What Sternhagen does

Sternhagen is a luxury sanitaryware and bathroom products brand positioned with German design heritage and operated in India as a brand of Carysil Limited, a listed Indian company. The company manufactures and distributes bathroom fixtures including water closets (with rimless and tankless wall-hung designs), wash basins (ceramic, Sani Quartz solid surface, glass, stone), bathtubs (acrylic and hydro-massage), shower sets, tiles, basin mixers, health faucets, angle valves, bathroom accessories, mirrors, and medicine cabinets, plus a kitchen line of ceramic and quartz sinks. Its proprietary technology stack centers on material science (Sani Quartz solid surface, vitreous China ceramics, acrylics), manufacturing techniques such as the Aayat motif imprinting used in the Scherezade collection, rimless water-closet engineering, and the SX Smart WC platform with wireless remote and over 15 functions. The product portfolio is organized around three layers: eight coordinated Luxury Bath Suites (Kristall, Pent, Shin, Opale, Golden Cut, Seerose, Dune, Sand), two celebrity designer collections (Creare by Sussanne Khan, Scherezade by Farah Khan Ali), and standalone core product categories.

The business model is a hybrid B2B/B2C go-to-market with quote-based, enquiry-driven pricing rather than transparent list pricing. Distribution combines a direct e-commerce storefront (sternhagen.com), a network of physical retail stores across India accessed via store locator, and a dedicated B2B channel serving builders, developers, and interior designers for project specifications. Marketing relies on designer collaborations, social media (Facebook, YouTube, Instagram, LinkedIn), a content blog, downloadable print catalogues, and email/newsletter engagement, with a reported headcount of 501-1,000 employees supporting manufacturing, sales, and design operations across India.

Name

Sternhagen

Legal name

Sternhagen Bath Pvt Ltd

Website

https://sternhagen.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rajkot

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Luxury Bathroom Products - Hardware Sales: Primary revenue from the sale of luxury sanitaryware and bathroom products including basins, water closets, bathtubs, tiles, shower sets, faucets, mixers, and accessories. Products are sold directly through the e-commerce storefront and via dealer/store network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sternhagen produces and distributes luxury sanitaryware and bathroom products including water closets, wash basins, showers, tiles, mixers, bathtubs, and bathroom accessories. The brand combines proprietary material science (Sani Quartz, ceramic cartridge technology) with high-profile designer collaborations (Creare by Sussanne Khan, Scherezade by Farah Khan Ali) and eight Luxury Bath Suites.

Product overview

Sternhagen is a German luxury sanitaryware and bathroom products brand (a brand of Carysil Limited) offering high-quality, artistically designed bathroom fixtures engineered with proprietary materials and technologies. The product portfolio includes multiple coordinated product lines: core bathroom categories (basin mixers, water closets, basins, bathtubs, showers, tiles, and accessories), designer collaborations (the Creare Collection with Sussanne Khan and the Scherezade Collection with Farah Khan Ali), and nine Luxury Bath Suites (Kristall, Pent, Shin, Opale, Golden Cut, Seerose, Dune, and Sand) that feature coordinated basins, water closets, faucets, and tiles within unified design themes. Advanced products include Smart Water Closets with 15+ functions and remote control, Tankless wall-hung toilets, and Hydro bathtubs with six-jet massage systems. The company also offers kitchen products including ceramic and quartz sinks, along with bathroom furniture like mirrors and medicine cabinets. All products emphasize design artistry combined with engineering quality, targeting the luxury bathroom segment.

Differentiator

Problem solved

Functional benefit

Brands

• Creare: Luxury bathroom collection designed in collaboration with Sussanne Khan, featuring minimalist design with taupe-colored fittings.
• Scherezade
• Luxury Bath Suites

