Bulgarian Rose

What Bulgarian Rose does

Bulgarian Rose Cosmetics is a public Bulgarian cosmetics company (bse:ROZA), founded in 1948 and headquartered in Karlovo, Bulgaria, that produces skincare and cosmetic products built around Rosa Damascena rose oil. Its core product is natural rose oil, branded as "Liquid Gold," which is marketed as containing minerals, vitamins, and antioxidants with calming, anti-inflammatory, and hydrating properties. The portfolio spans a core Natural Rose Oil Skincare line, supplemented by the Rose Original and Rose Berry product lines, and a Gift Boxes sub-brand for gifting occasions.

The company operates a direct-to-consumer go-to-market model. In Bulgaria, it sells through its home market, while US distribution is handled by a regional subsidiary, Bulgarian Rose USA, via the e-commerce storefront bulgarianroseus.com. Marketing is concentrated on Instagram and email newsletter channels for top-of-funnel awareness, with no disclosed wholesale, retail, or B2B sales infrastructure. The company is publicly listed on the Bulgarian Stock Exchange and reported 1.19 million euros in sales for January-May 2026, projecting 1.55 million euros for H1 2026, with a May 2026 gross margin of approximately 2.5% on 195,000 euros in revenue — figures that suggest a narrowly profitable, sub-scale consumer goods business currently tracking below prior-year performance.

Name

Bulgarian Rose

Legal name

Bulgarian Rose Cosmetics

Website

https://roseoilskincare.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Bulgarian Rose Cosmetics is a Bulgarian public cosmetics company (bse:ROZA), founded 1948, that produces Rosa Damascena rose oil skincare products and sells them direct-to-consumer via e-commerce, targeting individual consumers seeking natural skincare.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eye & Lip Skincare (CRABAAAC)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)

Keywords

• Natural rose oil skincare
• Rose oil cosmetics
• Rosa Damascena products
• Aromatherapy skincare
• Rose-based beauty products

Headquarters

HQ city

Karlovo

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cosmetics Product Sales: Bulgarian Rose generates revenue through the sale of rose oil-based cosmetics and skincare products. The company reported sales revenue of 1.19 million euro for Jan-May 2026, with May sales of 195,000 euro.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bulgarian Rose researches, develops, and sells natural rose oil skincare cosmetics formulated from Bulgarian Rosa Damascena rose oil (marketed as 'Liquid Gold'). The portfolio includes core Natural Rose Oil Skincare, the Rose Original line, the Rose Berry line, and Gift Boxes, all positioned for skincare hydration, anti-inflammatory and calming benefits, and aromatherapy applications.

Product overview

Bulgarian Rose is a cosmetics company specializing in natural rose oil skincare products. The product portfolio centers on 'Natural Rose Oil Skincare' as the core offering, supplemented by the 'Rose Original' and 'Rose Berry' product lines. The company also offers 'Gift Boxes' as a sub-brand for gifting purposes. The products utilize Bulgarian rose oil ('Liquid Gold') containing minerals, vitamins, and antioxidants for skin benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Rose Original: Natural rose oil skincare product line featuring Bulgarian rose oil
• Rose Berry
• Gift Boxes

Products and services

• Natural Rose Oil Skincare
• Rose Original
• Rose Berry
• Gift Boxes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Kiehl's: Established apothecary-style skincare brand within L'Oréal focused on ingredient-led formulations including botanical actives. Comparable ingredient/naturalist narrative but vastly broader portfolio and distribution.
• Origins: Estée Lauder-owned natural skincare brand built around plant-derived ingredients and aromatherapy. Comparable in naturals positioning and aromatherapy use case, but with much larger scale.
• The Body Shop: Global natural-ingredient beauty retailer with rose-based product lines and ethical sourcing story. Comparable on naturals positioning and rose line presence, but operates at much larger scale through physical retail and global e-commerce.
• Burt's Bees: Clorox-owned naturals personal-care brand with broad distribution and rose-based SKUs. Comparable ingredient philosophy (natural, plant-based) and direct-to-consumer plus retail presence, but significantly larger scale.

Emerging players

• Tata Harper: Luxury non-toxic, naturally derived skincare brand sold primarily DTC at premium price points. Comparable in clean/natural, single-brand DTC model and premium positioning, though not specifically rose-focused.

Direct peers

• Dr. Hauschka: Specialist natural/botanical skincare brand built around plant extracts and holistic positioning. Comparable in its single-ingredient-led storytelling and premium natural positioning, though with a broader botanical portfolio.
• Alteya Organics: Bulgarian rose oil-based skincare brand sourcing from the same Rose Valley region. Closest head-to-head competitor in the Rosa Damascena skincare niche, including overlapping wholesale and DTC channels.
• L'Occitane en Provence: Public global naturals/botanical skincare company with rose-based hero ingredients (e.g., rose de Grasse, immortelle). Most direct comparable in terms of botanical story, premium pricing, and own-storefront retail mix.
• Melvita: French organic and botanical beauty brand (part of L'Occitane group) using floral and plant-based active ingredients. Comparable in natural, floral-led product positioning and premium pricing.
• Jurlique: Botanical skincare brand vertically integrated with its own herb farm, emphasizing biodynamic and natural ingredients. Comparable in farm-to-face provenance narrative and rose-based product lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/bulgarianrosek1
• Facebookfacebook.com/roseoilproducts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulgarian Rose