De Lieve Vrouw

What De Lieve Vrouw does

De Lieve Vrouw is an independent cultural venue founded in 1989 and headquartered on Lieve Vrouwestraat 13 in the historic center of Amersfoort, Netherlands. The company operates a colocated cinema, theater stage, and café within a single building, serving film and theater enthusiasts, families with children, young adults, and cultural-education audiences in the Amersfoort region. Its operating geographies are explicitly domestic Netherlands, with no indication of cross-border activity.

The core product set is structured around three revenue pillars. First, daily film screenings covering dramas, documentaries, animations, comedies, and international cinema, with online seat selection via the kaartverkoop.lievevrouw.nl ticketing platform and a physical box office. Second, live theater performances spanning cabaret, drama, dance, musical theater, comedy, mime, and youth theater, with programming scheduled through the 2026/27 season. Third, the on-site café, which serves drinks that patrons may take into film screenings but not theater performances. Adjacent revenue lines include the ICOONtheater family-theater sub-brand (jointly programmed with Flint at the Vathorst location), film courses taught by documentary filmmakers and film journalists, the Musica Mundo world music concert series with Stichting ArteGanza and Old Roots New Routes, themed specials (Oranjezomer, Previously Unreleased, Pride), venue rental, and the Vrienden (Friends) membership program. The technology layer is a conventional web platform with integrations to Cineville, VriendenLoterij VIP, We Are Public, Google Analytics, and major social networks.

The business model is multi-stream and transactional. Ticket prices range from €12.75 (Oranjezomer standard) to €22.00 (Musica Mundo), with film-course tickets at €17.50, suggesting a modest premium for differentiated content. Distribution is omnichannel: self-serve online portal, on-site service desk, and third-party discount memberships (Cineville, We Are Public, VriendenLoterij VIP, Tuesday/Thursday discounts, under-30 discounts, gift cards). GTM relies on the website, segmented email newsletters (Film, Theater, Youth, Music), and organic social (Facebook, Instagram, YouTube). There are no disclosed funding rounds, no parent company, no subsidiaries, and no enterprise customers; the company operates as a standalone private cultural institution.

Name

De Lieve Vrouw

Legal name

De Lieve Vrouw

Website

https://lievevrouw.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

De Lieve Vrouw is an independent cinema, theater, and café venue founded in 1989 in central Amersfoort, Netherlands, serving film and theater enthusiasts, families, young adults, and cultural-education audiences with curated programming and discount memberships.

Ownership category

akta.pro rank

Product category

Cinema and Theater Venue

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF)

Keywords

• Independent cinema screenings
• Live theater performances
• Cultural venue operations
• Film education courses
• Arts entertainment services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from film screenings and theater performances through online and offline ticket sales. Customers can choose their seats and purchase tickets individually.
2. Café Operations: On-site café serving food and beverages. Drinks from the café may be taken into film screenings but not theater performances.
3. Membership Programs: Friends membership (Vrienden) providing discounts and benefits, including Cineville pass acceptance for film screenings.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

De Lieve Vrouw is a cultural center operating a single physical venue in Amersfoort that offers daily film screenings of independent, international, and documentary cinema alongside live theater performances including cabaret, drama, dance, comedy, and youth theater. The venue supplements its core programming with an on-site café (drinks may be taken into film screenings), educational film courses, the Musica Mundo world music series, family programming under the ICOONtheater sub-brand at a partner venue, and venue rental services for private events.

Product overview

De Lieve Vrouw is a cultural center in Amersfoort offering a dual-core product strategy centered on film screenings and theater performances. The venue operates daily film programming of new releases alongside curated theater productions spanning cabaret, drama, dance, and youth theater. Supporting services include an on-site café (with drinks permitted in film screenings), the ICOONtheater brand for family programming at the Vathorst location, educational film courses, the Musica Mundo world music series, newsletter subscriptions, and room rental services. The ticket sales platform enables online reservations with integrations for Cineville and VriendenLoterij VIP cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Screenings Daily screenings of curated independent, international, documentary, and art-house films at the Amersfoort venue, including themed seasons such as Oranjezomer and Film onder de Toren. Targeted at adult film and theater enthusiasts seeking non-mainstream cinema.
• Theater Performances Live theater productions spanning cabaret, drama, dance, musical theater, comedy, mime, and youth theater, performed on the venue's own stage for adult audiences and families.
• ICOONtheater Family Programming Curated family theater performances for children and families, presented under the ICOONtheater brand at the Flint venue in Vathorst through a partnership with De Lieve Vrouw.
• Film Courses Educational film course series covering documentary filmmaking and comparative film analysis, taught by guest film journalists, scholars, and documentary filmmakers for adult learners and film enthusiasts.
• Musica Mundo Series World music concert series featuring international artists and cultural fusion performances, presented in collaboration with Stichting ArteGanza and Old Roots New Routes.
• Room Rental (Zaal Huren) Venue rental service for private events, presentations, and private film screenings at the Amersfoort location.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Flint (Theater and Filmhuis Amersfoort)coreChannel Partner/ Reseller/ DistributorJoint programming partnership for ICOONtheater in Vathorst, combining programming efforts for family-friendly theater productions. Both De Lieve Vrouw and Flint collaborate on the ICOONtheater brand, presenting the best family performances in Vathorst area.
• CinevillecoreChannel Partner/ Reseller/ DistributorNational film pass network for independent Dutch cinemas. De Lieve Vrouw accepts Cineville passes for film screenings, allowing members free entry to films as part of their subscription.
• We Are PublicminorChannel Partner/ Reseller/ DistributorCultural membership program offering discounts on tickets at participating cultural venues across the Netherlands.
• VriendenLoterij VIPminorChannel Partner/ Reseller/ DistributorVIP card partnership allowing VriendenLoterij VIP members to receive benefits or discounts at the venue.
• Annelotte VerhaagenminorStrategic or Co-development PartnerDocumentary filmmaker, film lecturer and researcher who develops and delivers the film course series 'The Story of the Documentary Maker' at De Lieve Vrouw.
• Kevin TomaminorStrategic or Co-development PartnerFilm journalist (de Volkskrant) and film lecturer who develops and delivers film courses including 'Hetzelfde is niet hetzelfde' series at the venue.
• Stichting ArteGanzaminorStrategic or Co-development PartnerFoundation behind Musica Mundo Series and Festival, promoting world music as a means to connect people from diverse cultures. They collaborate with De Lieve Vrouw for Musica Mundo concerts.
• Old Roots New RoutesminorStrategic or Co-development PartnerCultural organization collaborating with Musica Mundo Series for world music programming, including the Raquel Kurpershoek Ensemble concert.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verkadefabriek: Cultural venue in 's-Hertogenbosch combining cinema, theater, dance, music, and food/beverage. Closest functional match for the multi-vertical "cultural center" positioning De Lieve Vrouw pursues.
• LantarenVenster: Rotterdam cinema and live performance venue combining film screenings with theater, dance, and music programming plus a restaurant. Very close functional analog: film + live performance + F&B under one roof.
• KINO Rotterdam: Art-house cinema and cultural venue in Rotterdam offering curated independent film alongside theater and events. Comparable independent-cinema positioning, programming philosophy, and reliance on Cineville-style membership access.
• Het Ketelhuis: Independent art-house cinema in Amsterdam combining film screenings with a restaurant/bar. Highly comparable model: curated non-mainstream film programming, on-site food and beverage, and cultural positioning — same dual cinema-plus-hospitality concept as De Lieve Vrouw.
• Filmhuis Den Haag: Art-house cinema in The Hague focused on independent and arthouse film. Comparable curatorial approach, membership/pass integrations, and reliance on local cultural audiences in a Dutch mid-size city.
• Theater aan de Parade: Mid-sized theater venue in 's-Hertogenbosch presenting drama, cabaret, dance, and youth programming. Comparable on the live-performance side, particularly the cabaret/drama/youth mix that forms half of De Lieve Vrouw's offering.
• Cinecenter Amsterdam: Long-running independent art-house cinema in Amsterdam with similar curated specialty film focus. Comparable on exhibition model, pricing, and Cineville participation.
• LAB-1 Cinema: Independent cinema in Eindhoven focused on arthouse and specialty film programming. Direct comparable on the cinema side — similar curatorial identity, pricing tier, and reliance on Dutch film-pass networks.
• Filmhuis Flint Amersfoort: Filmhuis and theater venue operating in the same city (Amersfoort) as De Lieve Vrouw. They are simultaneously a programming partner (ICOONtheater) and a direct competitor for the same cinema and theater audiences in a small local market.

Broad incumbents

• Stadsschouwburg Utrecht: Larger established theater in Utrecht producing drama, cabaret, and dance programming. Broad incumbent in the same Dutch mid-size-city theater segment — overlapping programming categories but at materially larger scale and institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@delievevrouwamersfoort
• Facebookfacebook.com/DeLieveVrouw
• Instagraminstagram.com/delievevrouw
• LinkedInlinkedin.com/company/theater-film-caf-de-lieve-vrouw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Lieve Vrouw