Totally Glass

What Totally Glass does

Totally Glass is a New Zealand-domiciled, privately held, for-profit company in the glass products trade, with a stated operating history of over 30 years. The firm employs between 51 and 100 people, placing it in the small-to-medium enterprise bracket, and operates from a .co.nz web domain whose URL structure suggests kitchen and bathroom glass splashbacks as at least one product surface. The short positioning statement describes it as "not just a provider of glass products," implying services or value-added fabrication/installation work beyond commodity supply, though the underlying product mix, customer segments, and revenue mechanics are not specified in the available material.

No revenue figures, pricing model, customer concentration, leadership roster, funding history, partnership portfolio, or certification list were available in the source data, and the company's website returned only a loading/verification placeholder rather than rendered content. As a result, business-model specifics (whether the firm operates primarily as a retailer, trade supplier, custom fabricator, or installer), geographic footprint beyond New Zealand, ownership structure, and operating status cannot be verified from the supplied intelligence. The available evidence supports only a baseline profile: an established NZ glass-products SME with multi-decade tenure, a small-to-mid-sized workforce, and a digital presence oriented toward residential kitchen and bathroom splashback applications.

Name

Totally Glass

Website

https://totallyglass.co.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Totally Glass is a New Zealand-based, privately held glass products company with 51-100 employees and over 30 years of operating history, serving customers in the kitchen and bathroom splashback and broader glass products market.

Ownership category

akta.pro rank

Product category

Glass Splashbacks and Glass Products

NAICS

Glass Product Manufacturing Made of Purchased Glass (327215)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing) (IMADAHAI)

Keywords

• Glass splashbacks
• Kitchen glass products
• Bathroom glass products
• Glass installation services
• Glass splashback design

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Totally Glass supplies glass products with a dedicated focus on kitchen and bathroom glass splashbacks, drawing on more than 30 years of experience in the field. The company operates as a direct supplier of finished glass goods rather than a technology platform or marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen and Bathroom Glass Splashbacks Finished glass splashbacks designed for residential kitchen and bathroom installations, supplied by Totally Glass to homeowners and renovators in New Zealand, backed by more than 30 years of company experience.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Viridian Glass: Australia and New Zealand's largest glass manufacturer offering float, laminated, toughened, and processed glass products. Comparable as a broader incumbent serving overlapping architectural and interior glass customers across Australasia.
• Vitro Architectural Glass: Major North American architectural glass manufacturer producing flat and processed glass for building interiors. Comparable as a broad incumbent serving overlapping architectural interior glass categories.
• Guardian Glass: Global manufacturer of float, coated, and fabricated glass for residential and commercial construction. Comparable as a broad incumbent whose products feed into splashback and architectural interior fabrication.
• Cardinal Glass Industries: US-based manufacturer of fabricated architectural glass products including tempered, laminated, and insulating units. Comparable as a broad incumbent whose fabricated products overlap with splashback and interior glass categories.
• Saint-Gobain Glass: Global glass manufacturer producing flat, processed, and specialty glass for construction and interior applications. Comparable as a broad incumbent supplying processed glass into splashback, balustrade, and interior architectural categories.
• Pilkington (NSG Group): One of the world's largest float and processed glass producers, supplying architectural and interior glass products. Comparable as a broad incumbent whose processed glass products flow into splashback and interior fabrication supply chains.

Regional players

• Glaziers & Fabricators (regional NZ operators): Network of small-to-mid sized NZ regional glass fabricators offering splashback cutting, polishing, and installation services. Comparable as regional players competing for the same local splashback and interior glass demand as Totally Glass.

Direct peers

• Glasshape: New Zealand-based specialist glass manufacturer and fabricator serving architectural, balustrade, and splashback applications. Directly comparable to Totally Glass as a NZ-domestic glass fabricator with overlapping product categories and customer base.
• Metro Performance Glass: Largest New Zealand glass manufacturer and processor, supplying double-glazed units, processed architectural glass, and splashback products. Directly comparable as a NZ-based glass fabricator with overlapping end markets and customer segments.

Emerging players

• Splashback Direct: Online direct-to-consumer splashback specialist selling made-to-measure glass panels nationally. Comparable as an emerging player attacking the same splashback category via a digital, non-local-measurement model that could erode local fabricator share.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally Glass