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McCullough Law

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uuid003mdir

Namestring
McCullough Law
Legal namestring
McCullough
Company typeenum
Private
Founded yearstring
-
Descriptiontext

McCullough Law is a private wealth and estate planning law firm headquartered in Provo, Utah, serving high-net-worth individuals, business owners, and entertainment and sports clients nationwide. Founded more than 30 years ago and now operating under the shortened brand 'McCullough,' the firm is led by fourth-generation attorney Lee S. McCullough III and CEO Liz Hokanson, with a staff of roughly 15-20. The practice is anchored by the proprietary 541 Trust®, a trademarked irrevocable asset-protection structure grounded in Section 541(b)(1) of the U.S. Bankruptcy Code and refined over 27+ years without a failed court challenge.

The firm's service offering spans estate planning, asset protection, tax planning, business planning, trust administration, and probate. Beyond the 541 Trust core, McCullough has expanded into adjacent strategies including NING/ING trusts, Donor Advised Funds, Escrow Strategy, and Corporate Transparency Act compliance advisory. Clients engage on a quote-based, multi-year basis typical of bespoke estate and trust engagements, with lead generation driven by a referral network of CPAs and financial advisors, supplemented by an inbound content marketing engine (blog, SEO, email newsletter) launched on a redesigned website.

The business model is professional-services fee-for-service with multi-year trust administration retainers generating recurring revenue. McCullough serves clients in all 50 states from its single Provo office, with explicit emphasis on Utah, California, Nevada, and Alaska markets. The firm has no external funding, no M&A history, and no disclosed AI or technology capabilities, positioning it as a traditional legal boutique differentiated primarily by its proprietary trust product, court-tested track record, and specialized HNW expertise.

Short descriptiontext

McCullough Law is a Provo, Utah-based private wealth and estate planning firm serving high-net-worth individuals, business owners, and entertainment and sports clients nationwide, anchored by its proprietary 541 Trust® asset-protection structure.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersProvo, United States
HQ citystring
Provo
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
estate planning, asset protection, tax planning, trust administration, probate services
Industry2 codes
1Family & Private Client (Trusts & Estates) Law
CodeBPAHAAAKPrimaryYes
2Estate Planning & Trust Structuring Advisory
CodeFSAEAKACPrimaryNo
NAICS code2 codes
  • Trust, Fiduciary, and Custody Activities523991
  • Trusts, Estates, and Agency Accounts525920
SIC code1 code
  • Investment Advice6282
Product category
Estate Planning Legal Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Legal Services - Estate Planning
TypeProfessional Services
Description

Professional legal services for estate planning including wills, trusts, healthcare directives, and powers of attorney. Services provided through direct attorney-client engagements.

mlutah.com
2Asset Protection Services
TypeProfessional Services
Description

Legal services focused on protecting assets through irrevocable trusts, including the proprietary 541 Trust® and other asset protection strategies.

mlutah.com
3Tax Planning Services
TypeProfessional Services
Description

Advanced tax planning services including income tax planning, estate tax planning, and business sale tax planning strategies.

mlutah.com
4Trust Administration
TypeProfessional Services
Description

Ongoing trust administration services including review of estate plans, family meeting mediation, transfer document preparation, and estate administration assistance.

mlutah.com
5Probate Services
TypeProfessional Services
Description

Court-supervised probate process management for estates exceeding $100,000 without proper beneficiary designations or trusts.

mlutah.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Quote-based legal services
ModelOthersBilling cadenceMulti-year contract
Notes

Pricing determined based on individual client needs, complexity of estate planning, and scope of services required. Free initial consultations available.

mlutah.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

McCullough Law is a private wealth and estate planning law firm that drafts and administers estate planning documents, irrevocable asset protection trusts (including the proprietary 541 Trust®), tax planning strategies, business entity formations, and probate/trust administration services for individuals, families, and business owners. Engagements are delivered through personalized attorney-client relationships, with initial consultations provided at no charge and engagement scope and pricing determined per client.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Has never failed in court challenges over 27+ years of use
+2 more records
Product overview1 text field

McCullough Law is a private wealth and estate planning law firm offering a comprehensive suite of legal services centered around the proprietary 541 Trust® asset protection product. The firm's core offerings include Essential Estate Planning (Wills, Healthcare Directives, Powers of Attorney, and Revocable Trusts), Asset Protection (including Irrevocable Trusts, Domestic Asset Protection Trusts, IDGT, ILIT, and NING Trusts), Business Planning, Tax Planning, Trust Administration, and Probate Services. These services work together as an integrated estate planning solution where trusts serve as the central mechanism for asset protection and wealth transfer, supplemented by wills, business entity formation, and tax planning strategies to minimize estate and income taxes.

Product and service1 record
1541 Trust®
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Foster Garvey PC
TypeDirect peer
Description

Regional law firm with a strong private client and estate planning practice serving HNW individuals and business owners. Directly comparable in service focus and client profile, though broader in geographic reach across the Pacific Northwest.

2Day Pitney LLP
TypeDirect peer
Description

Established East Coast law firm with a prominent private client and estate planning practice serving HNW individuals and families. Directly comparable as a traditional trust and estate planning firm serving similar client profiles, though larger and geographically broader.

3Holland & Knight
TypeBroad incumbent
Description

Major national law firm with a significant private wealth services group covering estate planning, trusts, and tax. Comparable in service scope (estate, tax, business planning for HNW) but operates at a much larger scale and broader geographic footprint.

4Polsinelli PC
TypeBroad incumbent
Description

National law firm with a recognized private wealth and estate planning practice. Comparable in client segment (HNW individuals, business owners) and service mix, though with broader corporate and transactional offerings.

5Trust & Will
TypeEmerging player
Description

Online estate planning platform offering wills, trusts, and related documents via digital self-serve flows. Comparable in core estate planning service category but addresses the mass-market and emerging-mass-affluent segment rather than complex HNW engagements.

6Wealth.com
TypeEmerging player
Description

Estate planning platform built for financial advisors to deliver wills, trusts, and asset protection strategies to clients. Comparable in delivering trust-based estate planning but distributed through B2B advisor channels rather than direct-to-consumer legal services.

7LegalZoom
TypeBroad incumbent
Description

Large online legal services platform offering wills, trusts, business formation, and related documents. Comparable in estate planning product category but serves a fundamentally different (mass-market, lower-complexity) segment than McCullough's HNW specialization.

8Andersen (Andersen Tax LLC)
TypeEmerging player
Description

Tax and advisory firm serving HNW individuals, families, and business owners with estate, gift, and income tax planning services. Comparable in tax and wealth planning focus for HNW clients, though structured as an advisory rather than law firm.

9Withum Smith+Brown
TypeEmerging player
Description

National accounting and advisory firm with a personal financial services practice that includes estate, gift, and trust tax planning. Comparable in serving HNW individuals and business owners on integrated tax/estate matters, though as a CPA firm rather than a law practice.

10Bessemer Trust
TypeBroad incumbent
Description

Private wealth management and trust company serving ultra-HNW families with integrated investment, trust, and estate services. Comparable in serving HNW clients on trust structuring and estate planning, though much larger and primarily an investment/trust administrator rather than outside legal counsel.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

McCullough Law

Estate Planning Legal Servicesmlutah.com

McCullough Law is a Provo, Utah-based private wealth and estate planning firm serving high-net-worth individuals, business owners, and entertainment and sports clients nationwide, anchored by its proprietary 541 Trust® asset-protection structure.

What McCullough Law does

McCullough Law is a private wealth and estate planning law firm headquartered in Provo, Utah, serving high-net-worth individuals, business owners, and entertainment and sports clients nationwide. Founded more than 30 years ago and now operating under the shortened brand 'McCullough,' the firm is led by fourth-generation attorney Lee S. McCullough III and CEO Liz Hokanson, with a staff of roughly 15-20. The practice is anchored by the proprietary 541 Trust®, a trademarked irrevocable asset-protection structure grounded in Section 541(b)(1) of the U.S. Bankruptcy Code and refined over 27+ years without a failed court challenge.

