Source Fitness Management
Source Fitness Management (dba Source Sports Medicine) is a Canton, Georgia-based provider of outsourced athletic training services, placing 130+ certified athletic trainers across 35+ secondary schools, collegiate programs, and youth sports organizations in the metro Atlanta and Southeast U.S. market.
- Company typePrivate
- Founded2015
- HeadquartersCanton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Source Fitness Management does
Source Fitness Management LLC, operating as Source Sports Medicine and Source Atlanta, is a private Canton, Georgia-based provider of outsourced athletic training services. The company places certified athletic trainers (ATs) directly into secondary schools, collegiate programs, and youth/professional sports organizations across the metro Atlanta region (Cherokee, Cobb, Forsyth, Fulton, Gwinnett, Pickens, and DeKalb counties), with a stated footprint of 130+ ATs (80+ full-time and 50+ part-time) serving 35+ schools. Service scope spans injury prevention, acute care, diagnosis, treatment, rehabilitation, emergency response, concussion baseline testing, recovery services (using Normatec, Hyperice, and GameReady equipment), and concierge coordination with Northside Hospital Orthopedic Institute for concussion hotline and patient scheduling.
The core product is B2B athletic training staffing delivered via direct enterprise contracts with schools and districts, supplemented by an Outreach division that provides sport-specific wellness, recovery, and event coverage. A differentiated capability is the Orthopedic Athletic Training Residency Program (and companion Performance Enhancement Residency), a 12-to-18-month advanced practice program pursuing CAATE accreditation that develops specialized clinicians and serves as a recruiting/retention engine. The company is privately held, founder-led by Todd Townes (President & CEO), with no disclosed external funding, subsidiaries, M&A, or regulatory actions.
The business model is recurring subscription-style B2B contracting with educational institutions and sports organizations; pricing is not publicly disclosed. GTM is a direct field sales motion targeting athletic directors and school administrators, with a parallel recruitment marketing effort (Paylocity-powered job board, LinkedIn, Instagram, Twitter, Eventbrite) to staff trainer positions. Notable customer anchors include Gwinnett County Public Schools (district-wide across 20 high schools) and named individual schools such as Creekview, Parkview, Milton, Pope, and Duluth High Schools.
Source Fitness Management firmographics
Firmographics- Name
- Source Fitness Management
- Legal name
- Source Fitness Management LLC
- Website
- https://sourcesportsmed.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Source Fitness Management (dba Source Sports Medicine) is a Canton, Georgia-based provider of outsourced athletic training services, placing 130+ certified athletic trainers across 35+ secondary schools, collegiate programs, and youth sports organizations in the metro Atlanta and Southeast U.S. market.
- Ownership category
- akta.pro rank
Source Fitness Management industry classification
Industry- Product category
- Athletic Training & Sports Medicine Services
- NAICS
- Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industry
- Strength & Conditioning / Performance Training (EDALAIAI)
Keywords
Where Source Fitness Management is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Source Fitness Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Athletic Training Services: B2B contractual services providing certified athletic trainers to schools, sports teams, and organizations. Services include game day coverage, practice coverage, injury prevention, treatment, and rehabilitation support.
- Customized Player Welfare Programs: Sport-specific wellness programs with 360-degree approach to athlete care, including strength and conditioning consultation, injury prevention, and performance training.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Source Fitness Management product offering
Product offeringCore offering
Source Fitness Management provides contract-based athletic training staffing and sports medicine services to secondary schools, colleges, and sports organizations in metro Atlanta. Its staff of 80+ full-time and 50+ part-time certified athletic trainers deliver onsite injury prevention, acute care, diagnosis, treatment, and rehabilitation coverage at practices and games, augmented by an Outreach division offering concussion baseline testing, recovery services, strength and conditioning consultation, and a 12-to-18-month Orthopedic Athletic Training Residency Program.
Product overview
Source Fitness Management offers a unified suite of athletic training services built around a team of 80+ full-time and 50+ part-time certified athletic trainers serving over 35 schools in metro Atlanta. The core offering spans secondary school and collegiate athletic training (injury prevention, diagnosis, acute care, rehabilitation, and emergency response), supplemented by an Outreach division providing sport-specific strength and conditioning consultation, concussion baseline testing, onsite medical coverage for games and tournaments, and recovery services using equipment such as Normatec, Hyperice, and GameReady. A differentiated component is the Orthopedic Athletic Training Residency Program (a 12-to-18-month advanced practice program in partnership with Northside Hospital Orthopedic Institute) and a companion Performance Enhancement Residency Program, both designed to develop specialized clinicians. Concierge medical services including a concussion hotline and patient scheduling round out the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Source Athletic Training Residency Program: 12 to 18-month residency programs for athletic trainers in orthopedic and performance enhancement specialties, seeking CAATE accreditation.
Products and services
- Orthopedic Athletic Training Residency Program Advanced practice 12-18 month residency program for certified athletic trainers that develops orthopedic specialists through interprofessional collaboration, didactic education, journal club, grand rounds, and hands-on clinical experience in partnership with Northside Hospital Orthopedic Institute. Target audience: certified athletic trainers seeking orthopedic specialization.
- Performance Enhancement Residency Program Structured residency program for athletic trainers focused on sports performance enhancement, providing mentorship, didactic education, and hands-on clinical experience. Target audience: certified athletic trainers pursuing performance/sports science specialization.
- Onsite Athletic Training Medical Coverage Onsite athletic training coverage for game day, tournaments, and practice, providing acute injury care, diagnosis, and intervention by certified athletic trainers. Target audience: secondary schools, collegiate programs, and sports organizations.
- Concussion Baseline Testing Program-wide and individual concussion baseline testing offered onsite or remotely, enabling comparison testing post-injury. Target audience: schools, athletic programs, and sports organizations.
- Recovery Services Recovery services using Normatec, Hyperice, and GameReady systems to support athlete recovery and rehabilitation. Target audience: secondary school and collegiate athletes in Source-served programs.
- Strength and Conditioning Consultation Sport-specific injury prevention and performance training consultation delivered by certified athletic trainers. Target audience: schools, athletic programs, and sports organizations.
- Concierge Medical Services Concussion hotline and patient scheduling services connecting athletes with Northside Hospital Orthopedic Institute for advanced care. Target audience: athletes in Source partner programs needing elevated medical coordination.
- Athletic Trainer Placement Services Coordinated placement of certified athletic trainers across secondary school, collegiate, and non-traditional settings, with emphasis on work-life balance and career development. Target audience: educational institutions and sports organizations needing qualified athletic trainers.
Quantifiable outcome
- Drastically reduced injuries compared to previous seasons through weekly pliability work
- +1 more outcomes
Companies that use Source Fitness Management
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Source Fitness Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Source Fitness Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Northside Hospital Orthopedic InstitutecorePartnership for patient scheduling and referral services. Concierge medical services include concussion hotline and patient scheduling coordination with Northside Hospital Orthopedic Institute for advanced care referrals.
- Physical Therapy PartnerscorePartnership with physical therapy providers for long-term patient support and rehabilitation services. Ensures continuity of care for athletes requiring extended recovery periods.
Scale indicators4 records
Recent moves6 records
Expansion highlights10 records
Source Fitness Management competitors and assessment
Company assessmentBroad incumbents
- Ivy Rehab Network: Multi-specialty outpatient PT platform with sports medicine specialty and school outreach services. Larger incumbent with overlapping capability for athletic training contracts.
- Select Medical / NovaCare Rehabilitation: Large national post-acute care platform with NovaCare division providing sports medicine and athletic training outreach to schools. Operates as a broader incumbent with overlapping school-based services.
Direct peers
- ATI Physical Therapy: National physical therapy and athletic training services provider. Operates an outreach/sports medicine division that contracts certified athletic trainers to high schools and colleges — directly comparable B2B staffing model to Source.
- Drayer Physical Therapy Institute: Multi-state PT brand under U.S. Physical Therapy with sports medicine outreach and athletic training contracts for schools and athletic organizations; comparable services and customer base.
- BenchMark Rehab Partners: Regional PT chain with strong Southeast presence and athletics/sports medicine outreach. Competes for school district and youth sports contracts in overlapping geographies.
- Pivot Physical Therapy: Mid-Atlantic/regional PT and sports medicine provider with athletic training contracts to high schools and clubs; comparable B2B model and customer mix.
- Encore Rehabilitation: Multi-state PT/athletic training provider with substantial high school athletic training contracts across the Southeast. Directly competes for the same school-district athletic trainer contracts as Source.
- Athletico (OPCH Health): Large PT and athletic training provider with dedicated outreach athletic training services for schools and youth sports organizations. Closest scale-comparable peer in outsourced AT-to-schools.
Others
- University of Georgia Athletic Training (and similar collegiate AT programs): Collegiate sports medicine programs and in-house university AT departments represent the alternative delivery model for high-level athletic training services that Source targets on the secondary-school side.
Regional players
- Children's Healthcare of Atlanta Sports Medicine: Hospital-affiliated sports medicine program serving metro Atlanta youth athletes and schools. Competes with Source for high school and youth sports coverage in the same geography through a different (provider-led) model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Source Fitness Management social profiles
Digital presenceSource Fitness Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Fitness Management leadership team
Management profileNumber of profiles
Profiles5 records
Source Fitness Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Fitness Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Fitness Management
What does Source Fitness Management do?
Source Fitness Management provides contract-based athletic training staffing and sports medicine services to secondary schools, colleges, and sports organizations in metro Atlanta. Its staff of 80+ full-time and 50+ part-time certified athletic trainers deliver onsite injury prevention, acute care, diagnosis, treatment, and rehabilitation coverage at practices and games, augmented by an Outreach division offering concussion baseline testing, recovery services, strength and conditioning consultation, and a 12-to-18-month Orthopedic Athletic Training Residency Program.
Is Source Fitness Management a public or private company?
Source Fitness Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Source Fitness Management founded?
Source Fitness Management was founded in 2015. It employs 51 to 100 people.
Where is Source Fitness Management based?
Source Fitness Management is headquartered in Canton, United States, in the North America region.
How does Source Fitness Management make money?
Two revenue lines are on record. Athletic Training Services are the primary driver. The others are customized Player Welfare Programs.
Who are Source Fitness Management's main competitors?
Broad incumbents on record are Ivy Rehab Network and Select Medical / NovaCare Rehabilitation. Direct peers are ATI Physical Therapy, Drayer Physical Therapy Institute, BenchMark Rehab Partners, Pivot Physical Therapy, Encore Rehabilitation and Athletico (OPCH Health). University of Georgia Athletic Training (and similar collegiate AT programs) is listed as an others. Children's Healthcare of Atlanta Sports Medicine is listed as a regional player.
Does Source Fitness Management have an API?
No public API is recorded for Source Fitness Management.
What industry is Source Fitness Management in?
Source Fitness Management's product category is Athletic Training & Sports Medicine Services. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of EDALAIAI, Strength & Conditioning / Performance Training. Its NAICS code is 61162 and its SIC code is 7997.