Super Colour

What Super Colour does

Super Colour Limited is a privately-held, trade-only large format print supplier headquartered at 17 Torrens Terrace in Wellington, New Zealand. The company produces dye-sublimated textiles, Silicone Edged Graphics (SEG), flags, PVC billboards and banners, mesh, rigid and roll media, and finished products including pull-up banners and CNC-routed signage. Production runs on 8 large-format printers using multiple technologies — dye sublimation (transfer and direct-to-fabric), UV-cure inkjet, HP Latex, and solvent — with an extended CMYKOB ink set that reproduces approximately 85% of the Pantone Coated library. Recent capital investment of over NZ$1.7M over 18 months has added New Zealand's largest 3.2m dye-sublimation printer, a 3.8m UV-cure printer, and a CNC finishing table, giving combined capacity of 10,000m²/day.

The company operates an exclusive B2B channel: it does not sell to end clients and only serves resellers of print (signwriters, outdoor media companies and agencies, other printers, brokers, manufacturers of textile products, and event/display companies), positioning itself as the in-house Large Format Production Department for over 200 active reseller accounts. Revenue is generated per-job on a quote-based, pay-as-you-go basis with personalised online client logins for rate cards and quoting tools. The business is bootstrapped, has no disclosed external investors or funding rounds, and operates exclusively within the New Zealand domestic market from a single site, with central Wellington enabling next-day delivery to both the North and South Islands.

Name

Super Colour

Legal name

Super Colour Limited

Website

https://supercolour.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Colour is a Wellington, New Zealand-based trade-only large format print supplier serving over 200 reseller clients (signwriters, agencies, printers, brokers, and textile manufacturers) with dye-sublimation, UV-cure, and solvent printing on textiles, PVC, and rigid substrates.

Ownership category

akta.pro rank

Product category

Large Format Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ)

Keywords

• Large format printing
• Dye sublimation services
• Trade print supplier
• Digital printing services
• Signage printing solutions

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Large Format Printing Services: Production of large format print products for trade resellers including dye sublimation textiles, PVC billboards, banners, flags, and specialty substrates. Revenue generated through per-job pricing based on size, substrate, and finishing requirements.
2. Finished Products: Supply of finished products including pullup units, CNC/router cut finished materials, merchandising/dump bins, point of sale items, and footpath signs. Higher-margin finished goods with value-added finishing services.
3. Unfinished Textile (Printed Only): Supply of printed and pressed fabrics in rolls for clients to finish themselves. Up to 250 square metres per hour production capacity, offering cost-effective option for bulk unfinished textile.
4. Colour Management Services: On-site consultation and training services for colour management and workflow optimization, priced to cover costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Super Colour is a trade-only large format digital print supplier based in Wellington, New Zealand, producing printed products exclusively for resellers of print (signwriters, printers, brokers, display companies, agencies, and textile manufacturers). The company prints billboards, banners, flags, silicone edged graphics (SEG), and other large format substrates using dye sublimation, UV-cure inkjet, HP Latex, and solvent printing technologies, with extended-gamut CMYKOB inks and in-house finishing.

Product overview

Super Colour is a trade-only large format print supplier offering a comprehensive portfolio of printing services and finished products. The core offering centres on dye sublimation (textiles) for soft signage including Silicone Edged Graphics (SEG), flags, and unfinished fabric; supplemented by wide-format printing on roll and rigid media substrates (PVC billboards/banners, canvas, vinyls, corflute, ACM, polypropylene) for applications ranging from outdoor advertising to retail displays. Products are available as printed-only substrates for client finishing, or fully finished with CNC routing, welding, and custom hardware integration. A complementary template library supports standard product formats.

Differentiator

Problem solved

Functional benefit

Brands

• FlagTrax: Licensed manufacturer of FlagTrax Streetflags product line

Products and services

• Dye Sublimation (Textiles) Dye sublimation printing process for polyester fabrics producing vibrant graphics for soft signage, furnishings, and garments, using water-based eco-friendly inks with CMYK plus orange and blue for an extended colour range.
• Silicone Edged Graphics (SEG) Dye sublimated fabric with a silicone welt edge sewn in, designed to press into aluminium frame channels for a frameless, drum-tight appearance. Suitable for interiors, tradeshows, retail signage, and backlit applications, up to 3.2m wide.
• Flags Various flag types including standalone signage flags, streetflags (FlagTrax licensed), pole flags, teardrop flags, and feather flags. Available as single or double-sided printing.
• Unfinished Textile (Printed Only) Printed and pressed fabrics supplied in rolls for finishing by the client, with a production capacity of up to 250 square metres per hour of finished textile.
• PVC Billboards Large format billboard printing on PVC vinyl (typically 450-500 GSM) with grey-backed matt finish, printed up to 3.8m wide in one piece with average turnaround under 24 hours.
• PVC Banners (Sewn & Finished) PVC banner printing including standard 450-500GSM, heavier weight PVCs, ripstops, double-sided, backlit, and mesh options. Finished with eyelets, welding, or keder edges.
• PVC Mesh PVC mesh printing for events, fences, and scaffolding with 75% printable surface and double-folded edges with eyelets for reduced wind loading.
• Roll Media Products Wide range of roll-based substrates including canvases, synthetic substrates, self-adhesive vinyl, stickers, busbacks, poster papers, and backlits.
• Rigid Media Products
• Specialty and Specified Stocks
• Finished Products
• Templates Pre-designed templates for various products including flags (teardrop, feather, street, pole), pull-up banners, pop-up walls, footpath signs, billboards, marquees, and table covers, set up for specific hardware requirements.

Quantifiable outcome

• Capacity to produce over 10,000m2 of large format print per day
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• FlagTraxminorChannel Partner/ Reseller/ DistributorLicensed manufacturers of FlagTrax Streetflags, supplying street flags including Flagtrax Revolution products. This partnership provides access to proprietary street flag products for resale to Super Colour's reseller clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mimaki Engineering: Manufacturer of wide-format inkjet printers and cutting plotters used in sign, textile, and graphics production. Comparable as a large-format printing technology provider whose hardware competes head-to-head in Super Colour's core product categories.
• Durst Group: Manufacturer of industrial inkjet printing systems for large-format graphics, ceramics, and packaging. Comparable as a high-end wide-format technology incumbent targeting premium trade printers and PSPs.
• Agfa-Gevaert: Supplies inkjet inks, printing plates, and software for commercial and industrial print. Comparable as a broad incumbent in the print technology stack, including wide-format inks and RIP software used by large-format print service providers.
• Cimpress (Vistaprint): Global mass-customization printing platform with a large-format and signage arm. Comparable as a large-scale, multi-technology print services business serving resellers and end customers across wide-format, packaging, and apparel.
• HP (Large Format & Industrial Print): Supplies the HP Latex printers Super Colour runs and operates its own large-format print services and franchise network. Comparable both as the underlying technology supplier and as a competing large-format print services incumbent.
• Roland DG: Global manufacturer of wide-format inkjet printers, printer/cutters, and UV flatbed devices for signage, vehicle wraps, and apparel. Comparable as a competing technology incumbent whose equipment is widely deployed in trade print shops like Super Colour's customers.
• 3M Commercial Solutions: Supplies graphic films, substrates, and overlaminates used across signage, vehicle wraps, and architectural graphics. Comparable as an upstream supplier and ecosystem incumbent that sits adjacent to large-format print production.
• Avery Dennison: Produces pressure-sensitive graphic and reflective films, sign substrates, and digital print media. Comparable as a materials incumbent whose products are commonly used in the same signage, billboard, and fleet graphics workflows Super Colour supports.

Direct peers

• FedEx Office: Operates a large North American chain of print and document services outlets offering large-format, signage, and trade printing. Comparable as a multi-site B2B print services provider with large-format capabilities for both walk-in and reseller customers.

Regional players

• Spicers Paper: Leading ANZ distributor of paper, packaging, and visual communication substrates, including large-format media. Comparable as a regional supply-chain participant in the same wide-format and signage ecosystem across Australia and New Zealand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Colour