Bulgarian Rose
Bulgarian Rose Cosmetics is a Bulgarian public cosmetics company (bse:ROZA), founded 1948, that produces Rosa Damascena rose oil skincare products and sells them direct-to-consumer via e-commerce, targeting individual consumers seeking natural skincare.
- Company typePrivate
- Founded1948
- HeadquartersKarlovo, Bulgaria
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bulgarian Rose does
Bulgarian Rose Cosmetics is a public Bulgarian cosmetics company (bse:ROZA), founded in 1948 and headquartered in Karlovo, Bulgaria, that produces skincare and cosmetic products built around Rosa Damascena rose oil. Its core product is natural rose oil, branded as "Liquid Gold," which is marketed as containing minerals, vitamins, and antioxidants with calming, anti-inflammatory, and hydrating properties. The portfolio spans a core Natural Rose Oil Skincare line, supplemented by the Rose Original and Rose Berry product lines, and a Gift Boxes sub-brand for gifting occasions.
The company operates a direct-to-consumer go-to-market model. In Bulgaria, it sells through its home market, while US distribution is handled by a regional subsidiary, Bulgarian Rose USA, via the e-commerce storefront bulgarianroseus.com. Marketing is concentrated on Instagram and email newsletter channels for top-of-funnel awareness, with no disclosed wholesale, retail, or B2B sales infrastructure. The company is publicly listed on the Bulgarian Stock Exchange and reported 1.19 million euros in sales for January-May 2026, projecting 1.55 million euros for H1 2026, with a May 2026 gross margin of approximately 2.5% on 195,000 euros in revenue — figures that suggest a narrowly profitable, sub-scale consumer goods business currently tracking below prior-year performance.
Bulgarian Rose firmographics
Firmographics- Name
- Bulgarian Rose
- Legal name
- Bulgarian Rose Cosmetics
- Website
- https://roseoilskincare.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Short description
- Bulgarian Rose Cosmetics is a Bulgarian public cosmetics company (bse:ROZA), founded 1948, that produces Rosa Damascena rose oil skincare products and sells them direct-to-consumer via e-commerce, targeting individual consumers seeking natural skincare.
- Ownership category
- akta.pro rank
Bulgarian Rose industry classification
Industry- Product category
- Natural Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eye & Lip Skincare (CRABAAAC)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)
Keywords
Where Bulgarian Rose is headquartered
LocationHeadquarters
- HQ city
- Karlovo
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Bulgarian Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Cosmetics Product Sales: Bulgarian Rose generates revenue through the sale of rose oil-based cosmetics and skincare products. The company reported sales revenue of 1.19 million euro for Jan-May 2026, with May sales of 195,000 euro.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bulgarian Rose product offering
Product offeringCore offering
Bulgarian Rose researches, develops, and sells natural rose oil skincare cosmetics formulated from Bulgarian Rosa Damascena rose oil (marketed as 'Liquid Gold'). The portfolio includes core Natural Rose Oil Skincare, the Rose Original line, the Rose Berry line, and Gift Boxes, all positioned for skincare hydration, anti-inflammatory and calming benefits, and aromatherapy applications.
Product overview
Bulgarian Rose is a cosmetics company specializing in natural rose oil skincare products. The product portfolio centers on 'Natural Rose Oil Skincare' as the core offering, supplemented by the 'Rose Original' and 'Rose Berry' product lines. The company also offers 'Gift Boxes' as a sub-brand for gifting purposes. The products utilize Bulgarian rose oil ('Liquid Gold') containing minerals, vitamins, and antioxidants for skin benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Rose Original: Natural rose oil skincare product line featuring Bulgarian rose oil
- Rose Berry
- Gift Boxes
Products and services
- Natural Rose Oil Skincare
- Rose Original
- Rose Berry
- Gift Boxes
Companies that use Bulgarian Rose
Customer profileSegments1 record
Ideal customer profiles1 record
Bulgarian Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bulgarian Rose partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Bulgarian Rose competitors and assessment
Company assessmentBroad incumbents
- Kiehl's: Established apothecary-style skincare brand within L'Oréal focused on ingredient-led formulations including botanical actives. Comparable ingredient/naturalist narrative but vastly broader portfolio and distribution.
- Origins: Estée Lauder-owned natural skincare brand built around plant-derived ingredients and aromatherapy. Comparable in naturals positioning and aromatherapy use case, but with much larger scale.
- The Body Shop: Global natural-ingredient beauty retailer with rose-based product lines and ethical sourcing story. Comparable on naturals positioning and rose line presence, but operates at much larger scale through physical retail and global e-commerce.
- Burt's Bees: Clorox-owned naturals personal-care brand with broad distribution and rose-based SKUs. Comparable ingredient philosophy (natural, plant-based) and direct-to-consumer plus retail presence, but significantly larger scale.
Emerging players
- Tata Harper: Luxury non-toxic, naturally derived skincare brand sold primarily DTC at premium price points. Comparable in clean/natural, single-brand DTC model and premium positioning, though not specifically rose-focused.
Direct peers
- Dr. Hauschka: Specialist natural/botanical skincare brand built around plant extracts and holistic positioning. Comparable in its single-ingredient-led storytelling and premium natural positioning, though with a broader botanical portfolio.
- Alteya Organics: Bulgarian rose oil-based skincare brand sourcing from the same Rose Valley region. Closest head-to-head competitor in the Rosa Damascena skincare niche, including overlapping wholesale and DTC channels.
- L'Occitane en Provence: Public global naturals/botanical skincare company with rose-based hero ingredients (e.g., rose de Grasse, immortelle). Most direct comparable in terms of botanical story, premium pricing, and own-storefront retail mix.
- Melvita: French organic and botanical beauty brand (part of L'Occitane group) using floral and plant-based active ingredients. Comparable in natural, floral-led product positioning and premium pricing.
- Jurlique: Botanical skincare brand vertically integrated with its own herb farm, emphasizing biodynamic and natural ingredients. Comparable in farm-to-face provenance narrative and rose-based product lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Bulgarian Rose social profiles
Digital presenceBulgarian Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulgarian Rose leadership team
Management profileNumber of profiles
Bulgarian Rose subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bulgarian Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulgarian Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulgarian Rose
What does Bulgarian Rose do?
Bulgarian Rose researches, develops, and sells natural rose oil skincare cosmetics formulated from Bulgarian Rosa Damascena rose oil (marketed as 'Liquid Gold'). The portfolio includes core Natural Rose Oil Skincare, the Rose Original line, the Rose Berry line, and Gift Boxes, all positioned for skincare hydration, anti-inflammatory and calming benefits, and aromatherapy applications.
Is Bulgarian Rose a public or private company?
Bulgarian Rose is a private company. It is classified as public and is currently operating.
When was Bulgarian Rose founded?
Bulgarian Rose was founded in 1948.
Where is Bulgarian Rose based?
Bulgarian Rose is headquartered in Karlovo, Bulgaria, in the Europe region.
How does Bulgarian Rose make money?
One revenue line is on record: cosmetics Product Sales.
Who are Bulgarian Rose's main competitors?
Broad incumbents on record are Kiehl's, Origins, The Body Shop and Burt's Bees. Tata Harper is listed as an emerging player. Direct peers are Dr. Hauschka, Alteya Organics, L'Occitane en Provence, Melvita and Jurlique.
Does Bulgarian Rose have an API?
No public API is recorded for Bulgarian Rose.
What industry is Bulgarian Rose in?
Bulgarian Rose's product category is Natural Cosmetics. Its primary akta.pro industry code is CRABAAAC, Eye & Lip Skincare, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 456120 and its SIC code is 2844.