What Maria does

Maria Le Mura operates Automate to Lead, a sole-practitioner consulting business headquartered in Europe, providing Human-Centered Automation™ advisory services to startup founders and SME leaders. The firm sells three tiers of professional services: a €250 Automation Audit Call (90-minute diagnostic), a 3-week Founder Sprint to build and deploy an automation roadmap, and a recurring Fractional Automation Advisor engagement (managed-services-style retainer with bi-weekly strategy calls, templates, and custom dashboards). The underlying intellectual property is the proprietary Human-Centered Automation™ methodology — a workflow-first framework that starts from human processes before introducing tools, codified in the founder's book 'Automate to Lead' and protected as a registered trademark.

The technology stack is content- and service-led rather than software-led: there is no mobile app, no API, no SDK, and no disclosed AI models. The proprietary methodology is operationalized through a blog, a reader portal with free templates, a 5-step automation audit PDF checklist lead magnet, and a Calendly-based booking funnel. Marketing combines content (blog, email lead magnet), community (reader portal, LinkedIn), earned media (Product Hunt, conference speaking at LearnTec, BETT, ACTFL, BIG), and direct sales (discovery calls → paid engagements). Customer logos disclosed (Arise Health, The Paak, OE, 2020INC) are small startups using the free resource; the firm claims 200+ founders/teams using the checklist and '100s of founders' trusting the book, with no enterprise anchor clients and no disclosed revenue, funding, or headcount growth beyond the solo founder.

Go-to-market is sales-led with community- and event-driven top-of-funnel support. Pricing is hybrid: a transparent €250 entry point for the audit, with higher-value engagements (Founder Sprint, Fractional Advisor) on custom quote basis; the audit fee can be credited toward a Sprint booked within 30 days. Customer segments are horizontal across startup founders, SME leaders, and solo entrepreneurs. The firm has no parent company, no subsidiaries, no disclosed funding, and operates as a bootstrapped, founder-owned independent practice.

Name

Maria

Legal name

Maria Le Mura

Website

https://automate2lead.com

Company type

Private

Operating status

Operating

Short description

Maria Le Mura operates Automate to Lead, a European solo consulting practice helping startup founders and SME leaders design Human-Centered Automation™ workflows through paid audits, 3-week sprints, and fractional advisory retainers, supported by a published book and content funnel.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Automation Audit Call: 90-minute paid consulting session providing structured analysis of time usage, systems diagnostic, personalized automation opportunity map, and follow-up action checklist. Paid at booking.
2. Founder Sprint: 3-week intensive engagement building and deploying automation roadmap with founder-focused coaching and execution support. Requires free discovery call first.
3. Fractional Automation Advisor: Part-time ongoing strategy partnership with bi-weekly strategy calls, ongoing review of tools/workflows/team efficiency, access to automation templates and systems, custom dashboards and playbooks. Monthly advisory with custom pricing.
4. Free Resources (Lead Magnet): Free 5-step automation audit PDF checklist distributed in exchange for email. Generates qualified leads for paid consulting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Maria Le Mura, operating as Automate to Lead, sells paid automation consulting engagements to startup founders and SME leaders in Europe. The core offering comprises three services — a €250 90-minute Automation Audit Call, a 3-week Founder Sprint for building an automation roadmap, and an ongoing monthly Fractional Automation Advisor — all delivered under the proprietary Human-Centered Automation™ methodology codified in the book 'Automate to Lead'.

Product overview

Maria Le Mura operates Automate to Lead as a consulting practice rather than a software product. The core offering consists of three paid consulting services: the Automation Audit Call (90-minute paid session at €250), the Founder Sprint (3-week intensive roadmap engagement), and the Fractional Automation Advisor (ongoing monthly strategic partnership). These services are underpinned by the proprietary Human-Centered Automation Method, which Maria codified in her book Automate to Lead. The business also operates a lead-magnet funnel anchored by a free 5-Step Automation Audit checklist, with a Reader Portal providing templates and resources to book purchasers. All offerings are human-facing consulting engagements without a software product, API, or downloadable application.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Audit Call A 90-minute paid 1:1 consulting session that provides structured analysis of time usage, team operational flow, a personalized automation opportunity map, and a follow-up action checklist. Priced at €250, paid at booking. Targets founders and SME leaders seeking clarity on what to automate, delegate, or eliminate. Cost can be deducted from a subsequent Founder Sprint investment if booked within 30 days.
• Founder Sprint A 3-week intensive engagement where Maria helps founders build and deploy an automation roadmap with founder-focused coaching and execution support. Requires a free 30-minute discovery call to qualify and uses custom quote-based pricing. Targets founders and SME leaders ready to move from assessment to implementation.
• Fractional Automation Advisor Part-time ongoing strategy partnership offering bi-weekly strategy calls, ongoing review of tools, workflows and team efficiency, access to automation templates and systems, and custom dashboards plus playbooks. Monthly billing with custom pricing. Targets SME leaders who want strategic support without hiring full-time staff.
• 5-Step Automation Audit (Free Checklist) A free downloadable PDF checklist that helps founders audit their time, team, and tasks in 30 minutes to identify what to automate, delegate, or eliminate. Used by 200+ founders and teams in Europe. Acts as the top-of-funnel lead magnet that nurtures prospects into paid consulting engagements.
• Automate to Lead (Book) A book authored by Maria Le Mura that outlines the Human-Centered Automation™ method and is trusted by hundreds of founders. Sold as a standalone publication and bundled with a reader portal that provides free automation templates, frameworks, and resources supporting the methodology.

Quantifiable outcome

• One founder reported 6 hours back per week after implementing the method for one month
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/maria-grazia-le-mura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maria