What Partnerstudio does

Partnerstudio is Norway's largest content marketing agency and a 100% subsidiary of Schibsted Media AS, operating as the dedicated branded-content arm of the publicly listed Schibsted Group. Founded in 2016 and headquartered at Akersgata 55 in Oslo, with regional offices in Bergen and Stavanger, the agency employs approximately 70 specialists across editorial, creative, production, technology, and analytics functions. It serves Norwegian enterprise brands, NGOs, and government agencies — a named portfolio spanning Telenor, IKEA, DNB, Circle K, Norwegian, Helsedirektoratet, Amnesty, and Frelsesarmeen, among others — producing campaigns that are distributed exclusively through Schibsted's news media network (VG, Aftenposten, Bergens Tidende, Stavanger Aftenblad, E24, and verticals such as Minmote and Godt.no), reaching 2.7–2.8 million daily Norwegian digital readers.

The agency's product surface spans six core service lines — advertising articles, video, social media (notably Snapchat and TikTok via VG's channels), podcasts, photography, and a technology/AI/design layer — supplemented by newer formats including 'Shorts' (vertical video ads on VG's front page), 'Content Video' (front-page SOV video snippets), 'Ordsuppen' (a Norwegian word-puzzle game built with Hyper Games), and a livestreaming product via a partnership with Tipio. Underlying technology is centered on Schibsted's proprietary publishing platform integration, an in-house AI Task Force running 18 custom GPTs (including the 'Løypemelderen' reporting-analysis tool), Midjourney for AI illustration, and interactive widget capabilities used for clients such as DNB.

The revenue model is project-based custom pricing for advertising content production and distribution through Schibsted media, supplemented by pro bono campaigns for charitable organizations. Pricing is non-standardized with detailed cancellation policies (100% production cost on cancellation; 25–100% distribution cost on cancellation depending on lead time). The go-to-market is B2B enterprise field sales targeting Norwegian brands and advertisers, with consistent industry recognition — named Norway's best content agency six times in the Byråprofil/Kantar survey, most recently in 2025, alongside an active international award cadence across Native Advertising Awards, International Content Marketing Awards, LOVIE Awards, Medieprisen, Gulltaggen, Martech Awards, and Digiday.

Name

Partnerstudio

Legal name

Schibsted Partnerstudio

Website

https://www.partnerstudio.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Schibsted Partnerstudio is Norway's largest content marketing agency and a wholly owned subsidiary of Schibsted Media AS, producing branded articles, video, podcasts, social content, and interactive campaigns distributed through Schibsted's news media network (VG, Aftenposten, Bergens Tidende, E24) for Norwegian enterprise brands, NGOs, and government agencies.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Community-Integrated Publishing Platforms (MPACAIAI), Blogging & Website Publishing Platforms (MPACAIAB), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Content marketing services
• Branded content production
• Advertising agency services
• Native advertising
• Sponsored content creation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertiser Content Production and Distribution: Schibsted Partnerstudio generates revenue by producing sponsored content (advertorial articles, videos, podcasts, photos, social media content) for brands and distributing it through Schibsted's news media network including VG, Aftenposten, Bergens Tidende, Stavanger Aftenblad, E24 and other digital services. The company creates custom campaigns that engage readers while generating measurable results for clients.
2. Pro Bono Production for Charitable Organizations: Each year Schibsted Partnerstudio donates production and distribution services to charitable organizations that would otherwise not have access to their services, such as NOR DOG and other NGOs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Schibsted Partnerstudio is Norway's largest content marketing agency, producing sponsored and branded content (advertorial articles, video, podcasts, photography, social media posts, and interactive campaigns) for brands, NGOs, and government clients. Content is distributed across Schibsted's owned Norwegian news media portfolio, including VG, Aftenposten, Bergens Tidende, Stavanger Aftenblad, and E24, reaching more than 2.8 million daily digital readers. The agency combines editorial-grade creative talent with proprietary AI tools and direct integration into Schibsted's publishing platforms to deliver measurable branded campaigns.

Product overview

Partnerstudio is Norway's largest content marketing agency, established in 2016, operating as a unified content studio with over 60 specialists across Oslo, Bergen, and Stavanger. The core offering combines six service lines—Artikler (advertising articles), Video, Sosiale medier (social media), Podkast (podcast), Foto (photography), and Teknologi/AI/design—that work together as an integrated content offering. Supporting products include Shorts and Content Video (video formats), Ordsuppen (gamification), and livestreaming via Tipio partnership. The agency employs proprietary AI capabilities through custom GPTs developed internally, and offers interactive content modules. Distribution spans Schibsted's portfolio including VG, Aftenposten, Bergens Tidende, Stavanger Aftenblad, and E24, reaching 2.7 million people daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Artikler (Advertising Articles) Custom advertiser articles that create measurable effects for Norwegian brands and organizations, distributed through Schibsted's news media portfolio. Designed to inform, entertain, engage, or convert readers in editorial-style formats.
• Video End-to-end video production for advertisers ranging from short clips to episodic content and live broadcasts. Includes dedicated Shorts and Content Video formats placed on Schibsted front pages.
• Sosiale medier (Social Media) Content distribution through VG's social media channels, with particular strength on Snapchat and TikTok where VG is Norway's largest media presence, targeting younger audiences in credible contexts.
• Podkast (Podcast) Commercial podcast episodes and spots across Norway's largest podcasts, including Partnerstudio's own fully commercial podcast series such as Puteprat produced as both podcast and vodcast.
• Foto (Photography) Professional photography services delivered across Norway, with full usage rights transferred to the purchasing client.
• Teknologi, AI og design (Technology, AI and Design) Industry-leading innovation services for advertisers including AI-driven personalization, content design, and the AI Task Force developing custom GPTs and automation tools.
• Shorts Short vertical advertiser videos integrated into VG's editorial vertical video player on the front page, designed for mobile-first consumption by younger audiences.
• Content Video Video snippets placed on front pages of Partnerstudio newspapers with loop or GIF entry, seamlessly integrated into VG's VGTV video player.
• Ordsuppen Norwegian commercial word puzzle game similar to New York Times word games, developed in partnership with Hyper Games and distributed on VG.no to drive deep reader engagement for advertisers.

Quantifiable outcome

• 96% brand recall for Circle K campaign (19 percentage points above benchmark)
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TipiocoreTechnology or IntegrationTipio is Norway's leading provider of livestreaming solutions. Through this partnership, Partnerstudio can offer engaging and seamless streaming experiences directly on their platforms. Tipio delivers the platform handling live broadcasts, product catalog integrations, and payment systems. Partnerstudio leads the project and ensures the entire process is seamless and user-friendly for clients.
• PodMeminorChannel Partner/ Reseller/ DistributorPodMe is a podcast platform. First agreement between Partnerstudio and PodMe was established for the 'Puteprat' commercial podcast series. PodMe provided audio expertise and distribution through their platform.
• Mindshare NorwayminorStrategic or Co-development PartnerMindshare Norway acted as advisor for Helsedirektoratet on the 'Andre boller' campaign. Partnership represents collaborative agency work between media, advertiser, and content producer.
• Schibsted Brand Studio (Sweden)coreStrategic or Co-development PartnerSchibsted's Swedish counterpart brand studio. Partnerstudio collaborates with the Swedish team on content marketing strategies and participates jointly in award competitions. The two studios work together on trend reports and share experiences across the Nordic market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schibsted Brand Studio: Schibsted's Swedish counterpart content studio operating the same native/advertising-content model inside Schibsted's Swedish news brands. Sister organization that Partnerstudio collaborates with on trends and awards — closest functional peer.
• Spoon Agency: Norwegian content marketing and branded-content agency working with major Nordic advertisers. Closely comparable in service mix (strategy, editorial, video, social) and target customer base of Norwegian enterprise brands.
• Anorak: Norwegian full-service creative and content agency producing campaigns for major Scandinavian brands. Comparable offering across creative storytelling, branded content, and digital production for similar enterprise clients.
• Bengler: Norwegian creative and content agency recognized for editorial-grade branded work for major Norwegian and Nordic brands. Comparable in production quality, brand storytelling, and award-winning creative output.
• Kitchen: Norwegian creative agency producing integrated content, advertising, and branded storytelling for major Nordic advertisers. Comparable in offering and enterprise client base.
• Curato: Nordic content marketing agency producing branded editorial, video, and social content for enterprise clients. Directly comparable service model and target market.
• Creuna: Nordic digital experience and content agency offering strategy, content production, and digital marketing across the Nordics. Comparable in content production and Nordic multi-market reach.

Broad incumbents

• TRY Apt: One of Norway's largest creative agency networks offering advertising, branding, and content services. Overlaps with Partnerstudio in branded content and creative campaigns but operates as a broader full-service creative incumbent.

Emerging players

• Mindshare Norway: Global media agency with a Norwegian office that has actively co-delivered campaigns alongside Partnerstudio (e.g., Helsedirektoratet's 'Andre boller'). Overlaps in campaign strategy and media planning rather than content production.
• Netlife: Nordic digital agency focused on content, design, and customer experience for enterprise brands. Partial overlap with Partnerstudio in digital content and experience design for similar enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schibstedpartnerstudio
• LinkedInlinkedin.com/company/schibsted-partnerstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnerstudio