What Hoen Vastgoedbeheer does

Hoen Vastgoedbeheer B.V. is a privately held Dutch property and asset management firm headquartered in Amsterdam, operating since 1929 with approximately 40 employees across administrative, technical, and commercial departments. The company manages residential property portfolios for a client base that includes institutional investors, foundations (stichtingen), partnerships (maatschappen), and private individuals, with nationwide service coverage across the Netherlands.

The firm's service offering is structured around two integrated pillars: property management (covering administrative management such as invoicing and debtor handling, technical management including maintenance coordination and inspections, and commercial management including rental of vacant units and contract administration) and asset management (providing strategic portfolio advisory, external service provider coordination, tenant relations management, and periodic reporting). The company operates separate dedicated portals for each side of its business: an Investor Portal at portaal.hoen.nl built on a third-party Centaur platform, and a Tenant Portal for self-service maintenance requests, rent payment, and lease access. A public-facing rental listings platform and online repair request system round out the digital surface.

Hoen's business model is based on recurring B2B management fees for administering residential property portfolios, with pricing negotiated privately rather than publicly disclosed. Distribution is direct: property owners engage through the website and investor portal, while tenants access services through self-service digital channels. The company does not employ channel partners, marketplace distribution, or formal marketing channels beyond its website and email. There is no evidence of external institutional investment, private equity backing, or public listing.

Name

Hoen Vastgoedbeheer

Legal name

Hoen Vastgoedbeheer B.V.

Website

https://hoen.nl

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoen Vastgoedbeheer B.V. is a Dutch residential property and asset management firm serving institutional investors, foundations, and private property owners across the Netherlands since 1929.

Ownership category

akta.pro rank

Product category

Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Property management services
• Residential real estate
• Asset management
• Rental administration
• Tenant services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Recurring management fees for administering residential property portfolios including administrative, technical, and commercial management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Hoen Vastgoedbeheer B.V. provides property management and asset management services for residential real estate portfolios owned by investors and institutional clients across the Netherlands. The company delivers integrated administrative management (invoicing, debtor management, service cost reconciliation), technical management (maintenance coordination, inspections, meter management), and commercial management (rental of vacant units, contract management). Tenants of managed properties access self-service tools for repair requests, rent payment, and lease administration through a dedicated online portal.

Product overview

Hoen Vastgoedbeheer operates a property and asset management platform consisting of integrated service modules. The core offering includes a Tenant Portal for rental management (repairs, payments, contracts, complaints), an Investor Portal for portfolio control and reporting, and managed services for Property Management (administrative, technical, commercial) and Asset Management. The platform also features a public-facing rental listings system and a repair request submission system.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Comprehensive property management services for residential real estate portfolios, covering administrative management (debtor invoicing, payment processing, reporting), technical management (repair request handling, periodic inspections, maintenance coordination), and commercial management (rental of vacant properties, contract management). Targeted at property investors and owners.
• Asset Management Strategic advisory and management services that translate portfolio policy into property-level execution, coordinate external service providers, manage tenant relations, and provide customized periodic reporting to optimize real estate portfolio value for property investors and owners.
• Investor Portal (Vastgoedbeleggers Portaal) Secure online portal for property investors and owners to access property management information, reports, and control their real estate portfolio. Available in Dutch, English, and German.
• Tenant Portal (Huurders Portaal) Online self-service portal for tenants of managed properties to submit repair requests, pay rent, view rental contracts, report noise complaints, and manage their tenancy.
• Rental Housing Listings (Huurwoningen Aanbod) Online property listing platform displaying available rental properties managed by Hoen in Amsterdam and Velsen-Noord, with search filters for location, price, surface area, and availability status. Rent prices range from €1,033 to €3,500 per month.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Netherlands: CBRE is a global real estate services firm with a Dutch practice offering property management, agency, and advisory services. While broader than Hoen, it competes for the same institutional investor mandates and represents the scaling ambition gap.
• MVGM: MVGM is the largest property manager in the Netherlands, providing residential and commercial property and asset management for investors. Overlaps directly with Hoen on residential rental management but operates at substantially greater scale and geographic breadth.
• Cushman & Wakefield Netherlands: Cushman & Wakefield provides global real estate services including property and asset management in the Netherlands. Overlaps with Hoen on residential investor management but is suited to larger, more complex institutional mandates.
• JLL Netherlands: JLL operates a global real estate services platform with a Dutch residential and commercial property management offering. Comparable in target market (investors) but operates at materially larger scale and brand.
• Colliers Netherlands: Colliers offers real estate services in the Netherlands including property management, brokerage, and advisory. Comparable to Hoen on customer type (investors) but with a broader service portfolio and larger institutional footprint.

Direct peers

• REBO Vastgoedgroep: REBO Vastgoedgroep is a Dutch property management firm offering residential and commercial management for private and institutional investors. Closely comparable in service mix, target customer (property investors), and scale to Hoen Vastgoedbeheer.
• Amstel Vastgoed Beheer: Amstel Vastgoed Beheer is a Dutch property manager focused on residential and small commercial assets in the Randstad region. Comparable to Hoen in scale, geographic focus on Amsterdam, and customer profile of private and small institutional investors.
• Newomij Vastgoedbeheer: Newomij Vastgoedbeheer is a Dutch residential property manager serving owners of apartments, single-family homes, and small portfolios. Shares the same niche of managing properties on behalf of individual investors and small institutional owners, making it a direct mid-market peer.
• Brink Vastgoedbeheer: Brink is a Dutch property and asset management firm offering residential and commercial management for property owners. Operates in the same mid-market niche as Hoen for property investors across the Netherlands.
• Van Roemburg Vastgoed & Vastgoedbeheer: Van Roemburg is a Dutch firm offering property and asset management, brokerage, and valuation services for residential and commercial investors. Highly comparable in service breadth and customer base to Hoen Vastgoedbeheer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoen-vastgoedbeheer-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoen Vastgoedbeheer