Lecadô

What Lecadô does

Lecadô (legal name: Lecadô) is a privately held Brazilian confectionery and bakery company headquartered in Rio de Janeiro, in operation since 1982 (40+ years). The company produces traditional Brazilian celebration foods — tortas (celebration cakes), salgadinhos (cocktail savory appetizers including coxinha, empada, quibe, risole, and croquete variants), and docinhos (traditional sweets such as brigadeiro, quindim, beijinho, bomba, and cajuzinho) — out of a centralized factory in Rio de Janeiro that supplies the full retail network under stated rigorous quality processes. Its commercial product surface spans individual units, tiered Kit Festa bundles (Mini Kits through Kit 50) priced from R$153.90 to R$1,729.00, plus gift cards and an experiential "Confeiteiro por um Dia" offering.

Lecadô distributes through a multi-channel model: 27+ physical retail storefronts concentrated in the Rio de Janeiro metropolitan area including Niterói and São Gonçalo (inside malls such as Barra Shopping, Shopping Rio Sul, Américas Shopping, and Plaza Shopping Niterói); an owned e-commerce website supporting store pickup (72-hour pickup window) and home delivery; third-party delivery platforms (iFood, Rappi); and a franchise acquisition program marketed under "SEJA UM FRANQUEADO!" via a separate lecado.app.br domain. The company is an associated member of the Associação Brasileira de Franchising (ABF).

The customer base is B2C and fragmented across party and event planners, individual consumers, and a secondary corporate catering segment, with no named enterprise customers or recurring contracts disclosed. Marketing runs through organic social (Facebook, Instagram, TikTok, YouTube, LinkedIn), email newsletter, and the e-commerce site; no AI/ML, API, SDK, or mobile-app capability is in evidence, and the technology stack reflects a traditional consumer packaged-food and e-commerce storefront. There is no disclosed funding, parent company, or external institutional investor — the company appears to be founder/owner-operated.

Name

Lecadô

Legal name

Lecadô

Website

https://lecado.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Lecadô is a 40+ year-old, privately held Brazilian confectionery and bakery company headquartered in Rio de Janeiro, producing traditional celebration cakes, savory appetizers, and sweets sold through 27+ retail stores, e-commerce, delivery apps, and a franchise network serving Rio metro party planners and individual consumers.

Ownership category

akta.pro rank

Product category

Confectionery and Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Sugar and Confectionery Product Manufacturing (3113), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating Places (5812)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Brazilian confectionery
• Celebration cakes
• Cocktail savory appetizers
• Party kit bundles
• Bakery products

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices28 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales of confections, savory snacks, cakes, and party kits through physical retail stores and e-commerce platform.
2. E-commerce and Store Pickup: Online orders placed through the website with customer pickup at designated store locations or delivery service.
3. Franchise Revenue: Franchise model generating revenue through franchisee network expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lecadô is a Brazilian confectionery and bakery that manufactures and sells traditional celebration cakes (Tortas Baby), cocktail savory appetizers (Salgadinhos), bite-sized sweets (Docinhos), party kits (Kit Festas and Mini Kits), beverages, and gift items. Production is centralized at a single factory in Rio de Janeiro and distributed through 27+ company-owned retail stores, an own-brand e-commerce website with store pickup and delivery, third-party delivery apps, and a franchise network serving Rio de Janeiro and Niterói consumers.

Product overview

Lecadô Doceria is a Brazilian confectionery and bakery e-commerce business operating primarily in Rio de Janeiro. The company offers a diverse portfolio of celebration cakes (tortas), cocktail savory appetizers (salgadinhos), sweet treats (docinhos), party kits (Kit Festa and Mini Kit Festa), beverages, and gift items. The product lineup is organized into tiered quality categories including Super Premium, Premium, Special, and standard offerings. The e-commerce platform enables customers to order products for pickup at 26 physical store locations across Rio de Janeiro. Core products include Torta Baby (small celebration cakes), cocktail savory appetizers like coxinhas and empadas, traditional Brazilian sweets like brigadeiros and quindim, and complete party kits ranging from Mini Kits for intimate gatherings to Kit 50 for large events. The company also offers specialty items like the Coxinha Vegetal (plant-based option) and premium seafood appetizers like Marquesa and Risole de Camarão.