Products and services

• Creare Collection by Sussanne Khan A designer bathroom collection co-created with Sussanne Khan, featuring taupe-colored basins, water closets, mixers, mirrors, medicine cabinets, and peg tables with minimalist, earthy-neutral aesthetics for luxury residential interiors.
• Scherezade Collection by Farah Khan Ali A luxury bathroom collection designed with Farah Khan Ali, featuring ornate bathroom fittings with the signature Aayat motif (inspired by palatial arches and royal historic monuments) embellished in imperial gold and silver across basins, water closets, faucets, shower sets, towel holders, and tissue holders.
• Kristall Suite A luxury bath suite featuring faceted crystal-inspired design with light-refracting surfaces; each piece mimics natural crystal formation. Includes basin, water closet, basin mixer, and tiles available in Black, Mid Grey, Pale Gold, Rich Green, and White finishes.
• Pent Suite A geometrically-inspired suite drawing from pentagon and hexagon shapes found in nature, featuring basins, water closets, basin mixers, and tiles with modern artistic patterns in Glossy Black, Gold, and Silver finishes.
• Shin Suite A coastal-inspired suite with undulating wave and tidal rhythm design, including basin, water closet, and basin mixers representing the calming movement of the sea.
• Opale Suite Inspired by rugged coastlines where land meets water, featuring irregular surfaces representing coastal erosion; includes basin and water closet.
• Golden Cut Suite A collection based on the Fibonacci Spiral and golden ratio design concept, featuring clean lines and 90-degree angles in an ergonomic and artistic design; includes basin, basin mixer, water closet, and urinal.
• Seerose Suite A water lily-inspired suite combining strength and delicacy with curved lines and a solid base; includes basin, basin mixers, bathtub, and water closet.
• Dune Suite Inspired by desert landscapes shaped by water and wind, featuring cross-sectional earth relief patterns; includes basin and basin mixer with fluid, organic contours.
• Sand Suite A beach-inspired suite featuring smooth lines and natural elements for a calming bathroom escape; includes basin, bathtub, and water closet in Black and White finishes.
• Basin Mixers Premium faucet fixtures for bathroom basins including SK Basin Mixer (solid brass construction with ceramic cartridge rated 9-12 l/min@3 bar, stainless steel braided hoses), FK Faucet, and various designer series mixers in multiple finishes.
• Water Closets Toilets and WC units including rimless designs (Kristall, Pent, Shin, Wrinkle, Berkley, Skeg ranges), tankless wall-hung models, smart WCs, and designer series. Features water-saving technology, soft-closing seats, easy-clean ceramic, and anti-bacterial surfaces.
• SX Smart Water Closet Series High-tech smart toilet with over 15 functions including wireless remote-control configuration for a customizable user experience, representing the brand's premium smart-bathroom offering.
• Tankless Water Closet Series Innovative wall-hung tankless toilets featuring a floating space-saving design that simplifies cleaning and maximizes floor space, available in multiple models (01, 02, 03).
• Hydro Bathtub Freestanding acrylic bathtub with six-jet hydro massage system targeting pressure points for muscle-tension relief and stress relief, designed to function as a personal spa.
• Basins Ceramic, quartz, and designer basins in various styles including countertop, pedestal, vessel sinks, and designer collections. Materials include ceramic, Sani Quartz, stone, metal, and glass.
• Bathtubs Luxury bathtubs including freestanding acrylic models, hydro massage systems, and designer series; lightweight, durable, and easy-to-clean.
• Shower Sets Designer shower systems including Blade, Cube, PR RX, Relax, Spark, and VUORI series with various configurations including hand showers.
• Tiles Quartz tiles and ceramic tiles in luxury collections including Kristall and Pent suites, featuring artistic designs and multiple color options.
• Ceramic Kitchen Sinks Premium ceramic kitchen sinks as part of the company's kitchen-collection range.
• Quartz Kitchen Sinks Engineered-quartz kitchen sinks with durable stone construction, complementing the kitchen collection.
• Health Faucets Designer health faucets including FK, Blade, Cube, Designer, Luxury, and Vuori series in various finishes and configurations (pipe and stand options).
• Angle Valves Designer angle valves including Blade, Cube, Spark, and Vuori series in various finishes such as Chrome, Black & Silver, and Black & Rose Gold.
• Bathroom Accessories Designer bathroom accessories including FK Towel Holders, Tissue Holders, and other coordinated fittings from designer collections.
• Mirrors and Medicine Cabinets Designer mirrors including Oyster (backlit, 4 ft diameter), Apeture (baroque curved statement mirror), Sloane Mirror, and a multipurpose Medicine Cabinet.
• Moroccan Designer Basin Intricate Moroccan-inspired geometric patterned basin featuring designs drawn from ancient Moroccan and Rajput palace tile work and tessellations.
• Glass Basin Tempered glass basin offering modern minimalist design with a clean transparent look, durability, and versatility for pairing with light or dark countertops.

Quantifiable outcome

• Over 15 functions in SX Smart WC series with wireless remote control
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Carysil LimitedcoreOthersSternhagen is a brand of Carysil Limited, a listed Indian company that manufactures and markets kitchen and bathroom products. Carysil's manufacturing infrastructure and distribution network enable Sternhagen's operations in the Indian market.
• Sussanne Khan (Designer)flagshipStrategic or Co-development PartnerCelebrity interior designer Sussanne Khan co-designed the Creare collection with Sternhagen, featuring taupe-colored bathroom fittings (basins, WCs, mixers, mirrors, medicine cabinets, peg tables) with minimalist, earthy-neutral aesthetics. The collection is marketed as 'Creare by Sussanne Khan' and represents Sternhagen's flagship designer collaboration.
• Farah Khan Ali (Designer)flagshipStrategic or Co-development PartnerCelebrity jewelry designer Farah Khan Ali co-designed the Scherezade collection with Sternhagen, featuring ornate bathroom fittings with the signature Aayat motif embellished in imperial gold/silver across basins, water closets, faucets, shower sets, towel holders, and tissue holders. The collection draws inspiration from Middle Eastern palatial aesthetics and royal historic monuments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Villeroy & Boch: European premium bathroom brand offering sanitaryware, faucets, bathtubs, and tiles with strong designer heritage. Comparable on luxury positioning, design-led collections, and premium bathroom suites.
• Roca (Roca Sanitario): Spanish global bathroom brand offering sanitaryware, faucets, bathtubs, and shower systems with strong presence across Europe, India, and emerging markets. Comparable product breadth and designer-led aesthetic positioning.
• Kohler Co. US-based global leader in kitchen and bath with luxury sanitaryware, faucets, smart toilets, and tiles. Wide product portfolio and global scale make it a broad incumbent competing with Sternhagen in premium and smart-bath categories.

Direct peers

• Cera Sanitaryware: Indian listed sanitaryware manufacturer producing basins, WCs, faucets, and tiles for premium residential and commercial projects. Directly competes on product mix and Indian luxury/mid-premium positioning.
• Jaquar Group: India's leading premium bathroom fittings brand offering basins, faucets, water closets, and shower systems across luxury and mass-premium segments. Most direct head-to-head competitor to Sternhagen in the Indian luxury bathroom market.
• Hindware (Somany / Hindware Home Innovation): Major Indian listed sanitaryware brand covering water closets, basins, faucets, and tiles with a premium 'Italian Collection' positioning. Comparable product breadth and India-market orientation make it a direct peer.
• Hansgrohe: German premium shower and faucet brand with design awards across Axor and Hansgrohe lines. Comparable in premium shower sets, mixers, and design-led German heritage positioning.
• Duravit: German premium sanitaryware manufacturer producing designer basins, water closets, bathtubs, and bathroom furniture. Directly comparable on German heritage, designer collaborations, and luxury bathroom positioning.
• Grohe (LIXIL Group): German premium bathroom fittings brand specializing in faucets, mixers, showers, and smart bathroom systems. Closest peer to Sternhagen on German design heritage and premium faucet/shower product categories.

Emerging players

• TOTO Ltd. Japanese leader in smart toilets and high-tech bathroom technology with rimless washlet designs. Comparable on smart WC technology (Sternhagen's SX Smart WC) and premium hygiene positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sternhagenbathroom
• Facebookfacebook.com/people/Sternhagen-Germany/61562661041868
• LinkedInlinkedin.com/company/sternhagen-bath-pvt-ltd
• Instagraminstagram.com/sternhagenbathroom
• Xx.com/Sternhagen13

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sternhagen