WebAcademy

Name

WebAcademy

Legal name

Webacademy Ltd

Website

https://webacademy.de

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Learning

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAMAJAL

Online Learning Content & Course Publishing Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPACALAA

Creator Course Marketplaces (Multi-Instructor Catalogs)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYCRAFAIAD

Digital Learning & Course Subscriptions

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Online learning courses
• Video education platform
• First aid training
• Digital course marketplace
• Continuing education

Headquarters

HQ city

Santa Venera

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Course Sales: One-time payment for individual courses. Customers purchase single courses with permanent or time-limited access. Pricing varies by course (e.g., 39.99€ for Erste Hilfe Kurs Online, 57.00€ for Erste Hilfe am Kind, 14.99€ for Naturheilkundebox für Kinder).
2. Subscription Payments: Recurring subscription payments (Abonnementzahlungen) with various billing frequencies including daily, weekly, monthly, quarterly, semi-annual, or annual billing. Subscriptions provide ongoing access to courses and content. Customers can cancel with one-week notice before month-end.
3. Installment Payments (Ratenzahlung): Customers can pay for courses in installments (Ratenzahlung) with payments due at regular intervals until the agreed number of installments is fully paid. Creditworthiness checks (Kreditwürdigkeitsprüfung) are conducted for installment options.
4. Event Tickets: Sale of online tickets for offline events (Veranstaltungen). Tickets can be printed and used for check-in at physical events. These are offered by Webacademy-Authors with their own terms and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

WebAcademy operates a self-paced online learning platform that sells video-based courses on practical life skills such as first aid for adults, children and dogs, and natural remedies for children. Course content is supplied by Webacademy-Autoren and resold via the platform under individual one-time purchases (€14.99–€57.00), recurring subscriptions, and installment payment options. The platform targets primarily German-speaking consumers in the DACH region with a secondary Geschäftskunden offering for corporate employee training.

Product overview

WebAcademy is an online learning platform providing video-based courses for personal development and continuing education. The platform operates a course marketplace model with multiple course offerings: Erste Hilfe Kurs Online (€39.99) for general first aid training, Erste Hilfe am Kind (€57.00) for child emergency response, Die Naturheilkundebox für Kinder (€14.99) for natural remedies for children, and Erste Hilfe am Hund for pet first aid. Courses include video lessons, audio playlists, quizzes, and interviews with experts. The platform offers both individual course purchases and subscription-based access with unlimited learning.

Differentiator

Problem solved

Functional benefit

Products and services

• WebAcademy Lernplattform (Learning Platform) Core online learning platform that hosts and resells Webacademy-Autoren video-based courses spanning first aid, natural medicine, and pet care, with self-paced video lessons, audio playlists, quizzes and downloadable materials.
• Erste Hilfe Kurs Online Self-paced video first aid course (61 lessons, approx. 6 hours 20 minutes) teaching effective emergency response, life-saving techniques and basic first aid procedures for adults. Priced at €39.99 one-time.
• Erste Hilfe am Kind Comprehensive online course (63 lessons, approx. 4 hours 1 minute) teaching parents how to help infants and children in case of injuries, unconsciousness or other emergencies, including expert interviews with doctors and parents. Priced at €57.00 one-time.
• Die Naturheilkundebox für Kinder Self-paced online natural medicine course (28 lessons, approx. 1 hour 12 minutes) teaching parents simple home remedies and natural treatments for common children's ailments, injuries and sleepless nights. Priced at €14.99 one-time.
• Erste Hilfe am Hund Online first aid course (31 lessons, approx. 2 hours 4 minutes) teaching dog owners how to effectively and quickly help their dogs in emergencies, from minor paw injuries to life-threatening conditions.
• Subscription Plans (Abonnement) Recurring subscription access to WebAcademy's course library with multiple billing cadences (daily, weekly, monthly, quarterly, semi-annual, annual), cancellation requiring one-week notice before month-end, and optional conversion from trial (Probeabo) to a regular monthly subscription.
• Gift Course Voucher (PDF) Gift purchase option that lets customers buy eligible WebAcademy courses as gifts and receive a printable PDF voucher to give to the recipient.
• Event Tickets (Veranstaltungen) Online sale of tickets for offline events hosted by Webacademy-Autoren; tickets can be printed and used for check-in at the physical events, sold under the authors' own terms and conditions.

Quantifiable outcome

• 5+ courses available across first aid, natural remedies, and pet care categories
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global multi-instructor course marketplace with a large catalog of video-based courses on personal development, health, and safety topics. Comparable to WebAcademy on platform/marketplace model and self-paced video delivery, though Udemy operates at vastly greater scale and breadth.
• LinkedIn Learning: Subscription-based video learning platform with strong B2B distribution through LinkedIn, covering professional and personal development courses. Comparable business model (subscription + corporate licensing) and similar self-paced video delivery as WebAcademy.
• Coursera: Large online course platform offering video lessons, quizzes, and certifications across many subjects including health and personal development. Operates as a broad incumbent versus WebAcademy's narrow niche focus.
• Malteser (first-aid training division): Established German aid organization offering certified in-person and online first-aid courses for adults, children, and workplace compliance. Direct competitor in WebAcademy's core first-aid niche, with materially stronger regulatory credibility.

Regional players

• Babbel: Berlin-based subscription platform selling self-paced video and audio lessons on a single personal-development topic. Comparable as a DACH-rooted subscription learning platform, though Babbel focuses on language rather than health/wellness.
• Lecturio: German-language online learning platform offering video courses, quizzes, and structured curricula across professional, medical, and personal-development categories. Comparable as a DACH-focused video course platform with subscription and one-time pricing.

Emerging players

• Sololearn / similar creator-course micro-platforms: Smaller-scale video course platforms with subscription or one-time pricing on focused verticals. Comparable to WebAcademy as small, focused online learning marketplaces built around expert video content.

Direct peers

• Skillshare: Subscription-based online learning marketplace with creator-led courses across lifestyle, wellness, and personal-growth categories. Closely matches WebAcademy's model of selling access to a curated catalog of video courses produced by external instructors.
• Erste Hilfe Kurs Online (DRK / Malteser-affiliated providers): Major German providers of certified first-aid training (online and in-person). They compete directly with WebAcademy's "Erste Hilfe Kurs Online" and "Erste Hilfe am Kind" offerings and hold a credibility/certification advantage WebAcademy lacks.
• Kochzauber / Online-Kochkurs platforms: German online cooking class platforms offering video courses, gift vouchers, and subscription access — same D2C e-commerce + subscription + gift voucher mechanics as WebAcademy, applied to cooking rather than first aid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebAcademy