Sager Group
Sager Group is a family-owned Saudi Arabian holding company operating four divisions: Real Estate Development, Investment Management, Business Consultancy, and Healthcare Services (exclusive distribution of Euronda, Mediqua, Steristar, NatéoSanté, and Sunrise Medical devices), serving healthcare institutions, real estate developers, and multinational companies in the Kingdom.
- Company typePrivate
- Founded1980
- HeadquartersJeddah, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sager Group does
Sager Group is a family-owned private holding company headquartered in Jeddah, Saudi Arabia, founded in 1980 by Dr. Abdulaziz O. Sager as an evolution of his father Othman A. Sager's 1953 trading establishment. The group operates across four primary divisions: Real Estate Development (via Sager Real Estate Development / SRED), Investment Management, Business Consultancy, and Healthcare Services, with additional subsidiaries in Aviation Services (Global Aviation), Trading, Information Technology (Global Technology), and Agriculture. Core operations span real estate project management and development (commercial and residential projects across Saudi Arabia), multi-asset investment management (direct investments and alternative investments including private equity and venture capital), and business consultancy for multinational companies seeking market entry support covering strategic insights, procurement intelligence, and M&A advisory.
The Healthcare Services division operates as an exclusive distributor of international medical device brands in Saudi Arabia rather than a manufacturer, including Euronda (dental sterilization and infection control since 1975, Italy), Mediqua (hospital steam and low-temperature plasma sterilizers), Steristar (sterilization control products from Necati Kaya Medical Devices, exporting to 65+ countries), NatéoSanté (French indoor air quality monitors and air purifiers), and Sunrise Medical (mobility products under Quickie, Zippie, Breezy, Sterling, JAY, Coopers, and Lomax brands, sold in 130+ countries globally). The real estate division offers end-to-end services from pre-development market research and financial structuring through construction supervision and post-completion leasing and staffing, with historical projects including South Corniche Project (1998), Hajj housing villas, Mothers Mosque (2002-2003), and a clinic building (2004). The company's go-to-market is B2B sales-led, targeting Saudi government, healthcare institutions, real estate developers, and multinational companies, with revenue derived from hardware distribution (medical devices), real estate project fees, investment management, and professional consultancy services.
Sager Group firmographics
Firmographics- Name
- Sager Group
- Legal name
- Sager Group Company Ltd.
- Website
- https://sager.sa
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sager Group is a family-owned Saudi Arabian holding company operating four divisions: Real Estate Development, Investment Management, Business Consultancy, and Healthcare Services (exclusive distribution of Euronda, Mediqua, Steristar, NatéoSanté, and Sunrise Medical devices), serving healthcare institutions, real estate developers, and multinational companies in the Kingdom.
- Ownership category
- akta.pro rank
Sager Group industry classification
Industry- Product category
- Diversified Holding Company Services
- NAICS
- Corporate, Subsidiary, and Regional Managing Offices (551114), Professional, Scientific, and Technical Services (541)
- SIC
- Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
- akta.pro secondary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Sager Group is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Sager Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Healthcare Products Distribution: Distribution of medical devices including dental sterilization equipment (Euronda), hospital sterilization solutions (Mediqua), sterilization control products (Steristar), hospital furniture and air quality monitors (NatéoSanté), and mobility products (Sunrise Medical) throughout Saudi Arabia
- Real Estate Development: Project management, development, sale and purchase of commercial and residential projects across Saudi Arabia. Services include pre-development phase, construction management, and post-completion services (leasing, selling, site staffing)
- Investment Management: Multi-Asset Investment Strategy managing diverse investment portfolio focusing on direct investments in established companies and alternative investments including private equities and venture capital
- Business Consultancy: Strategic insights, procurement and supply chain intelligence, investment and M&A support, business development, data research, economic research, and targeted research for multinational companies operating in the Kingdom
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sager Group product offering
Product offeringCore offering
Sager Group is a diversified Saudi Arabian holding company, founded in 1980 and headquartered in Khobar, that operates across real estate development (Sager Real Estate Development / SRED), investment management, business consultancy, exclusive distribution of international medical device brands across Saudi Arabia, and global aviation services. It combines fee-based professional services, product distribution, and investment activities within a family-owned corporate structure.
Product overview
Sager Group is a diversified family-owned holding company in Saudi Arabia operating across four primary divisions: Real Estate Development (Sager Real Estate Development / SRED), Investment Management, Business Consultancy, and Healthcare Services. The healthcare services division operates as a distributor and marketing agent for international medical device brands rather than a manufacturer, exclusively distributing Euronda Pro System (dental sterilization), Mediqua (hospital steam and plasma sterilizers), Steristar (sterilization control products), NatéoSanté (indoor air quality and hospital furniture from France), and Sunrise Medical (mobility wheelchairs and scooters from Germany/USA). The company also maintains aviation services through Global Aviation. The group was founded in 1980 and restructured in 1998 and 2000 to focus on investments, trading, and aligned business activities.
Differentiator
Problem solved
Functional benefit
Brands
- Euronda Pro System: Dental sterilization and infection control products exclusively distributed by Sager Group
- Mediqua
- Steristar
- NatéoSanté
- Quickie
- Zippie
- Breezy
- Sterling
- JAY
- Coopers
- Lomax
Products and services
- Sager Real Estate Development (SRED) A real estate development vertical offering design, construction, and sales services for commercial and residential properties in Saudi Arabia, delivered by an in-house team of architects, engineers, and project managers.
- Investment Management Services Investment management and capital deployment services supporting diversified holdings across real estate, healthcare, aviation, and other sectors for corporate and individual investors.
- Business Consultancy Services Business consultancy and advisory services supporting clients across sectors served by Sager Group, including strategic, operational, and market-entry advisory.
- Healthcare Product Distribution Exclusive distribution of international medical device brands across Saudi Arabia, including Euronda (sterilization), Mediqua (endoscopy), Steristar (sterilization), NatéoSanté (maternity/obstetrics), and Sunrise Medical (rehabilitation/mobility).
- Global Aviation Services Aviation services including aircraft brokerage and related support for buyers, sellers, and operators across global markets.
Companies that use Sager Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Sager Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sager Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- Euronda SpacoreSager Group exclusively distributes Euronda Spa products in Saudi Arabia. Euronda has been a leading company for infection control in the dental sector since 1975, with headquarters and production in Italy and 7 branches worldwide including Euronda Deutschland, Euronda France, Euronda Russia, Identyd espana, E-Line, Tokuyama Dental Italy, and Tokuyama Dental Deutschland.
- Mediqua Life Science SolutionscoreSager Group distributes Mediqua sterilization solutions for hospital applications in Saudi Arabia. Mediqua is an international reference company for medical area providing complete range of products for hospital systems management including steam sterilizers and low-temperature plasma sterilizers.
- Necati Kaya Medical Devices (Steristar)coreSager Group distributes Steristar branded sterilization control products from Necati Kaya Medical Devices. The company operates from Ankara Ivedik OSB with 2,500m production facility, exporting to more than 65 countries worldwide under ISO 9001, ISO 13485 standards and CE declaration of conformity.
- NatéoSantésupportingSager Group distributes NatéoSanté products in Saudi Arabia. NatéoSanté is a French specialist in indoor air quality since 2009, based in Saint-Hilaire-de-Chaléons between Nantes and Pornic, offering IAQ monitors and professional air purifiers.
- Sunrise MedicalsupportingSager Group distributes Sunrise Medical mobility products in Saudi Arabia. Sunrise Medical is a world leader in development, design, manufacture and distribution of manual wheelchairs, powered wheelchairs, mobility scooters, and seating systems. Products are marketed under Quickie, Zippie, Breezy, Sterling, JAY, Coopers and Lomax brands and sold in over 130 countries.
- AEG TelefunkenminorIn 1983, Sager Group established a joint venture with AEG Telefunken of Germany called SAGER ELECTRICAL & MECHANICAL CO. LTD. (SAGEMCO). The joint venture was ended in December 1999 when Sager Group took full control and renamed the company to Global Technology. SAGEMCO has since been dissolved.
