Siddhalepa

What Siddhalepa does

Siddhalepa, operating as Hettigoda Industries (Pvt) Ltd, is a Sri Lanka-based Ayurvedic products manufacturer and integrated wellness company founded in 1934 by Dr. Victor Hettigoda and now led by his son, Chairman & Managing Director Asoka Hettigoda. The company manufactures and sells Ayurvedic balms, sprays, oils, herbal supplements, oral care products, and personal care items under multiple sub-brands including Siddhalepa, Supirivicky, Visaka, Asamodagam, Ayur, Kekulu, Liv-Pro, and Threepala, grounded in a 4,000-year Ayurvedic pharmacopoeia with 60+ years of in-house R&D. Its core technology is traditional herbal formulation rather than a modern software or AI stack, with proprietary formulations protected as trade secrets.

Revenue is generated across five streams: consumer product sales (retail, pharmacy, own e-commerce at shop.siddhalepa.lk, and export to 40+ countries); Siddhalepa Ayurveda Hospital in Mount Lavinia; Siddhalepa Ayurveda Health Resort in Wadduwa; Siddhalepa Anarva Hotel and local Ayurveda centres/spas (including a new Horton Place clinic in Colombo 7); and spa operations in Germany, Czech Republic, and Slovakia via the wholly-owned Siddhalepa Ayurveda GmbH. Go-to-market combines product-led growth through a diverse retail and e-commerce portfolio, sales-led B2B channels (German tour operators FIT Reisen and Neue Wege, government insurance partnership with NITF), and event-driven international marketing at trade shows (ITB Berlin, MedEx). The company employs 1,001–5,000 staff across Sri Lanka and Europe, with women representing approximately 30% of the workforce, and maintains 90 years of continuous brand presence as a Superbrands-recognized Sri Lankan household name.

Name

Siddhalepa

Legal name

Hettigoda Industries PVT Ltd

Website

https://siddhalepa.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Siddhalepa is a Sri Lankan Ayurvedic products manufacturer and integrated wellness company, producing herbal balms, sprays, supplements, and personal care items while operating a hospital, health resort, and spa clinics domestically and across 40+ export markets.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Products and Wellness Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242), Soap and Cleaning Compound Manufacturing (32561), Offices of Other Health Practitioners (6213)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Ayurveda & Traditional Medicine Retreats (THAGAMAF), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Ayurvedic herbal products
• Natural pain relief
• Wellness tourism services
• Herbal personal care
• Ayurvedic pharmaceuticals

Headquarters

HQ city

Ratmalana

HQ country

Sri Lanka

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ayurvedic Product Sales: Sale of manufactured Ayurvedic products including health care, personal care, food supplements, Ayur pharmaceuticals, herbal oils, and other wellness products through retail, e-commerce, and export channels.
2. Ayurveda Health Resort & Hospitality: Revenue from Siddhalepa Ayurveda Health Resort in Wadduwa, hotel accommodations, and wellness stays providing Ayurvedic treatments.
3. Ayurveda Hospital Services: Revenue from Siddhalepa Ayurveda Hospital in Mount Lavinia offering holistic treatments and diagnostics.
4. Ayurveda Centre & Spa Services: Revenue from local Ayurveda centres and spas, including the Horton Place clinic in Colombo 7 and branch spas.
5. Export Revenue: Revenue from export of Ayurvedic products to over 40 countries worldwide, operating spas in Germany, Czech Republic, and Slovakia through Siddhalepa Ayurveda GmbH.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Siddhalepa manufactures and sells a portfolio of branded Ayurvedic herbal products including pain relief balms and sprays, oral care (Supirivicky), digestive supplements (Asamodagam, Threepala), personal care items (Ayur shower gels, tablets), and liver support (Liv-Pro). The company also operates an Ayurveda hospital in Mount Lavinia, a health resort in Wadduwa, and local wellness centres, while exporting to 40+ countries with owned spa operations in Germany, Czech Republic, and Slovakia.

Product overview

Siddhalepa is an Ayurvedic products manufacturer and wellness company operated by Hettigoda Industries (Pvt) Ltd in Sri Lanka. The portfolio consists of a unified brand platform with multiple sub-brands and product categories. Core products include the flagship Siddhalepa balm and spray (pain relief products), supplemented by oral care (Supirivicky), herbal supplements (Asamodagam, Threepala), and personal care (Ayur shower gels, tablets). Services include the Siddhalepa Ayurveda Hospital, Ayurveda Health Resort in Wadduwa, and local Ayurveda centres/spas. The company operates globally with exports to over 40 countries and operates spas in Germany, Czech Republic, and Slovakia.

Differentiator

Problem solved

Functional benefit

Brands

• Siddhalepa: Flagship Ayurvedic brand offering balms, sprays, oils, and wellness products
• Supirivicky
• Visaka
• Asamodagam
• Ayur
• Kekulu
• Liv-Pro
• Siddhalepa Anarva Hotel
• Threepala

Products and services

• Siddhalepa Multipurpose Ayurvedic Balm Herbal Ayurvedic balm formulated from traditional pharmacopoeia, used by households for pain relief, headaches, colds, and general wellness. Sold across Sri Lanka and exported to 40+ countries.
• Siddhalepa Pain Relief Spray Ayurvedic pain relief spray offering convenient and instant pain relief using herbal formulations. Targeted at athletes, active individuals, and consumers seeking fast-acting natural pain relief.
• Asamodagam Herbal Preparation Preservative-free Ayurvedic herbal preparation serving as a natural digestive aid providing quick relief from stomach aches, bowel disorders, acidity, and flatulence. Targeted at consumers seeking natural digestive wellness solutions.
• Threepala Herbal Preparation
• Liv-Pro Fatty Liver Supplement
• Supirivicky Ayurvedic Toothpaste
• Visaka Ayurvedic Herbal Products Ayurvedic herbal product brand crafted with natural ingredients for general wellness and health maintenance. Targeted at health-conscious consumers seeking traditional herbal products.
• Ayur Personal Care Products Ayurvedic personal care product line including shower gels and tablets made with natural herbal ingredients. Targeted at consumers seeking natural daily personal care and wellness products.
• Herbal Oils Traditional Ayurvedic herbal oils for massage, therapeutic treatments, and wellness applications. Targeted at consumers seeking natural oils for self-care and at spa/hospitality providers offering Ayurvedic services.
• Ayur Pharmaceuticals Pharmaceutical-grade Ayurvedic preparations and medicines for specific health conditions. Targeted at consumers and healthcare practitioners seeking standardized Ayurvedic pharmaceutical products.
• Siddhalepa Ayurveda Hospital Private Ayurveda hospital in Mount Lavinia, Sri Lanka, offering comprehensive Ayurvedic treatments, holistic therapies, and diagnostics. Gold Winner for Best Hospital for Indigenous Medicine 2023. Serves local patients, NITF Agrahara beneficiaries, and international patients.
• Siddhalepa Ayurveda Health Resort Ayurveda resort and hotel in Wadduwa, Sri Lanka, offering rejuvenating accommodation stays combined with authentic Ayurvedic treatments, Panchakarma, and Shirodhara therapies. Targeted at wellness tourists, including international guests booked through tour operators like FIT Reisen and Neue Wege. Won EU SWITCH-Asia Best Green Hotel 2012.
• Local Ayurveda Centres and Spas Network of local Ayurveda spas and wellness centres across Sri Lanka, including the Horton Place clinic in Colombo 7 and branch spas, providing traditional Ayurvedic treatments and day spa services. Silver Winner for Best Collective Wellness Service Provider 2023.

Quantifiable outcome

• Siddhalepa Pain Relief Spray supported Sri Lankan national athletes at Tokyo Olympics 2020 and 2024 Paris Olympics as the Official Pain Relief Partner.
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Ayurveda Medical Limited (UK)majorStrategic or Co-development Partner · 1 December 2025Siddhalepa Ayurveda Health Resort and Ayurveda Medical Limited (UK) signed a Business Collaboration Agreement, with an official launch held at the Sri Lanka High Commission in London on 11 December 2025. This partnership aims to enhance access to authentic Sri Lankan Ayurveda in the UK market.
• FIT ReisencoreChannel Partner/ Reseller/ Distributor · 24 January 2021Key German Ayurveda tour operator FIT Reisen visited Siddhalepa Ayurveda Health Resort with German journalists to experience authentic Sri Lankan Ayurvedic treatments. FIT Reisen serves as a channel partner bringing German wellness tourists to Siddhalepa's facilities.
• Neue WegecoreChannel Partner/ Reseller/ Distributor · 24 January 2021Key German Ayurveda tour operator Neue Wege partnered with Siddhalepa for wellness tourism experiences, bringing international guests to Siddhalepa's health resort and spa facilities in Sri Lanka.
• National Insurance Trust Fund (NITF)coreStrategic or Co-development Partner · 18 October 2018Siddhalepa Ayurveda Hospital entered into an agreement with NITF to offer exclusive benefits to NITF Agrahara beneficiaries. The partnership facilitates access to Siddhalepa's Ayurvedic treatments and hospital services under the government insurance scheme, expanding reach to a large base of insured customers.
• Shangri-La's Resorts and Spa HambanthotamajorStrategic or Co-development Partner · 1 November 2016Hettigoda Group announced a business partnership with Shangri-La's Resorts and Spa in Hambanthota to provide Ayurvedic services and wellness offerings within the luxury resort property.
• Ninewells HospitalminorStrategic or Co-development PartnerSiddhalepa supports the Great Moms & Great Dads Antenatal Preparatory Programme at Ninewells Hospital, providing gift packs and wellness products to expectant parents participating in the monthly program.
• Flyhi Sports Rugby AcademyminorGTM or Marketing PartnerSiddhalepa partnered with Flyhi Sports Rugby Academy at the International Junior Rugby 7s Tournament, providing pain relief products and wellness support to young athletes.
• Sri Lanka Athletics / National Sports FederationscoreGTM or Marketing PartnerSiddhalepa sponsored three Sri Lankan Olympic athletes (Tharushi Karunarathna, Dilhani Lekamge, Aruna Darshana) as the Official Pain Relief Partner for the 2024 Paris Olympics, providing products, treatment vouchers, and financial support.
• 12th Annual Bikeathon 2025 OrganizersminorGTM or Marketing PartnerSiddhalepa sponsored the 12th annual bikeathon 2025 as the Wellbeing Partner, an island-wide cycling event dedicated to raising awareness about suicide prevention and mental health.
• Isipathana College Rugby TeamminorGTM or Marketing PartnerSiddhalepa Spray empowered the Isipathana College Rugby Team for their 2023 season as a pain relief partner, providing products for player wellness.
• Janaadhipathi Balika Vidyalaya, GalleminorGTM or Marketing PartnerHettigoda Group has sponsored over 500 Diri Daru scholarships to top students at Janaadhipathi Balika Vidyalaya, Galle over 17 years, demonstrating long-term commitment to education CSR.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sri Sri Ayurveda (Sri Sri Tattva): India-based Ayurvedic CPG and clinic chain from the Art of Living ecosystem. Compares to Siddhalepa across both product categories (OTC, supplements, personal care) and services (clinics/spas), making it a multi-line comparable on go-to-market and clinical positioning.
• Kama Ayurveda: Indian Ayurvedic beauty and wellness brand offering formulations, treatments, and spa services. Directly comparable to Siddhalepa on combined product-plus-services Ayurvedic offering targeting both Indian and international wellness consumers.
• AVP Ayurveda (Arya Vaidya Pharmacy): Kerala-based Ayurvedic hospital, retreat, and CPG manufacturer with global brand presence. Comparable to Siddhalepa's Ayurveda Hospital and Health Resort on clinical Ayurveda services and traditional herbal product manufacturing for export.
• Biotique: India-based Ayurvedic personal care and wellness brand with bio-based formulations. Comparable to Siddhalepa on the botanical/traditional-formulation positioning in personal care and supplements, with mass-market Indian distribution plus select international presence.
• Himalaya Wellness: India-based global Ayurvedic and herbal personal-care/OTC company (Liv.52, Himcolin, Dental Cream). Closely comparable to Siddhalepa in product mix spanning OTC, personal care, and herbal supplements with similar international footprint and Ayurvedic heritage positioning.
• Forest Essentials: Indian luxury Ayurvedic beauty brand with own retail stores, spa-treatments, and international presence. Compares to Siddhalepa on the premium-natural-Ayurveda positioning, owned retail/spa channel strategy, and export-led growth model.
• Shahnaz Husain Group: India-based herbal beauty and Ayurvedic care company with global distribution in over 100 countries. Compares to Siddhalepa as a similarly founder-led, export-oriented Ayurvedic beauty/herbal brand with a long heritage and product-led international expansion.

Broad incumbents

• Patanjali Ayurved: India-based FMCG giant founded on Ayurveda, spanning food, personal care, and OTC. Compares to Siddhalepa as a much larger indigenous-Ayurveda competitor with broader category coverage and more aggressive mass-market pricing in South Asian and diaspora channels.
• Dabur: India-listed FMCG leader with a large Ayurvedic portfolio (Dabur Red Paste, Honitus, Amla). Compares to Siddhalepa as a much larger broad-line Ayurvedic CPG manufacturer with global distribution, providing the scale benchmark Siddhalepa competes against in export markets.
• Emami Limited: India-listed FMCG company with major Ayurvedic and herbal brands (Zandu, Mentho Plus). Comparable to Siddhalepa as a broad-line incumbent competing in OTC pain relief and Ayurvedic personal care with substantially larger scale and marketing investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SiddhalepaGroup
• LinkedInlinkedin.com/company/siddhalepa-ayurveda
• Instagraminstagram.com/siddhalepa_ayurveda
• TikToktiktok.com/@siddhalepa
• Xx.com/siddhalepaAyur

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siddhalepa