The firm's service offering spans estate planning, asset protection, tax planning, business planning, trust administration, and probate. Beyond the 541 Trust core, McCullough has expanded into adjacent strategies including NING/ING trusts, Donor Advised Funds, Escrow Strategy, and Corporate Transparency Act compliance advisory. Clients engage on a quote-based, multi-year basis typical of bespoke estate and trust engagements, with lead generation driven by a referral network of CPAs and financial advisors, supplemented by an inbound content marketing engine (blog, SEO, email newsletter) launched on a redesigned website.

The business model is professional-services fee-for-service with multi-year trust administration retainers generating recurring revenue. McCullough serves clients in all 50 states from its single Provo office, with explicit emphasis on Utah, California, Nevada, and Alaska markets. The firm has no external funding, no M&A history, and no disclosed AI or technology capabilities, positioning it as a traditional legal boutique differentiated primarily by its proprietary trust product, court-tested track record, and specialized HNW expertise.

McCullough Law firmographics

Firmographics
Name
McCullough Law
Legal name
McCullough
Website
https://mlutah.com
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
McCullough Law is a Provo, Utah-based private wealth and estate planning firm serving high-net-worth individuals, business owners, and entertainment and sports clients nationwide, anchored by its proprietary 541 Trust® asset-protection structure.
Ownership category
akta.pro rank

McCullough Law industry classification

Industry
Product category
Estate Planning Legal Services
NAICS
Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (525920)
SIC
Investment Advice (6282)
akta.pro primary industry
Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
akta.pro secondary industry
Estate Planning & Trust Structuring Advisory (FSAEAKAC)

Keywords

  • Estate planning
  • Asset protection
  • Tax planning
  • Trust administration
  • Probate services

Where McCullough Law is headquartered

Location

Headquarters

HQ city
Provo
HQ country
United States
HQ region
North America

Offices1 record

Markets served

McCullough Law business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Legal Services - Estate Planning: Professional legal services for estate planning including wills, trusts, healthcare directives, and powers of attorney. Services provided through direct attorney-client engagements.
  2. Asset Protection Services: Legal services focused on protecting assets through irrevocable trusts, including the proprietary 541 Trust® and other asset protection strategies.
  3. Tax Planning Services: Advanced tax planning services including income tax planning, estate tax planning, and business sale tax planning strategies.
  4. Trust Administration: Ongoing trust administration services including review of estate plans, family meeting mediation, transfer document preparation, and estate administration assistance.
  5. Probate Services: Court-supervised probate process management for estates exceeding $100,000 without proper beneficiary designations or trusts.

Pricing tiers

ModelBillingPrice
OthersMulti-year contractQuote-based legal services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

McCullough Law product offering

Product offering

Core offering

McCullough Law is a private wealth and estate planning law firm that drafts and administers estate planning documents, irrevocable asset protection trusts (including the proprietary 541 Trust®), tax planning strategies, business entity formations, and probate/trust administration services for individuals, families, and business owners. Engagements are delivered through personalized attorney-client relationships, with initial consultations provided at no charge and engagement scope and pricing determined per client.

Product overview

McCullough Law is a private wealth and estate planning law firm offering a comprehensive suite of legal services centered around the proprietary 541 Trust® asset protection product. The firm's core offerings include Essential Estate Planning (Wills, Healthcare Directives, Powers of Attorney, and Revocable Trusts), Asset Protection (including Irrevocable Trusts, Domestic Asset Protection Trusts, IDGT, ILIT, and NING Trusts), Business Planning, Tax Planning, Trust Administration, and Probate Services. These services work together as an integrated estate planning solution where trusts serve as the central mechanism for asset protection and wealth transfer, supplemented by wills, business entity formation, and tax planning strategies to minimize estate and income taxes.

Differentiator

Problem solved

Functional benefit

Products and services

  • 541 Trust®

Quantifiable outcome

  • Has never failed in court challenges over 27+ years of use
  • +2 more outcomes

Companies that use McCullough Law

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

McCullough Law technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

McCullough Law partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

McCullough Law competitors and assessment

Company assessment

Direct peers

  • Foster Garvey PC: Regional law firm with a strong private client and estate planning practice serving HNW individuals and business owners. Directly comparable in service focus and client profile, though broader in geographic reach across the Pacific Northwest.
  • Day Pitney LLP: Established East Coast law firm with a prominent private client and estate planning practice serving HNW individuals and families. Directly comparable as a traditional trust and estate planning firm serving similar client profiles, though larger and geographically broader.

Broad incumbents

  • Holland & Knight: Major national law firm with a significant private wealth services group covering estate planning, trusts, and tax. Comparable in service scope (estate, tax, business planning for HNW) but operates at a much larger scale and broader geographic footprint.
  • Polsinelli PC: National law firm with a recognized private wealth and estate planning practice. Comparable in client segment (HNW individuals, business owners) and service mix, though with broader corporate and transactional offerings.
  • LegalZoom: Large online legal services platform offering wills, trusts, business formation, and related documents. Comparable in estate planning product category but serves a fundamentally different (mass-market, lower-complexity) segment than McCullough's HNW specialization.
  • Bessemer Trust: Private wealth management and trust company serving ultra-HNW families with integrated investment, trust, and estate services. Comparable in serving HNW clients on trust structuring and estate planning, though much larger and primarily an investment/trust administrator rather than outside legal counsel.

Emerging players

  • Trust & Will: Online estate planning platform offering wills, trusts, and related documents via digital self-serve flows. Comparable in core estate planning service category but addresses the mass-market and emerging-mass-affluent segment rather than complex HNW engagements.
  • Wealth.com: Estate planning platform built for financial advisors to deliver wills, trusts, and asset protection strategies to clients. Comparable in delivering trust-based estate planning but distributed through B2B advisor channels rather than direct-to-consumer legal services.
  • Andersen (Andersen Tax LLC): Tax and advisory firm serving HNW individuals, families, and business owners with estate, gift, and income tax planning services. Comparable in tax and wealth planning focus for HNW clients, though structured as an advisory rather than law firm.
  • Withum Smith+Brown: National accounting and advisory firm with a personal financial services practice that includes estate, gift, and trust tax planning. Comparable in serving HNW individuals and business owners on integrated tax/estate matters, though as a CPA firm rather than a law practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

McCullough Law social profiles

Digital presence

McCullough Law financial estimates

Financial estimate

Revenue estimate

Valuation estimate

McCullough Law leadership team

Management profile

Number of profiles

Profiles5 records

McCullough Law funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

McCullough Law M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCullough Law

What does McCullough Law do?

McCullough Law is a private wealth and estate planning law firm that drafts and administers estate planning documents, irrevocable asset protection trusts (including the proprietary 541 Trust®), tax planning strategies, business entity formations, and probate/trust administration services for individuals, families, and business owners. Engagements are delivered through personalized attorney-client relationships, with initial consultations provided at no charge and engagement scope and pricing determined per client.

Is McCullough Law a public or private company?

McCullough Law is a private company. It is classified as family owned and is currently operating.

When was McCullough Law founded?

McCullough Law was founded in -1. It employs 11 to 50 people.

Where is McCullough Law based?

McCullough Law is headquartered in Provo, United States, in the North America region.

How does McCullough Law make money?

Five revenue lines are on record. Legal Services - Estate Planning is the primary driver. The others are asset Protection Services, tax Planning Services, trust Administration and probate Services.

Who are McCullough Law's main competitors?

Direct peers on record are Foster Garvey PC and Day Pitney LLP. Broad incumbents are Holland & Knight, Polsinelli PC, LegalZoom and Bessemer Trust. Emerging players are Trust & Will, Wealth.com, Andersen (Andersen Tax LLC) and Withum Smith+Brown.

Does McCullough Law have an API?

No public API is recorded for McCullough Law.

What industry is McCullough Law in?

McCullough Law's product category is Estate Planning Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAEAKAC, Estate Planning & Trust Structuring Advisory. Its NAICS code is 523991 and its SIC code is 6282.

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