Yellow Monday

What Yellow Monday does

Yellow Monday Partners is a privately held boutique consulting firm founded in 2022 by Lana Jones, who serves as Owner & CEO and primary service deliverer. The firm provides fractional executive and strategic advisory services to consumer packaged goods (CPG) companies, growth-stage businesses, and adjacent industries, targeting clients ranging from startups to Fortune 50 enterprises. Its stated focus is helping founders and business leaders scale revenue, penetrate retail channels, select brokers, build company culture, and manage back-office functions without hiring full-time headcount.

The company's core offerings are six interconnected consulting service lines rather than a technology product: Scaling Your Business (retail expansion strategy), Driving Accountability (oversight of external service providers), Providing Business Operations (back-office support, investor communications, financial budgets), Managing Strategic Projects (brand launches, RFPs), Bringing Out the Best (team and culture development), and Supporting M&A Integrations. Services are delivered through customized, long-term engagements by the founder personally, with no software platform, proprietary technology, or AI/ML components disclosed. Revenue mechanics are project-based or retainer arrangements priced per scope, with no publicly disclosed tiers or pricing.

The go-to-market is sales-led and referral-driven, relying on Lana Jones's professional network, industry reputation, and LinkedIn presence rather than paid marketing channels. The firm claims a global geographic reach for consulting services with a stated emphasis on US market penetration for consumer brands. Client testimonials span CPG startups (Beyond 85 Coffee, Thrive Natural Care), retail/consumer brands (JL Buchanan, The Upside Agency), and professional services firms (Sikich, and CPG investor/advisor Damien Byrne). The company has no disclosed funding rounds, no subsidiaries, no patents, and no certifications or compliance credentials.

Name

Yellow Monday

Legal name

Yellow Monday Partners

Website

https://yellowmondaypartners.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Monday Partners is a boutique consulting firm founded in 2022 that provides fractional executive and strategic advisory services to consumer packaged goods companies and growth-stage businesses, helping them scale retail expansion, manage operations, and execute M&A integrations.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Management consulting services
• Retail expansion strategy
• Fractional executive advisory
• Business operations consulting
• M&A integration advisory

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Fractional executive and consulting services delivered through customized long-term engagements. Services include business scaling strategy, retail expansion planning, business operations support, strategic project management, team culture development, and M&A integration support. Revenue appears to be project-based or retainer arrangements with mid-market and enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yellow Monday is a boutique consulting agency that delivers fractional executive and hands-on advisory services to consumer packaged goods (CPG) brands and growth-stage businesses. The firm helps clients scale profitably through retail expansion strategy, broker and vendor accountability, back-office operations support, strategic project management, team and culture development, and M&A integration advisory. Engagements are customized, long-term relationships delivered directly by founder Lana Jones.

Product overview

Yellow Monday is a boutique, hands-on consulting agency offering a unified suite of business advisory services. Rather than a modular software platform, the company provides six interconnected consulting service offerings: Scaling Your Business (retail expansion strategy), Driving Accountability (external provider oversight), Providing Business Operations (back-office and process support), Managing Strategic Projects (project coordination and execution), Bringing Out the Best (team and culture development), and Supporting M+A Integrations (merger and acquisition advisory). These services are delivered as a cohesive consulting practice by founder Lana Jones, combining strategic advisory with hands-on execution support for clients ranging from startups to Fortune 50 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Scaling Your Business Strategic consulting service that helps businesses scale profitably by navigating the retail landscape, developing and driving the execution of business plans, and identifying and connecting clients to the best resources required to execute the plan. Targeted at founders and executives of CPG and growth-stage businesses.
• Driving Accountability Oversight and management of external service providers such as brokers, accounting firms, and contractors to ensure mutual expectations are met and the desired success is achieved. Designed for businesses that rely on third-party partners for retail, finance, or other operational functions.
• Providing Business Operations Back-office business operations support including development of communication materials for retail or investor pitches, board, investor and team communications, financial budgets and performance updates, cash management, designing and facilitating strategy and business planning sessions, and driving efficiencies through development or refinement of processes. Aimed at businesses that cannot afford full-time headcount for these functions.
• Managing Strategic Projects Coordination and management of a broad range of strategic projects, from major revenue-driving initiatives such as brand launches to cost-saving operations projects such as leading RFP processes for service providers. Designed for executives who need an experienced operator to coordinate resources and drive execution of high-impact initiatives.
• Bringing Out the Best Team development and company culture consulting services designed to elevate business results by fostering talent attraction and retention. Targeted at business leaders who want to strengthen culture as a competitive lever.
• Supporting M+A Integrations Advisory and execution support for mergers and acquisitions integrations, including best practices consultation and hands-on integration efforts. Geared toward business owners preparing for or executing a transaction who need to retain teams, align philosophies, and integrate acquired operations.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yellowmondaypartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Monday