What DRInfosoft does

DR Infosoft Private Limited is an India-based digital marketing and IT-enabled services company founded in 2006 and headquartered in New Delhi (registered office: A2/16, Shiv Arcade, Acharya Niketan, Mayur Vihar Phase 1; CIN: U72300DL2010PTC206971). The firm operates as a B2B services provider serving SMEs, startups, and select enterprises across healthcare, dental, e-commerce, travel, logistics, and professional services verticals. Distribution is direct-sales led with proposal-based pricing and no public price transparency, indicated by the consistent "Get a Free Proposal" CTAs across the website.

The company's offering has two layers. First, a digital marketing services portfolio spanning SEO, AI SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEM, SMM, content marketing, lead generation, and app store optimization — explicitly including optimization for AI search platforms such as ChatGPT, Google AI, Copilot, Claude AI, and Perplexity. Second, a set of proprietary software products: a generic CRM with vertical variants (Travel CRM, Packers Movers CRM), plus POS, inventory management, billing management, employee management, and a doctor appointment scheduling system (DASS). Supporting infrastructure includes AI chatbot integration for web and WhatsApp, web hosting (shared and dedicated), and partner-enabled integrations with Razorpay and Cashfree for payments and Nimbus SMS / All Bulk SMS for messaging.

DR Infosoft generates revenue primarily through subscription-based digital marketing retainers, project-based web development fees, recurring software product subscriptions, self-serve web hosting, and transactional fees from a lead-sale marketplace targeting packers-and-movers and pest-control businesses. No external funding rounds are disclosed and the company is founder-led and bootstrapped, with Rubish Kumar identified as Head of Content and Social Media. Customer scale commentary cites 1,000+ businesses served and 5,000+ projects delivered across two decades of operation, with the company positioned as a broad-portfolio agency rather than a category-leading specialist.

Name

DRInfosoft

Legal name

DR INFOSOFT PRIVATE LIMITED

Website

https://drinfosoft.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

DR Infosoft is a bootstrapped, founder-led digital marketing and software products company based in New Delhi, India, serving SMEs, startups, and select enterprises with AI-augmented SEO, web development, vertical-specific CRM, and business management software.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Digital marketing services
• SEO services
• Web development
• CRM software
• AI chatbot integration

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, SEM, SMM, content marketing, AEO, GEO, and lead generation offered on ongoing basis to businesses.
2. Web Development & Design Services: Website design, development, e-commerce development, CMS development, and web maintenance services.
3. Software Products (CRM, POS, EMS, IMS): Proprietary software products including Travel CRM, Packers Movers CRM, Inventory Management, Point of Sale, Billing Management, and Employee Management systems.
4. Lead Generation & Purchase Services: B2B lead generation services providing qualified leads for packers and movers, pest control, and other service businesses. Leads generated via Google and Meta Ads.
5. Web Hosting Services: Shared hosting, dedicated hosting, domain registration, email hosting, and related hosting services with 99% uptime guarantee.
6. Mobile App Development: Mobile application development services for iOS and Android platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DR Infosoft delivers AI-powered digital marketing services including SEO, SEM, SMM, content marketing, lead generation, AEO, and GEO, alongside web development, mobile app development, and proprietary software products (CRM, POS, inventory, billing, employee management, doctor appointment scheduling). The company primarily serves SMEs, startups, and enterprises across healthcare, e-commerce, travel, and logistics verticals, offering end-to-end online visibility and customer acquisition solutions from a single provider.

Product overview

DR Infosoft is a digital marketing and technology company offering a portfolio of software products and digital marketing services. The product portfolio includes: CRM Software as the core product with two industry-specific variants (Travel CRM for tour and travel agencies, and Packers Movers CRM for logistics companies); business management software including Inventory Management, Point of Sale (POS), Billing Management System, Employee Management System, and Doctor Appointment Scheduling Software (DASS); AI-powered chatbot solutions including AI Chatbot Integration and WhatsApp AI Chatbot Integration. Digital marketing services include SEO (standard, AI-powered, local, e-commerce, healthcare, dental verticals), SEM, SMM, AEO, GEO, content marketing, lead generation, and app store optimization. Web development services cover PHP, WordPress, Drupal, Magento, CMS, e-commerce, B2B portals, API integration, ERP, and mobile app development. Design services include website design, redesign, landing pages, logos, and graphic design. Hosting solutions include shared and dedicated hosting options. Lead generation services provide online leads for packers & movers and pest control industries.

