Laluna Boutique Hotel & Villas

What Laluna Boutique Hotel & Villas does

Laluna Boutique Hotel & Villas is a privately held, family-owned boutique resort founded on December 14, 2000 by Bernardo and Wendy Bertucci in Morne Rouge, Grenada. The property operates 16 Balinese-inspired cottages (Cottage, Cottage Suite, Deluxe Cottage, Beach Cottage Deluxe, and Two-Bedroom Cottage configurations at $430–$900 per night) and a collection of three- to five-bedroom luxury villas at $1,825–$2,235 per night, all subject to 20% tax and service. Adjacent to the resort, the Laluna Estate development spans 30 acres of waterfront land offering villa ownership starting at US$4.95 million, bundled with a Grenada passport (visa-free access to 143 countries), zero purchase taxes, and an on-site management and rental program.

The resort's core offerings extend beyond accommodation into a multi-revenue hospitality platform: an Italian beachfront restaurant, an Asian spa with Balinese therapists and comfort zone products (treatments $50–$255), daily yoga and meditation in a beachfront pavilion, water sports, and a concierge for island excursions. Destination weddings and events are a strategic vertical, with packages starting at US$6,137 for seven nights and a full resort buyout ('Exclusively For You') starting at US$18,170 per day for up to 32 guests. The Laluna Art Project (launched 2020) and The Monkey Bar (launched 2024) extend the brand into cultural programming and a casual beach bar venue open to locals. Day passes ($115–$285) and night passes ($125) monetize the resort for non-resident visitors.

Laluna distributes primarily through direct channels — its SynXis-powered website booking engine, phone, and WhatsApp — supplemented by Tripadvisor, wedding planners, travel agents, and its Design Hotels membership. There is no proprietary technology platform; operations run on standard hospitality infrastructure. The target customers are romantic couples, honeymooners, anniversary celebrants, destination wedding parties, families/groups booking villas, wellness seekers, and high-net-worth villa buyers seeking Grenada citizenship. Laluna is a member of Design Hotels, holds Tripadvisor Travelers' Choice Awards (2020, 2025), and was recognized in Fodor's 100 Hotel Award with features in In Style, Fortune, and Town & Country.

Name

Laluna Boutique Hotel & Villas

Legal name

Laluna Boutique Hotel & Villas

Website

https://laluna.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Laluna Boutique Hotel & Villas is a family-owned boutique resort in Grenada operating 16 Balinese-inspired cottages and luxury villas, serving honeymooners, romantic couples, destination wedding parties, wellness seekers, and villa ownership buyers seeking Grenada citizenship.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Boutique hotel accommodation
• Luxury villa rentals
• Destination wedding venues
• Caribbean spa services
• Wellness retreat packages

Headquarters

HQ city

Morne Rouge

HQ country

Grenada

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Laluna generates primary revenue from room rentals across 16 cottages (Cottage, Cottage Suite, Deluxe Cottage, Beach Cottage Deluxe) and luxury villas (3, 4, and 5 bedroom configurations). Cottage nightly rates range from $430 to $655 USD, villa rates from $1,825 to $2,235 per night, all subject to 20% tax and service.
2. Food & Beverage: Italian restaurant on the beach with thatched-roof dining, poolside bar, and sunset lounge. Room service available. Generates revenue from dining, bar sales, and private romantic dinners on the beach.
3. Spa & Wellness: Asian spa featuring Balinese massage therapies, body treatments, facials, and hand/foot rituals. Spa menu priced from $50 to $255 USD per treatment, subject to 25% tax and service.
4. Excursions & Activities: Concierge services offering island tours, sailing cruises, deep sea fishing, diving, rainforest/waterfall trips, and guided St. George's tours. Revenue generated through activity booking fees.
5. Day/Night Passes: Day passes (Silver $115, Gold $215, Platinum $285 per person) and Night Pass ($125 per person) allow non-resident visitors access to resort amenities, generating incremental revenue.
6. Destination Weddings & Events: Wedding packages starting at $6,137 for two persons for seven nights, plus legal requirements. 'Exclusively For You' full resort buyout starting at $18,170 per day for up to 32 guests.
7. Villa Ownership & Real Estate: Laluna Estate offers luxury villas for sale starting at US$4.95 million, including Grenada passport, zero taxes on purchase, management and rental program, and full access to resort amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Laluna Boutique Hotel & Villas operates a 16-cottage boutique resort and adjacent Laluna Estate luxury villas on Portici Bay, Morne Rouge, Grenada. The property offers cottage and villa accommodation, an Italian-Caribbean restaurant, an Asian spa with Balinese therapists, yoga and wellness programs, water sports and island excursions, and full destination wedding and event planning including a 'full resort buyout' option. The Laluna Estate division additionally sells luxury waterfront villas for ownership starting at US$4.95 million, with bundled Grenada citizenship-by-investment benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Laluna Estate: Luxury Caribbean villas development located on the dramatic coastline of Morne Rouge. Seven private villas on 30 acres of waterfront land, designed by Italian architects, offering luxury Caribbean living with resort amenities access. Some villas available for purchase starting at US$4.95 million.

Products and services

• Boutique Cottage Accommodation
• Luxury Villa Rentals
• Italian Restaurant & Bar Dining
• Asian Spa Services Asian spa with Balinese therapists offering massage therapies, body treatments, facials, and hand/foot rituals; treatments priced from $50 to $255, subject to 25% tax and service.
• Island Excursions & Activities Concierge-arranged island tours, sailing cruises, deep sea fishing, diving, rainforest/waterfall trips, and guided St. George's tours; revenue from per-booking activity fees.
• Destination Weddings & Events Wedding packages (Seven Night Wedding Package starting at $6,137 for two), honeymoon and anniversary packages, and 'Exclusively For You' full resort buyout starting at $18,170 per day for up to 32 guests.
• Day Passes & Night Passes Non-guest access passes for day use (Silver $115, Gold $215, Platinum $285 per person) and Night Pass ($125 per person) including dining, beverages, spa, beach and pool facilities.
• Laluna Estate Villa Ownership Waterfront luxury villa real estate for sale on 30 acres at Morne Rouge; starting price US$4.95 million including Grenada passport (visa-free entry to 143 countries), zero purchase tax, management and rental program, and full resort amenity access.
• All-Inclusive Packages Multi-night bundled packages such as Laluna Chillout (from $645/night for two, June 1–Oct 14) and All-Inclusive 7-Night (from $6,229) including accommodation, meals, drinks, yoga, spa treatments and excursions.
• Laluna Art Project Onsite Land Art Sculpture Garden (Enchanted Forest) and Art Studio showcasing local Grenadian and international artists; 100% of art sales go directly to the artists as a community-driven cultural program.
• The Monkey Bar Beach Bar Bohemian beach bar open Friday to Sunday featuring local Sunday dishes with Kings BBQ, live entertainment, and beachfront cocktails; serves both resort guests and the local community.

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Reach WithinminorOthersLaluna partners with Reach Within, a local Grenadian charity dedicated to helping children who have not grown up with family support, including orphans. The partnership includes donation collection through hand-painted souvenir mementos sold at the boutique, with 100% of proceeds going to ReachWithin.org.
• Design HotelscoreGTM or Marketing PartnerLaluna is a member of Design Hotels, a curated global collection of independently owned hotels distinguished by extraordinary architecture, design, and cultural significance. This membership provides marketing visibility and credibility within the boutique luxury hotel segment.
• NEWLO (National Training Agency)minorOthersLaluna partnered with NEWLO (National Training Agency) as part of its community giving initiatives, supporting education and skills development in Grenada.
• Kings BBQminorStrategic or Co-development PartnerLaluna collaborates with Kings BBQ (winners of Grenada's 'King of the Grill' for three consecutive years) for monthly Sunday BBQ events at The Monkey Bar beach venue.
• Local Grenadian Artists (Laluna Art Project)coreOthersThe Laluna Art Project partners with local Grenadian artists (including Nathan Downer, Nisha McIntyre, Godfrey Luke, Risanne Martin, Doliver Morain, and many others) for art exhibitions in the Art Studio and sculpture installations in the Enchanted Forest. 100% of art sales go directly to the artists.
• Savvy (Carriacou Schooner)minorChannel Partner/ Reseller/ DistributorSavvy, a hand-built wooden schooner dating back to the 1800s, is featured as a recommended sailing experience for Laluna guests. The resort promotes it through its concierge services as a private sailing experience available for sunset, half-day, and full-day charters.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• COMO Parrot Cay: A private-island luxury resort in Turks and Caicos strong on wellness (COMO Shambhala spa, yoga), paralleling Laluna's Asian-spa + yoga positioning in the boutique luxury Caribbean segment.
• Belmond Cap Juluca: An Auberge/Belmond luxury resort on Anguilla's Maundays Bay offering beachfront villas at premium rates; comparable to Laluna's beachfront cottage/villa model in pricing and target segment.
• Petit St. Vincent Resort: A 22-cottle remote private-island boutique resort in St. Vincent and the Grenadines with an extremely similar small-scale, intimate, design-led luxury positioning at comparable ADR.
• Cap Maison: A boutique luxury resort on a clifftop in St. Lucia with villa residences and a similar target market of romantic couples and small groups; comparable on villa-style accommodations and premium nightly pricing.
• Le Barthélemy Hotel & Spa: A high-end boutique hotel on St. Barth's Baie de Grand Cul-de-Sac with private villas and a focus on wellness; competes for the same ultra-romantic, design-led Caribbean traveler profile at similar ADR.
• Jade Mountain Resort: An iconic small-scale luxury resort in St. Lucia known for open-walled suites and private infinity pools; comparable in size, romantic positioning, and premium ADR to Laluna's cottage/villa concept.
• Calabash Luxury Boutique Hotel: A Relais & Châteaux boutique hotel on Grenada's south coast, competing head-to-head with Laluna in the small-scale, high-end romantic Caribbean getaway category.
• Spice Island Beach Resort: An all-suite luxury beachfront resort located on Grand Anse Beach in Grenada, directly competing with Laluna for the same luxury-romantic Grenada visitor segment with similar nightly rates.

Broad incumbents

• Amanera: A flagship Aman resort in the Dominican Republic with private casitas and villas; comparable on beachfront luxury boutique positioning but at significantly higher ADR and broader global brand reach than Laluna.
• Sandals Grenada: Large all-inclusive resort operator covering most of the Grenada luxury market; competes for the same destination but at much greater scale and a different (all-inclusive) model than Laluna's boutique EP/MAP pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lalunagrenada
• YouTubeyoutube.com/channel/UCNY3-pLxVLb_3gsn0sonPVg
• Facebookfacebook.com/LalunaResort
• Instagraminstagram.com/lunagrenada
• LinkedInlinkedin.com/company/laluna-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laluna Boutique Hotel & Villas