Infinit

What Infinit does

Infinit is a privately held Czech wellness center chain founded in 2003, operating three physical locations across the country: Infinit Maximus in Brno (near the Brno Reservoir, with thermal pools, a sauna world featuring 12 uniquely themed saunas, private Bali vana baths, and the integrated 4-star Maximus Resort hotel), Infinit Step in Prague (water world, sauna world, sportcenter, and the Zona v pohybu swimming school), and Infinit Sen in Senohraby (thermal pool, sauna world, massages). The group is structured under Infinit s.r.o. as the parent brand entity, with two wholly owned operating subsidiaries — Wellness resort, s.r.o. (Maximus) and Vodní a saunový svět s.r.o. (Step) — and a headcount of 101-250 employees, including 52 massage therapists at Maximus alone.

The core technology stack is physical infrastructure rather than software: outdoor and indoor thermal pools at 31-37°C with hydromassage and whirlpool zones, twelve individually themed sauna installations (Alchymistův sklep, Jeskynní svatyně, Sauna na jezeře, Saunový dům, Tichý vulkán, Solná sauna, Citrusová sauna, Medová sauna, Turecká parní lázeň, Aromatická parní lázeň, Kneippovy lázně, Bylinná chýše), Bali vana stone baths, daily sauna ceremonies in five formats (Relaxační, Dynamický, Příběhový, Volný, Alternativní) led by trained sauna masters, and muzikorelaxace using Tibetan bowls and shamanic drums. The Maximus Resort hotel was built according to Feng Shui principles and offers Deluxe, Deluxe Plus, Junior Suite, and Executive Apartment categories. Digital infrastructure includes an e-commerce gift voucher portal (infinitdarky.cz), a self-serve client zone (klientskazona.infinit.cz) for Infinit Card management, and a content-marketing layer (Infinit Blog and the printed 'Umění relaxace' magazine).

Revenue is generated across seven streams: time-based wellness entry tickets (90/120/180 minutes, with 6 Kč/minute overage), massage and ritual services (20-110 minutes), private bath rentals (whirlpool and Bali vana), wellness stay packages with accommodation and meals, e-commerce gift vouchers, B2B corporate services (employee benefits, team-building, FKSP/invoice billing), and the Infinit Card loyalty program (minimum 2,000 Kč deposit, non-expiring prepaid credits, 8-12% discounts). Distribution is omnichannel within the Czech market only — walk-in retail at the three sites, direct e-commerce for vouchers, a dedicated corporate sales team, and partnerships with Czech employee-benefit aggregators (Multisport, Edenred, Pluxee, Benefity.cz, FKSP). No export markets or international footprint are disclosed.

Name

Infinit

Legal name

Infinit s.r.o.

Website

https://www.infinit.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Infinit is a Czech private wellness center chain operating three locations (Maximus Brno, Step Prague, Sen Senohraby) offering thermal pools, sauna worlds, massages, private baths, and a 4-star hotel, serving individual consumers and corporate clients through direct visits, gift vouchers, and an Infinit Card loyalty program.

Ownership category

akta.pro rank

Product category

Wellness & Spa Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Wellness spa services
• Thermal pool facilities
• Sauna experiences
• Massage therapy
• Wellness resort

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Wellness Entry Fees: Time-based entry tickets to thermal pools and sauna world with pricing tiers based on duration (90, 120, 180 minutes) and time of day. Additional per-minute billing for time exceeding tariff limits.
2. Massage and Treatment Services: Various massage services (20, 50, 80, 110 minutes) including Infinit massage, pregnancy massage, aromatherapy, and ritual treatments.
3. Private Bath Rentals: Private bathing experiences in Bali vana and whirlpool facilities for couples or individuals, with various themed bath options.
4. Wellness Stay Packages: Accommodation packages at Maximus Resort including unlimited wellness access, meals, and optional massage services. Packages range from 1-3 nights with various room types (Deluxe, Deluxe Plus, Suite, Executive).
5. Gift Vouchers: E-commerce sales of gift vouchers for wellness services, massage treatments, and accommodation packages via infinitdarky.cz.
6. Corporate Services: B2B sales of employee benefits, team building events, wellness rentals, and invoice-based payment for corporate clients.
7. Infinit Card Membership: Free membership card with minimum 2,000 Kč deposit providing discounted pricing on all services and unlimited credit validity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Infinit operates a network of three physical wellness centers across the Czech Republic (Maximus Brno, Step Prague, Sen Senohraby) selling time-based thermal pool and sauna world access, private bathing experiences, professional massages and rituals, overnight wellness stay packages with on-site hotel accommodation, and gift vouchers. The Maximus Brno location uniquely combines 12 themed saunas, Bali stone baths, outdoor thermal pools, and the integrated 4-star Maximus Resort hotel in a single facility.