Differentiator

Problem solved

Functional benefit

Brands

• DR Travel CRM: CRM software for tour and travel agencies
• DR Packers and Movers CRM
• DASS (Doctor Appointment Scheduling Software)

Products and services

• SEO Services Search engine optimization services including on-page, off-page, and technical SEO to improve website rankings and organic traffic, targeting businesses seeking higher Google visibility.
• AI SEO Services AI-powered search engine optimization leveraging artificial intelligence tools and data insights for trend prediction, rankings improvement, and measurable results with transparency.
• AEO Services Answer Engine Optimization services that structure content to rank for direct answers across search platforms, voice assistants, and AI tools for enhanced brand discoverability.
• GEO Services Generative Engine Optimization services for optimizing content visibility on AI search platforms including ChatGPT, Google AI, Copilot, Claude AI, and Perplexity.
• SEM Services Search engine marketing services including paid advertising campaigns for instant visibility, qualified traffic generation, and maximized ROI.
• SMM Services Social media marketing services for brand building, audience engagement, and business growth across social platforms.
• Content Marketing Content creation services including blog posts, articles, and marketing copy that attract, educate, and convert target audiences to support long-term digital marketing goals.
• Lead Generation Lead generation strategies focused on attracting high-intent prospects, nurturing them effectively, and converting interest into qualified leads.
• App Store Optimization App Store Optimization services to improve app visibility, downloads, and engagement on Google Play Store and Apple App Store.
• Web Development Website development services for building quick, secure, and scalable websites meeting company requirements across PHP, WordPress, Drupal, Magento, CMS, e-commerce, and B2B portal platforms.
• Mobile App Development Mobile application development services for iOS and Android platforms.
• CRM Software Customer Relationship Management software for managing business contacts, sales pipelines, and customer interactions.
• Travel CRM Specialized CRM solution for tour and travel agencies to manage bookings, itineraries, customer databases, and travel-specific business operations.
• Packers Movers CRM CRM software designed for logistics and relocation companies to manage inquiries, quotations, and service operations for packers and movers businesses.
• AI Chatbot Integration AI-powered chatbot integration services for websites to automate customer interactions, lead capture, and support workflows.
• WhatsApp AI Chatbot Integration WhatsApp-based AI chatbot integration enabling automated messaging, customer support, and business communications through the WhatsApp platform.
• Doctor Appointment Scheduling Software (DASS) Scheduling software for medical practices to manage patient appointments, doctor availability, and clinic workflows.
• Shared Hosting Shared web hosting services for small websites and new businesses with cost-effective resource sharing.
• Dedicated Hosting Dedicated hosting services providing full server control, enhanced security, and high performance for large businesses.
• Online Leads Sale B2B online lead purchase offering high-quality, exclusive leads for businesses specializing in moving companies and pest control services, generated via Google and Meta Ads.

Quantifiable outcome

• 200% Average Traffic Growth for clients
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• RazorpaycoreTechnology or IntegrationPayment gateway integration partner for processing online payments for client websites and e-commerce platforms.
• CashfreecoreTechnology or IntegrationPayment gateway partner providing alternative payment processing solutions for client websites.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: US digital marketing agency providing SEO, web development, content, and CRO services. Comparable in services and the use of proprietary marketing technology platforms to drive outcomes for clients.
• Pinstorm: Mumbai-headquartered digital marketing agency offering SEO, social, performance, and content services. Similar agency model, target customer profile, and Indian market focus.
• WATConsult (Dentsu): India-based full-service digital marketing agency offering SEO, social, content, media, and creative services to enterprise and SMB clients. Highly comparable given overlapping services, India market presence, and full-funnel digital marketing offering.
• Coalition Technologies: US SEO and web design agency offering design, development, and digital marketing. Comparable SEO-led positioning and SMB/mid-market client orientation.
• Ignite Digital: Canada-based digital marketing agency delivering SEO, paid media, web design, and social media services. Directly comparable in service mix and SMB-to-mid-market focus.
• Higher Visibility: US digital marketing agency specializing in SEO, paid media, and web design. Similar positioning as an SEO-centric agency serving SMB clients with measurable performance claims.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency offering SEO, web design, social media, and reputation management to SMBs and mid-market. Closely matches DR Infosoft's service portfolio and SMB-led go-to-market motion.
• Webchutney (Dentsu Creative): Indian digital agency providing SEO, social media marketing, content, and web development. Directly comparable in service mix and Indian mid-market/SMB client base.

Broad incumbents

• Freshworks: Global SaaS provider of CRM, helpdesk, and business software competing with DR Infosoft's CRM and broader software product set. Relevant for benchmarking the addressable market and competitive pressure on the software side.
• Zoho (CRM): Global SaaS CRM platform whose product competes with DR Infosoft's Travel CRM, Packers Movers CRM, and core CRM offering. Relevant as a horizontal incumbent that overshadows DR Infosoft's vertical CRM play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@drinfosoft
• Facebookfacebook.com/drinfosoft
• LinkedInlinkedin.com/company/drinfosoft
• Instagraminstagram.com/dr_infosoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRInfosoft