Reform Wellness

What Reform Wellness does

Reform Wellness is a Catholic wellness apostolate and functional medicine practice, organized as a 501(c)(3) nonprofit corporation and headquartered in Encinitas, California with a remote-first team of 1-10 employees. Founded in 2015 by Jackie Mulligan, the company integrates Catholic theology with functional medicine through its proprietary "Nine Wellness Pillars" framework (Faith, Nutrition, Sleep, Movement, Stress Management, Functional Movement, Community, Space, and Play), targeting whole-person health for body and soul. Its customer base comprises individual Catholic consumers, priests and seminarians, religious communities (Carmelite Sisters), dioceses (Diocese of Nebraska), and Catholic couples seeking integrated faith-based wellness support.

The core product is Reform Online™, a 12-week signature online course available via open enrollment on the company's Squarespace-built website, supplemented by the Dig to the Roots gut-healing course, the Fully Alive recurring membership for graduates, monthly Community Prayer sessions, in-person retreats and speaking engagements, individualized consultations with Chief Wellness Officer Dr. Bridget Vander Woude, branded merchandise, and a Friends of Reform affiliate/discount program with brands such as Hallow, Paleovalley, and Puori. Distribution is content-led and community-driven, leveraging the founder's visibility on Catholic podcasts (Pints with Aquinas, Restore the Glory, Ave Explores), the Zeal newsletter, a blog, YouTube, Instagram, and free webinars as the top-of-funnel acquisition motion.

Reform Wellness generates revenue through a mix of subscription course fees (Reform Online, Fully Alive membership), one-time event and merchandise sales, professional services (consultations), and likely affiliate commissions. Specific pricing is not publicly disclosed; the company estimates roughly 500 lifetime graduates and operates with no institutional investors, no proprietary technology platform, and a single disclosed small grant of $22,204 from the Michigan Economic Development Corporation on 2024-07-09. Its competitive positioning is highly differentiated within a niche Catholic wellness market but lacks scale, technology moat, or AI capabilities.

Name

Reform Wellness

Legal name

Reform Wellness Inc.

Website

https://reformwellness.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Reform Wellness is a 501(c)(3) Catholic wellness apostolate that integrates functional medicine with Catholic teaching through its Nine Wellness Pillars, serving individual Catholics, clergy, religious communities, and dioceses via a 12-week online course, membership, retreats, and consultations.

Ownership category

akta.pro rank

Product category

Faith-based Holistic Wellness Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Faith-based wellness
• Holistic health coaching
• Wellness retreat services
• Functional medicine practice
• Catholic wellness ministry

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Reform Online Course: The flagship 12-week online course merging faith and functional medicine. Enrollment is open year-round, with participants receiving education, resources, and best practices for Christ-centered wellness. Consultation add-ons available at additional cost.
2. Fully Alive Membership: Ongoing membership program for graduates of Reform Online to continue growth in the wellness pillars. Represents recurring subscription revenue from engaged community members.
3. In-Person Events and Retreats: Reform team speaks at local communities, parishes, workplaces, and hosts retreats. Revenue generated through event fees.
4. Consultation Services: Individualized consultations with Dr. Bridget Vander Woude (Chief Wellness Officer) available as add-ons to Reform Online. Also available as standalone wellness consultations.
5. Merchandise Shop: Reform Shop sells branded merchandise including sweatshirts, tote bags, rosaries, journals, fine art prints, and accessories. E-commerce revenue through own storefront.
6. Affiliate/Referral Partnerships: Friends of Reform program featuring discount codes from partner wellness brands. While no direct revenue is disclosed, affiliate commissions from partner brands (Paleovalley, Puori, Hallow, etc.) likely generate referral income.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Reform Wellness is a Catholic wellness apostolate and functional medicine practice that delivers an integrated Christ-centered health curriculum organized around nine proprietary Wellness Pillars (Faith, Nutrition, Sleep, Movement, Stress Management, Functional Movement, Community, Space, Play). Its flagship sellable offering is Reform Online, a 12-week signature online course that combines functional-medicine education with Catholic spiritual formation, available for self-paced enrollment year-round. Supporting paid offerings include the Fully Alive recurring membership for graduates, the Dig to the Roots gut-healing course, individualized consultations with the Chief Wellness Officer, in-person retreats and speaking engagements, and the Reform Shop merchandise storefront.

Product overview

Reform Wellness is a Catholic wellness apostolate and functional medicine practice offering an integrated approach through its nine Wellness Pillars framework. The core product is Reform Online™, a 12-week signature online course that merges faith and functional medicine. The company also provides in-person events and retreats, the Dig to the Roots gut-healing course, and a Fully Alive membership for ongoing support. Community Prayer sessions and the Zeal Newsletter complement the service offerings. The entire ecosystem is designed to help clients cultivate a holy and healthy lifestyle centered in Christ, with offerings accessible through the online platform and in-person gatherings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Testimonial reports of weight loss (e.g., 60 pounds in 14 months, 15 pounds for one participant, 10 pounds for another)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Friends of Reform Partner BrandsminorGTM or Marketing PartnerAffiliate/marketing partnerships with various wellness brands offering discount codes to Reform community. Includes Hallow (Catholic meditation app), Paleovalley (organic snacks), Puori (supplements), Purity Coffee (coffee), SomniFix (sleep products), Queen of the Thrones (castor oil products), Bedrock Bakers (paleo products), Fullscript (supplements), Chomps (snacks), and others. Discount codes provided exclusively to Reform followers.
• Ascension PressminorGTM or Marketing PartnerJackie Mulligan appeared in Ascension Press videos discussing Catholic fasting and how diet affects spiritual life. Content featured on Ascension's media platform reaching Catholic audiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reform_wellness
• Facebookfacebook.com/reformwellnessco
• LinkedInlinkedin.com/company/reform-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform Wellness