Toyota Cyprus

What Toyota Cyprus does

Toyota Cyprus, legally Dickran Ouzounian & Co. Ltd, is the official distributor of Toyota vehicles in Cyprus and a subsidiary of Toyota Motor Europe NV/SA (part of Toyota Motor Corporation). Headquartered at Marcou Drakou 6 in Engomi, Nicosia, with 51–100 employees, the company operates a network of authorized dealers and an online platform (toyota.com.cy) through which customers can browse vehicles, book test drives, request quotes and brochures, and schedule service. Its management is led by Managing Director Dikran Ouzounian alongside functional heads in HR, Marketing & CX, Product, and Brand & Communications.

The product portfolio spans passenger vehicles (Aygo X, Yaris, Yaris Cross, C-HR, Corolla, Corolla Cross, Prius Plug-in), SUVs and off-roaders (RAV4, Land Cruiser 250, bZ4X, bZ4X Touring), performance models under Toyota Gazoo Racing (GR Yaris, GR GT, GR Supra GT4 EVO2), and a Toyota Professional commercial range (Hilux, Proace City, Proace, Proace Max, Proace Verso, Yaris Van). The offering is underpinned by Toyota's multi-pathway electrification strategy — fifth-generation hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell powertrains — together with proprietary platforms such as GA-F (Land Cruiser) and GA-B (Yaris Cross), Toyota T-Mate ADAS, and the Predictive Efficient Drive system. Connected services are delivered via the MyToyota app and paid subscription tiers.

Toyota Cyprus monetizes through new and certified used vehicle sales, Toyota Easy monthly financing, KINTO mobility and all-inclusive leasing subscriptions, Toyota Insurance, service and maintenance (including hybrid-certified express service, body and paint, remanufactured parts, and accessories), and connected-services subscriptions. Customers span individual consumers, SMEs buying commercial vehicles, and enterprise/government fleets — visible contracts include fully electric Proace City vans for Cyta and Land Cruisers for Cyprus Police. Strategic positioning blends authorized dealer network sales with direct-to-consumer digital touchpoints and recurring-revenue ownership services.

Name

Toyota Cyprus

Legal name

Dickran Ouzounian Co.Ltd

Website

https://toyota.com.cy

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Cyprus (Dickran Ouzounian & Co. Ltd) is the official Toyota distributor in Cyprus, selling new and used vehicles, commercial vans, financing (Toyota Easy), KINTO leasing, insurance, and after-sales service to individual, business, and government customers across the island.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Corporate & Government Contract Car Rental (THADAAAJ)

Keywords

• New vehicle sales
• Vehicle financing
• Mobility leasing
• Commercial vehicles
• Automotive service

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles including passenger cars, SUVs, hybrids, plug-in hybrids, electric vehicles, and commercial vehicles (Hilux, Proace City, Proace, Proace Max, Proace Verso).
2. Used Car Sales: Sale of certified pre-owned Toyota vehicles with trade-in options.
3. Toyota Easy Financing: Vehicle financing plans allowing customers to purchase vehicles through monthly payment arrangements.
4. KINTO Mobility Services: All-inclusive leasing and mobility services including Drive a Toyota with KINTO and KINTO All-Inclusive Leasing options.
5. Toyota Insurance: Insurance products offered through Toyota Insurance for vehicle coverage.
6. Service & Maintenance: Service and maintenance including hybrid service, express service, body and paint repairs, parts and accessories, remanufactured parts.
7. Connected Services Subscriptions: Paid subscription services through MyToyota app including multimedia, connectivity features, and Toyota Connectivity Match.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Toyota Cyprus is the official distributor of Toyota vehicles in Cyprus, selling new Toyota passenger and commercial vehicles, certified pre-owned cars, and providing financing (Toyota Easy), mobility leasing (KINTO), Toyota Insurance, parts and accessories, and authorized service and body-shop repairs. It supports the full customer ownership cycle through physical dealer locations in Cyprus, an online platform for booking and inquiries, and the MyToyota connected services ecosystem.