- Kessler+Luch (STEAG AG)minorIn 1983, Sager Group entered a joint venture with German company Kessler+Luch for mechanical and air conditioning works in Saudi Arabia. This was a subsidiary company of STEAG AG. The company was responsible for planning, designing, supplying, installing and maintaining mechanical and air conditioning, heating, ventilation, plumbing, piping, and fire protection works. The company was eventually closed.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Sager Group competitors and assessment
Company assessmentDirect peers
- Zahid Group: Saudi family-owned diversified holding company with operations across construction, real estate, healthcare, energy, and trading; the closest structural analogue to Sager's holding-company model with multiple unrelated operating verticals.
- Cigalah Group: Saudi healthcare and life-sciences distribution group bringing international medical brands to the Kingdom; directly comparable to Sager's healthcare division distributing Euronda, Mediqua, Steristar, NatéoSanté, and Sunrise Medical.
- Knowledge Economic City (KEC): Saudi real estate developer of master-planned economic cities including the Knowledge Economic City in Madinah; comparable as a Saudi REGA-qualified developer serving both commercial and residential demand.
- Dar Al Arkan Real Estate Development: Publicly-listed Saudi real estate developer executing large mixed-use and residential projects aligned with Vision 2030; the most direct peer for Sager's SRED real estate development division.
- Al Mutlaq Group: Saudi family-owned conglomerate spanning real estate development, contracting, industrial, and consumer businesses; comparable to Sager's diversified Jeddah-rooted holding profile.
- Al Rajhi Holding Group: Saudi family-controlled diversified holding with construction, real estate, and investment operations; comparable as a long-tenured Saudi family-owned group with multi-asset investment activities.
- Ali Al Zaid & Brothers (Z Group): Saudi diversified family-owned group active in real estate, contracting, healthcare distribution, and investment; closely mirrors Sager's mix of construction, healthcare, and investment verticals under one family umbrella.
- Saudi Real Estate Company (SRECO/Al Akaria): One of Saudi Arabia's oldest listed real estate developers with commercial and residential assets in Riyadh and other major cities; comparable as a Saudi real estate developer with similar long-tenure in the market.
- Xenel Group: Saudi diversified industrial and investment holding with subsidiaries in healthcare, infrastructure, real estate, and aviation; directly comparable to Sager's multi-sector holding structure with aviation services.
Regional players
- Jeddah Chamber of Commerce member firms (e.g., Bugshan Investment): Saudi diversified investment group with healthcare, real estate, and industrial activities; comparable as a Jeddah-rooted diversified family-owned holding operating across similar verticals to Sager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sager Group social profiles
Digital presenceSager Group compliance and trust
Trust signalCompliance2 records
Sager Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sager Group leadership team
Management profileNumber of profiles
Profiles1 record
Sager Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Sager Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sager Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sager Group
What does Sager Group do?
Sager Group is a diversified Saudi Arabian holding company, founded in 1980 and headquartered in Khobar, that operates across real estate development (Sager Real Estate Development / SRED), investment management, business consultancy, exclusive distribution of international medical device brands across Saudi Arabia, and global aviation services. It combines fee-based professional services, product distribution, and investment activities within a family-owned corporate structure.
Is Sager Group a public or private company?
Sager Group is a private company. It is classified as family owned and is currently operating.
When was Sager Group founded?
Sager Group was founded in 1980. It employs 11 to 50 people.
Where is Sager Group based?
Sager Group is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Sager Group make money?
Four revenue lines are on record. Healthcare Products Distribution is the primary driver. The others are real Estate Development, investment Management and business Consultancy.
Who are Sager Group's main competitors?
Direct peers on record are Zahid Group, Cigalah Group, Knowledge Economic City (KEC), Dar Al Arkan Real Estate Development, Al Mutlaq Group, Al Rajhi Holding Group, Ali Al Zaid & Brothers (Z Group), Saudi Real Estate Company (SRECO/Al Akaria) and Xenel Group. Jeddah Chamber of Commerce member firms (e.g., Bugshan Investment) is listed as a regional player.
Does Sager Group have an API?
No public API is recorded for Sager Group.
What industry is Sager Group in?
Sager Group's product category is Diversified Holding Company Services. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support), with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 551114 and its SIC code is 6519.