Differentiator

Problem solved

Functional benefit

Products and services

• Torta Baby Paçoquita Celebration cake combining chocolate sponge with Paçoquita (peanut confection) ganache, mousse, dulce de leche, crunchy peanuts, and milk chocolate coverage; serves up to 10 slices. Targeted at consumers hosting small celebrations.
• Brigadeiro Crocante Chocolate celebration cake with brigadeiro filling and crunchy peanuts, topped with brigadeiro, crunchy peanuts, and egg threads; serves up to 20 slices. For party hosts ordering a standard celebration cake.
• Baby Brigadeiro de Quindim White celebration cake with Brigadeiro de Quindim filling and Quindim topping with burned shredded coconut borders; serves up to 10 slices. For small-scale celebrations.
• Kit Casamento na Roça Themed party kit with Brigadeiro Crocante cake plus 50 cocktail savory appetizers (Bolinho de Aipim, Coxinha de Frango, or Frango com Cream Cheese options). For rustic-themed celebrations.
• Kit Pula Fogueira Festa Junina-themed party kit featuring Torta Baby Paçoquita or Baby Quindim plus 25 cocktail savory appetizers (Bolinho de Aipim, Coxinha de Frango, or Frango com Cream Cheese). For June festival celebrations.
• Kit 10 (Party Kit for 10) Pre-assembled party kit for 10 people including 1 Torta Baby, 75 savory appetizers, 2 drinks (2L), 25 sweet treats, 10 plates, 10 cups, 10 sets of cutlery, and 1 Magic Wick. For small celebrations.
• Kit 20 (Party Kit for 20) Pre-assembled party kit for 20 people including 1 cake, 175 savory appetizers, 4 drinks (2L), 50 sweet treats, 20 plates, 20 cups, 20 sets of cutlery, and 1 Magic Wick.
• Kit 30 (Party Kit for 30) Pre-assembled party kit for 30 people including 1 cake, 275 savory appetizers, 5 drinks (2L), 100 sweet treats, 30 plates, 30 cups, 30 sets of cutlery, and 1 Magic Wick.
• Kit 40 (Party Kit for 40) Pre-assembled party kit for 40 people including 2 cakes, 375 savory appetizers, 8 drinks (2L), 125 sweet treats, 40 plates, 40 cups, 40 sets of cutlery, and 1 Magic Wick.
• Kit 50 (Party Kit for 50) Pre-assembled party kit for 50 people including 2 cakes, 475 savory appetizers, 10 drinks (2L), 175 sweet treats, 50 plates, 50 cups, 50 sets of cutlery, and 1 Magic Wick. For large events.
• Mini Kit – Petit Comitê Compact party kit including 1 Torta Baby, 25 savory appetizers, 1 drink (2L), 5 plates, 5 cups, 5 sets of cutlery, and 1 Magic Wick. For intimate gatherings.
• Coxinha de Frango (Cocktail) Traditional Brazilian chicken croquette (coxinha) party size containing olive; 25 units per package. For party hosts ordering savory cocktail appetizers.
• Marquesa (Cocktail) Premium shrimp dough with shrimp and cream cheese filling; 25 units per package. A super-premium savory for high-end events.
• Coxinha de Frango com Cream Cheese (Cocktail) Chicken croquette (coxinha) with cream cheese filling in party size; 25 units per package. For party hosts preferring a cream cheese variant.
• Coxinha de Costela Bovina com Cream Cheese (Cocktail) Beef rib croquette with cream cheese filling; 25 units per package. A premium savory for upscale events.
• Coxinha Vegetal Plant-based (vegetal) croquette made with jackfruit and vegetable cheese. For vegetarian consumers or hosts seeking plant-based savory options.
• Quibe (Cocktail) Traditional Middle Eastern bulgur wheat dish (quibe) as cocktail savory; 25 units per package. For consumers seeking a vegetarian-leaning savory.
• Brigadeiro (Cocktail) Traditional Brazilian chocolate truffle (brigadeiro). Sold individually or as part of party assortments for celebrations and gifting.
• Beijinho (Cocktail) Traditional Brazilian coconut and condensed milk sweet (beijinho). For consumers and party hosts seeking classic coconut confections.
• Quindim (Cocktail) Traditional Brazilian coconut and egg sweet (quindim). For consumers seeking classic Brazilian confections.
• Caixinha de Docinhos Box of assorted sweet treats (docinhos) containing 8 units; flavors may vary. For small gifting or personal consumption.
• Cartão Presente (Gift Card) Gift card printed on 10x15cm Couchê 300g paper that allows the buyer to write a personal message to the recipient. For consumers seeking gifting options.
• Confeiteiro por um Dia Experience product where the recipient spends a day as a pastry chef at Lecadô. Sold as a giftable offering for consumers seeking experiential gifting.
• Refrigerante 2 Litros 2-liter soft drinks in Coca-Cola, Coca-Cola Zero, and Fanta Guaraná flavors. Sold individually and as part of party kits to complete celebration assortments.
• Franchise Program (Seja um Franqueado) Franchise opportunity enabling entrepreneurs to operate a Lecadô retail store, supported by the company's centralized factory, brand, established product catalog, and 40+ years of operational heritage.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABF (Associação Brasileira de Franchising)minorOthersLecadô is an associated member of ABF (Brazilian Franchising Association), indicating participation in the franchise industry community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amor aos Pedaços: Brazilian specialty cake and confectionery chain offering celebration cakes, sweets, and party kits with multiple retail stores across Brazil. Directly comparable to Lecadô in product mix (cakes, sweets, savory party items) and target customer (party/event planners and individual consumers in the celebration segment).
• Ofner: Heritage Brazilian bakery-café chain with stores in Rio de Janeiro and São Paulo, offering tortas, salgadinhos, docinhos, and café items. Directly comparable to Lecadô as a competing premium bakery/confectionery retail chain in the same geographic market with overlapping product categories.
• Casa do Bolo: Brazilian specialty bakery chain focused on cakes and traditional sweets with multiple retail locations. Comparable to Lecadô as a multi-store bakery chain serving Brazilian celebration and everyday sweet consumption occasions.
• Brioche Dorée: International bakery-café franchise operating in Brazil with a product mix of tortas, salgadinhos, pães, and beverages. Comparable to Lecadô as a multi-location bakery and savory/sweet snack retailer, with a stronger café seating component.

Broad incumbents

• Cacau Show: Largest chocolate and confectionery retail chain in Brazil with thousands of franchise stores nationwide. Comparable to Lecadô as a mass-market confectionery retailer, but operating at much broader national scale with a chocolate-focused (vs. cake-focused) assortment.
• Kopenhagen: Premium Brazilian chocolate and confectionery brand with retail stores across Brazil. Comparable to Lecadô as a premium-positioned Brazilian confectionery retailer, though focused primarily on chocolates and bonbons rather than celebration cakes and savory party items.
• Chocolat du Jour: Premium Brazilian chocolate boutique chain operating in Rio de Janeiro and other major cities. Comparable to Lecadô as a premium-positioned confectionery retailer in Rio with an overlapping gift and celebration customer base.
• Habib's: Large Brazilian fast-food franchise chain that also offers salgadinhos and party catering, competing in adjacent savory snack and party-food occasions. Comparable to Lecadô in the savory cocktail snack (salgadinho) and party occasion category, though with a mass-market positioning.

Regional players

• Padaria Real: Established bakery chain operating primarily in Rio de Janeiro with stores offering breads, cakes, sweets, and savory items. Directly comparable to Lecadô as a Rio-based bakery chain serving similar everyday and celebration occasions in the same geographic market.

Emerging players

• Maria Brigadeiro: Brazilian specialty brigadeiro and sweets brand with retail presence and strong digital/e-commerce presence. Comparable to Lecadô in the Brazilian sweet treats (docinhos) category, though operating at smaller scale and with a more digital-first customer acquisition model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzvVjB1UDxduZNdwQXtmArQ
• Facebookfacebook.com/lecado
• LinkedInlinkedin.com/company/lecadodoceria
• Instagraminstagram.com/lecado_doceria
• TikToktiktok.com/@lecadodoceria
• Xx.com/Lecado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lecadô