Raj Television Network
Raj Television Network Limited is a Chennai-based, BSE-listed South Indian satellite broadcaster operating 14 Tamil, Telugu, Kannada, and Malayalam channels across entertainment, movies, music, comedy, and news, distributed via satellite, cable, IPTV, and its Raj Digital TV OTT platform, serving Tamil households in India and the global Tamil diaspora.
- Company typePublic
- Founded1994
- HeadquartersChennai, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Raj Television Network does
Raj Television Network Limited is a Chennai-headquartered, BSE-listed (BOM: 532826) South Indian satellite television broadcasting company founded on June 3, 1994. It operates 14 channels across Tamil, Telugu, Kannada, and Malayalam languages spanning general entertainment, movies, music, comedy, devotional, and news genres. The network is positioned as the second-largest satellite broadcaster in South India, with multi-platform distribution via satellite (INTELSAT 17 at 66.0° East, C-Band, 8PSK modulation, HD/SD quality), cable TV (MSO/LCO), IPTV, and a proprietary OTT platform, Raj Digital TV, launched in September 2022. Owned broadcast infrastructure totaling 75,000 sq.ft. across Chennai and Hyderabad supports 24/7 monitoring.
The company monetizes through three streams: (1) regulated pay-channel a-la-carte subscription fees routed through cable and DTH operators under TRAI-supervised RIO agreements (e.g., RAJ TV at Rs 4.00 per subscriber/month); (2) advertising revenue from commercial slots at card rates of Rs 1,000–5,000 per 10 seconds depending on channel and time band; and (3) direct-to-consumer OTT subscriptions at Rs 29/month or Rs 299/year. Distribution extends internationally to Tamil diaspora in Sri Lanka, Malaysia, Singapore, and the Middle East via IPTV.
Raj Television Network is founder-controlled, with M. Raajhendhran as Chairman & Managing Director and M. Rajaratnam as Whole-Time Director, alongside a recently refreshed board including independent directors and a new CFO (S. Jeyaseelan). The company is actively operating with no external private equity backing and no subsidiaries. It serves Tamil-speaking households in India as the primary segment, with advertisers as the principal B2B customer base.
Raj Television Network firmographics
Firmographics- Name
- Raj Television Network
- Legal name
- Raj Television Network Limited
- Website
- https://rajtvnet.in
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Raj Television Network Limited is a Chennai-based, BSE-listed South Indian satellite broadcaster operating 14 Tamil, Telugu, Kannada, and Malayalam channels across entertainment, movies, music, comedy, and news, distributed via satellite, cable, IPTV, and its Raj Digital TV OTT platform, serving Tamil households in India and the global Tamil diaspora.
- Ownership category
- akta.pro rank
Raj Television Network industry classification
Industry- Product category
- Satellite Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- General Entertainment Cable Networks (MPABAFAA)
- akta.pro secondary industries
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)
Keywords
Where Raj Television Network is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Raj Television Network business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Channel Subscription (A-la-carte): Revenue from pay channel subscriptions through cable and DTH operators. Channels are offered individually at different rates (RAJ TV at Rs 4.00, RAJ DIGITAL PLUS at Rs 1.60, etc.). RIO agreement with distributors for FY 2026-27.
- Advertising: Advertising revenue from commercial slots on entertainment, movie, music, and news channels. Rates vary by time band (prime time 18:00-24:00 commands highest rates). Cards rates range from Rs 2,000 to Rs 5,000 per 10 seconds depending on channel and time slot.
- OTT Subscription (Raj Digital TV): Direct-to-consumer OTT subscription through Raj Digital TV platform with monthly (Rs 29) and yearly (Rs 299) plans offering live TV, movies, serials, and exclusive content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | A-la-carte Pay Channel Rates (Monthly per subscriber) |
| Usage-based | Pay-as-you-go | RAJ TV Advertising Rate Card (per 10 seconds) |
| Subscription | Monthly | Raj Digital TV OTT Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Raj Television Network product offering
Product offeringCore offering
Raj Television Network operates 14 satellite television channels across entertainment, movies, music, comedy, devotional, and news genres in Tamil, Telugu, Kannada, and Malayalam languages, delivered via satellite (DTH), cable TV, IPTV, and its proprietary Raj Digital TV OTT platform. The company monetizes through pay-channel a-la-carte subscriptions, advertising slots, and direct-to-consumer OTT subscriptions.
Product overview
Raj Television Network is a South Indian satellite television broadcasting company operating 14 diverse channels across multiple languages (Tamil, Telugu, Kannada, Malayalam) and genres (entertainment, movies, music, comedy, devotional, news). The portfolio includes flagship channels Raj TV (GEC), Raj Digital Plus (Movies), Raj Musix channels (Music), Raj News channels (News), Raj Pariwar, Vissa TV (Comedy), and Raj Nagaichuvai. The company has expanded into digital streaming through its Raj Digital TV OTT platform, offering live TV and on-demand content with monthly (₹29) and yearly (₹299) subscription plans. Distribution infrastructure spans Satellite (DTH), Cable TV, IPTV, and OTT platforms with 13+ channels and 24/7 monitoring. The network operates from owned facilities totaling 75,000 sq.ft. in Chennai and Hyderabad.
Differentiator
Problem solved
Functional benefit
Brands
- Raj Digital Plus: Movies channel - first 24-hour Tamil movie channel
- Raj News
- Raj Musix
- Raj Digital TV
- Raj Pariwar
- Vissa TV
Products and services
- Raj TV General Entertainment Channel (GEC) offering Tamil-language serials, reality shows, blockbuster movies, live events, and special festive content for Tamil Nadu and the global Tamil diaspora.
- Raj Digital Plus Tamil movie channel that pioneered the first 24-hour Tamil movie channel format, offering a wide selection of films and cinematic content.
- Raj News Tamil 24-hour Tamil news channel providing breaking news, political updates, and current affairs coverage for Tamil Nadu and national news.
- Raj News Telugu Telugu-language news channel offering regional and national news coverage for Telugu-speaking audiences.
- Raj News Kannada Kannada-language news channel providing regional news coverage for Karnataka audiences.
- Raj News Malayalam Malayalam-language news channel delivering regional news for Kerala audiences.
- Raj Musix Tamil Tamil music channel featuring music programs, songs, and entertainment related to the Tamil music industry.
- Raj Musix Telugu Telugu music channel featuring music content and programs for Telugu-speaking audiences.
- Raj Musix Kannada Kannada music channel offering music programming for Kannada-speaking audiences.
- Raj Musix Malayalam Malayalam music channel featuring music content for Malayalam-speaking audiences.
- Raj Pariwar Family entertainment channel offering diverse programming including serials, movies, and general entertainment content.
- Vissa TV Comedy-focused entertainment channel featuring comedic content, sitcoms, and humor programs.
- Raj Nagaichuvai Tamil comedy channel dedicated to comedy shows, stand-up performances, and humorous content.
- Raj Digital TV (OTT Platform) Over-the-top (OTT) streaming platform enabling viewers to watch live TV, movies, serials, music, news, and exclusive Raj Television content across mobile devices, Smart TVs, tablets, and web platforms. Offers monthly subscription at Rs 29 and yearly subscription at Rs 299.
- Broadcast Distribution Services Multi-platform content delivery infrastructure service through Satellite (DTH), Cable TV (MSO & LCO), IPTV, and OTT platforms with 24/7 broadcast monitoring and HD/SD quality transmission, targeting Tamil Nadu, Sri Lanka, Malaysia, Singapore, and the Middle East markets.
Companies that use Raj Television Network
Customer profileSegments4 records
Ideal customer profiles3 records
Raj Television Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Raj Television Network partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Raj Television Network competitors and assessment
Company assessmentBroad incumbents
- Star India / Disney+ Hotstar: Major national broadcaster and OTT platform with regional language content investments including Tamil. Competes for both advertising budgets and OTT subscribers in the same Tamil-speaking audience.
- Zee Entertainment Enterprises: Pan-Indian broadcaster with multiple regional language channels including Tamil (Zee Tamil) and a major OTT platform (Zee5). Operates a much larger portfolio but overlaps directly with Raj TV in regional entertainment and OTT distribution.
- Viacom18 / JioCinema: Major Indian media conglomerate with regional language channels and the JioCinema OTT platform. Competes with Raj TV for both linear advertising and OTT subscriber attention in regional markets.
Direct peers
- Sun TV Network: India's largest Tamil-language satellite broadcaster and the dominant incumbent in the same regional market as Raj TV, with a comparable multi-channel portfolio spanning entertainment, movies, music, and news. Most direct competitor for Tamil Nadu viewership and advertising spend.
- Sun NXT: OTT platform from Sun TV Network offering Tamil and other regional language content. Most direct OTT competitor to Raj Digital TV, with substantially larger content library and subscriber base.
- Thanthi TV: Tamil news and general entertainment broadcaster, part of the Daily Thanthi media group. Competes directly with Raj News Tamil and Raj TV in the Tamil news and GEC categories.
- Polimer TV: Tamil-language satellite broadcaster headquartered in Chennai with entertainment and news channels. Direct regional peer competing for the same Tamil Nadu households and advertisers.
- News7 Tamil: Tamil-language news broadcaster competing directly with Raj News Tamil for advertisers and viewers in the Tamil news category.
Regional players
- Asianet / Asianet News: Leading Malayalam-language broadcaster with strong South Indian presence. Comparable to Raj TV's regional multi-language approach (Malayalam news and music channels) and South Indian distribution.
- Manorama News: Malayalam-language news broadcaster from the Malayala Manorama group. Comparable to Raj News Malayalam as a regional language news competitor with strong South Indian distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Raj Television Network social profiles
Digital presenceRaj Television Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raj Television Network leadership team
Management profileNumber of profiles
Profiles9 records
Raj Television Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raj Television Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raj Television Network
What does Raj Television Network do?
Raj Television Network operates 14 satellite television channels across entertainment, movies, music, comedy, devotional, and news genres in Tamil, Telugu, Kannada, and Malayalam languages, delivered via satellite (DTH), cable TV, IPTV, and its proprietary Raj Digital TV OTT platform. The company monetizes through pay-channel a-la-carte subscriptions, advertising slots, and direct-to-consumer OTT subscriptions.
Is Raj Television Network a public or private company?
Raj Television Network is a public company. It is classified as public and is currently operating.
When was Raj Television Network founded?
Raj Television Network was founded in 1994. It employs 101 to 250 people.
Where is Raj Television Network based?
Raj Television Network is headquartered in Chennai, India, in the Asia region.
How does Raj Television Network make money?
Three revenue lines are on record. Channel Subscription (A-la-carte) is the primary driver. The others are advertising and OTT Subscription (Raj Digital TV).
Who are Raj Television Network's main competitors?
Broad incumbents on record are Star India / Disney+ Hotstar, Zee Entertainment Enterprises and Viacom18 / JioCinema. Direct peers are Sun TV Network, Sun NXT, Thanthi TV, Polimer TV and News7 Tamil. Regional players are Asianet / Asianet News and Manorama News.
Does Raj Television Network have an API?
No public API is recorded for Raj Television Network.
What industry is Raj Television Network in?
Raj Television Network's product category is Satellite Television Broadcasting. Its primary akta.pro industry code is MPABAFAA, General Entertainment Cable Networks, with a secondary code of MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.