Bozhi

What Bozhi does

Bozhi (博智信息), legally Chengdu Bozhi Weixun Information Technology Co., Ltd. (成都博智维讯信息技术股份有限公司), is a Chengdu-headquartered enterprise software provider founded in 2007 and listed on China's New Third Board (NEEQ) under stock code 870739 since February 2017. The company serves Chinese large enterprises, with a flagship specialization in the FMCG value chain, by combining a proprietary CRM Marketing Middle Platform (EISP) with SAP ERP consulting and a growing portfolio of operational and channel-marketing services.

The core technology stack is built on micro-services architecture with low-code, multi-tenant SaaS capabilities and an internet-level enterprise solutions platform. The EISP CRM is structured around five modules: Trade Promotion Management (TPM), Distributor Management (DMS), Sales Force Automation (SFA), Key Account Management (KMS), and Channel Promotion Service (CPS), operating across four client ends (enterprise, distributor, terminal, consumer) to cover the F2B2b2C full-channel value chain. Adjacent products include a Code Marketing Middle Platform for traceability and channel scanning, a Member Operations CDP for segmentation and precision marketing, and an AI engine supporting OCR-based invoice validation. Service lines include SAP ERP consulting and implementation with Business Intelligence and supply-demand coordination modules, plus operational services spanning flexible employment, data operations, strategy, and supply chain finance.

The business model combines professional services (SAP ERP consulting), recurring software subscriptions (CRM and marketing platforms), one-time licenses (full-channel e-commerce systems), and managed services (operational services). Go-to-market is enterprise field sales staffed by senior consultants from IBM, Accenture, Deloitte, and SAP, supported by six regional offices (Chengdu, Zhengzhou, Nanjing, Beijing, Guangzhou, Shanghai) and complemented by a self-serve SaaS portal accessible via app, WeChat mini programs, and web. Named customer logos span baijiu (Wuliangye, Yanghe, Jiannanchun, Shuijingfang, Huarun Snow Beer), dairy (Mengniu, Junlebao), food and consumer goods (Milu Tou, Weilong, Sanquan), coatings and chemicals (Nippon Paint, Yip's Chemical, Xindu Chemical), and manufacturing (Foton Daimler, Tianneng), with multiple cases selected into SAP's global best practices knowledge base. Strategic alliances with Alibaba Cloud, Tencent Cloud, Huawei Cloud, JD Cloud, and Douyin underpin multi-cloud deployment and ecosystem reach.

Name

Bozhi

Legal name

成都博智维讯信息技术股份有限公司

Website

https://biz-united.com.cn

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Bozhi (博智信息) is a Chengdu-based enterprise software firm listed on China's New Third Board that provides proprietary CRM marketing platforms, SAP ERP implementation, and operational services primarily to Chinese FMCG, chemical, and manufacturing enterprises.

Ownership category

akta.pro rank

Product category

Enterprise CRM and ERP Software

NAICS

Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Enterprise CRM software
• SAP ERP consulting
• Marketing automation platform
• Trade promotion management
• Distributor management system

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SAP ERP Consulting and Implementation: SAP ERP consulting and implementation services, including ERP and affiliated system solutions, business process restructuring,一体化行业解决方案 covering sales, production, inventory, and finance.
2. Proprietary CRM System (EISP): Proprietary CRM systems including DMS/TPM/SFA/KMS/CPS modules, sold as enterprise software solutions with implementation services.
3. Full-Channel E-Commerce System: Full-channel e-commerce system including B2C/B2B/BBC official mall, mobile mall, WeChat mall, chain store POS system, and e-commerce middle platform.
4. Operational Services: Operational services including flexible staffing, operational tools, strategic operations, data operations, and supply chain financial services.
5. Marketing Middle Platform Services: Channel promotion services, channel rebate management, marketing activity management, and security risk control services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bozhi sells a proprietary enterprise CRM marketing middle platform (EISP) that integrates trade promotion management (TPM), distributor management (DMS), sales force automation (SFA), key account management (KMS), and channel promotion services (CPS) to cover the F2B2b2C full-channel value chain for FMCG and manufacturing clients. The company also provides SAP ERP consulting and implementation services, a code marketing middle platform for product traceability and channel promotion, a member operations CDP, and operational services spanning flexible employment, strategic operations, data operations, and supply chain finance.

Product overview

Bozhi (博智信息) offers a platform-plus-modules architecture centered on its proprietary CRM营销中台 (EISP CRM), which integrates five core modules: 营销费用管理TPM for trade promotion and expense management, 经销商管理DMS for distributor management, 渠道访销管理SFA for sales force automation, 商超管理KMS for key account/supermarket management, and 渠道促销服务CPS for channel promotion. The platform provides four client ends (enterprise, distributor, terminal, consumer) supported by micro-services, low-code architecture, multi-tenant capability, and high availability infrastructure. Complementary offerings include the 码营销中台 for code-based traceability and channel promotion, 会员运营CDP for customer data platform and member operations, SAP ERP implementation services with BI and supply-demand coordination, and operational services spanning flexible employment, strategy, data operations, and supply chain finance.

