What Get Nice Financial Group does

Get Nice Financial Group is a Hong Kong-based, publicly listed (hkg:1469) integrated financial services group operating through three wholly-owned SFC-licensed subsidiaries: Get Nice Securities (結好證券) for securities brokerage, Get Nice Futures (結好期貨) for futures and options brokerage, and Get Nice Asset Management (結好資產管理) for discretionary portfolio management. The group serves retail investors as its primary customer base, with secondary segments in corporate clients requiring capital-markets services and high-net-worth individuals seeking discretionary asset management. Its offering spans Hong Kong equities, Shanghai-Hong Kong and Shenzhen-Hong Kong Stock Connect (mainland China A-shares), margin financing, placing and underwriting, corporate finance advisory, and proof-of-funds documentation, with headcount of 51-100 employees and headquarters at 183 Queen's Road Central.

Revenue is generated through a mix of commission-based brokerage (negotiable rates with HK$100 minimum on securities, fixed per-lot pricing on futures), interest income from margin financing, professional-service fees from placing/underwriting and corporate finance advisory, and recurring fees from asset management. Distribution is direct-to-consumer: customers onboard in-branch or digitally through the proprietary mobile app, then trade via GNI Trading Pro (結好交易寶) for securities or SPTraderX for futures, with both consumer and professional desktop terminals available. Service charges (effective June 30, 2025) follow a transaction-based / take-rate model with a free standard custody tier. Underlying technology is proprietary retail trading front-ends with no disclosed AI/ML, API, or ecosystem integration layers.

The group's strategic posture is that of an established mid-tier Hong Kong broker extending into Greater China equities via Stock Connect and moving up-market into discretionary asset management, while modernizing onboarding through digital account opening. A cyberattack disclosed on subsidiaries in 2026 caused a temporary trading-system interruption, indicating active operational risk in the technology stack. Ownership sits with holding company Get Nice Holdings Limited, and the group presents itself as a one-stop financial services platform spanning execution, financing, advisory, and asset management for Hong Kong-resident investors.

Name

Get Nice Financial Group

Legal name

Get Nice Financial Group Limited

Website

https://getnicefg.com.hk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Get Nice Financial Group is a Hong Kong-listed, integrated financial services group operating three SFC-licensed subsidiaries that provide securities and futures brokerage, margin financing, placing and underwriting, corporate finance advisory, and asset management to retail investors, corporate clients, and high-net-worth individuals in Hong Kong and Greater China.

Ownership category

akta.pro rank

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Securities Brokerage: Commission-based brokerage services for Hong Kong stocks, Shanghai-Hong Kong Connect, and Shenzhen-Hong Kong Connect. Commission rates are negotiable with minimum fees.
2. Futures and Options Brokerage: Commission-based brokerage for futures and options including HSI futures, Mini-HSI futures, H-Shares futures and options. Day trade and overnight trade commissions vary by product.
3. Margin Financing: Securities margin financing services providing leverage to clients for trading purposes, generating interest income.
4. Placing and Underwriting: IPO placing and underwriting services for corporate clients.
5. Asset Management: Discretionary account management services through subsidiary Get Nice Asset Management, offering customized investment portfolios.
6. Corporate Finance Advisory: Corporate finance advisory services for mergers, acquisitions, and other corporate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Get Nice Financial Group is a Hong Kong-licensed financial services group that provides securities brokerage (HK stocks, Shanghai-Hong Kong and Shenzhen-Hong Kong Stock Connect), futures and options brokerage (HSI, Mini-HSI, H-Shares), securities margin financing, IPO placing and underwriting, corporate finance advisory, and discretionary asset management. These services are delivered through three wholly-owned subsidiaries—Get Nice Securities, Get Nice Futures, and Get Nice Asset Management—supported by proprietary mobile and desktop trading platforms.

Product overview

Get Nice Financial Group operates as an integrated financial services platform comprising multiple subsidiaries: Get Nice Securities (securities brokerage), Get Nice Futures (futures and options brokerage), and GNAML (asset management). The group offers a unified ecosystem spanning securities trading, futures and options, placing and underwriting, margin financing, corporate finance advisory, and asset management services. Digital access is provided through the 結好交易寶 mobile app (supporting HK stocks, Shanghai-Hong Kong Connect, and Shenzhen-Hong Kong Connect), the 結好交易寶 PC professional trading platform, and the SPTraderX futures trading system available on iOS, Android, and desktop.

Differentiator

Problem solved

Functional benefit

Brands

• 結好交易寶 (Get Nice Trading App): Mobile trading application for Hong Kong stocks, Shanghai-Hong Kong Stock Connect, and Shenzhen-Hong Kong Stock Connect securities trading
• SPTraderX 期貨交易系統

Products and services

• Securities Brokerage (Get Nice Securities / 結好證券) Hong Kong-licensed securities brokerage service offering Hong Kong stock trading, Shanghai-Hong Kong Stock Connect, and Shenzhen-Hong Kong Stock Connect trading for retail and institutional clients.
• Futures and Options Brokerage (Get Nice Futures / 結好期貨) Futures and options brokerage service for Hong Kong futures products including HSI futures, Mini-HSI futures, H-Shares futures, and related options, with day trade and overnight trade commissions.
• Asset Management Services (Get Nice Asset Management / 結好資產管理) Discretionary account asset management service providing customized investment portfolios for clients through wholly-owned subsidiary Get Nice Asset Management Limited.
• Placing and Underwriting (配售及包銷) Equity placing and underwriting services for corporate clients seeking IPO and follow-on capital markets execution in Hong Kong.
• Proof of Funds Service (資金證明服務) Service providing proof of funds documentation to clients for use in third-party transactions and applications.
• Securities Margin Financing (證券保證金融服務) Margin financing service allowing clients to leverage their securities holdings for additional purchasing power, generating interest income for the group.
• Corporate Finance Advisory (企業融資顧問服務) Corporate finance advisory services for enterprise clients covering mergers and acquisitions and other corporate transactions.
• 結好交易寶 Mobile Trading App (Get Nice Trading Pro) Mobile application enabling online account opening and securities trading for Hong Kong stocks, Shanghai-Hong Kong Connect, and Shenzhen-Hong Kong Connect markets, available on iOS and Android.
• GNI Trading Pro Desktop Platform (結好交易寶 PC 專業版) Professional desktop securities trading platform for Hong Kong stocks and Stock Connect markets, with advanced features and functionality for active traders.
• SPTraderX Futures Trading System (SP Trader) Mobile and desktop futures trading system for Hong Kong futures products including HSI futures, Mini-HSI futures, and H-Shares futures, available on iOS, Android, and desktop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tai Fook Securities Group: Hong Kong retail securities and futures broker providing HK stock, futures, margin and IPO placing services — highly comparable in product mix, customer segment and licensed-subsidiary structure.
• Valuable Capital Holdings: Hong Kong securities and wealth management firm offering brokerage and margin financing with a tech-enabled mobile-first platform — comparable to Get Nice's mobile app-led retail distribution model.
• Bright Smart Securities & Futures Group: Hong Kong-listed retail securities and futures broker (SEHK:1428) with comparable HK stock, futures and options offering for retail clients, operating in the same segment as Get Nice Securities and Get Nice Futures.
• South China Financial Holdings: Hong Kong financial group providing securities brokerage, margin financing, placing/underwriting and asset management — direct overlap with Get Nice's full integrated service platform.
• Christfund Securities Holdings: Hong Kong-based securities broker offering brokerage, margin financing and placing services to retail and corporate clients — directly overlapping with Get Nice's securities, margin financing and underwriting activities.

Broad incumbents

• China Merchants Securities (HK): Hong Kong subsidiary of a major Mainland Chinese securities firm, providing full brokerage, margin, placing/underwriting and wealth services — competes for Stock Connect flow that Get Nice also targets.
• HSBC Holdings (Hong Kong brokerage): Global bank with extensive Hong Kong retail and institutional brokerage, margin financing and wealth management — sets the price/benchmark competitive ceiling against which small HK brokers like Get Nice must position.
• Sun Hung Kai & Co. Diversified Hong Kong financial group (SEHK:0386) with brokerage, margin financing, wealth management and asset management across a much larger balance sheet — broader incumbent competing for the same HK retail and HNW clients.

Others

• Get Nice Holdings (parent): Listed parent holding company of Get Nice Financial Group Limited (SEHK:1469) — included as the direct listed parent entity for capital-structure comparability.

Emerging players

• iFAST Corporation: Singapore/Hong Kong wealth management platform offering online brokerage and managed portfolios across Asian markets — comparable to Get Nice Asset Management's discretionary offering and mobile distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Nice Financial Group