Air Automation Group

What Air Automation Group does

Air Automation Group Pty Ltd is a privately held Australian industrial equipment company headquartered in Werrington, NSW, operating through a 20-person team with over 65 years of heritage. The company operates a dual business model: as an original equipment manufacturer (OEM) of three proprietary brands — SupaVac air-operated vacuum solids pumps, Airmation pneumatic cylinders and valves, and PatronusX IoT-based asset monitoring — and as the exclusive Australian distributor for four global brands: Pneumax (Italian pneumatic automation), SmogHog (ESP air cleaning), DustHog (dust collection), and Smokeeter (commercial air cleaners). The company generates revenue through hardware sales across OEM and distribution lines, engineering and custom solution services, and equipment rental through US-based partner RCI.

The company's core technology spans air-operated solids pumping, pneumatic actuation, electrostatic precipitation, and industrial dust collection, with ISO 9001:2015 certified manufacturing in Sydney and ATEX-certified products for hazardous environments. PatronusX represents the company's most recent technology initiative, introducing NB-IoT connected sensors, cloud-based data storage, proprietary algorithms, and machine learning for industrial asset monitoring. The SupaVac product line, with 30+ years of in-field experience, is the company's flagship OEM offering, deployed globally in FPSO, mining, tank cleaning, and industrial applications across 6,000+ completed projects.

The company serves diverse enterprise verticals including oil & gas (Exxon Mobil, Halliburton, NOV), mining (Rio Tinto, Sandvik, KCGM), food & beverage and hospitality (McDonald's, Hungry Jack's, Guzman y Gomez, Pizza Hut), manufacturing (Bluescope, Hitachi, Fenner Dunlop), and construction (Downer, Fulton Hogan, Boral). Its go-to-market combines direct enterprise sales from Sydney headquarters with a global partner network spanning Southeast Asia (Zar Lynx), USA (RCI, Agellus Tank Robotics), Africa, and the Americas. Pricing is quote-based with no public disclosure, and customer acquisition relies heavily on industry reputation, word-of-mouth referrals, and the distribution partner network.

Name

Air Automation Group

Legal name

Air Automation Group Pty Ltd

Website

https://airautomation.com.au

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Air Automation Group is a privately held Australian industrial equipment company that manufactures proprietary air-operated vacuum pumps, pneumatic components, and IoT monitoring systems, while exclusively distributing global pneumatic and air filtration brands across mining, oil and gas, manufacturing, and commercial customers.

Ownership category

akta.pro rank

Product category

Industrial Air Equipment and Automation

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Pump and Compressor Manufacturing (33391), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industry

Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers) (IMAHAGAD)

Keywords

• Industrial vacuum pumps
• Pneumatic automation
• Dust collection systems
• ESP air cleaning
• IoT asset monitoring

Headquarters

HQ city

Penrith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM Manufacturing & Product Sales: Design, engineering and manufacturing of proprietary product lines (SupaVac, Airmation, PatronusX) generating revenue through product sales. Manufacturing facility in Sydney Australia produces heavy-duty industrial equipment sold globally through distribution partners.
2. Exclusive Distribution - Pneumax: Exclusive Australian distributor for Pneumax pneumatic products. Revenue generated from distribution margins on Italian-manufactured pneumatic components, valves, cylinders, and systems sold to Australian industrial customers.
3. Exclusive Distribution - Smoghog, Dusthog, Smokeeter: Exclusive Australian distributor for Smoghog (ESP air cleaning), Dusthog (dust collection), and Smokeeter (commercial air cleaners) products. Revenue derived from distribution of these global brands in Australia.
4. Engineering & Custom Solutions: In-house engineering team provides custom application-specific design, pneumatic circuit design, system upgrades, and bespoke product development. Revenue includes professional services components for tailored solutions.
5. Equipment Rental: SupaVac rental fleet operating through partner RCI in Houston, Texas. Revenue generated from rental of SV110-V2 units for temporary pond desludging and industrial cleaning applications.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Air Automation Group designs, engineers, and manufactures industrial air-related equipment from its Sydney headquarters, including air-operated vacuum solids pumps (SupaVac), pneumatic cylinders and valves (Airmation), and an IoT-based asset monitoring system (PatronusX). The company also serves as the exclusive Australian distributor for global brands Pneumax, SmogHog, DustHog, and Smokeeter. Solutions are delivered turnkey with in-house engineering, custom design, installation, and maintenance support for oil and gas, mining, manufacturing, and commercial kitchen customers.

Product overview

Air Automation Group is an Australian-owned company with over 65 years of history offering a diversified portfolio of industrial air-related products and solutions. The portfolio comprises three owned/OEM brands (SupaVac air-operated vacuum solids pumps, Airmation pneumatic cylinders and valves, and PatronusX IoT asset monitoring) plus four exclusive Australian distribution brands (Pneumax Italian pneumatic automation, SmogHog ESP air cleaning systems, DustHog dust collection systems, and Smokeeter commercial air cleaners). The portfolio architecture is organized by function: SupaVac handles solids pumping and tank cleaning; Airmation and Pneumax address pneumatic actuation and control; PatronusX provides IoT-based condition monitoring and AI-driven analytics; SmogHog and DustHog provide industrial air filtration; and Smokeeter addresses commercial indoor air quality. The company operates as both an OEM manufacturer and exclusive distributor, with in-house engineering, design, and ISO9001-certified manufacturing capabilities based in Sydney, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• SupaVac: Industry leader and globally recognised solution for air operated vacuum pumps with more than 30 years infield experience. Designed, engineered, and manufactured in Australia.
• Airmation
• PatronusX
• Pneumax
• Smoghog
• DustHog
• Smokeeter

Products and services

• SupaVac Air-Operated Vacuum Solids Pumps Air-operated vacuum solids pumps designed, engineered, and manufactured in Australia for pumping flowable materials including drill cuttings, oil sludge, OBM and WBM, slurries, mud, sand, gravel, and powders. Used across oil and gas, mining, tank cleaning, environmental, and wastewater industries with over 30 years of in-field experience. ATEX certified for hazardous environments.
• Airmation Pneumatic Cylinders and Valves Australian-manufactured range of heavy duty pneumatic cylinders and valves in production since 1958, including brass and bronze valves for mining applications, hand/foot/solenoid/pilot operated valves, sub-base mounted and manifold banked configurations, and standard and custom tie-rod cylinders with NFPA-compatible options.
• PatronusX IoT Asset Monitoring System

Quantifiable outcome

• SupaVac SV60-V3 pumps feature increased vacuum and air inlet velocity with market-leading suction capabilities for handling heaviest solids
• +3 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Zar LynxcoreChannel Partner/ Reseller/ DistributorSoutheast Asia distribution partner for SupaVac products, having used SupaVac technology in FPSO tank cleaning operations for nearly 15 years. Global Sales Director Daniel De Groot visits Zar Lynx regularly for training sessions and direct OEM support to end users.
• RCI (Rental Equipment)coreChannel Partner/ Reseller/ DistributorRCI operates a SupaVac rental fleet from their Houston, Texas facility. SupaVac SV110-V2 units from this fleet were supplied for pond desludging projects in Mexico, demonstrating the rental partnership model for temporary applications.
• Agellus Tank Robotics (ATR)coreStrategic or Co-development PartnerUSA-based robotic tank maintenance and monitoring provider. Combines ATR's fleet of online hazardous-location certified robots and data analytics with SupaVac pumping equipment to provide integrated tank cleaning solutions. Partnership strengthens both companies' ability to 'pump the unpumpable'.
• Pneumax S.p.A.coreChannel Partner/ Reseller/ DistributorAir Automation Group is the exclusive Australian distribution partner for the full Pneumax suite of products including pneumatic components, electric actuation, solenoid valves, and automotive solutions. Pneumax is an Italian manufacturer with 40+ years history and global presence in over 70 countries. Locally held stock by AAG reduces lead times.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atlas Copco: Global industrial group with compressors, pneumatic tools, vacuum solutions and industrial air treatment. Comparable to SupaVac's air-operated vacuum pumps and to the broader pneumatic/automation portfolio AAG serves.
• Parker Hannifin: Diversified motion and control conglomerate that owns the Smokeeter brand AAG distributes in Australia. Comparable as both a distribution principal and broad incumbent in pneumatic/filtration product lines.
• Donaldson Company: Global incumbent in industrial filtration, dust collection and air purification. Comparable across the SmogHog/DustHog product categories and mining/industrial customer base, but operating at a much larger scale across many geographies.
• Camfil: Global air filtration manufacturer with commercial and industrial product lines. Comparable to the SmogHog, DustHog and Smokeeter ranges, particularly in commercial kitchen and industrial IAQ applications.

Emerging players

• CaptiveAire: Leading US manufacturer of commercial kitchen ventilation systems. Comparable to SmogHog's commercial-kitchen ESP cleaning systems, with overlapping end customers in restaurants and food-service chains.
• EXAIR Corporation: US manufacturer of compressed-air-powered industrial products including vacuum systems, air movers and filtration. Comparable to SupaVac's air-operated industrial vacuum/pumping niche for hazardous and heavy-solids applications.

Direct peers

• Nederman: Sweden-based specialist in industrial air filtration, dust and fume extraction. Directly comparable as a competitor in dust collection, mist/smoke extraction and industrial air quality solutions — the same niche served by Air Automation Group's SmogHog and DustHog ranges.
• SMC Corporation: World's largest pneumatic components manufacturer (actuators, valves, air treatment). Closely comparable to Airmation and Pneumax product categories and competes for the same industrial automation and OEM customers.
• Halton Group: Specialist in commercial kitchen ventilation, indoor air quality and HVAC for hospitality. Directly comparable to SmogHog ESP kitchen systems and Smokeeter indoor air cleaners, with overlapping end customers (McDonald's-tier QSR chains).
• Festo: Global manufacturer of pneumatic automation, valves, cylinders and air preparation. Direct competitor to Airmation and the Pneumax range AAG distributes in Australia, serving the same manufacturing and process-automation customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airautomationgroup
• Instagraminstagram.com/airautomationgroup
• Facebookfacebook.com/airautomationgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Automation Group