Ultramatic

What Ultramatic does

Ultramatic Inc. is a privately held Canadian sleep and wellness company founded in 1982 and domiciled in Ontario, manufacturing and distributing premium adjustable bed bases, mattresses, lift chairs, bedding accessories, and mobility aids. The company operates under the Ultramatic, Ultramatic Canada, and Ultramatic Sleep trade names, with a bed-in-a-box sub-brand called GoodSleep. Its product portfolio is anchored by lifestyle adjustable bases (Solace, PosturePlus 4.5, Supreme 9.5, Hi-Low) powered by German-engineered OKIN and ALPHA-Drive lift motors, paired with mattresses built around proprietary cooling and support technologies — Matrix NanoGel (up to 972 gel columns per mattress), CarbonCor graphite-infused foam, and pocket coil systems with patent-pending SolidEdge perimeter support. Lift chair lines (Vermont, Wyoming, Texas, Titan with Twilight, Brilliant, Tranquil) integrate trademarked positioning features including Pillow-Tilt, Lumbar-Booster, Twilight, and MotionBox. All foams are CertiPUR-US certified and mattresses are designed and manufactured in Canada.

The business operates a direct-to-consumer model spanning an e-commerce storefront (ultramaticsleep.com), company-owned retail showrooms in Toronto and Oakville with a third location in Cambridge coming soon, toll-free phone sales, free in-person consultations, and Canada-wide white-glove delivery. Revenue is generated almost entirely through one-time unit sales at price points ranging from $49 (bedding accessories) to $7,998 (flagship mattresses), with bundles offering up to 40% combined savings and financing provided through a Flexiti 0% APR partnership over 6-48 months. Customer segments are primarily individual Canadian consumers seeking sleep solutions, adults with back or joint pain, seniors and mobility-challenged individuals needing lift assistance, and a nascent hotel and hospitality vertical served by the Hotel Classic mattress. Distribution is restricted to Canada; international shipping is not offered.

The company holds registered trademarks on Pillow-Tilt, Lumbar-Booster, and Twilight features, has a patent pending on SolidEdge edge support, and has served over 200,000 customers cumulatively since 1982. It was named Best Bed Store by Post Magazine in 2019. Marketing channels include the company website and blog, Facebook, Twitter, LinkedIn, Instagram, email, organic SEO, and trade events. There are no disclosed external funding rounds, no parent company, no subsidiaries, no public listing, and no M&A activity; ownership appears concentrated with founders or private stakeholders based on 40+ years of independent operation.

Name

Ultramatic

Legal name

Ultramatic Inc.

Website

https://ultramaticsleep.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultramatic is a Canadian sleep and wellness retailer founded in 1982 that designs and sells premium adjustable beds, mattresses with proprietary NanoGel and CarbonCor cooling technologies, lift chairs, and bedding accessories to individual consumers across Canada through e-commerce, Ontario showrooms, phone sales, and white-glove delivery.

Ownership category

akta.pro rank

Product category

Sleep Products

NAICS

Mattress Manufacturing (337910), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Adjustable Beds & Bases Retail (CRAIABAB)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

Keywords

• Adjustable beds
• Memory foam mattresses
• Lift chairs
• Sleep products
• Bedding accessories

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Adjustable Bed Sales: One-time sales of lifestyle adjustable bed bases including Solace, PosturePlus, Supreme, and Hi-Low models. Sold directly to consumers through e-commerce and showrooms with price points ranging from $799 to $4,699.
2. Mattress Sales: One-time sales of mattresses including NanoGel, PurCarbon, Hotel Classic, Sovereign, and other models. Price range from $649 to $7,998 depending on model and size.
3. Lift Chair Sales: One-time sales of lift chairs including Vermont, Wyoming, Titan, Texas, and other models. Price range from $998 to $4,999.
4. Bedding and Accessories: Sales of complementary products including pillows, sheets, mattress protectors, and bed parts. Various price points from $49 to $279.
5. Package Bundles: Bundled adjustable base and mattress packages offering combined value with discounts. Packages range from $2,049 to $7,499 with savings of up to 40%.
6. Financing Services: Partnership with Flexiti for 0% financing options. Customers can spread payments over 6-48 months. Subject to credit approval.
7. Delivery and Installation: White glove delivery service including in-home setup and old bed removal. Standard delivery free in GTA, $99 in most of Ontario.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ultramatic manufactures and sells adjustable beds, premium memory foam mattresses, lift chairs, walk-in tubs, pillows, and bedding accessories to Canadian consumers. The company's products are designed for sleep comfort, back pain relief, and senior mobility, sold directly through its own e-commerce site, retail showrooms in Ontario, and phone-based consultations with white-glove delivery.

Product overview

Ultramatic is a Canadian sleep and wellness company offering lifestyle adjustable beds and mattresses as its core product portfolio, with complementary lift chairs, mobility aids, and bedding accessories. The product lineup centers on adjustable bases (Solace, PosturePlus 4.5, Supreme 9.5 Pillow Tilt, Sunshine) paired with mattresses featuring proprietary technologies including NanoGel cooling (Blissful, YOGI, GURU), CarbonCor graphite-infused foam (PURCARBON 11), and pocket coil systems (HOTEL CLASSIC). Package bundles combine bases with mattresses for integrated sleep systems. Lift chairs range from entry-level (Vermont) to premium models with advanced positioning features (Titan with Twilight, Wyoming, Texas, Brilliant). The company also offers mobility aids and bedding accessories.

Differentiator

Problem solved

Functional benefit

Brands

• GoodSleep: Bed-in-a-box mattress collection featuring the Blissful mattress and related products.

Products and services

• Adjustable Beds

Quantifiable outcome

• 200,000+ happy customers served since 1982
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reverie: Specialist adjustable bed base and latex/memory foam mattress brand selling direct-to-consumer with a strong focus on customization and sleep technology. Highly comparable niche positioning to Ultramatic's adjustable base + premium mattress offering.
• Sleep Number: U.S. specialty retailer and manufacturer of premium adjustable/smart beds with proprietary SleepIQ technology. Closest analog to Ultramatic in product category (adjustable bases + mattresses) and premium pricing, but operates at vastly greater scale and with a tech-enabled smart-bed focus.
• Golden Technologies: U.S. manufacturer of lift chairs, power recliners, and mobility products including Twilight-positioning technology. Directly comparable to Ultramatic's premium Titan lift chair line featuring similar Twilight positioning features.

Broad incumbents

• Tempur-Pedic: Premium memory foam mattress incumbent with broad North American distribution and Tempur-Ergo adjustable bases. Overlaps with Ultramatic in premium mattress and adjustable bed categories at much larger scale.
• Casper: DTC mattress brand that has expanded into adjacent sleep products including adjustable bases (Casper Adjustable Bed Pro). Competes for the same Canadian consumers shopping for premium mattresses and bed systems.
• Purple: Premium DTC mattress brand with innovative gel-grid technology and growing lineup of adjustable bases and bases-bundles. Competes for premium sleep-positioning-conscious consumers overlapping with Ultramatic's buyer profile.
• Leggett & Platt: Large diversified manufacturer that produces adjustable bed bases and mattress components/innersprings used by many bedding brands. Comparable as a maker of adjustable-bed hardware that Ultramatic sources/competes with.

Regional players

• Douglas (by GoodMorning.com): Canadian bed-in-a-box mattress brand selling to Canadian consumers online, directly competitive with Ultramatic's mattress lineup in Canada.
• Endy: Canadian DTC mattress-in-a-box brand (now part of Sleep Country Canada) competing for the same Canadian consumer base with direct shipping, trial periods, and lower price points. Direct regional competitor to Ultramatic's mattresses.

Emerging players

• Pride Mobility / Lift Chair Specialist Brands (e.g., Mega Motion): Lift chair and mobility product specialists serving senior/medical-mobility customers. Compares to Ultramatic's lift chair and mobility-aids assortment for the mobility-challenged segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ultramaticbeds
• Facebookfacebook.com/Ultramatic
• LinkedInlinkedin.com/company/ultramatic-inc
• Instagraminstagram.com/ultramaticsleep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultramatic