Region Wörthersee-Rosental Tourismus

What Region Wörthersee-Rosental Tourismus does

Region Wörthersee-Rosental Tourismus GmbH (WRTG), headquartered in Velden am Wörthersee, Carinthia, Austria, is the official Destination Marketing Organization (DMO) for the Wörthersee-Rosental region — a multi-municipality tourism territory spanning Lake Wörthersee, the Keutschach Four Lakes Valley, and the Rosental valley. Founded in 1995 and operating as a private GmbH with 11–50 employees, the organization functions as the regional tourism portal (woerthersee.com) and runs destination marketing, accommodation booking, event programming, and guest services for Lake Wörthersee — Austria's most popular swimming lake.

The core product surface is built on the Feratel Deskline CMS and consists of three integrated layers: (1) the Wörthersee Plus Card, a digital guest card providing free S-Bahn Kärnten public transport and discounts at 50+ partner establishments; (2) the Urlaubsbegleiter digital vacation companion app; and (3) an online accommodation booking engine. The platform also distributes a portfolio of branded events and experiences — Namaste am See Yoga Festival, Pink Lake LGBTQ Festival, Krimifest Kärnten, Wörthersee Gravel Race, Beach & Sports Festival, Wörthersee EXTREM ultra-hike, Surfdays mobile surf facility, and Adventzauber Christmas markets — alongside sub-products like Pyramidenkogel observation tower promotion, Slow Trails hiking, Taste Wörthersee culinary program, Wörthersee Schifffahrt boat tours, and the Job the Lake employment portal.

Revenue is generated primarily through tourism levies and guest taxes on overnight stays across member accommodation providers, supplemented by Wörthersee Plus Card and gift voucher sales, public funding from the Carinthian state, municipalities, and the EU LEADER programme, and media/brochure services. The organization co-finances the Plus Card in partnership with Tourismusregion Klagenfurt and Region Mittelkärnten and operates a cross-regional mobility collaboration with ÖBB S-Bahn Kärnten tied to the new Koralmbahn rail line. Multi-channel marketing combines the multilingual website, mobile app, social media (Instagram, Facebook, TikTok, Pinterest, YouTube), email/newsletter (Wilken), press/PR, Google Analytics/Google Ads, and an Amazon Alexa voice skill, with a 2025 AI-generated campaign film ('Leb Ich') representing a notable marketing technology experiment. Customer segments are predominantly SMB — overnight leisure tourists, group/MICE travelers, LGBTQ+ and festival attendees, and seasonal hospitality job seekers — distributed across a long-tail of small accommodation providers rather than concentrated in enterprise accounts.

Name

Region Wörthersee-Rosental Tourismus

Legal name

Region Wörthersee-Rosental Tourismus GmbH

Website

https://woerthersee.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Region Wörthersee-Rosental Tourismus GmbH is the official destination marketing organization for the Wörthersee-Rosental region in Carinthia, Austria, operating the woerthersee.com portal, accommodation booking, and the Wörthersee Plus Card digital guest card. It serves overnight leisure tourists, group travelers, and seasonal hospitality workers across 18+ municipalities around Lake Wörthersee.

Ownership category

akta.pro rank

Product category

Destination Tourism Marketing & Visitor Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tour/Activities/Attractions Reservation Systems (THALADAG), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Destination marketing
• Tourism services
• Accommodation booking
• Visitor information
• Travel promotion

Headquarters

HQ city

Velden

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism Levy / Guest Tax: The organization collects tourism levies and guest taxes from overnight visitors in the region, which funds regional tourism marketing and infrastructure. Revenue is generated through member accommodation providers and tourism businesses who contribute to the regional marketing fund.
2. Wörthersee Plus Card & Voucher Sales: Sale of Wörthersee vouchers and distribution of the Plus Card which generates value through partnership discounts and mobility collaborations with ÖBB S-Bahn Kärnten.
3. Public Funding & Subsidies: Co-funded by Carinthian state, municipalities, and EU LEADER programme for sustainability projects. Participates in cross-regional mobility initiatives co-financed by Tourismusregion Klagenfurt and Mittelkärnten.
4. Media & Brochure Services: Brochure ordering service, image library licensing for press and tourism purposes, and media archive access for media partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Region Wörthersee-Rosental Tourismus GmbH operates the official destination marketing platform for the Lake Wörthersee region in Carinthia, Austria. Its core commercial offering is the Wörthersee Plus Card (a free digital guest card for overnight visitors providing S-Bahn Kärnten mobility, lido access, and partner discounts), paired with a Deskline-powered accommodation booking engine, a Urlaubsbegleiter vacation companion app, and a curated portfolio of paid festivals and events (Namaste am See Yoga Festival, Pink Lake LGBTQ Festival, Krimifest Kärnten, Wörthersee Gravel Race, Adventzauber Christmas markets, Wörthersee EXTREM, Surfdays). Supporting lines include gift vouchers, a souvenir online shop, group/bus travel services, and media/brochure services for press partners.

Product overview

Region Wörthersee-Rosental Tourismus operates a comprehensive tourism marketing and booking platform centered around Lake Wörthersee in Carinthia, Austria. The core offering consists of the Wörthersee Plus Card (a digital guest services package with mobility, entry, and dining benefits), the Urlaubsbegleiter Vacation Companion app, and an online accommodation booking system. The platform supports a diverse portfolio of branded events and experiences including the NAMASTE AM SEE Yoga Festival, Pink Lake LGBTQ Festival, Krimifest Kärnten crime fiction festival, Wörthersee Gravel Race, Beach & Sports Festival, Wörthersee EXTREM ultra hike, Surfdays mobile surf facility, and Adventzauber Christmas markets. Supporting services include boat tours (Wörthersee Schifffahrt), hiking trails (Slow Trails), culinary programs (Taste Wörthersee), cultural initiatives (SEEkunst), the Job the Lake employment portal, and the Wörthersee Akademie training platform. The digital ecosystem includes a mobile app, webcams, weather services, event calendar, gift vouchers, and an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Namaste am See: Yoga festival and retreat program at Lake Wörthersee
• Wörthersee Plus Card
• Job the Lake
• Pink Lake Festival
• Krimifest Kärnten
• Surfdays
• Taste Wörthersee

