Brouwerij 't IJ

What Brouwerij 't IJ does

Brouwerij 't IJ is a privately held craft brewery founded in 1985 and headquartered in Amsterdam, Netherlands. The company produces organic craft beers and operates a vertically integrated business model combining brewing production, an on-site pub, and visitor tours and tastings at a single Amsterdam location. The 51-100 employee operation serves both walk-in consumers at the brewery site and what is presumed to be an off-premise wholesale or retail distribution channel, though no distribution detail is disclosed in available source material.

The company's core offering centers on traditional brewing of organic craft beers, leveraging its longstanding Dutch heritage and recognizable brand identity rather than technology differentiation. There is no evidence of proprietary software, digital platform, or technology stack supporting the business; operations appear to be a conventional hospitality and consumer packaged goods operation. The brewery's identity is closely tied to its Amsterdam location adjacent to the De Gooyer windmill, which functions as both a production site and a tourist destination.

Brouwerij 't IJ generates revenue through direct on-site beer and food sales at the pub, paid tours and tastings, and the sale of packaged craft beer through unspecified external channels. Pricing is not disclosed and customer segmentation data is absent. The company operates as an independent private entity with no documented parent company, subsidiaries, investors, or strategic partners based on the source data. Operational status is confirmed as active, but financial scale, ownership structure, and growth signals are not available for analysis.

Name

Brouwerij 't IJ

Legal name

Brouwerij 't IJ

Website

https://brouwerijhetij.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Brouwerij 't IJ is a privately held Dutch craft brewery founded in 1985 in Amsterdam that produces organic craft beers and operates an integrated on-site pub, brewery tours, and tastings for walk-in consumers and visitors.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewery taproom
• Beer tours tastings
• Organic craft beer
• Amsterdam brewery

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

Brouwerij 't IJ is a craft brewery founded in 1985 in Amsterdam, Netherlands, that produces and sells craft beers, operates an on-site brewery pub, and offers brewery tours and tastings to individual consumers and visitors.

Product overview

Brouwerij 't IJ is a traditional Dutch brewery located in Amsterdam, known for producing organic craft beers. The brewery does not appear to offer a technology platform or software products based on the available website content.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers
• Brewery Pub
• Brewery Tours and Tastings

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Lagunitas Brewing Company: Established international craft brewer with broad portfolio and brewery tours/taprooms; serves as a relevant scaled craft comparable for production and brand operations.
• Sierra Nevada Brewing Co. Pioneer US craft brewery with brewery tours, taprooms, and a broad craft portfolio; comparable in integrated brewery-experience model and craft brand building.
• Stone Brewing: Established craft brewer with brewery tours and taprooms; relevant scaled comparable for craft production economics and brand-led experience revenue.
• Heineken: Dominant Dutch and global brewer headquartered in Amsterdam — the principal incumbent in Brouwerij 't IJ's home market, competing across distribution, retail, and on-premise channels.
• BrewDog: Large, multi-country craft brewer and brewpub operator with a portfolio of branded craft beers and taproom experiences — a scaled analogue with overlapping product and on-premise model.

Direct peers

• Jopen Bier: Haarlem-based Dutch craft brewery with brewpub, tours, and tastings — a directly comparable Dutch craft operator with a similar integrated business model.
• Oedipus Brewing: Amsterdam-based craft brewery producing a range of artisanal beers with a similar independent, design-forward brand identity. Closely comparable in geography, scale band, and target consumer to Brouwerij 't IJ.
• Brouwerij De Molen: Dutch craft brewery with strong international reputation, comparable product positioning, and similar distribution and brewpub activities.
• De Prael Brouwerij: Amsterdam craft brewery operating a brewpub and tours, with a comparable independent, mid-sized operating profile and direct overlap in on-premise craft beer service.
• 't Uiltje Brewing: Dutch craft brewery producing specialty and seasonal beers, similar in size and craft positioning to Brouwerij 't IJ, competing for the same Dutch craft beer consumer.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/BrouwerijtIJ
• Facebookfacebook.com/brouwerijhetij

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brouwerij 't IJ