Airtours
Airtours is Sweden's fifth-largest tour operator, founded in 1998 and based in Stockholm, operating package sun and ski holidays across 13 European destinations through the Sunweb direct-to-consumer digital platform with flexible rebooking and Nordic-localized payment rails.
- Company typePrivate
- Founded1998
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Airtours does
Airtours is a Sweden-based, private tour operator founded in 1998 and headquartered in Stockholm, with 51–100 employees. According to firmographic data, the company is described as Sweden's fifth-largest tour operator, specializing in city trips and Mediterranean sun-and-bath charters. The bulk of the operational data characterizes the business as operating under the Sunweb brand within Sunweb Group GmbH, a Germany-domiciled legal entity, suggesting Airtours functions as a brand line or Swedish-market vehicle within that group structure.
The platform is a direct-to-consumer online travel agency delivering package holidays across two core verticals: Solresor (sun holidays) to Mediterranean and North African destinations (Bulgaria, Cyprus, Egypt, Greece, Morocco, Portugal, Spain, Turkey) and Skidresor (ski holidays) to Alpine destinations (Andorra, France, Italy, Switzerland, Austria). The ski vertical is tiered through three sub-brands — Selections (premium), Excellent (upscale), and Secrets (exclusive adult-only) — and an event product (Tomorrowland Winter). Dynamic package search and flexible rebooking (up to 6 weeks pre-departure) are the platform's main UX differentiators; a mobile app and Freshworks-powered chatbot supplement the booking flow.
Revenue is generated on a transaction/take-rate basis across package bookings, flight-only bookings, and add-ons (baggage, insurance, transfers, ski equipment, excursions). Distribution is owned-channel (sunweb.se, mobile app, support portal) with marketing via paid search, affiliate/partners, email, and social (Instagram, Facebook, TikTok, YouTube, Pinterest). Localization is reinforced by Swedish-relevant payment integrations — Swish, Trustly, Klarna, Mastercard, Visa — and trust certifications including SGR travel guarantee, Thuiswinkel Waarborg, Travelife, and SRF membership.
Airtours firmographics
Firmographics- Name
- Airtours
- Legal name
- Sunweb Group GmbH
- Website
- https://airtours.se
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Airtours is Sweden's fifth-largest tour operator, founded in 1998 and based in Stockholm, operating package sun and ski holidays across 13 European destinations through the Sunweb direct-to-consumer digital platform with flexible rebooking and Nordic-localized payment rails.
- Ownership category
- akta.pro rank
Airtours industry classification
Industry- Product category
- Tour Operator / Package Holidays
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Inclusive Tour (IT) & Leisure Package Charter Operators (THABADAC)
Keywords
Where Airtours is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Airtours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain
Revenue model
- Package Holidays: Sale of complete travel packages including flights, accommodation, and optional add-ons such as insurance, baggage, transfers, ski equipment, and excursions
- Add-on Services: Additional revenue from optional services including baggage, travel insurance, airport transfers, ski equipment rental, and excursions/experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic pricing based on destination, dates, and accommodation type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Airtours product offering
Product offeringCore offering
Airtours is a Swedish tour operator specializing in city trips and sun and bath charters to Mediterranean destinations. The company sells package holidays combining flights and accommodation, along with ski holiday packages and flight-only bookings, through a direct-to-consumer online booking platform. Airtours operates as part of Sunweb Group GmbH, serving Nordic consumers with localized websites and bundled travel services.
Product overview
Sunweb operates as a package holiday travel company offering both a single unified booking platform and distinct product lines. The core products are Solresor (sun/beach holidays) and Skidresor (ski holidays), supplemented by Flygresor (flights-only). The ski holiday business features three branded concepts—Selections, Excellent, and Secrets—differentiated by accommodation quality and service levels, plus an event product (Tomorrowland Winter). Add-on modules include luggage, insurance, transfers, ski equipment, and excursions available for purchase with any base booking.
Differentiator
Problem solved
Functional benefit
Brands
- Selections: Premium hotel concept under ski resorts
- Excellent
- Secrets
Products and services
- Solresor (Sun Holidays)
- Skidresor (Ski Holidays)
- Flygresor (Flights Only)
- Selections
- Excellent
- Secrets
- Tomorrowland Winter
Quantifiable outcome
- Rebooking flexibility up to 6 weeks before departure
Companies that use Airtours
Customer profileSegments4 records
Ideal customer profiles1 record
Airtours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Airtours partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- TravelifeminorSunweb holds Travelife certification, indicating commitment to sustainable and responsible tourism practices. Travelife is a sustainability certification system for travel companies.
- SGR (Stichting Garantiefonds Reisgelden)coreSGR is the Dutch travel guarantee fund that provides financial protection for travelers in case of bankruptcy. Sunweb participates in this guarantee scheme, offering travel guarantees to customers.
- SRF (Svenska Resebranschföreningen)coreSwedish Travel Association (SRF) is the industry organization for Swedish travel companies. Sunweb is a member, indicating adherence to industry standards and practices in the Swedish market.
- Thuiswinkel WaarborgminorDutch certification for trustworthy online shopping. Sunweb holds this certification for the Swedish market, demonstrating commitment to consumer protection and e-commerce standards.
- E-commerce EuropeminorPan-European e-commerce industry organization providing trust badges and standards for cross-border online sales within Europe.
- TrustpilotminorCustomer review platform where Sunweb displays their ratings, providing social proof of customer satisfaction and service quality.
- Payment Partners (Mastercard, Visa, Trustly, Swish, Klarna)coreSunweb integrates multiple payment methods including credit cards (Mastercard, Visa), bank transfers (Trustly), mobile payments (Swish), and buy-now-pay-later services (Klarna) to serve Nordic consumers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Airtours competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Airtours social profiles
Digital presenceAirtours compliance and trust
Trust signalCompliance4 records
Airtours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airtours leadership team
Management profileNumber of profiles
Airtours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airtours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airtours
What does Airtours do?
Airtours is a Swedish tour operator specializing in city trips and sun and bath charters to Mediterranean destinations. The company sells package holidays combining flights and accommodation, along with ski holiday packages and flight-only bookings, through a direct-to-consumer online booking platform. Airtours operates as part of Sunweb Group GmbH, serving Nordic consumers with localized websites and bundled travel services.
Is Airtours a public or private company?
Airtours is a private company. It is classified as unknown and is currently operating.
When was Airtours founded?
Airtours was founded in 1998. It employs 51 to 100 people.
Where is Airtours based?
Airtours is headquartered in Stockholm, Sweden, in the Europe region.
How does Airtours make money?
Two revenue lines are on record. Package Holidays are the primary driver. The others are add-on Services.
Does Airtours have an API?
No public API is recorded for Airtours.
What industry is Airtours in?
Airtours's product category is Tour Operator / Package Holidays. Its primary akta.pro industry code is THABADAC, Inclusive Tour (IT) & Leisure Package Charter Operators. Its NAICS code is 56152 and its SIC code is 4522.