Sand Circus
Sand Circus is a Riyadh-based creative agency founded in 2019 that runs influencer marketing, content production, OOH, events, CGI, and music services for 200+ brands across Saudi Arabia and the UAE.
- Company typePrivate
- Founded2019
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sand Circus does
Sand Circus (ساند سيركس) is a Riyadh-headquartered private creative agency founded in 2019 that delivers influencer marketing, content production, out-of-home (OOH) advertising, 360° event management, CGI production, and original music through an in-house label called Insomnia Records. The company operates as an end-to-end creative shop serving enterprise and consumer-facing brands in Saudi Arabia and the wider Gulf region, with physical offices in Riyadh, Jeddah, Dubai, and Abu Dhabi. Its commercial model is project-based and quote-driven; pricing, revenue, and contract terms are not publicly disclosed.
The agency's core assets are its curated talent network — reported at 3,000+ influencers commanding an aggregate reach of 80M+ followers — and a client roster of 200+ brands that includes Amazon, Netflix, Google, Samsung, Adidas, Pepsi, and McDonald's. The agency claims 800+ executed campaigns and a CGI pipeline delivered via partnership with Vertex that has produced content generating 20B+ cumulative views. The in-house music label Insomnia Records is credited with 30+ original hit songs used in branded and broadcast output, and the firm holds an Official TikTok Partner designation. A 2026 copyright notice ties the entity to a parent called Beyond Group.
Operationally, Sand Circus competes in the regional creative-services market on the strength of its creator relationships, integrated service offering, and on-the-ground presence across two GCC countries. The business is founder-led and private, with no disclosed funding rounds, leadership team, financial statements, or AI/ML capability claims beyond a passing reference to a "data-driven viral strategy."
Sand Circus firmographics
Firmographics- Name
- Sand Circus
- Legal name
- Sand Circus
- Website
- https://www.sandcircus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sand Circus is a Riyadh-based creative agency founded in 2019 that runs influencer marketing, content production, OOH, events, CGI, and music services for 200+ brands across Saudi Arabia and the UAE.
- Ownership category
- akta.pro rank
Sand Circus industry classification
Industry- Product category
- Creative & Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
- akta.pro secondary industries
- Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Sand Circus is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices4 records
Markets served
Sand Circus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Influencer Marketing Services: Celebrity and influencer marketing campaigns for brands, including talent representation and campaign management across 3,000+ influencers.
- Music Production: Original song production for brands through Insomnia Records, including brand consulting, songwriting, recording, and music video production. Projects typically take 10-20 days.
- Content Production: Video content creation for social media platforms (TikTok, Instagram, Snapchat, YouTube) and TV, covering ideation to execution.
- Out-Of-Home Advertising: OOH solutions including design, production, installation, and on-ground management of billboards, digital signs, and airport advertising placements.
- 360° Events Management: Full-service event design, build, and management including exhibitions, booths, AV, lighting, and live brand experiences.
- CGI Content Production: Viral CGI and Mixed Reality content creation through Vertex partnership, including 3D asset production and end-to-end campaign execution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sand Circus product offering
Product offeringCore offering
Sand Circus is a Creative Growth & Talent Agency that plans, produces, and executes influencer marketing campaigns, original brand music, video content, out-of-home advertising, live events, and CGI/Mixed Reality content for enterprise brands in Saudi Arabia, UAE, and the Gulf region. It operates an exclusive talent network of 3,000+ influencers with 80M+ combined followers and an in-house record label (Insomnia Records), delivering end-to-end campaigns from ideation to publication within 72 hours.
