The Hidden Hour

What The Hidden Hour does

The Hidden Hour, operated under the legal entity Bravos Quest LLP, is a Delhi NCR-based escape room entertainment company founded in 2016 by Ankit Agrawal, Aman Goel, and Reena Goel (IIM Calcutta and DCE/NIT alumni). The company operates five physical venues — in Noida, Gurugram (two locations), and Delhi (two locations) — hosting a portfolio of nine unique themed escape rooms, with each venue accommodating up to 40 players per session. The company has accumulated material social proof, with over 23,000 Google reviews and 5,500+ TripAdvisor reviews, reflecting sustained consumer footfall across its locations.

Revenue is generated through a pay-per-experience model: physical sessions are priced ₹750-1,100 per person, online mystery games are priced ₹199 per session, and gift cards are sold in ₹500-5,000 denominations. Distribution is augmented by partnerships with major Indian commerce platforms — BookMyShow, Paytm, and Zomato District — providing discovery and booking integration beyond the company's owned channels. A loyalty program operated with Reelo supports customer retention, structurally important for a single-visit entertainment category.

The customer mix is bifurcated: individual consumers and groups (including a birthday/celebration party vertical) on one side, and corporate team-building clients on the other — the latter exceeding 500 named engagements including KPMG, Accenture, American Express, MakeMyTrip, and S&P Global. The company also extends into online delivery through three digital mystery games, allowing non-Delhi NCR audiences to participate. With a team of 11-50 employees and no external funding disclosed, The Hidden Hour operates as a bootstrapped, niche operator rather than a venture-scale entertainment platform.

Name

The Hidden Hour

Legal name

Bravos Quest LLP

Website

https://thehiddenhour.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hidden Hour, founded in 2016 as Bravos Quest LLP, operates five Delhi NCR escape room venues running nine themed rooms plus three online mystery games. It serves both consumer walk-ins and 500+ corporate clients including KPMG, American Express, and MakeMyTrip.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room games
• Immersive entertainment
• Team building events
• Virtual mystery games
• Birthday party venue

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Physical Escape Room Sessions: Per-person fees for 60-minute escape room experiences. Pricing varies by group size (2-3, 4-5, or 6+ players) and weekday/weekend timing. Children under 5 free; ages 5-8 charged ₹500 flat fee.
2. Online Escape Games: ₹199 per session for online multiplayer escape games playable from any location with internet-connected desktop/laptop.
3. Gift Cards: Prepaid gift cards sold in denominations of ₹500, ₹1000, ₹2500, and ₹5000. Valid for 6 months across all locations and themes.
4. Corporate Team Building Events: Customized corporate packages including venue hire, escape games, and add-on services like catering and workshops for group events up to 40 players.
5. Birthday Party Packages: Special birthday party packages with decorations, welcome drinks, photography areas, themed props, gold medals for completions, and customizable puzzles/invitations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Hidden Hour operates physical escape room entertainment experiences at 5 centers across Delhi NCR, offering 9 themed 60-minute puzzle games spanning Adventure, Fantasy, Thriller, and Horror genres. The product portfolio extends to online multiplayer virtual mystery games for remote teams, plus hosted birthday party and corporate team building event packages with catering, decorations, and custom puzzles.

Product overview

The Hidden Hour is an Indian escape room and immersive entertainment company offering physical escape room games at 5 locations across Delhi NCR (Noida Modi Mall, Gurugram MGF Metropolis Mall, Gurugram M3M 65th Avenue, Delhi Hauz Khas Village, Delhi Connaught Place) and online virtual escape games. The core product portfolio includes 9 physical themed escape rooms (HIJACKED NCR METRO, MAGIC SHOW, THE LAST HALLOWEEN, KALA PANI, GOLD HEIST, The Forgotten City, LOST IN AN ISLAND, QUARANTINE ZONE, The Haunted Hostel) spanning Adventure, Horror, and Thriller genres, plus 3 online mystery games (MISSION BLACK TENSOR, FLIGHT 9032, LOST TREASURE OF SUNDARBANS). Additional services include Birthday Party Packages, Corporate Team Building Packages, Gift Cards, and a Loyalty Program managed through Reelo.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Escape Room Games In-person immersive escape room experiences at 5 physical locations across Delhi NCR (Noida Modi Mall, two locations in Gurugram at MGF Metropolis Mall and M3M 65th Avenue, Delhi Hauz Khas Village, and Delhi Connaught Place). Players are locked in themed environments for 60 minutes to find clues and solve puzzles. The portfolio spans 9 unique themes across Adventure, Fantasy, Thriller, and Horror categories including Hijacked NCR Metro - Bomb Diffusal, Magic Show - A Treasure Hunt, The Last Halloween, Kala Pani, Gold Heist, The Forgotten City, Lost in an Island, Quarantine Zone, and The Haunted Hostel. Pricing varies by group size (2-3, 4-5, 6+ players) and weekday/weekend timing.
• Online Mystery Games Virtual escape games playable remotely via desktop/laptop with internet connection, featuring real-time puzzle-solving, hints system, rankings, and leaderboards. Three online games include Mission Black Terror - Agents in Action (MI7 spy mission), Flight 9032 - Murder Mystery, and Lost Treasure of Sundarbans. Available at Rs.199 per session with game modes for solo, team (2-6 players), and competitive play. Designed for remote teams and online players across India.
• Birthday Party Packages Event hosting services for birthday celebrations across all 5 Delhi NCR locations. Packages include themed escape room experience, decorations, personalized themed invitations, welcome drinks, photography props, gold medals upon completion, and customizable puzzles. Designed for children aged 8+ and their families seeking unique, educational birthday party experiences.
• Corporate Team Building Packages Corporate team building event packages featuring escape room challenges with add-on catering options, workshops, customized puzzles, and trophy/photo booth services. Can accommodate up to 40 players at physical venues or up to 5000 players for online games. Trusted by 500+ companies including MakeMyTrip, KPMG, Accenture, S&P Global, and American Express. Targets HR managers and team leads seeking engagement activities beyond traditional formats.
• Gift Cards Prepaid gift cards valid for 6 months across all The Hidden Hour locations and themes, fully transferable, with instant email delivery. Available in denominations of Rs.500, Rs.1000, Rs.2500, and Rs.5000 for purchase by individuals or corporate gifting.

Quantifiable outcome

• Improves teamwork, communication, and problem-solving skills
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BookMyShowminorChannel Partner/ Reseller/ DistributorThird-party ticketing platform for selling escape room bookings to their existing customer base.
• PaytmminorChannel Partner/ Reseller/ DistributorDigital payments and ticketing platform for escape room bookings.
• Zomato DistrictminorChannel Partner/ Reseller/ DistributorFood and entertainment discovery platform for venue listings and bookings.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Breakout: Breakout is one of India's largest escape room chains with multiple centers across major metros. It directly competes with The Hidden Hour on themed physical escape room experiences for both consumer and corporate teams.
• Mystery Rooms: Mystery Rooms operates physical escape rooms across Indian cities with a similar model of themed, hour-long puzzle experiences for groups and corporates, making it one of The Hidden Hour's closest direct competitors.
• The Great Escape: The Great Escape runs themed physical escape room games in Indian metros, mirroring The Hidden Hour's operating model of multi-location immersive entertainment for groups and corporate team building.
• Locked: Locked offers immersive escape room and live adventure game experiences in India with comparable target customers (friends, families, corporate teams) and a similar per-session pricing model.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a large-format US family entertainment centre with arcade games, food, and group activities. It is not a direct escape-room competitor but provides relevant global comparability for omnichannel venue-based entertainment and group/corporate bookings.
• Smaaash: Smaaash is a broader Indian indoor entertainment and gaming venue operator offering go-karting, bowling, VR, and sports simulation alongside group activities. It competes for the same group-outing wallet as The Hidden Hour but with a far wider entertainment portfolio.
• Main Event Entertainment: Main Event operates family entertainment centres with bowling, arcade, laser tag, and group event capabilities in the US. Comparable to The Hidden Hour on venue-based group entertainment targeting families, friends, and corporate team-building.
• Escapology: Escapology is a globally franchised escape room brand with themed game rooms, similar 60-minute formats, and corporate/team-building offerings. It is useful as a global benchmark for escape-room-as-a-service business models and franchise economics.

Emerging players

• SkyJumper Trampoline Park: SkyJumper operates indoor trampoline and active entertainment parks across Indian metros. It competes for family and group entertainment budgets but focuses on physical activity rather than puzzle-solving experiences.

Regional players

• Wonderland Amusement Park: Wonderland is an amusement/theme park operator competing for the family and group entertainment wallet in northern India. While it operates in a different format (outdoor park), it competes with The Hidden Hour for discretionary leisure spend within the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thehiddenhour
• Xx.com/The_HiddenHour
• Facebookfacebook.com/TheHiddenHour
• LinkedInlinkedin.com/company/the-hidden-hour

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hidden Hour