Phuket Boat Lagoon

What Phuket Boat Lagoon does

Phuket Boat Lagoon is a privately held integrated marina and marine lifestyle village located in Phuket, Thailand, founded in 1978 and operational since 1994 as Thailand's first full-service marina. The company operates 180 wet berths, 160 hardstands, and 24 dry stacks with capacity to accommodate vessels up to 32 meters (300+ boats total), and provides on-site boat repair services and a fuel dock. Beyond core marina services, the property functions as a multi-tenant destination with retail and office leasing, lifestyle and events programming, signage rentals, and the on-site NH Boat Lagoon Phuket Resort operated under a partnership with NH Hotels.

The revenue model is primarily subscription and usage-based: recurring berthing and storage contracts (THB 920-1,300 per foot per month for wet berths, with hardstand and dry stack rates by meter and month), fuel dock transactions, repair and yard service fees, retail and office rent rolls, signage leases, and resort revenue (direct or via partnership economics with NH Hotels). The customer base is fragmented across individual boat owners (long-tail B2C), charter operators, marine retail tenants, hotel guests, and event visitors.

The business holds ISO 9001:2015 certification, has hosted major regional yachting events such as the PIMEX Boat Show, and is staffed by 101-250 employees. Phuket Boat Lagoon is privately held with no disclosed funding rounds or parent company, and operates as a single-asset, location-bound operator with limited geographic diversification.

Name

Phuket Boat Lagoon

Legal name

Phuket Boat Lagoon Co., Ltd.

Website

https://phuketboatlagoon.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Phuket Boat Lagoon operates Thailand's first full-service marina in Phuket — 180 wet berths, 160 hardstands, 24 dry stacks, plus on-site boat repair, fuel, retail leasing, and the NH Boat Lagoon Phuket Resort — serving yacht owners, charter operators, marine tenants, and tourism visitors.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (71393), Marinas (713930), Support Activities for Water Transportation (4883)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Ship & Boat Building & Repairing (3730), Water Transportation (4400)

akta.pro primary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

akta.pro secondary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Marina berthing services
• Boat repair maintenance
• Marine fuel services
• Dry stack storage
• Marina leasing

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Berthing Fees: Daily and monthly berthing fees for wet berths accommodating vessels up to 32 meters. Fees vary by vessel length (below/above 70ft) with surcharges for catamarans and prime locations.
2. Hardstand & Dry Storage: Boat yard services including travel lift operations (120 ton, 80 ton, 40 ton capacities), forklift services, dry stack storage for vessels up to 8 meters, and pressure washing services
3. Fuel Services: Refueling services at the fuel dock, available 7 days per week from 8am to 5pm
4. Retail & Office Space Rental: Leasing of retail spaces, offices, and venue spaces to various tenants including F&B operators, marine services, lifestyle services, and offices
5. Resort Operations: NH Boat Lagoon Phuket Resort providing hotel accommodations for marina visitors and tourists
6. Signage Rental: Signage advertising opportunities within the marina complex

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Phuket Boat Lagoon operates a full-service marina and marine lifestyle village in Phuket, Thailand, offering wet berthing, hardstand/dry storage, dry stack storage, fuel dock services, and boat repair and maintenance. The property also includes a commercial/retail leasing component, signage rentals, and an NH Hotels resort, combined with lifestyle events and marine tourism programming.

Product overview

Phuket Boat Lagoon is Thailand's first full-service marina and marine lifestyle village offering a unified platform combining marina services with commercial, retail, hospitality, and lifestyle offerings. The core product is the Marina & Boat Repairs service (180 wet berths, 160 hardstands, 24 dry stacking bays), supplemented by the NH Boat Lagoon Phuket Resort, Lifestyle & Events programming, and Commercial & Retail spaces. Additional modules include Fuel Service, Tide Table & Weather information, Marina Charges & Berthing management, Boat Repair Services (woodwork, painting, fiberglass, rigging), Dry Stack Storage, Hardstand & Services, Wet Berths, Virtual Tour 360, Retail Space & Venue Rental, and Signage for Rent. The integrated portfolio serves boat owners, tourists, retail businesses, and event organizers within a single nautical township destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Marina Berthing and Boat Repair Services Core marina service offering wet berthing for boats and yachts, hardstand and dry stack storage, fuel dock services, and boat repair and maintenance with travel lift capability (40, 80, 120 tons). Targeted at boat owners, yacht operators, and marine tourism operators.
• Dry Stack Storage Dry stack storage service for boats, allowing boat owners to store vessels out of the water with on-demand launch. Targeted at recreational boat owners seeking convenience and protection from marine growth.
• Fuel Service (Fuel Dock) Marine fueling services for vessels berthed at or visiting the marina. Targeted at boat owners and commercial vessel operators requiring refueling.
• Retail Space and Venue Rental Leasing of retail and commercial space within the marine lifestyle village for tenants including restaurants, chandleries, marine suppliers, and other service providers. Targeted at businesses seeking retail and commercial presence in a marina location.
• Signage Rental Rental of signage space within the marine lifestyle village for advertising and tenant branding. Targeted at commercial tenants and brands seeking visibility at the marina.
• NH Boat Lagoon Phuket Resort Hotel accommodation located within the marina village property, operated under the NH Hotels brand. Targeted at tourists, visiting boat owners, event attendees, and marina visitors.

Quantifiable outcome

• Over 300 boats accommodated with 180 wet berths, 160 hardstands, and 24 dry stacking bays
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NH HotelscoreStrategic or Co-development PartnerNH Boat Lagoon Phuket Resort operates within the marina complex, providing hotel accommodations for marina visitors and yacht charter guests. Partnership provides integrated hospitality services and cross-promotion through NH Hotels' global distribution network.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/-0f7hTL8f1w?si=UlNYYHl44858uIwq
• Facebookfacebook.com/PhuketBoatLagoon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phuket Boat Lagoon