Rose Valley Management

What Rose Valley Management does

Rose Valley Management is a privately held, family-owned apartment property management company founded in 1988 and headquartered at 2329 Nostrand Avenue, Suite 500, Brooklyn, NY 11210 (doing business as Rose Valley Management Corp). The company manages over 10,000 residential apartment units across 11 states, spanning high-rise, mid-rise, and garden-style communities in Northeast, Mid-Atlantic, and Florida markets including Brooklyn, the Upper East Side of Manhattan, Middletown (CT), Columbia (MD), Silver Spring (MD), Fairfax (VA), Chester Springs (PA), West Chester (PA), Herndon (VA), Bel Air (MD), and Jacksonville (FL). Named managed communities include Weatherstone Flats, The Ashford, The Enclave, Vista Wilde Lake, Carlyle at Bartram Park, and The Vitagraph, each operated through dedicated property websites under the corporate platform at rosevalleymanagement.com.

The company operates a dual model as both property manager and owner/operator. Its core service offering covers the full property management lifecycle: rental applications, credit checks, lease generation, marketing and resident acquisition, maintenance and repairs, resident communication, and rental payment collection. Underlying technology is described as an apartment property management technology platform with no enumerated proprietary features, alongside per-property websites and SEO-optimized corporate marketing infrastructure. The company employs 101-250 staff organized into a multi-tier regional management structure (Senior Regional Manager, Regional Managers, Regional Service Manager, Regional Revenue + Leasing Manager) and a corporate functional team spanning property management, asset management, finance, IT, compliance, marketing, people operations, and legal.

Rose Valley generates revenue through recurring apartment management fees on managed communities (classified as subscription/recurring) and through rental operations on owned/operated properties. Pricing is quote-based and not publicly disclosed. Distribution is direct-to-consumer via corporate and per-property websites, on-site leasing teams, social media channels (LinkedIn, Facebook, Instagram, YouTube, Twitter/X), a company blog, and a referral program. Leadership comprises CEO Daniel Rosenthal, President Kelley Brine, CFO Aron Robinson, and General Counsel Jacob J. Scheiner, with no disclosed institutional or private equity ownership.

Name

Rose Valley Management

Legal name

Rose Valley Management

Website

https://rosevalleymanagement.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Rose Valley Management is a privately held, family-owned apartment property management company founded in 1988 and headquartered in Brooklyn, NY, managing over 10,000 residential units across 11 states as both property manager and owner-operator.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Apartment property management
• Residential property management
• Multifamily housing services
• Apartment rentals
• Real estate investment

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apartment Management Services: Rose Valley Management generates revenue through recurring apartment management fees from managing residential apartment communities including high-rise, mid-rise, and garden-style properties. The company operates as both property manager and owner/operator.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Rose Valley Management provides apartment property management services for residential communities, managing a portfolio of over 10,000 residential apartment units across 11 states. Services span the full property management lifecycle including rental applications, credit checks, lease generation, property maintenance and repairs, resident communication, rental payment collection, and marketing. The portfolio includes branded high-rise, mid-rise, and garden-style communities such as Weatherstone Flats, The Ashford, The Enclave, Vista Wilde Lake, Carlyle at Bartram Park, and The Vitagraph.

Product overview

Rose Valley Management provides apartment property management services for residential communities across the United States, managing a portfolio of over 10,000 residential apartment units across 11 states. Their offering includes a portfolio of branded apartment communities including Weatherstone Flats, The Ashford, The Enclave, Vista Wilde Lake, Carlyle at Bartram Park, and The Vitagraph, featuring high-rise, mid-rise, and garden-style apartments. Services span the full property management lifecycle including acquisition, rental applications, lease generation, maintenance and repairs, resident communication, and rental payment collection. The company operates across multiple Northeast and Mid-Atlantic markets including Brooklyn (NY), Upper East Side (NY), Columbia (MD), Silver Spring (MD), Fairfax (VA), Middletown (CT), and West Chester (PA), as well as Florida markets like Jacksonville.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Property Management Services Core property management services for residential apartment communities, including rental applications, credit checks, lease generation, property maintenance and repairs, resident communication, rental payment collection, and marketing. Services are delivered across a portfolio of more than 10,000 residential apartment units in 11 states for individual renters and families seeking quality apartment living.
• Weatherstone Flats A managed apartment community located in Chester Springs, PA, offering high-quality residential living as part of the Rose Valley Management portfolio and serving individual renters and families.
• The Ashford A luxury high-rise apartment community located in the Upper East Side of New York, NY, managed by Rose Valley Management, featuring premium amenities and proximity to Manhattan transit for individual renters and families.
• The Enclave An apartment community located in Silver Spring, MD, managed by Rose Valley Management with pet-friendly amenities and proximity to Washington, D.C., serving individual renters and families.
• Vista Wilde Lake An apartment community located in Columbia, MD, featuring amenities such as a pet spa, fitness center, and proximity to Baltimore and Washington, D.C., managed by Rose Valley Management.
• Carlyle at Bartram Park An apartment community located in Jacksonville, FL, managed by Rose Valley Management, serving the Florida market for individual renters and families.
• The Vitagraph A luxury apartment community in Midwood, Brooklyn, NY, featuring vintage design with modern conveniences, in-unit washer/dryers, private balconies, a business suite, fitness center, and rooftop lounge, managed by Rose Valley Management.
• Residential Real Estate Investment Real estate investment services leveraging 40 years of industry experience and a continuously refined research methodology to identify flourishing markets and resident interests for portfolio growth across the U.S.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily property manager and developer with a deep national portfolio across owned, operated, and third-party-managed apartments. Highly comparable to Rose Valley because both focus on operating multifamily communities at scale, although Greystar is far larger and more institutionally backed.
• Camden Property Trust: Public multifamily REIT owning and operating apartment communities across the Sunbelt and select Mid-Atlantic markets. Comparable owner-operator business model, though Camden is significantly larger, publicly traded, and more geographically concentrated in the Sunbelt.
• AvalonBay Communities: Public multifamily REIT developing, redeveloping, acquiring, and managing apartment communities in high-growth U.S. metros. Comparable business mix with Northeast and Mid-Atlantic exposure, including urban high-rise and suburban garden-style assets.
• The Related Companies: Large private real estate firm developing and managing luxury residential rental communities in major U.S. cities. Comparable in operating high-end urban apartment product, though Related is significantly larger and more diversified.
• Equity Residential: Public REIT owning and operating high-rise and garden-style apartments in urban and suburban markets, including New York. Comparable because of overlapping urban luxury positioning and ownership-plus-management model, though vastly larger and publicly traded.
• Apartment Income REIT (Aimco): Public multifamily REIT that both owns and operates apartment communities across major U.S. metros. Comparable as an owner-operator model with branded communities, though Aimco is publicly traded and far larger than Rose Valley.

Regional players

• Concierge Apartments: Private regional multifamily owner-operator focused on luxury apartment communities in select U.S. metros with hospitality-driven service positioning. Closely comparable to Rose Valley in scale, brand emphasis, and owner-operator model, though with a more limited geographic footprint.

Direct peers

• Morgan Properties: Privately held multifamily owner-operator managing tens of thousands of apartment units across the U.S., with strong Mid-Atlantic and Northeast presence. Closely matches Rose Valley's private family-led owner-operator profile and target geographies.

Others

• Federal Realty Investment Trust: Public REIT focused on mixed-use and multifamily properties in top U.S. metros with long operating history. Comparable as an institutional long-duration owner-operator, though its primary focus is retail-anchored mixed-use rather than pure residential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rosevalleymgmt
• YouTubeyoutube.com/channel/UCxOujUu16NiqkR-9z9lshQg
• Facebookfacebook.com/rosevalleymgmt
• LinkedInlinkedin.com/company/rose-valley-management
• Instagraminstagram.com/rosevalleymgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Valley Management