Product overview
Sand Circus is Saudi Arabia's leading Creative Growth and Talent Agency operating across Saudi Arabia, the UAE, and the Gulf region. The company offers an integrated portfolio of six core service offerings: Influencer Marketing (with an exclusive roster of 80M+ followers across 3,000+ talent), Music Production through its in-house label Insomnia Records (30+ original songs), Content Production (viral videos for social and broadcast), Out-Of-Home advertising (billboards, airport ads, digital signage), 360° Events (full event lifecycle management), and CGI content creation via Vertex partnership (20B+ views generated). These services are designed to help world-class brands creatively reach target audiences, drive brand awareness, and grow market share in the Gulf region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 800+ successful campaigns executed
- +4 more outcomes
Companies that use Sand Circus
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles1 record
Sand Circus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sand Circus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vertex CGIcorePartnership with Vertex CGI, a production powerhouse responsible for over 20 billion views, provides Sand Circus clients with direct access to movie-grade CGI technology. Sand Circus manages ideation, local context, and technical execution while Vertex handles the CGI production. Key offerings include Viral Mixed Reality stunts, 3D Anamorphic Billboards (CGOOH), and data-driven viral strategy optimization.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Sand Circus competitors and assessment
Company assessmentDirect peers
- Kijamii: Egyptian influencer marketing agency widely regarded as a MENA pioneer. Directly comparable as a regional influencer marketing services competitor with overlapping talent network and brand client base.
- The Online Project (TOP): Jordanian/MENA influencer marketing agency operating across the region. Direct competitor in influencer-led campaigns for enterprise brands with comparable talent representation model.
- Crowd: Global influencer marketing agency with MENA presence. Comparable in influencer campaign execution, talent network curation, and data-driven creator strategy.
- Aspire: Global influencer marketing and creator commerce platform. Comparable as a talent plus technology stack for managing creator relationships and end-to-end campaign execution.
- Captiv8: Influencer marketing platform focused on enterprise brand campaigns. Comparable in talent vetting, campaign analytics, and large-brand execution capabilities.
- Socialize: Dubai-based digital and social media agency with MENA regional focus. Comparable as a creative-led agency serving enterprise brands across the GCC with content production capabilities.
Broad incumbents
- FP7 McCann MENA: Major MENA creative agency network under McCann Worldgroup. Comparable as a broader incumbent offering integrated creative services to enterprise brands across the region.
- Leo Burnett MENA: Major MENA creative agency network under Publicis. Comparable as a broader incumbent with full-service creative, media, and content production for global brands in the region.
- TBWA\\RAAD: MENA creative agency network under Omnicom. Comparable as a broader incumbent offering creative campaigns and content production for regional and multinational brands.
Emerging players
- Moburst: Global mobile-first marketing agency. Comparable in performance-driven content production and influencer marketing for app-driven and consumer brands, with partial overlap on Sand Circus's content and influencer services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sand Circus social profiles
Digital presenceSand Circus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sand Circus leadership team
Management profileNumber of profiles
Sand Circus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sand Circus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sand Circus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sand Circus
What does Sand Circus do?
Sand Circus is a Creative Growth & Talent Agency that plans, produces, and executes influencer marketing campaigns, original brand music, video content, out-of-home advertising, live events, and CGI/Mixed Reality content for enterprise brands in Saudi Arabia, UAE, and the Gulf region. It operates an exclusive talent network of 3,000+ influencers with 80M+ combined followers and an in-house record label (Insomnia Records), delivering end-to-end campaigns from ideation to publication within 72 hours.
Is Sand Circus a public or private company?
Sand Circus is a private company. It is classified as corporate owned and is currently operating.
When was Sand Circus founded?
Sand Circus was founded in 2019. It employs 11 to 50 people.
Where is Sand Circus based?
Sand Circus is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Sand Circus make money?
Six revenue lines are on record. Influencer Marketing Services are the primary driver. The others are music Production, content Production, out-Of-Home Advertising, 360° Events Management and CGI Content Production.
Who are Sand Circus's main competitors?
Direct peers on record are Kijamii, The Online Project (TOP), Crowd, Aspire, Captiv8 and Socialize. Broad incumbents are FP7 McCann MENA, Leo Burnett MENA and TBWA\\RAAD. Moburst is listed as an emerging player.
Does Sand Circus have an API?
No public API is recorded for Sand Circus.
What industry is Sand Circus in?
Sand Circus's product category is Creative & Marketing Services. Its primary akta.pro industry code is HSACAAAO, Virtual, Hybrid & Livestream Event Coordination, with a secondary code of MPADABAJ, Live-Action Stunts, Action & Specialty Unit Production. Its NAICS code is 7114 and its SIC code is 7311.