Differentiator

Problem solved

Functional benefit

Brands

• EISP CRM系统: Proprietary CRM system covering DMS/TPM/SFA applications, designed for enterprise marketing management.
• 全渠道电商系统
• 电商中台
• 连锁门店POS系统

Products and services

• EISP CRM Marketing Middle Platform (CRM营销中台) Proprietary CRM platform with four client ends (enterprise, distributor, terminal, consumer) and five core modules (TPM, DMS, SFA, KMS, CPS) providing comprehensive F2B2b2C full-channel value chain coverage for FMCG and consumer goods enterprises.
• Code Marketing Middle Platform (码营销中台)

Quantifiable outcome

• Full F2B2b2C full-channel value chain coverage from brand to distributor to terminal to consumer
• +2 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationSAP global service partner, distribution partner, Gold Partner, PCOE certified, AQM certified, and QA quality certified. Provides SAP ERP consulting, implementation, and related solutions. Company has accumulated hundreds of SAP project experiences and has served major clients such as Jiannanchun and Xindu Chemical.
• Alibaba Cloud (阿里云)coreTechnology or IntegrationAlibaba Cloud provides public cloud infrastructure for Bozhi's enterprise solutions platform, enabling cloud-based deployment for customers.
• Tencent Cloud (腾讯云)coreStrategic or Co-development PartnerTencent Cloud strategic partnership for providing enterprise cloud computing platform capabilities and WeChat ecosystem integration.
• Huawei Cloud (华为云)coreStrategic or Co-development PartnerHuawei Cloud strategic partnership for enterprise cloud computing platform capabilities and hybrid cloud deployment.
• JD Cloud / JD (京东)coreStrategic or Co-development PartnerJD strategic partnership for full-channel e-commerce integration and supply chain financial services. Bozhi provides order aggregation and inventory management integration with JD platforms.
• Prism RTM (棱镜RTM)minorStrategic or Co-development PartnerPrism RTM provides channel management and RTM (Route-to-Market) solutions that complement Bozhi's CRM platform, enabling enhanced channel penetration capabilities.
• Douyin/TikTok (抖音)minorGTM or Marketing PartnerDouyin partnership enables KOL/KOC marketing, influencer campaigns, and traffic generation capabilities integrated into Bozhi's marketing middle platform.
• Tencent (腾讯)minorGTM or Marketing PartnerTencent partnership provides algorithm empowerment and direct traffic access through WeChat ecosystem, Douyin, and other Tencent platforms for integrated marketing campaigns.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SAP: Bozhi's strategic partner and global ERP/CRM giant. While functionally a partner rather than competitor, SAP's direct cloud ERP and CRM offerings increasingly compete with Bozhi's value-added layer, especially with S/4HANA Cloud.
• IBM Consulting: Global systems integrator with deep SAP and enterprise CRM practices. Competes with Bozhi for large enterprise transformation projects and employs many of the same senior consultants Bozhi recruits from.
• Salesforce: Global CRM and customer experience platform incumbent. While not a vertical FMCG specialist, Salesforce competes with Bozhi on SFA, marketing automation, and CDP modules for enterprise customers evaluating cloud CRM.
• Accenture: Global consulting and systems integrator with a large SAP practice. Competes with Bozhi for enterprise SAP ERP implementation engagements and offers its own adjacent CRM transformation services.
• Oracle NetSuite: Cloud ERP and CRM platform incumbent competing with Bozhi's SAP-centric ERP plus EISP CRM stack for mid-market and large enterprise customers evaluating cloud-native alternatives.
• Microsoft Dynamics 365: Microsoft's ERP/CRM suite that competes with Bozhi's SFA and CRM offerings, particularly its integrated ERP/CRM story overlaps with Bozhi's SAP-led ERP plus EISP CRM bundle.

Emerging players

• Mingyoutech (明源云): China-based cloud ERP and CRM vendor specializing in real estate and adjacent verticals. Comparable to Bozhi as a verticalized cloud CRM/ERP provider pursuing SaaS ARR growth in China.

Direct peers

• Kingdee International (金蝶国际): Major Chinese ERP and cloud enterprise software vendor competing head-to-head with Bozhi in mid-market CRM and ERP deployments, with growing SaaS/cloud-native offerings that overlap Bozhi's EISP platform.
• Yonyou Network (用友网络): China's largest enterprise software vendor offering ERP, CRM, HR, and financial cloud platforms. Directly competes with Bozhi in the Chinese enterprise CRM and ERP market across overlapping FMCG and manufacturing accounts.
• Hand Enterprise (汉得信息): SAP-focused consulting and implementation partner in China with deep ERP and CRM practices. Closest direct peer to Bozhi's SAP ERP consulting business and competes for the same enterprise SAP projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bozhi