What Green Africa Group does

Green Africa Group is a privately held Kenyan conglomerate headquartered at the Karen Green Complex in Nairobi, operating across five broad verticals: sustainable mobility and safety solutions (Autopax, Honda Mega, BodaPlus, AA Analysis), shipping and logistics (Africa Forwarding Agency), ecopreneurship and agribusiness (SCG Kubota, AgroPro365, Kalua Green), environmental protection initiatives (Green Africa Foundation, Plant Your Age, Think Green), and hospitality and furnishings (Bamboo Place, Bamboo Honey, Greensboro). The company has operated since 1991 according to its website, positioning itself as a community-driven platform linking sustainability, mobility, and trade across Africa.

The group generates revenue primarily through hardware sales (Honda motorcycles and scooters, Kubota agricultural machinery, electric bikes via Autopax and BodaPlus) and professional services (freight forwarding through Africa Forwarding Agency, agribusiness consultancy via Kalua Green). It distributes globally recognized brands including Honda and Kubota (via SCG) through wholly-owned subsidiaries and service centers in Nairobi, with additional adjacent subsidiaries in hospitality and eco-tourism. The company participates in industry events (Kenya Power E-Mobility Conference, Kitui July Show, WCF Africa Summit 2025) and engages diplomatically with the Thai and Latvian embassies to expand international partnerships.

Green Africa Group is founder-led by Dr. Kalua Green (Chief Steward) with David Kiseko serving as CEO of the Honda Mega subsidiary and Michelle Kalua in an unspecified role. The company is privately held with no disclosed institutional investors, funding rounds, or revenue figures. Its go-to-market is event-driven and partnership-led, with direct sales channels through subsidiary-owned service centers and dealer networks, plus B2G engagement with the Kenya Ministry of Energy and Petroleum on e-mobility initiatives.

Name

Green Africa Group

Legal name

Green Africa Group

Website

https://greenafricagroup.africa

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Africa Group is a privately held Kenyan conglomerate operating automotive dealerships (Honda), agricultural equipment distribution (Kubota), e-mobility, logistics, hospitality, and environmental initiatives across multiple wholly-owned subsidiaries headquartered in Nairobi.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive and Mobility Products: Sale of vehicles, electric bikes, Honda motorcycles, and related automotive products through subsidiaries Autopax and Honda Mega operations in Kenya
2. Shipping and Logistics Services: Freight forwarding and logistics services through Africa Forwarding Agency
3. Hospitality and Furnishings: Hospitality services and furnishing products through Bamboo Place, Home Actually, and Greensboro brands
4. Agribusiness and Agricultural Equipment: Sale and distribution of Kubota agricultural machinery and farming products, plus agribusiness consultancy services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Green Africa Group is a diversified Kenyan conglomerate that distributes Honda motorcycles, Kubota agricultural equipment, and electric mobility solutions (Autopax, BodaPlus), while also providing freight forwarding (Africa Forwarding Agency), eco-hospitality and furnishings (Bamboo Place, Bamboo Honey, Greensboro), and environmental conservation initiatives. The group serves a mix of dealers, farmers, logistics customers, and consumer hospitality guests across Kenya and the wider East African region.

Product overview

Green Africa Group is a diversified Kenyan conglomerate established in 1991, operating multiple subsidiaries and initiatives across five strategic sectors: Sustainable Mobility and Safety Solutions (Autopax, Honda Mega, BodaPlus), Shipping and Logistics (Africa Forwarding Agency), Ecopreneurship and Agribusiness (Kubota equipment partnership, Kalua Green), Environmental Protection Initiatives (Green Africa Foundation, Plant Your Age, Think Green), and Hospitality and Furnishings (Bamboo Place, Bamboo Honey, Greensboro). The group serves as a central platform for community-driven environmental and social transformation across Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Autopax: Automotive sector services and solutions
• Africa Forwarding Agency
• Honda Mega
• BodaPlus
• AgroPro365
• Bamboo Place
• Bamboo Honey
• Green Africa Foundation

Products and services

• Autopax Autopax delivers sustainable mobility solutions, including electric bikes and e-mobility hardware, aimed at urban commuters, delivery riders, and environmentally conscious buyers in Kenya.
• Honda Mega Honda Mega is the group's distribution and service arm for Honda motorcycles, providing sales, servicing, spare parts, and warranty support to retail and commercial riders, including boda-boda operators.
• SCG Kubota / AgroPro365 SCG Kubota and AgroPro365 supply Kubota agricultural equipment — tractors, implements, and related machinery — to farmers, agribusinesses, and agricultural cooperatives in Kenya and the wider East African region.
• Africa Forwarding Agency Africa Forwarding Agency provides freight forwarding, shipping, and customs clearance services for importers, exporters, and trading companies operating across Kenya and international trade lanes.
• BodaPlus BodaPlus offers mobility solutions targeted at boda-boda and commercial riders, including electric two-wheelers and supporting services for last-mile transport operators.
• Bamboo Place Bamboo Place is an eco-hospitality venue offering accommodation, leisure, and event experiences built around bamboo-based and sustainable design, targeted at individual travelers, families, and small groups.
• Bamboo Honey Bamboo Honey extends the group's eco-hospitality brand, offering hospitality and lifestyle experiences aligned with bamboo-themed sustainability and natural product themes.
• Greensboro Greensboro is the group's furnishings line, offering bamboo-based and sustainable furniture and home furnishings to retail and commercial buyers in Kenya.
• Kalua Green Kalua Green is an eco-entrepreneurship platform associated with the group's leadership, supporting sustainable enterprise and green business development in the region.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Kenya National Chamber of Commerce and Industry (KNCCI)coreGTM or Marketing PartnerGreen Africa Group is a Silver Member of KNCCI as of 2025. This membership provides networking opportunities, business growth support, and collaboration with other Kenyan businesses committed to growth and sustainable partnerships. The membership was announced alongside meetings with KNCCI President Dr. Erick Ruto.
• Honda MegacoreChannel Partner/ Reseller/ DistributorHonda Mega is a subsidiary operations partner for Honda motorcycles and vehicles in Kenya. David Kiseko serves as Director of Honda Mega. The company operates Honda Mega service centers in Nairobi and Karen Greens, providing sales and maintenance services.
• Kubota (via SCG)majorChannel Partner/ Reseller/ DistributorGreen Africa Group distributes Kubota agricultural machinery and farming equipment in Kenya through partnership with SCG Kubota. The partnership was showcased during the Thai Ambassador's visit to Green Africa Group offices.
• AutopaxcoreStrategic or Co-development PartnerAutopax is the e-mobility subsidiary of Green Africa Group focused on electric bikes and sustainable transportation solutions. Participated in the 2nd Kenya Power E-Mobility Conference at KICC with Cabinet Secretary Davis Chirchir.
• Africa Forwarding Agency (AFA)majorStrategic or Co-development PartnerAfrica Forwarding Agency provides shipping and logistics services as part of the Green Africa Group conglomerate structure, handling freight forwarding operations.
• Thailand Embassy / H.E. Ambassador Morakot JanemathukornminorStrategic or Co-development PartnerDiplomatic partnership with the Royal Thai Embassy in Kenya. The Thai Ambassador visited Green Africa Group facilities multiple times in April 2024, meeting with Dr. Kalua Green and viewing operations including Autopax Air Visit and SCG Kubota machines.
• Latvia EmbassyminorStrategic or Co-development PartnerGreen Africa Group participated in the Latvia-Kenya Business Forum, engaging with the Latvian Ambassador and delegation to foster bilateral ties, trade, and sustainable economic partnerships.
• World Commerce Federation (WCF) Africa Summit 2025minorStrategic or Co-development PartnerChief Steward of Green Africa Group attended the WCF Africa Summit 2025, engaging with global business leaders from 55 countries for networking and partnership development.
• Green Africa FoundationcoreStrategic or Co-development PartnerThe Green Africa Foundation is the non-profit arm focused on community-driven environmental and social transformation. It operates the Green Africa Village concept integrating sustainable environmental conservation, natural resource management, food security, peacebuilding, and ethical leadership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Roam: Roam (formerly Opibus) is a Nairobi-based electric mobility company that designs, assembles, and deploys electric motorcycles and buses in East Africa. It directly competes with Autopax and BodaPlus in the Kenyan e-motorcycle market.
• M-KOPA: M-KOPA is a Nairobi-based pay-as-you-go platform offering solar home systems, smartphones, and electric motorcycles on credit to underbanked customers. It is a direct competitor to BodaPlus in the financed e-motorcycle category and shares the same East African sustainability/mobility narrative.
• BasiGo: BasiGo is a Kenyan e-mobility startup focused on electric buses and charging infrastructure for public transport. It overlaps with Autopax and BodaPlus in Kenya's emerging e-mobility category and competes for the same government-led electrification tailwinds.

Direct peers

• CFAO Group: CFAO is a pan-African distributor and retailer of vehicles (Toyota, Mercedes), agricultural and construction equipment, pharmaceuticals, and consumer goods. It is the closest structural analog to Green Africa Group given its multi-sector distribution model, OEM partnerships, and pan-African footprint; CFAO simply operates at much greater scale.
• Isuzu East Africa: Isuzu East Africa manufactures, assembles, and distributes commercial vehicles and buses in Kenya. It is comparable to Green Africa Group as another long-established Japanese-OEM-anchored automotive business headquartered in Nairobi serving the East African market.
• Sameer Africa: Sameer Africa is a long-standing Kenyan conglomerate historically associated with Firestone tyres and with diversified holdings across agriculture, logistics, and real estate. It shares Green Africa Group's profile as a multi-sector Nairobi-based conglomerate serving East African markets.
• Kanu Equipment: Kanu Equipment is an African distributor of heavy equipment for mining, construction, agriculture, and forestry with operations across multiple African countries. It is comparable to Green Africa's SCG Kubota agribusiness distribution arm and shares the OEM-distribution model across the continent.
• Toyota Kenya: Toyota Kenya is the authorized distributor and retailer of Toyota vehicles in Kenya, operating showrooms, service centers, and parts distribution. It directly parallels Honda Mega's role as a Japanese-OEM motorcycle/vehicle dealership and service business within the same Kenyan market.

Broad incumbents

• Honda Motor Co. Honda is the global manufacturer of motorcycles, automobiles, and power equipment. Green Africa Group's Honda Mega subsidiary is a downstream dealer; Honda is the upstream incumbent whose brand and product roadmap define the dealer's commercial trajectory.
• Kubota Corporation: Kubota is the Japanese manufacturer of tractors, agricultural machinery, and construction equipment. Green Africa Group distributes Kubota equipment in Kenya through its SCG Kubota subsidiary, making Kubota the upstream incumbent brand-owner in Green Africa's agribusiness revenue stream.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenafricagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Africa Group