Product overview

Toyota Cyprus, operated by Dickran Ouzounian & Co. Ltd, offers a comprehensive portfolio of vehicles and mobility services across Cyprus. The product lineup includes passenger vehicles (Aygo X, Yaris, Yaris Cross, C-HR, Corolla), SUVs (RAV4, Land Cruiser, bZ4X), performance cars (GR Yaris, GR GT), and commercial vehicles (Hilux, Proace City/Max/Verso, Yaris Van). Toyota employs a multi-pathway electrification strategy offering hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell technologies. Beyond vehicles, Toyota Cyprus provides financing (Toyota Easy), mobility services (KINTO), connected services (MyToyota app, Toyota T-Mate), and warranty programs, supported by Toyota Gazoo Racing for motorsport and performance applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Aygo X A-segment city car available with hybrid powertrain, positioned as an entry-level city vehicle for individual urban buyers. Listed at €20,900 starting price.
• Toyota Yaris B-segment hatchback available with hybrid powertrain, serving the small family and commuter segment.
• Toyota Yaris Cross B-segment crossover SUV built on the GA-B platform combining agility, low center of gravity, and high body rigidity; offered with hybrid powertrain.
• Toyota C-HR (second generation) Compact hybrid crossover SUV featuring bold design, fifth-generation hybrid technology, and available in HEV, PHEV, and AWD variants.
• Toyota C-HR+ Fully battery-electric compact crossover SUV for buyers seeking zero-tailpipe-emission daily mobility.
• Toyota Corolla Hatchback C-segment family hatchback with hybrid powertrain, targeted at commuter and small-family buyers.
• Toyota Corolla Cross Compact family crossover SUV with hybrid drivetrain for buyers prioritising space and efficiency.
• Toyota bZ4X Fully electric midsize SUV representing Toyota's zero-emission battery electric vehicle lineup for mainstream family buyers.
• Toyota bZ4X Touring Touring variant of the fully electric Toyota bZ4X SUV with extended specification.
• Toyota RAV4 (sixth generation) Pioneering compact SUV now in its sixth generation, available with hybrid and plug-in hybrid powertrains. Listed from €40,900 in Cyprus.
• Toyota Prius Plug-in Plug-in hybrid variant of the Prius for buyers seeking extended electric range with hybrid backup.
• GR Yaris Toyota Gazoo Racing high-performance hot hatchback with motorsport-derived engineering.
• Toyota Land Cruiser 250 Flagship body-on-frame SUV built on the GA-F platform (50% greater rigidity), now with first-ever 48V hybrid technology. Targeted at off-road and demanding-condition buyers, including government fleets (e.g., Cyprus Police).
• Toyota Hilux Rugged pickup truck with Hybrid 48V technology for enhanced efficiency, serving both private buyers and professional/trades fleets.
• Toyota Yaris Van Light commercial van derived from the Yaris for tradespeople and small-business operators.
• Toyota Proace City Compact commercial van offered with fully electric powertrain; supplied in fleet configuration to customers such as Cyta for sustainable operations.
• Toyota Proace Mid-size commercial van in multiple configurations for trades and fleet operators.
• Toyota Proace Max Large-size commercial van launched as Toyota's debut in the European large-van segment, with multiple body and configuration options.
• Toyota Proace Verso Passenger-carrying MPV variant of the Proace for shuttle and large-family buyers.
• Toyota GR GT Toyota Gazoo Racing halo performance model sold in the Cyprus market through the new-cars lineup.
• Toyota Certified Used Cars Pre-owned Toyota vehicles with trade-in options, supporting private and business buyers seeking a used Toyota.
• Toyota Easy Financing In-house financing product enabling customers to purchase a new or used Toyota via structured monthly payment plans customised to their requirements.
• KINTO All-Inclusive Leasing All-inclusive monthly mobility subscription combining vehicle, insurance, and maintenance in one payment for individuals and businesses.
• Toyota Insurance Vehicle insurance products tailored for Toyota owners, distributed through Toyota Cyprus.
• Toyota Authorised Service & Maintenance Authorised servicing including hybrid-certified service, express service, body and paint repairs, parts and accessories, and remanufactured parts at Toyota Cyprus centres.
• MyToyota Connected Services (App + Paid Subscription) Subscription-based connected services through the MyToyota app covering multimedia, navigation integration, remote controls, and Toyota Connectivity Match features for retail and fleet owners.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BMW GroupcoreStrategic or Co-development Partner · 12 September 2024Toyota Motor Corporation and BMW Group signed an agreement to strengthen their collaboration in hydrogen technology. The partnership aims to achieve complete carbon neutrality through development of a third-generation fuel cell system. BMW plans to launch its first mass production FCEV in 2028. The collaboration creates synergies in development and reduces costs by combining powertrain units. This builds on their 2011 partnership in environmental technology.
• Stanford EngineeringcoreStrategic or Co-development Partner · 1 January 2024Toyota Research Institute and Stanford Engineering collaboration for nearly seven years on autonomous driving safety research. Achieved world's first fully autonomous drifting drive with two Supras. Research aims to improve driving safety by simulating dangerous accident scenarios involving vehicles, pedestrians, or cyclists.
• Automotive Engineering School in LimassolminorImplementation/ SI/ Consulting Partner · 1 January 2024Toyota Cyprus collaborated with the Automotive Engineering School in Limassol for a specialized 40-hour training program titled 'Strategic Application of Diagnostic Procedures in Vehicle Electronic Systems.' The school is certified by City & Guilds London Institute. 11 Toyota Cyprus technicians participated in the program.
• Cyprus Olympic CommitteeminorOthers · 1 January 2024Toyota Cyprus maintains partnership with Cyprus Olympic Committee for supporting Olympic athletes and initiatives like the 'Start Your Impossible' program.
• Cyprus Paralympic CommitteeminorOthers · 1 January 2024Toyota Cyprus partners with Cyprus Paralympic Committee supporting Paralympic athletes and programs. Toyota Cyprus attended Paralympic Games in Paris as part of European 'Start Your Impossible' initiative.
• KINTOcoreChannel Partner/ Reseller/ DistributorKINTO is Toyota's mobility company offering all-inclusive leasing and mobility services. KINTO All-Inclusive Leasing provides vehicle, insurance, and maintenance in one monthly payment. Part of Toyota Group companies for data sharing and customer services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BMW Group: Global premium automaker with authorized retail operations in Cyprus. Competes with Toyota Cyprus for premium and fleet customers, and notably partners with Toyota on hydrogen fuel cell technology, making it both a competitor and collaborator.
• Volkswagen Group: Global automotive group with full-line retail operations across Cyprus through its multi-brand portfolio (VW, Audi, Skoda, SEAT, etc.). Direct competitor in mass-market passenger cars, SUVs, and commercial vehicles against Toyota Cyprus.
• Inchcape plc: Global automotive distributor and retailer listed in London, distributing Toyota and other OEMs across multiple markets. Comparable as a global Toyota distribution partner with broader geographic footprint and aftermarket services.

