TV Alhijrah
TV AlHijrah is a Malaysian Government-Linked Company operating the country's first free-to-air HD Islamic television station, broadcasting Islamic content via ASTRO Channel 114, DTT, IPTV, and the AlHijrah Plus streaming app to Malaysian Muslim audiences and global viewers.
- Company typePrivate
- Founded2009
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What TV Alhijrah does
TV AlHijrah is a Malaysian Government-Linked Company (GLC) that operates the country's first free-to-air high-definition Islamic television station, broadcasting 24 hours daily to Malaysian Muslim audiences and, via digital channels, to a global Muslim viewership. Operated by Al Hijrah Media Corporation (Company No. 872710-D) under the supervision of the Prime Minister's Department and endorsed by the Malay Rulers and the Majlis Kebangsaan Bagi Hal Ehwal Islam (MKI), the station produces Islamic entertainment, news, documentaries, drama, educational programming, and current affairs aligned with Islamic principles. Its content is distributed nationally via ASTRO Channel 114 (symbolically tied to the 114 surahs of the Quran), MyFreeview (DTT), Njoi (FTA satellite), and Unifi TV (IPTV), and globally via the proprietary AlHijrah Plus mobile application, which offers access to over 10,000 on-demand programs.
The company's underlying technology stack centers on HD digital broadcast infrastructure and the AlHijrah Plus direct-to-consumer streaming platform, with secondary presence on social media channels including Facebook, YouTube, Instagram, TikTok, X, and LinkedIn. Headquarters are located at the Pusat Penyiaran Digital within Kompleks Pusat Islam in Kuala Lumpur (opposite the National Mosque), with an additional Digital Resource Centre in Cyberjaya.
TV AlHijrah's revenue model is multi-stream: free-to-air advertising (including the Bincang Niaga SME advertising packages), Wakaf Media public donations starting from RM1 (in partnership with Yayasan Waqaf Malaysia) intended to fund Islamic program production, and implicit government allocation via its GLC status. Its go-to-market is event- and community-driven, anchored by the Hijrah Prihatin community outreach program (in collaboration with mySalam, Yayasan Mihrab, and Universiti Malaya), periodic CSR initiatives such as bubur lambuk distributions, and educational activities such as the Majlis Tilawah Al-Quran. The company serves two primary customer segments: end consumers (Malaysian Muslim families and the global Muslim diaspora seeking halal Islamic content) and SME/corporate advertisers seeking access to a credibly Islamic, government-aligned media platform.
TV Alhijrah firmographics
Firmographics- Name
- TV Alhijrah
- Legal name
- AL HIJRAH MEDIA CORPORATION
- Website
- https://tvalhijrah.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TV AlHijrah is a Malaysian Government-Linked Company operating the country's first free-to-air HD Islamic television station, broadcasting Islamic content via ASTRO Channel 114, DTT, IPTV, and the AlHijrah Plus streaming app to Malaysian Muslim audiences and global viewers.
- Ownership category
- akta.pro rank
TV Alhijrah industry classification
Industry- Product category
- Islamic Religious Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Islamic Broadcasting (MPABALAG)
- akta.pro secondary industry
- Religious/Faith-Based Broadcast Networks (MPABAAAF)
Keywords
Where TV Alhijrah is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
TV Alhijrah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Free-to-Air Advertising: TV AlHijrah generates revenue primarily through advertising, offering various advertising packages to businesses including SMEs through the Bincang Niaga campaign initiative.
- Wakaf Media Donations: The station raises charitable donations (wakaf) from the public, starting from RM1 per contribution, in partnership with Yayasan Wakaf Malaysia. Funds are used for the development and production of Islamic programs on TV AlHijrah.
- Advertising Packages - Bincang Niaga: TV AlHijrah offers discounted advertising packages to SME entrepreneurs, providing more cost-effective rates than typical, combined with live event programs and field activities featuring special TV shows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wakaf Media contribution starting from RM1 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
TV Alhijrah product offering
Product offeringCore offering
TV AlHijrah operates as Malaysia's first free-to-air high-definition Islamic television channel, broadcasting 24 hours daily with religious, educational, and family-oriented content distributed nationally via ASTRO Channel 114, My Freeview, Unifi TV, and Njoi, and globally via the AlHijrah Plus digital streaming application offering over 10,000 on-demand programs. Revenue is generated primarily through advertising and the Wakaf Media charitable donation initiative in partnership with Yayasan Waqaf Malaysia.
Product overview
TV AlHijrah is a government-owned Islamic free-to-air HD television station operated by AlHijrah Media Corporation, established on September 16, 2009 and officially launched on December 7, 2010. The company offers a core broadcast television product distributed via ASTRO channel 114 (symbolizing the 114 surahs of the Quran), Unifi TV, My Freeview, and Njoi platforms, alongside a digital streaming platform called AlHijrah Plus that provides access to over 10,000 programs and live broadcasts. The station produces Islamic content including entertainment, news, documentaries, dramas, educational programs, and current affairs discussions, with a mission to promote Islam as a way of life. The portfolio also includes initiatives like Bincang Niaga (advertising packages for SME entrepreneurs) and Wakaf Media (media endowment donations).
Differentiator
Problem solved
Functional benefit
Brands
- AlHijrah Plus: Digital application platform offering over 10,000 programs and live streaming of TV AlHijrah content.
Products and services
- TV AlHijrah Free-to-Air Islamic Television Broadcasting Malaysia's first free-to-air high-definition Islamic television station, broadcasting 24 hours daily with Islamic entertainment, news, documentaries, dramas, educational programs, and current affairs content aligned with Islamic principles. Targeted at Malaysian Muslim viewers and families seeking halal, faith-based media.
- AlHijrah Plus Digital Streaming Application Proprietary digital streaming application offering live broadcasts and on-demand access to over 10,000 TV programs across mobile devices, available globally. Targeted at viewers seeking anytime, anywhere access to TV AlHijrah Islamic content.
- Multi-Platform Television Distribution (ASTRO Channel 114, My Freeview, Unifi TV, Njoi) Distribution of TV AlHijrah's HD content across multiple third-party platforms: ASTRO satellite television (Channel 114), My Freeview digital terrestrial television, Unifi TV IPTV, and Njoi free-to-air satellite. Provides nationwide Malaysian coverage and multi-platform accessibility for viewers.
- Bincang Niaga SME Advertising Packages Cost-effective advertising packages designed for SME entrepreneurs to reach Muslim consumers via TV AlHijrah's Islamic platform, combined with live event programs and field activities featuring industry experts and entrepreneurs. Targeted at Malaysian small and medium enterprises seeking affordable access to Muslim consumer audiences.
Companies that use TV Alhijrah
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
TV Alhijrah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TV Alhijrah partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Yayasan Waqaf MalaysiacoreTV AlHijrah partnered with Yayasan Waqaf Malaysia (YWM) to launch the Wakaf Media initiative, inviting public donations starting from RM1 to fund the development and production of Islamic programs. The partnership aims to transform TV AlHijrah into the National Media Wakaf Centre within 10 years. Donations can be made via Bank Islam transfer or the Sistem Waqaf Tunai Malaysia platform.
- mySalamminorTV AlHijrah's Hijrah Prihatin community outreach program collaborated with mySalam (a government charity initiative) to conduct community activities in various PPR (low-cost housing) areas across Malaysia, distributing aid and food to those in need.
- Yayasan MihrabminorHijrah Prihatin community program partnered with Yayasan Mihrab for community outreach activities in Sarawak, Malaysia.
- Universiti Malaya Volunteer SecretariatminorTV AlHijrah's Hijrah Prihatin program collaborated with the University of Malaya Volunteer Secretariat for the Asnaf Family outreach initiative in October 2024.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TV Alhijrah competitors and assessment
Company assessmentRegional players
- Al Jazeera Media Network: Qatar-based international broadcaster with extensive Arabic and English Islamic-content programming. Comparable as a government-backed Islamic broadcaster operating multi-platform distribution (TV, app, digital) targeting Muslim audiences globally.
- SCTV (Surya Citra Televisi): One of Indonesia's largest private FTA broadcasters with broad entertainment and religious programming. Comparable as a Southeast Asian FTA broadcaster competing for advertising against TV AlHijrah in the regional Islamic ad market.
