What Jun Rui Gufen does

Jun Rui Gufen (星空体育控股有限公司 / Xingkong Sports Holdings) is a Shanghai-headquartered, integrated cross-border logistics and OEM manufacturing company operating a "manufacturing + outbound logistics" closed-loop platform. Founded in 2010 with headquarters established in Shanghai's Pudong New Area in 2016, the company serves Chinese cross-border e-commerce sellers — most notably Amazon FBA merchants needing to move large and heavy goods — as well as domestic manufacturers and trading companies exporting finished products to North American, European, and Asia-Pacific markets. The company cites 50,000+ cumulative export enterprises empowered, 82% FBA seller penetration coverage, and 15 global direct/collaborative service points.

The company's product portfolio is organized around four interlocking offerings: (1) Large-item FBA sea freight with FCL and LCL shipping to global Amazon FBA hubs, targeting treadmills and combined equipment exporters; (2) international air freight with customs clearance, overseas warehousing, and last-mile delivery for high-value smart wearables; (3) overseas warehouse fulfillment and one-piece dropshipping through self-operated and partner networks; and (4) sports equipment OEM manufacturing spanning commercial fitness equipment, yoga/Pilates gear, and catering furniture. The technology backbone comprises a proprietary PWMS logistics management system (order capture, address/label printing, returns, online pickup, financial reconciliation) and a self-developed WMS that integrates with Amazon, eBay, Temu, Wish, Shopee, AliExpress, TikTok Shop, and Shopify for real-time inventory and order management.

Revenue is generated via transaction-fee pricing across three streams: ocean and air freight forwarding, overseas warehousing and fulfillment, and customs clearance/value-added services. Pricing is custom-quoted and not publicly disclosed. Distribution is direct-sales-led through the corporate website, a WeChat official account, a B2B inquiry form, and industry event participation. The company maintains strategic carrier partnerships with COSCO, OOCL, ONE, Maersk, Evergreen, APL, DHL, Air China, DEBANG, UPS, and FedEx, and operates more than 380 employees distributed across branches in Shanghai, Shenzhen, Guangzhou, Hangzhou, Ningbo, Qingdao, Nanchang, Xiamen, Tianjin, Wuhan, Hong Kong, and Dongguan.

Name

Jun Rui Gufen

Legal name

星空体育控股有限公司

Website

https://junruinetwork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jun Rui Gufen (星空体育控股有限公司) is a Shanghai-based integrated platform combining OEM sports equipment manufacturing with cross-border logistics — FBA sea/air freight, overseas warehousing, and last-mile delivery — serving Chinese e-commerce sellers and manufacturers exporting large and heavy goods globally.

Ownership category

akta.pro rank

Product category

Cross-border Logistics Services

NAICS

Freight Transportation Arrangement (488510), Warehousing and Storage (493)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)

akta.pro secondary industries

Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

Keywords

• Cross-border logistics
• Freight forwarding
• FBA fulfillment services
• Overseas warehousing
• OEM manufacturing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Forwarding - Ocean & Air: Revenue generated from arranging international sea freight (FCL/LCL consolidation, FBA container shipping) and international air freight forwarding services for cross-border e-commerce sellers and manufacturers.
2. Overseas Warehousing & Fulfillment: Revenue from storage services, inventory management, and order fulfillment (picking, packing, and shipping from overseas warehouses) including one-piece fulfillment services for cross-border e-commerce brands.
3. Customs Clearance & Value-Added Services: Revenue from customs brokerage, documentation services, and other value-added logistics services including cargo tracking, insurance, and supply chain consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jun Rui Gufen (Xingkong Sports Holdings) operates an integrated cross-border logistics and OEM manufacturing platform that combines sports-equipment fabrication with end-to-end international shipping. Its sellable offerings include large-item FBA sea freight forwarding (FCL/LCL) to Amazon warehouses worldwide, international air freight forwarding with customs clearance and last-mile delivery, overseas warehousing and one-piece dropshipping fulfillment, and OEM manufacturing of commercial fitness equipment, yoga/Pilates gear, and catering furniture for B2B clients.

Product overview

Jun Rui Gufen operates as a unified cross-border logistics and manufacturing platform combining physical goods production with international shipping services. The core portfolio consists of four interlocking offerings: (1) 体育器材代工 — OEM manufacturing of commercial fitness equipment, yoga/Pilates gear, and catering furniture leveraging established metal fabrication capabilities; (2) 大件FBA海运专线 — large-item FBA sea freight line with full-container and LCL ocean transport to Amazon FBA hub warehouses worldwide; (3) 国际空运专线 — international air freight line with door-to-door services including customs clearance and last-mile delivery; and (4) 海外仓储代发 — overseas warehouse fulfillment and one-piece dropshipping service with online inventory management. Supporting these four product pillars are two internal technology modules: PWMS物流系统 for order management, label printing, and financial accounting, and a proprietary WMS that integrates with major e-commerce platforms (Amazon, eBay, Temu, Wish, Shopee, AliExpress, TikTok Shop, Shopify) for real-time inventory synchronization. The company's strategic positioning centers on the '实体代工+出海物流' (manufacturing + outbound logistics) closed loop, serving manufacturers and cross-border sellers needing to move large/heavy goods through FBA channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Large-item FBA Sea Freight Line (大件FBA海运专线) Full-route FCL and LCL ocean freight consolidation line shipping large and heavy goods — including treadmills and combined fitness equipment — directly to Amazon FBA hub warehouses worldwide, addressing the long transit times and coordination challenges faced by cross-border e-commerce sellers moving bulky merchandise.
• International Air Freight Line (国际空运专线) Door-to-door international air freight service for time-sensitive, high-value shipments — including smart sports wearable devices — combining air cargo capacity, customs clearance, overseas warehousing, and last-mile delivery into a single integrated supply chain solution.
• Overseas Warehousing and One-Piece Dropshipping (海外仓储代发) Overseas warehousing, inventory management, picking, packing, and one-piece dropshipping fulfillment service operated through a self-run and partner warehouse network across the US, UK, Germany, France, Korea, Hong Kong, Singapore, and Australia, targeting cross-border e-commerce sellers needing fast local delivery to overseas consumers.
• Sports Equipment OEM Manufacturing (体育器材代工) OEM contract manufacturing service built on long-standing sheet-metal/five金 (hardware) and metal-fabrication experience, producing commercial fitness equipment, yoga/Pilates apparatus, and catering furniture for B2B clients worldwide.

Quantifiable outcome

• FBA seller penetration coverage of 82%
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• COSCO ShippingcoreTechnology or IntegrationCOSCO Shipping is listed as a global strategic ocean freight partner. The partnership provides priority booking capacity and competitive freight rates on major trade lanes, supporting the company's ocean freight consolidation and FBA container shipping services.
• OOCLcoreTechnology or IntegrationOOCL (Orient Overseas Container Line) is listed as a container logistics partner providing ocean freight forwarding services for cross-border shipments to global destinations.
• ONE (Ocean Network Express)coreTechnology or IntegrationONE is listed as an ocean freight lane collaboration partner, supporting consolidation and container shipping services across key trade routes.
• Evergreen LinecoreTechnology or IntegrationEvergreen Marine Corporation is listed as a long-term ocean freight network partner supporting international shipping lane coverage.
• MaerskcoreTechnology or IntegrationMaersk is listed as a primary freight broker partner for main lane cargo transportation, providing competitive rates and capacity on key international shipping corridors.
• Air ChinacoreTechnology or IntegrationAir China is listed as an international air freight partner, providing air cargo capacity and priority booking for time-sensitive shipments on China-to-international routes.
• DHLcoreTechnology or IntegrationDHL is listed as an international express partner providing global express delivery services and last-mile integration for shipments requiring expedited international delivery.
• APL (American President Lines)coreTechnology or IntegrationAPL is listed as an ocean freight partner providing container shipping services on key international trade lanes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maersk Logistics & Services: Maersk is a global ocean carrier and integrated logistics provider, listed as a Jun Rui carrier partner. It offers end-to-end ocean freight, customs brokerage, and contract logistics with global reach — relevant as a broad incumbent whose services Jun Rui resells and which could disintermediate smaller forwarders.
• DHL Global Forwarding: DHL Global Forwarding is a worldwide leader in air and ocean freight forwarding, customs clearance, and contract logistics — also a direct carrier partner of Jun Rui for express and international shipments. Comparable as a global freight forwarding incumbent and ecosystem partner.
• C.H. Robinson: C.H. Robinson is a major global freight forwarder and 3PL offering ocean, air, customs, and supply chain services — comparable as a broad incumbent in freight forwarding that competes for the same cross-border freight arrangements and large enterprise logistics contracts as Jun Rui.
• J&T International: J&T International is the cross-border arm of J&T Express, providing international shipping, FBA fulfillment, and overseas warehousing services to e-commerce sellers across Southeast Asia, China, and Latin America — overlaps with Jun Rui's cross-border forwarding and fulfillment portfolio.
• Cainiao Network (菜鸟网络): Cainiao is Alibaba's logistics affiliate operating a global cross-border network with overseas warehouses, FBA-style fulfillment, and direct integration with AliExpress — overlaps heavily with Jun Rui's cross-border e-commerce fulfillment offering but at much greater scale and with deeper marketplace integration.
• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders with global ocean, air, and contract logistics operations. Comparable to Jun Rui in the underlying freight forwarding and customs brokerage activities, but operating at vastly greater scale across multiple geographies.
• SF International (顺丰国际): SF International is the cross-border arm of SF Express, offering international freight forwarding, FBA logistics, overseas warehousing, and cross-border parcel services. Comparable to Jun Rui's full-stack cross-border offering but with significantly larger scale and own-controlled air and ground capacity.

Direct peers

• 4PX Express (递四方): 4PX is a leading China-based cross-border e-commerce logistics specialist providing FBA freight forwarding, international express, overseas warehousing, and last-mile delivery — directly comparable to Jun Rui's core product portfolio and customer base of cross-border e-commerce sellers.
• Yanwen Logistics (燕文物流): Yanwen is one of the largest Chinese cross-border e-commerce logistics providers, offering FBA freight, international parcel, and overseas fulfillment services to Amazon and other marketplace sellers — a direct competitor serving the same cross-border seller segment.
• YDH Express (云途物流): YDH Express (Yuntu) is a Chinese cross-border logistics provider specializing in international small parcel and FBA freight forwarding for cross-border e-commerce sellers — directly comparable in product mix, customer profile, and tech-enabled operations to Jun Rui.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jun Rui Gufen