Product overview

Infinit operates a network of three wellness centers in the Czech Republic: Infinit Maximus in Brno (near Brno Reservoir), Infinit Step in Prague, and Infinit Sen in Senohraby. The company offers thermal pools, sauna worlds with multiple unique sauna types, private bath experiences, professional massages and rituals, wellness stay packages with hotel accommodation (Maximus Resort), and corporate wellness programs. Additional services include gift vouchers, loyalty membership cards (Infinit Card), and an online client zone for account management. Maximus Brno is the largest facility with 12 unique saunas and outdoor thermal pools, while Step Prague adds sports facilities (tennis, squash, badminton) and a swimming school. All locations accept various employee benefit vouchers and the Infinit Card for discounted access.

Differentiator

Problem solved

Functional benefit

Brands

• Maximus Resort: Four-star hotel integrated with Infinit Maximus wellness center near Brno reservoir, offering accommodation, restaurant, bowling, and wellness services.

Products and services

• Infinit Maximus Brno Flagship wellness center located in Brno near the Brno Reservoir offering outdoor and indoor thermal pools (31-37°C), a sauna world with 12 uniquely themed saunas, private bathing experiences, professional massages and rituals, sauna ceremonies led by trained masters, wellness stay packages, and the integrated 4-star Maximus Resort hotel. Operates 10:00-22:00 and includes on-site accommodation, restaurant, bowling, and Maximus Resort hotel rooms (Deluxe, Deluxe Plus, Deluxe Exclusive, Junior Suite, Executive Apartments).
• Infinit Step Prague Wellness center in Prague 9 (Vysočany/Malletova) featuring water world with swimming pools, sauna world with sauna ceremonies, sportcenter with tennis/squash/badminton courts, and the Zona v pohybu swimming school. Open 7:00-22:30, targeting Prague residents and visitors seeking combined wellness and sports facilities.
• Infinit Sen Senohraby Wellness center in Senohraby (near Prague) offering thermal pool, sauna world, massages, wellness packages, and wellness stays in a quieter location accessible by train. Operates 10:00-22:00. Targets visitors seeking a more tranquil retreat close to Prague.
• Thermal Pools Outdoor and indoor thermal pools with temperatures between 31-37°C, featuring hydromassage jets, whirlpools, and relaxation zones. Available as part of entry at the Maximus (Brno) and Sen (Senohraby) locations, with time-based access (90, 120, or 180 minute slots) and full-day passes.
• Sauna World Sauna facilities featuring 12 unique themed saunas at the Maximus location (Alchymistův sklep, Jeskynní svatyně, Sauna na jezeře, Saunový dům, Tichý vulkán, Solná sauna, Citrusová sauna, Medová sauna, Turecká parní lázeň, Aromatická parní lázeň, Kneippovy lázně, Bylinná chýše) including Finnish sauna, steam rooms, herbal huts, and ice pools. Available at Maximus, Step, and Sen locations, included in thermal pool entry tickets.
• Private Baths Private spa experiences including the imported Bali stone bath (Bali vana) with four themed options (Mléčná hrušková koupel, Kleopatřina koupel, Balijská koupel s měšci, Sezónní koupel) using fresh flower petals, exotic oils, or honey aroma, plus a private whirlpool with hydromassage jets for couples or individuals. Available in 50-minute sessions with optional 30-minute extensions.
• Massages and Treatments Professional massage services in multiple durations (20, 50, 80, 110 minutes) and styles including Infinit massage, pregnancy/prenatal massage, aromatherapy massage, and ritual treatments (Freya, Královský rituál, Lomi Lomi, Dotek lípy). Each treatment includes a welcome foot bath ritual. Delivered by a team of 52 massage therapists at the Maximus location.
• Wellness Stay Packages Overnight wellness stay packages at the Maximus Resort hotel combined with unlimited wellness access, meals, and optional massage services. Named packages include Wellness pobyt Medium, Nekonečný odpočinek, Dokonalý relax, Romantika ve dvou, with options for 1-3 nights across Deluxe, Deluxe Plus, Suite, and Executive room types. Prices start from 3,215 CZK per person.
• Maximus Resort Hotel Four-star hotel adjacent to the Infinit Maximus wellness center near Brno Reservoir, featuring Deluxe, Deluxe Plus, Deluxe Exclusive rooms and Junior Suite and Executive Apartments. Includes restaurant, bowling, and direct access to wellness facilities. Built according to Feng Shui principles.
• Gift Vouchers Gift vouchers available for purchase online at infinitdarky.cz, valid for one year at any Infinit wellness center. Can be purchased in any monetary value or for specific services, packages, or accommodation. Corporate branding options available for bulk business purchases.
• Infinit Card Membership Free credit-based loyalty card providing discounted entry prices (8-12% off) compared to cash payment at all three Infinit locations. Free registration with minimum top-up of 2,000 CZK. Credits have unlimited validity and are transferable to family members. Supports online recharge via the Client Zone portal.
• Corporate Wellness Services Business-to-business offering including corporate gift vouchers with custom company branding, employee benefit programs with discounted weekday entries (9am-3pm), team building events, private wellness rentals, and invoice-based payment terms. Supports FKSP (Cultural and Social Benefits Fund) government employee benefit payments for state organizations.

Quantifiable outcome

• Extra 60 minutes free on weekday wellness entries (Mon-Fri)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Plavecká škola RosničkaminorOthersSwimming school partner operating at Infinit Maximus Brno location, offering swimming lessons and children's swimming programs.
• Zona v pohybuminorOthersSwimming school operating at Infinit Step Prague location, providing children's swimming lessons and programs.
• Koupaliště KolovratyminorOthersSwimming pool partner referenced as part of Infinit's network of aquatic facilities and partners.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aquapalace Praha: Largest water park and wellness complex in Central Europe, located in Prague. Directly competes with Infinit Step Prague on water world, sauna world, and wellness offerings, with similar time-based entry pricing and massage/spa services.
• Thermal Hotel Visegrád: Hungarian thermal spa resort with integrated hotel, thermal pools, and wellness services. Comparable to Infinit Maximus as a destination spa resort combining 4-star accommodation with thermal bathing and sauna experiences.
• AquaCity Poprad: Slovak water park and wellness complex combining thermal pools, saunas, and spa treatments. Comparable regional peer to Infinit with similar Central European wellness tourism positioning and spa/thermal offering.
• Wellness Hotel Babylon: Czech wellness resort hotel complex with integrated spa, saunas, and water park facilities. Comparable to Infinit Maximus on the integrated wellness + accommodation resort model.
• Lázně Teplice v Čechách: Historic Czech thermal spa resort offering thermal pools, spa treatments, and wellness stays. Comparable destination spa resort model and overlap with Infinit's thermal pool + wellness package offering.

Broad incumbents

• Therme Erding: Germany's largest thermal bath complex with multiple themed saunas, thermal pools, and wave slides. Comparable to Infinit Maximus as a multi-themed sauna and thermal pool destination, though at significantly larger scale.
• Ensana Health Spa Hotels: European spa hotel chain operating multiple thermal spa resorts across Central Europe. Comparable to Infinit Maximus on the integrated wellness hotel/resort model, though at broader geographic and brand scale.
• Danubius Hotels Group: Hungarian-headquartered hotel chain with significant thermal spa resort portfolio across Central Europe. Comparable to Infinit on the thermal spa + hotel integrated model, with overlapping wellness tourism clientele.
• Széchenyi Thermal Bath: Iconic Budapest thermal bath complex with thermal pools, saunas, and spa treatments. Comparable to Infinit on thermal pool core offering and wellness tourism positioning, though without integrated accommodation.

Regional players

• Aquapark Kohoutovice: Brno-based aquapark and wellness facility. Directly competes with Infinit Maximus for Brno-area wellness and swimming visitors, with overlapping thermal pool and family wellness offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infinitwellnesscentra
• Instagraminstagram.com/infinit_wellness
• LinkedInlinkedin.com/company/infinit-wellness-1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinit