrese as part of GRANDES' broader investment real estate offerings for individual investors, with dedicated yield information published on the company website.

Quantifiable outcome

• ZEH水准仕様による光熱費削減と保修灶进色切符35適用

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Open House Group Co., Ltd. Japan's leading provider of affordable single-family homes, focused on first-time buyers and the family segment. Similar direct-sales, no-broker-fee model and standardized product offering make it a strong comparable.
• Ichijoho Komu Co., Ltd. (Ichijo Komatsu): Regional-focused homebuilder offering low-priced, energy-efficient ("Ichijo Eco") detached houses. Comparable in its emphasis on affordability, ZEH-level specifications, and direct customer engagement.
• Tama Home Co., Ltd. One of Japan's largest dedicated detached house builders, focusing on affordable, energy-efficient homes nationwide. Closest direct competitor to GRANDES' low-price, high-spec FORLUX positioning and ZEH-standard product strategy.

Broad incumbents

• Sekisui House, Ltd. Major Japanese homebuilder with strong presence in custom-built and family-occupied housing. Competes on quality and energy efficiency, often at higher price points than GRANDES' value segment.
• Panasonic Homes Co., Ltd. (Pana Home): Established Japanese homebuilder offering factory-produced detached houses with strong energy efficiency credentials. Operates in similar family-occupied housing segment with broader geographic reach.
• Haseko Corporation: Major Japanese homebuilder and condominium developer. While focused more on larger-scale projects, Haseko overlaps with GRANDES in the new detached housing market and has a Kyushu presence.
• Daiwa House Industry Co., Ltd. Japan's largest homebuilder with broad product portfolio across detached, rental, and commercial segments. Serves as the dominant incumbent whose scale advantages GRANDES must compete against in regional markets.
• Asahi Kasei Homes Co., Ltd. Established residential homebuilder with focus on long-lasting, energy-efficient homes. Comparable in ZEH-standard positioning and family-occupied detached house segment.

Regional players

• JR Kyushu Housing Co., Ltd. Regional detached house builder in Kyushu area, with a similar geographic focus to GRANDES. Comparable in family-target market and Kyushu/Shikoku regional presence.
• Hoosiers Holdings Co., Ltd. Regional homebuilder active in Kyushu (Fukuoka, Kumamoto, etc.) with similar low-price detached house strategy. Most direct geographic overlap with GRANDES' Kyushu operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRANDES, Inc.