- MNC Media (PT Media Nusantara Citra): Indonesia's largest media conglomerate operating RCTI, MNCTV, GTV, and iNews with multi-platform distribution. Comparable as a Southeast Asian media group combining FTA broadcast, digital streaming, and advertising-led monetization.
- TVRI (Televisi Republik Indonesia): Indonesia's state-owned public broadcaster with nationwide FTA coverage including substantial religious programming. Comparable as a regional GLC-style public broadcaster with multi-channel distribution and religious programming emphasis.
- NET TV Indonesia: Indonesian private free-to-air broadcaster with religious and family-oriented programming serving the world's largest Muslim population. Comparable as a regional Islamic-leaning FTA broadcaster facing similar ad-market dynamics and digital extension challenges.
Direct peers
- Measat Broadcast Network Systems: The Measat group operates satellite TV infrastructure across Malaysia and is closely tied to the Astro ecosystem. As a satellite distribution and content player in Malaysia, it is comparable to TV AlHijrah's FTA-plus-satellite-plus-app hybrid distribution model.
- Astro Malaysia Holdings: Malaysia's dominant pay-TV operator and a direct competitor for advertising budgets and viewership, while also serving as TV AlHijrah's primary satellite distribution partner via Channel 114. Astro operates Astro Oasis, an Islamic-focused channel that overlaps directly with TV AlHijrah's programming proposition.
Broad incumbents
- Media Prima Berhad: Malaysia's largest integrated media group operating TV3, NTV7, 8TV, and TV9, competing for the same national advertising pool as TV AlHijrah. While not Islamic-focused, Media Prima competes head-to-head for SME and corporate ad spend through its multiple mainstream channels.
- Radio Televisyen Malaysia (RTM): Malaysia's state-owned public broadcaster operating TV1 and TV2 with nationwide terrestrial reach. Comparable as a GLC peer with government backing and national coverage mandate, though it is a general-audience broadcaster versus TV AlHijrah's Islamic niche.
Others
- Star Media Group Berhad: Malaysian integrated media company with newspaper, TV (Star TV), radio, and digital assets. Comparable as a Malaysian media company with multi-platform reach competing for the same advertising budgets, but operates in general news rather than Islamic content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TV Alhijrah social profiles
Digital presenceTV Alhijrah financial estimates
Financial estimateRevenue estimate
Valuation estimate
TV Alhijrah leadership team
Management profileNumber of profiles
Profiles11 records
TV Alhijrah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TV Alhijrah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TV Alhijrah
What does TV Alhijrah do?
TV AlHijrah operates as Malaysia's first free-to-air high-definition Islamic television channel, broadcasting 24 hours daily with religious, educational, and family-oriented content distributed nationally via ASTRO Channel 114, My Freeview, Unifi TV, and Njoi, and globally via the AlHijrah Plus digital streaming application offering over 10,000 on-demand programs. Revenue is generated primarily through advertising and the Wakaf Media charitable donation initiative in partnership with Yayasan Waqaf Malaysia.
Is TV Alhijrah a public or private company?
TV Alhijrah is a private company. It is classified as state government owned and is currently operating.
When was TV Alhijrah founded?
TV Alhijrah was founded in 2009. It employs 251 to 500 people.
Where is TV Alhijrah based?
TV Alhijrah is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does TV Alhijrah make money?
Three revenue lines are on record. Free-to-Air Advertising is the primary driver. The others are wakaf Media Donations and advertising Packages - Bincang Niaga.
Who are TV Alhijrah's main competitors?
Regional players on record are Al Jazeera Media Network, SCTV (Surya Citra Televisi), MNC Media (PT Media Nusantara Citra), TVRI (Televisi Republik Indonesia) and NET TV Indonesia. Direct peers are Measat Broadcast Network Systems and Astro Malaysia Holdings. Broad incumbents are Media Prima Berhad and Radio Televisyen Malaysia (RTM). Star Media Group Berhad is listed as an others.
Does TV Alhijrah have an API?
No public API is recorded for TV Alhijrah.
What industry is TV Alhijrah in?
TV Alhijrah's product category is Islamic Religious Broadcasting. Its primary akta.pro industry code is MPABALAG, Islamic Broadcasting, with a secondary code of MPABAAAF, Religious/Faith-Based Broadcast Networks. Its NAICS code is 516120 and its SIC code is 4833.