Products and services

• Wörthersee Plus Card Free digital guest card provided to overnight visitors from their first night's stay at Wörthersee-Rosental accommodations. Includes free S-Bahn Kärnten travel, free entry to 11 regional lidos, 20% off Pyramidenkogel observation tower, free SUP yoga at partner locations, and discounts at 50+ excursion, gastronomy, and infrastructure partners.
• Urlaubsbegleiter (Digital Vacation Companion) Smartphone-based digital vacation companion providing guests access to top listings, regional services, and Wörthersee Plus Card benefits throughout their stay in the Wörthersee-Rosental region.
• Accommodation Booking (Deskline Booking Engine) Online self-serve booking system for hotels, guesthouses, holiday flats, and farm stays in the Wörthersee-Rosental region, with low-season and last-minute enquiry support.
• Wörthersee Mobile App Mobile web/app experience providing booking capabilities, event calendar, live webcams, weather information, and itinerary planning for visitors to the Lake Wörthersee region.
• Wörthersee Gift Vouchers (Gutscheine) Gift certificates purchasable online and in-person and redeemable at regional accommodations, restaurants, attractions, and experiences.
• Wörthersee Gravel Race Annual gravel bike race event featuring international top athletes and event services for cyclists around Lake Wörthersee.
• Namaste am See Yoga Festival Annual ticketed yoga festival offering 36+ workshops, lakeside practice locations, supporting wellness programmes, shiatsu treatments, ecstatic dance sessions, food plaza and yoga bazar. Includes half-day retreats (€77) and half-day retreat + day spa + breakfast packages (€139–188).
• Pink Lake LGBTQ Festival One-week LGBTQ+ festival held at Lake Wörthersee with main events including Almdudler Almrausch Party, Boat Cruise Party, and Club Night, plus colourful side events and pop-up experiences.
• Krimifest Kärnten Ten-day crime fiction literary festival with author readings, talks, and book premieres by top crime-fiction authors at extraordinary venues in the Wörthersee-Rosental region and Villach, run in collaboration with the city of Villach.
• Wörthersee Schifffahrt (Lake Shipping) Scheduled boat shipping service operating five ships between Klagenfurt and Velden from mid-April to end of October, including the historic steamship MS Thalia (1909) and the electric ship Maria Wörth.
• Adventzauber am Wörthersee (Advent Markets) Multi-location Christmas market programme at Velden (Engelstadt), Pörtschach (Stiller Advent), Maria Wörth, and Pyramidenkogel with advent ships connecting destinations.
• Wörthersee EXTREM Ultra Hike Winter ultra hiking event offering 62km and 72km routes around Lake Wörthersee with challenging conditions (stormy, snowy, or cold weather).
• Surfdays Mobile Surf Facility Austria's first mobile surf facility using Flowrider/Sheetwave technology, touring around Lake Wörthersee and other Carinthian lakes as a ticketed watersports experience.
• Beach & Sports Festival Annual summer opening beach and boardsports festival at Parkbad Krumpendorf featuring wakesurfing, SUP, skimboarding, acroyoga, beach volleyball, ninja warrior, and skateboarding.
• Wörthersee Sonnwendwanderung (Midsummer Night Hike) Annual midsummer hiking event with 30km or 62km routes around Lake Wörthersee culminating in sunrise at Pyramidenkogel with fire shows.
• Job the Lake (Tourism Employment Portal) Job portal connecting motivated candidates with employers in hospitality, gastronomy, leisure, and events sectors across the Wörthersee-Rosental region, including the SEEBUDDY community with free lido entry and Wörthersee benefits.
• Taste Wörthersee (Culinary Programme) Culinary programme featuring regional gourmet restaurants, beach bars, rooftop venues, and regional specialties, with the Wörthersee region recognised for 16 toques and 1 Michelin star.
• Pyramidenkogel Observation Tower World's highest wooden observation tower at 71m offering 360° panoramic views of Carinthia, with 441 steps, a panorama lift, a 120m adventure slide, and a Sky Box. Plus Card holders receive 20% off one-way tickets.
• Busreisen (Group Bus Tours) Group travel services for organized bus tours to the Wörthersee-Rosental region, including programme arrangement support and tour operator enquiries.
• Wörthersee Online Shop (Souvenirs & Merchandise) E-commerce shop operated via woerthersee.galvi.at selling Wörthersee-branded souvenirs, merchandise, and gift items.

Quantifiable outcome

• Free S-Bahn travel across Carinthia for all Plus Card holders, eliminating need for car during stay
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• ARGE Naturerlebnis KärntencoreStrategic or Co-development Partner · 1 January 2025Organizational partner for the LEADER-funded 3-year sustainability project (2025-2027) implementing UN Sustainable Development Goals across Carinthian tourism regions and protected areas. ARGE handles organizational management while NDK handles operational coordination.
• Zentrum für Nachhaltige Destinationsentwicklung (NDK)coreStrategic or Co-development Partner · 1 January 2025Partner responsible for operational implementation and coordination of UN SDG sustainability measures in Carinthian tourism regions. NDK develops strategies and implements measures alongside SDG coaches and sustainability managers.
• Nationalpark Hohe TauernminorStrategic or Co-development Partner · 1 January 2025One of 3 protected areas (alongside Naturpark Weissensee and Naturpark Dobratsch) participating in the ARGE Naturerlebnis Kärnten LEADER sustainability project alongside 6 tourism regions including Wörthersee-Rosental.
• ÖBB (Austrian Federal Railways) / S-Bahn KärntencoreStrategic or Co-development PartnerPartnership enabling free S-Bahn travel across Carinthia for all Wörthersee Plus Card holders. S-Bahn lines S1 (Friesach–Villach) and S3 (Grafenstein–Weizelsdorf) provide guests with sustainable mobility during their stay. This is a cross-regional initiative co-funded by Region Wörthersee, Klagenfurt, and Mittelkärnten. Tickets from €9.90 via ÖBB for Koralmbahn.
• Tourismusregion KlagenfurtmajorStrategic or Co-development PartnerCo-founding partner of the cross-regional Wörthersee Plus Card initiative, which enables guests to use the same digital card for free S-Bahn travel and discounts across both regions. Joint signatory on the mobility partnership with ÖBB.
• Region MittelkärntenmajorStrategic or Co-development PartnerCo-founding partner of the cross-regional Wörthersee Plus Card initiative, sharing costs and benefits of the joint guest card with free public transport and attraction discounts across three Carinthian tourism regions.
• Feratel DesklinecoreTechnology or IntegrationTechnology provider powering the official tourism website with booking engine, event database, content management system, and digital service infrastructure. Feratel Deskline provides the web platform and booking tools used across multiple Carinthian tourism portals.
• -event locations, excursion, gastronomy and infrastructure partnersminorChannel Partner/ Reseller/ DistributorNumerous excursion destination partners (e.g., Pyramidenkogel, Minimundus, Waldseilpark Tscheppaschlucht, Wörthersee Schifffahrt), gastronomy partners, and infrastructure partners offering discounts to Wörthersee Plus Card holders. Estimated 50+ partner establishments offering reduced or free entry.
• -stoff- Creative Activation AgencyminorGTM or Marketing PartnerCreative agency that collaborated on the 'Leb Ich' AI-generated tourism campaign film featuring the humanoid robot 'Roberta'. Also collaborated on the award-winning 'Die Serie, die es (noch!) nicht gibt' PR trailer.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kärnten Werbung: State-level DMO for Carinthia, the parent destination marketing body over Wörthersee Tourismus. Covers the same plus broader geographic mandate; comparable revenue model via tourism levies and public funding.
• Tirol Werbung: Austrian state DMO and the country's largest tourism marketing organization. Comparable funding via levies and marketing ecosystem, but operates at state-level scale across summer + winter offerings.

Direct peers

• Tourismusverband Wolfgangsee: Austrian Salzkammergut lake-region DMO operating a small regional destination with similar summer lake-bathing proposition, member-funded structure, and event-based marketing approach.
• Chiemsee Tourismus: Bavarian lake-region DMO similar in scale, with comparable summer-seasonality lake tourism plus cultural-event programming and German-source-market dependence.
• Salzburg Tourismus: Austrian regional tourism board with comparable DMO structure: Feratel Deskline booking engine, multi-channel marketing, and guest-card programmes serving a major destination city-region (Salzburg city and surrounds).
• Zell am See-Kaprun Tourismus: Direct Austrian lake-and-alpine competitor DMO operating in Salzburg region with similar year-round positioning, summer lake tourism plus winter ski, and equivalent SME-touchpoint distribution model.
• Bodensee Tourismus: German/Austrian/Swiss cross-border lake destination management organization, operating a multi-country lake region with comparable DMO structure, guest-card programme (Echt Bodensee Card), and Feratel Deskline-type booking infrastructure.

Others

• Feratel Deskline: Austrian tourism technology provider whose Deskline CMS and booking engine power Wörthersee Tourismus and many peer Austrian DMOs. Infrastructure/them-to-us supplier relationship, not a direct competitor.

Regional players

• Region Villach Tourismus: Neighbouring Carinthian regional DMO whose Villach-Faaker See-Ossiacher See region participates in the same LEADER sustainability project and adjacent Koralmbahn rail catchment - complementary rather than directly competing.

Emerging players

• Visit Hallstatt: Austrian UNESCO-listed lake-village destination operating small-scale DMO activities with comparable tight geographic focus and cultural/heritage-led differentiation versus larger lake-region competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meinwoerthersee
• YouTubeyoutube.com/channel/UCWu0-iYin_7-IRgLC3cV7dA
• Facebookfacebook.com/visitwoerthersee
• Instagraminstagram.com/visitwoerthersee
• Pinterestpinterest.com/visitwoerthersee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Region Wörthersee-Rosental Tourismus