Jumava

What Jumava does

Jumava (legal entity: SIA Jumava) is a Latvian publishing house and online bookstore founded in 1991 and headquartered at Dzirnavu iela 73-1 in Riga, Latvia. The company operates across two core lines: it publishes its own books under the Jumava imprint across categories including fiction, poetry, children's literature, history, science, psychology, and philosophy, and it runs Grāmata 24.lv, an online bookstore positioned as 'the largest book store in Latvia,' which distributes both Jumava-published titles and books from other publishers. Beyond the e-commerce platform, Jumava runs two physical Jumavas grāmatnīca retail locations in Riga and Lielvārde, and offers ancillary services including a self-publishing program for authors ('Izdod pats savu grāmatu'), e-books, themed book bundles, and book-related gift accessories.

The underlying technology stack is conventional: the storefront is built on WordPress with WooCommerce, supporting shopping cart functionality, customer accounts, payment via Visa/MasterCard/bank transfer, and integration with Omniva parcel lockers and Latvijas Pasts for delivery. The company also offers international shipping via Latvijas Pasts with weight-based fees. Catalog depth is the primary content asset, with 613+ published titles spanning multiple genres and a 10-volume 'Latvijas leģendas' series. Pricing is unit-based and EUR-denominated, with individual books ranging from €2.10 to €45.08 and discounted bundles priced between €11.99 and €105.

The business model is a hybrid publishing-plus-retail operation. Revenue streams comprise one-time sales of physical books, e-books, curated bundles, and gift merchandise. The customer base is primarily general Latvian readers, with secondary segments in educational institutions and self-publishing authors. Distribution combines owned e-commerce (jumava.lv, Grāmata24.lv), two physical stores, and third-party logistics partnerships. Marketing is limited to the company website and an opt-in email newsletter, with Google Analytics used for traffic analysis. The firm is privately held, bootstrapped with no disclosed external funding, and operates with an estimated 11-50 employees.

Name

Jumava

Legal name

SIA Jumava

Website

https://jumava.lv

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Jumava is a privately held Latvian publishing house and online bookstore, founded in 1991 in Riga, that publishes its own titles and distributes third-party books through Grāmata 24.lv, two physical bookstores, and nationwide delivery, serving primarily Latvian consumers with secondary segments in education and self-publishing authors.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

Keywords

• Book publishing services
• Online bookstore retail
• Latvian literature publishing
• E-book distribution
• Self-publishing services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Book sales: Physical and digital book sales through the company's online store and physical bookstores. The company publishes its own books under the Jumava brand as well as books from other publishers.
2. E-books: Digital e-book sales through the Grāmata24.lv platform
3. Book accessories and gifts: Sale of book-related accessories including reading lamps, candles, bookmarks, bags, notebooks, and thermoses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Jumava is a Latvian publishing house and online bookstore that publishes its own books under the Jumava brand across categories such as fiction, poetry, children's literature, history, science, psychology, philosophy, and travel, while also selling titles from other publishers. Its Grāmata24.lv e-commerce storefront (the largest online book store in Latvia) sells physical books, e-books, themed book bundles, and book-related accessories and gifts, with delivery across Latvia and internationally. The company additionally offers the "Izdod pats savu grāmatu" self-publishing service for Latvian authors.

Product overview

Jumava is a Latvian publishing house and online bookstore operating the Grāmata 24 platform. The core offering consists of Jumava-published books across diverse categories (fiction, poetry, children's literature, history, science, psychology, philosophy, travel), complemented by an e-book catalog, themed book bundles at discounted prices, and book-related gift items (candles, mugs, bookmarks, reading lamps, bags, notebooks). The company also offers a self-publishing service for authors. The business model combines traditional book publishing with e-commerce retail, serving customers across Latvia with free store pickup in Riga and Lielvārde, paid delivery via Omniva and Latvijas Pasts, and international shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Grāmata 24.lv: Online bookstore platform operated by Jumava, described as 'lielākais grāmatu veikals Latvijā' (the largest book store in Latvia)

Products and services

• Jumavas grāmatas (Jumava Publications) Books published under the Jumava imprint covering fiction, poetry, children's literature, history, science, psychology, philosophy, and travel, sold to Latvian readers and international customers through jumava.lv and Jumavas grāmatnīca bookstores.
• E-grāmatas (E-books) Digital e-book versions of selected Jumava and partner-publisher titles sold electronically through the Grāmata24.lv platform for online purchase and download.
• Idejas dāvanām (Book-related gift items) Book-themed accessories and gift items sold to readers and gift buyers, including soy candles, coffee mugs, bookmarks, reading lamps, book bags, notebooks, and thermoses.
• Izdod pats savu grāmatu (Self-Publishing Service) Self-publishing service enabling Latvian authors to publish their own books through Jumava's publishing, editing, and distribution infrastructure.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• OmnivacoreOthersOmniva provides parcel locker delivery services throughout Latvia for Jumava customer orders. Delivery fee is €2.89 per order.
• Latvijas Pasts (Latvian Post)coreOthersLatvijas Pasts provides postal delivery services for Jumava orders throughout Latvia and internationally. Fees are calculated based on package weight.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Amazon KDP: Self-publishing platform that directly competes with Jumava's 'Izdod pats savu grāmatu' service by offering Latvian authors a global, digital-first alternative to local self-publishing infrastructure.

Direct peers

• Zvaigzne ABC: One of Latvia's largest publishing houses and bookstore operators, directly comparable to Jumava in publishing Latvian-language trade titles across fiction, non-fiction, and children's categories, with a national retail footprint.
• Latvijas Mediji: Latvian publishing group producing books and periodicals; competes with Jumava in the Latvian trade publishing market and runs an online book retail operation similar to Grāmata24.
• Apgāds Pētergailis: Independent Latvian publisher of fiction, poetry, and humanities titles; shares Jumava's focus on Latvian-language trade publishing and competes for the same local author pool.
• Liels un mazs: Latvian publisher specializing in children's literature and quality illustrated trade books; overlaps directly with Jumava's children's literature and illustrated book categories.

Regional players

• TEA Kirjastus: Established Estonian publisher and retailer of books and educational materials; a Baltic regional peer with similar omni-channel trade publishing and bookstore operations.
• Pegasus (Eesti Kirjanduse Seltsi Kirjastus / Pegasus Publishers): Estonian publisher focused on Estonian-language fiction and non-fiction; structurally comparable to Jumava as a Baltic-language trade publisher serving a small home market.
• Leidykla Baltos lankos: Lithuanian publisher of fiction, non-fiction, and children's literature with a national footprint; serves a comparable function to Jumava in its home market but is geographically separate.

Broad incumbents

• Penguin Random House: Global trade publishing incumbent whose translated titles appear on Jumava's shelves; sets the structural ceiling for retail pricing, rights competition, and translated backlist dynamics in the Latvian market.
• Leidykla Alma Littera: One of the largest Lithuanian publishers and book retailers; a broader incumbent in the Baltic publishing space that overlaps with Jumava on translated and children's titles and would be a logical regional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ApgadsJumava
• Facebookfacebook.com/apgadsjumava
• LinkedInlinkedin.com/company/jumava

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumava