Telefonos & Accesorios

What Telefonos & Accesorios does

Telefonos & Accesorios, legally registered as Celularshop S.A., is a Quito-based Ecuadorian private corporation founded in 2012 that operates as a direct importer and retailer of new smartphones and consumer electronics. The company maintains a catalog of approximately 87 products spanning seven major brands: Apple (iPhones, iPads, MacBooks, Apple Watch), Samsung (Galaxy S series, Z Fold and Z Flip foldables, A-series mid-range), Google Pixel, OnePlus, Xiaomi (Mi, Redmi, Poco sub-brands), Huawei, and Sony (PlayStation consoles and accessories). All products are sold new, sealed, with factory warranty, at unit prices ranging from approximately $200 for budget devices to over $2,150 for flagship iPhones.

The company operates a dual-channel distribution model: a single physical retail store located at Av. Gral. Ignacio de Veintimilla E8-30 y Av. 6 de diciembre in Quito, supplemented by an e-commerce platform at telefonosyaccesorios.com with nationwide shipping across Ecuador. The e-commerce infrastructure supports online ordering, product catalog browsing with both Spanish and English descriptions, and integrates WhatsApp Business for customer support and wholesale inquiries. Marketing is conducted primarily through Instagram, Facebook, and the e-commerce website.

Celularshop S.A. employs 11-50 staff and serves a homogeneous customer segment of individual consumers in Ecuador seeking authentic, warrantied smartphones and consumer electronics. Revenue is generated through one-time unit sales at retail and wholesale price points, with no subscription model. The company differentiates primarily through direct importer status, physical presence for in-person product inspection, and a technical service department that provides repairs and after-sales support.

Name

Telefonos & Accesorios

Legal name

Celularshop S.A.

Website

https://telefonosyaccesorios.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Telefonos & Accesorios (Celularshop S.A.) is a Quito-based direct importer and retailer of new smartphones and consumer electronics from Apple, Samsung, Google, OnePlus, Xiaomi, Sony, and Huawei, selling through a physical store and e-commerce platform to Ecuadorian consumers nationwide.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

akta.pro secondary industries

Consumer Electronics & Appliances Online Retailers (CRAFADAD), General Big-Box Consumer Electronics Retail (CRACAAAA)

Keywords

• Consumer electronics retail
• Smartphone distribution
• Mobile device sales
• Direct importer
• Factory warranty reseller

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Electronics Retail: One-time sales of new smartphones and consumer electronics including Apple iPhones, Samsung Galaxy devices, Google Pixel phones, OnePlus, Xiaomi, Huawei, and Sony PlayStation gaming consoles. Products are sold with factory warranty, with pricing ranging from approximately $200 for budget models to over $2,000 for flagship devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Celularshop S.A. (doing business as Telefonos & Accesorios) is a direct importer and retailer of brand-new, factory-warrantied consumer electronics. Its core offering is the sale of new smartphones, tablets, laptops, smartwatches, gaming consoles, and mobile accessories from brands such as Apple, Samsung, Google, OnePlus, Xiaomi, Huawei, and Sony to individual consumers in Ecuador, distributed through one physical showroom in Quito and a nationwide e-commerce website.

Product overview

Telefonos & Accesorios (Celularshop S.A.) is a direct importer and retailer of new cell phones with factory warranty, operating both physical and online stores in Quito, Ecuador. The company offers a diverse portfolio of smartphones from major brands including Apple (iPhone series, iPads, MacBooks, Apple Watch), Samsung (Galaxy S series, Galaxy Z Fold/Flip foldables, Galaxy A mid-range series), Google (Pixel series), OnePlus, Xiaomi (Mi, Redmi, Poco series), Huawei (P series), and Sony (PlayStation consoles and accessories). Their product ecosystem covers premium flagship devices, mid-range smartphones, tablets, laptops, smartwatches, gaming consoles, and mobile accessories. All products come with factory warranty and are sold sealed in original packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple iPhone 17 Apple smartphone with A19 Bionic chip, 8GB RAM, 6.3-inch OLED Super Retina XDR display, 48MP dual camera system, and iOS 26 with Apple Intelligence, sold to individual consumers in Ecuador with factory warranty.
• Apple iPhone 17 Pro Apple premium smartphone with A19 Pro chip, 12GB RAM, 6.3-inch OLED LTPO display, triple 48MP camera system with LiDAR, and iOS 26, sold to Ecuadorian consumers with factory warranty.
• Apple iPhone 17 Pro Max Apple flagship smartphone with A19 Pro chip, 12GB RAM, 6.9-inch OLED display, advanced camera system, and up to 39 hours battery life, sold in Ecuador with factory warranty.
• Apple iPhone 16 Apple smartphone with A18 chip, 8GB RAM, 6.1-inch Super Retina XDR display, 48MP dual camera, and iOS 18, sold in Ecuador with factory warranty.
• Apple iPhone 16 Pro Apple premium smartphone with A18 Pro chip, 8GB RAM, 6.3-inch Super Retina XDR display, advanced camera system with Dolby Vision 4K at 120fps, and iOS 18.
• Apple iPhone 16 Pro Max Apple flagship smartphone with A18 Pro chip, 8GB RAM, 6.9-inch Super Retina XDR display, 48MP Fusion + 48MP Ultra Wide + 12MP Telephoto camera, and iOS 18.
• Apple iPhone 15 Apple smartphone with A16 Bionic chip, 6.1-inch Super Retina XDR OLED display, 48MP camera system, and USB-C connectivity.
• Apple iPhone 15 Pro Apple premium smartphone with A17 Pro chip, 8GB RAM, 6.1-inch Super Retina XDR display with ProMotion 120Hz, titanium design, and advanced camera system.
• Apple iPhone 15 Pro Max Apple flagship smartphone with A17 Pro chip, advanced camera system with 5x optical zoom tetraprisma lens, and up to 29 hours battery life.
• Apple iPhone 14 Apple smartphone with 6GB RAM, 6.1-inch Super Retina XDR OLED display, 12MP dual camera system, and dual SIM (eSIM + physical) support.
• Apple iPhone 14 Pro Apple premium smartphone with 48MP main camera, LTPO Super Retina XDR display, and Dynamic Island feature.
• Apple iPhone 14 Pro Max Apple flagship smartphone with 6.7-inch OLED display, 48MP camera, and premium titanium design.
• Apple iPhone 13 Apple smartphone with A15 Bionic chip, 4GB RAM, 6.1-inch Super Retina XDR OLED display, and 12MP dual camera system.
• Apple iPhone 13 Pro Apple premium smartphone with A15 Bionic chip, 6GB RAM, 6.1-inch Super Retina XDR display with ProMotion 120Hz, and triple camera system with LiDAR.
• Apple iPhone 13 Pro Max Apple flagship smartphone with 6.7-inch Super Retina XDR OLED display, advanced camera system, and extended battery life.
• Samsung Galaxy S26 Ultra Samsung flagship smartphone with Snapdragon 8 Elite Gen 5 processor, 6.9-inch Dynamic AMOLED 2X display, 200MP camera, S-Pen, and 60W fast charging.
• Samsung Galaxy S26 Plus Samsung premium smartphone with Snapdragon 8 Elite Gen 5 processor, 6.7-inch Dynamic AMOLED 2X display, triple camera, and Android 16.
• Samsung Galaxy S26 Samsung smartphone with 6.3-inch Dynamic AMOLED 2X display and 4300mAh battery.
• Samsung Galaxy S25 Ultra Samsung flagship smartphone with Snapdragon 8 Elite processor, 6.9-inch Dynamic AMOLED 2X display with Gorilla Glass Armor 2, and advanced AI features.
• Samsung Galaxy S25 Plus Samsung premium smartphone with Snapdragon 8 Elite for Galaxy processor, 6.7-inch Dynamic AMOLED 2X display, and Android 15.
• Samsung Galaxy S25 Samsung smartphone with 6.2-inch Dynamic AMOLED 2X display, 12GB RAM, and Android 15.
• Samsung Galaxy S24 Ultra Samsung flagship smartphone with Snapdragon 8 Gen 3 processor, 6.8-inch AMOLED display with Gorilla Glass Armor, 200MP camera, S-Pen, and Galaxy AI features.
• Samsung Galaxy S24 Plus Samsung premium smartphone with Samsung Exynos 2400 processor, 6.7-inch Dynamic AMOLED 2X display with 120Hz refresh rate.
• Samsung Galaxy S24 Samsung smartphone with Snapdragon 8 Gen 3 processor, 6.2-inch Dynamic AMOLED 2X display, 50MP triple camera, and Galaxy AI features.
• Samsung Galaxy S23 Ultra Samsung flagship smartphone with Snapdragon 8 Gen 2 processor, 200MP camera, S-Pen, and 6.8-inch AMOLED display.
• Samsung Galaxy S23 Plus Samsung premium smartphone with Snapdragon 8 Gen 2 processor, 6.6-inch Dynamic AMOLED 2X display, and 50MP camera.
• Samsung Galaxy S23 Samsung smartphone with Snapdragon 8 Gen 2 processor, 6.1-inch Dynamic AMOLED 2X display, and triple camera system.
• Samsung Galaxy S22 Plus Samsung smartphone with Snapdragon 8 Gen 1 processor, 6.6-inch Dynamic AMOLED 2X display, and 50MP triple camera.
• Samsung Galaxy S21 Samsung smartphone with 6.2-inch Dynamic AMOLED 2X display, 64MP telephoto camera, and 4000mAh battery.
• Samsung Galaxy Z Fold6 Samsung foldable smartphone with 7.6-inch main display, multitasking capabilities, S-Pen support, and Android 14.
• Samsung Galaxy Z Fold5 Samsung foldable smartphone with 7.6-inch Dynamic AMOLED 2X display, S-Pen support, and Snapdragon 8 Gen 2 processor.
• Samsung Galaxy Z Fold4 Samsung foldable smartphone with 6.7-inch main display, under-display camera, and Snapdragon 8+ Gen 1 processor.
• Samsung Galaxy Z Fold3 Samsung foldable smartphone with 7.6-inch foldable display, IPX8 water resistance, and S-Pen support.
• Samsung Galaxy Z Flip7 Samsung compact foldable smartphone with 6.9-inch Dynamic AMOLED 2X display, Exynos 2500 processor, and Galaxy AI features.
• Samsung Galaxy Z Flip7 FE Samsung budget foldable smartphone with 6.7-inch AMOLED display, Exynos 2400 processor, and compact design.
• Samsung Galaxy Z Flip6 Samsung compact foldable smartphone with 6.7-inch AMOLED LTPO display, 50MP camera, and 12GB RAM.
• Samsung Galaxy Z Flip5 Samsung compact foldable smartphone with 6.7-inch main display, 3.4-inch cover screen, and Snapdragon 8 Gen 2 processor.
• Samsung Galaxy A57 5G Samsung mid-range smartphone with 6.7-inch Super AMOLED display, Exynos 1680 processor, and IP68 water resistance.
• Samsung Galaxy A56 5G Samsung mid-range smartphone with 6.7-inch AMOLED display, Exynos 1580 processor, 12GB RAM, and IP67 rating.
• Samsung Galaxy A55 5G Samsung mid-range smartphone with 6.6-inch Super AMOLED display, Exynos 1480 processor, and 50MP camera.
• Samsung Galaxy A36 5G Samsung mid-range smartphone with 6.7-inch AMOLED display, Snapdragon 6 Gen 3 processor, and 50MP triple camera.
• Samsung Galaxy A35 5G Samsung mid-range smartphone with 6.6-inch Super AMOLED display, Exynos 1380 processor, and 50MP camera with OIS.
• Samsung Galaxy A54 5G Samsung mid-range smartphone with 6.4-inch Super AMOLED display, 50MP camera, and 5000mAh battery.
• Samsung Galaxy A71 Samsung mid-range smartphone with 6.7-inch Super AMOLED display, 64MP quad camera, and 6GB RAM.
• Google Pixel 10 Pro XL Google flagship smartphone with Tensor G5 processor, 16GB RAM, 6.8-inch OLED Super Actua display, and advanced AI camera features.
• Google Pixel 10 Pro Google premium smartphone with Tensor G5 processor, 16GB RAM, 6.3-inch OLED LTPO display, and advanced AI photography features with 8K cloud video support.
• Google Pixel 10 Google smartphone with Tensor G5 processor, 12GB RAM, 6.3-inch Actua OLED display, and 48MP triple camera with AI features.
• Google Pixel 9 Pro XL Google flagship smartphone with Tensor G4 processor, 16GB RAM, 6.8-inch Super Actua OLED display, and 7 years of Android updates.
• Google Pixel 9 Pro Google premium smartphone with Tensor G4 processor, 16GB RAM, 6.34-inch Super Actua OLED display, and advanced camera system.
• Google Pixel 9 Google smartphone with Tensor G4 processor, 12GB RAM, 6.3-inch OLED display, and dual rear camera with AI features.
• Google Pixel 9a Google budget smartphone with Tensor G4 processor, 8GB RAM, 6.3-inch pOLED display, and 48MP camera with AI features.
• Google Pixel 8 Pro Google smartphone with Tensor G3 processor, 12GB RAM, 6.7-inch Super Actua OLED display, and 50MP triple camera.
• Google Pixel 8 Google smartphone with Tensor G3 processor, 8GB RAM, 6.2-inch OLED display, and dual camera with Night Sight.
• OnePlus 8 Pro OnePlus flagship smartphone with Snapdragon 865 processor, 6.78-inch Fluid AMOLED display with 120Hz, and 48MP quad camera system.
• OnePlus 8 OnePlus smartphone with Snapdragon 865 processor, 6.55-inch Fluid AMOLED display with 90Hz, and 48MP triple camera.
• OnePlus 8T OnePlus smartphone with Snapdragon 865 processor, 6.55-inch Fluid AMOLED 120Hz display, and 48MP quad camera with Warp Charge 65.
• OnePlus 7 Pro OnePlus flagship smartphone with Snapdragon 855 processor, 6.67-inch Fluid AMOLED display, and 48MP triple camera with pop-up front camera.
• OnePlus 7T Pro OnePlus premium smartphone with Snapdragon 855+ processor, 6.67-inch Fluid AMOLED display with 90Hz, and 48MP triple camera.
• OnePlus 7T OnePlus smartphone with Snapdragon 855+ processor, 6.55-inch Fluid AMOLED display with 90Hz, and 48MP triple camera.
• OnePlus 7 OnePlus smartphone with Snapdragon 855 processor, 6.41-inch AMOLED display, and 48MP dual camera.
• Xiaomi Mi 11T Pro Xiaomi flagship smartphone with Snapdragon 888 processor, 6.67-inch Super AMOLED display, 108MP camera, and 120W fast charging.
• Xiaomi Mi 11T Xiaomi smartphone with MediaTek processor, 6.67-inch AMOLED display, 108MP camera, and 67W fast charging.
• Xiaomi Mi 11 Xiaomi smartphone with Snapdragon 888 processor, 6.81-inch AMOLED display with 120Hz, 108MP camera, and 55W charging.
• Xiaomi Redmi Note 13 Pro+ Xiaomi mid-range smartphone with MediaTek Dimensity 7200 Ultra processor, 6.67-inch AMOLED display, 200MP camera, and 5G support.
• Xiaomi Redmi Note 13 Pro 5G Xiaomi mid-range smartphone with Snapdragon 7s Gen 2 processor, 6.67-inch AMOLED display, and 200MP camera.
• Xiaomi Redmi K60 Xiaomi smartphone with Dimensity 9200+ processor, 6.67-inch AMOLED display with 144Hz, 50MP camera, and 120W charging.
• Xiaomi Poco X6 Pro 5G Xiaomi smartphone with MediaTek Dimensity 8300 Ultra processor, 6.67-inch AMOLED display, 64MP camera, and 5G connectivity.
• Xiaomi Poco M6 Pro Xiaomi budget smartphone with MediaTek Helio G99 Ultra processor, 6.67-inch AMOLED display, 64MP camera, and 67W charging.
• Huawei P40 Pro Plus Huawei premium smartphone with 6.58-inch OLED display, Leica quintuple camera system with 50MP main sensor, and 40W wireless charging.
• Huawei P40 Pro Huawei smartphone with 6.58-inch OLED display, Leica quad camera system with 50MP RYYB sensor, and 5x optical zoom.
• Huawei P40 Huawei smartphone with 6.1-inch OLED display, 50MP RYYB camera, and 3x optical zoom telephoto lens.
• Huawei P40 Lite Huawei budget smartphone with 6.4-inch LCD display, 48MP quad camera, and 40W fast charging.
• Huawei P30 Huawei smartphone with 6.1-inch OLED display, Leica triple camera system with 40MP main sensor, and 3x optical zoom.
• Huawei P30 Lite Huawei budget smartphone with 6.15-inch LCD display, 48MP triple camera, and 24MP front camera.
• PlayStation 5 Slim (Disc Version) Sony gaming console with AMD Ryzen Zen 2 processor, AMD Radeon RDNA 2 GPU, 16GB GDDR6 RAM, 1TB SSD, and Ultra HD Blu-ray disc drive.
• PlayStation 5 Slim (Digital Version) Sony digital-only gaming console with AMD Ryzen Zen 2 processor, AMD Radeon RDNA 2 GPU, and 1TB SSD.
• PlayStation 5 (Disc Version) Sony original gaming console with AMD processor, 825GB SSD, and Ultra HD Blu-ray disc drive.
• PlayStation 5 Pro (Digital Version) Sony premium gaming console with 2TB SSD, AI-powered PSSR resolution upscaling, advanced ray tracing, and up to 120fps gameplay.
• Apple iPad Pro M4 Apple premium tablet with M4 chip, 11/13-inch Ultra Retina XDR OLED display with ProMotion 120Hz, and Apple Pencil Pro support.
• Apple iPad Air M2 Apple tablet with M2 chip, 11/13-inch Liquid Retina IPS display, and Apple Pencil Pro compatibility.
• Apple MacBook Pro 14" Chip M2 Pro Apple professional laptop with M2 Pro chip, 14-inch Liquid Retina XDR display, and Thunderbolt 4 ports.
• Apple MacBook Pro 13" Chip M2 Apple professional laptop with M2 chip, 13.3-inch Retina display, Touch Bar, and up to 20 hours battery life.
• Apple Watch Series 8 Apple smartwatch with 45mm Retina display, blood oxygen sensor, ECG, temperature sensor, and crash detection.
• Apple Watch Series 6 Apple smartwatch with blood oxygen sensor, ECG, and 50m water resistance.
• PlayStation 5 Disc Drive External disc drive add-on for PS5 digital editions, compatible with 4K Ultra HD Blu-ray discs, standard Blu-ray, and DVDs.
• Sony PlayStation 5 DualSense Controller Sony wireless gaming controller with haptic feedback, adaptive triggers, built-in microphone, and touchpad.
• Apple USB-C Adapter Apple 20W USB-C power adapter for charging compatible devices.
• Technical service and device repair In-house technical support and device repair services associated with the Quito retail store, supporting devices sold by the company and providing local after-sales service to Ecuadorian customers.
• Wholesale consumer electronics supply Volume/wholesale supply of new smartphones and consumer electronics to small resellers and small businesses in Ecuador, with volume pricing arranged via a dedicated wholesale WhatsApp line.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JB Hi-Fi: Australian specialty retailer of consumer electronics, home appliances, and entertainment goods with a strong in-store and online presence. Comparable as a successful example of a multi-brand CE specialist with premium-brand assortments and authorized reseller economics.
• Currys: UK and Ireland's leading specialty consumer electronics retailer with physical stores and a strong online platform, focused on smartphones, computing, and gaming. Comparable as an established omnichannel CE specialist serving consumer and small-business customers.
• Best Buy: Largest US specialty consumer electronics retailer combining big-box stores with e-commerce, authorized dealer for major smartphone and gaming brands. Comparable as the global template for an omnichannel smartphone-and-CE specialty retailer.
• Falabella: Latin American department store and marketplace operator with a significant Ecuador presence selling electronics, appliances, and accessories. Comparable as a broad-line omnichannel incumbent that competes for the same smartphone and consumer electronics basket in Ecuador.

Regional players

• Alkosto: Colombian big-box retailer specializing in consumer electronics, appliances, and home goods across physical stores and e-commerce. Comparable as a regional omnichannel CE retailer in a neighboring Andean market with similar product mix and pricing strategy.

Direct peers

• Shopping China: Paraguay-based big-box consumer electronics and appliance retailer that imports and sells smartphones, gaming consoles, and home electronics at scale through a network of physical stores. Closely comparable as an emerging-market, import-led CE retailer serving mass and mid-market consumers.
• iShop Ecuador: Latin American authorized Apple reseller (formerly iShop, now iShop/Mix) operating branded Apple stores across multiple countries including Ecuador. Comparable as a focused, authorized Apple and smartphone retailer competing in the same Quito market with warranty-backed premium devices.

Emerging players

• Mercado Libre Ecuador: Ecuadorian storefront of Latin America's largest e-commerce marketplace, carrying new and refurbished smartphones, tablets, and consumer electronics from third-party sellers. Comparable as the dominant online channel competing for the same nationwide smartphone demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/telefonosyaccesorios
• Instagraminstagram.com/telefonosyaccesorios_ec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefonos & Accesorios