Direct peers

• Hedin Mobility Group: Large European automotive dealer group that operates Toyota (and other brand) retail and distribution across Sweden, Belgium, Netherlands, and Germany. Comparable as a multi-country Toyota retail/distribution operator with full after-sales and finance capabilities.
• A.K. Demetriou & Co. Long-standing automotive distributor in Cyprus for several European brands. Direct competitor in the same market with parallel new vehicle, after-sales, and parts operations; comparable business model of exclusive brand representation.
• GasanZammit Motors: Official Toyota distributor in Malta, a similarly small-island EU market. Directly comparable to Toyota Cyprus in scale, market dynamics, full-line Toyota retail, and KINTO-style mobility services. Closest structural peer by geography and market profile.
• Toyota Gibraltar Stock Holdings: Authorized Toyota distributor for Gibraltar — another small-market, full-line Toyota retail operation. Highly comparable business model: exclusive distributor, new/used vehicle sales, service, parts, and finance products in a micro-market.
• Mitsides Group: Established multi-brand automotive dealer and distributor in Cyprus, representing several global OEMs. Direct competitor to Toyota Cyprus in the same domestic market, offering comparable new vehicle, service, and parts operations across multiple brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ToyotaCyprus
• Facebookfacebook.com/toyotacyprus
• LinkedInlinkedin.com/company/toyota-cyprus
• Instagraminstagram.com/toyota.cyprus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Cyprus