Comparia
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Comparia firmographics
Firmographics- Name
- Comparia
- Website
- https://comparia.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Comparia industry classification
Industry- Product category
- Financial Comparison Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Comparia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations
Comparia product offering
Product offeringCore offering
Comparia provides an online comparison platform that helps users compare loans, credit cards, and financial services to identify the best option for their individual needs. The service is delivered through its website (comparia.se), targeting Swedish consumers seeking financial product decision support.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Product Comparison Service
Companies that use Comparia
Customer profileIdeal customer profiles1 record
Comparia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Comparia competitors and assessment
Company assessmentEmerging players
- Creddo: Creddo operates a Nordic loan comparison marketplace aggregating consumer credit offers. It is comparable to Comparia in the loan-comparison and lead-generation business model targeting Nordic consumers.
- Capcito: Capcito is a Stockholm-based fintech operating in business lending comparison and credit decisioning. It overlaps Comparia in financial-product comparison and lead generation, though focused on SMEs rather than consumers.
Direct peers
- Lendo: Lendo is one of the largest Swedish loan comparison services, aggregating offers from multiple banks and lenders. It competes head-to-head with Comparia for the same borrower-intent Swedish audience.
- Compricer: Compricer is a long-standing Swedish comparison portal covering loans, insurance, and financial products. It is directly comparable to Comparia in product scope, geography, and target customer.
- Sambla: Sambla is a Swedish comparison platform that helps consumers compare private loans, refinancing, and credit products. It is a direct competitor to Comparia in the same Nordic consumer-credit comparison category.
- Freedom Finance: Freedom Finance operates a Nordic loan comparison and brokerage platform, directly comparable to Comparia in the loan-aggregation and lead-generation business model.
Regional players
- Insplanet: Insplanet is a Nordic insurance and financial product comparison broker. It is comparable to Comparia in operating a regulated comparison/intermediation model, though tilted toward insurance rather than loans.
- Compramos tu coche: Compramos tu coche is a comparison/marketplace operator. It is included as a regional example of the broader "compare and connect" intermediation model that Comparia operates, though in a different product vertical and geography.
Broad incumbents
- Klarna: Klarna is a major Swedish fintech spanning payments, consumer credit, and shopping comparison. While its core offering differs, its scale and brand make it an adjacent incumbent that competes for the same consumer finance mindshare.
- PriceRunner: PriceRunner is a Swedish-headquartered price comparison platform owned by Klarna. It is a broader incumbent in comparison shopping that competes indirectly with Comparia for comparison-intent traffic in Sweden.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Comparia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comparia leadership team
Management profileNumber of profiles
Comparia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comparia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comparia
What does Comparia do?
Comparia provides an online comparison platform that helps users compare loans, credit cards, and financial services to identify the best option for their individual needs. The service is delivered through its website (comparia.se), targeting Swedish consumers seeking financial product decision support.
When was Comparia founded?
Comparia was founded in 2017. It employs 1 to 10 people.
Who are Comparia's main competitors?
Emerging players on record are Creddo and Capcito. Direct peers are Lendo, Compricer, Sambla and Freedom Finance. Regional players are Insplanet and Compramos tu coche. Broad incumbents are Klarna and PriceRunner.
Does Comparia have an API?
No public API is recorded for Comparia.
What industry is Comparia in?
Comparia's product category is Financial Comparison Services. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 5223 and its SIC code is 6141.