Brainstorm Magazine
- Company typePrivate
- Founded2002
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Brainstorm Magazine firmographics
Firmographics- Name
- Brainstorm Magazine
- Legal name
- ITWeb Limited
- Website
- https://brainstormmag.co.za
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brainstorm Magazine industry classification
Industry- Product category
- Technology Media & Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (513140)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Newsletter Publishing Platforms (MPACAIAA), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Brainstorm Magazine is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Brainstorm Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print Subscriptions: Monthly print magazine with unrestricted access to all daily stories, online versions of printed magazine stories and searchable archive
- Online Subscriptions: Unrestricted online access to all daily stories, online versions of monthly magazine stories and searchable archive
- Advertising: Magazine offers advertising opportunities to reach technology and business professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Print Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brainstorm Magazine product offering
Product offeringCore offering
Brainstorm Magazine publishes a monthly technology and business magazine alongside a continuously updated online publication covering enterprise IT, telecoms, cybersecurity, cloud, data, innovation, and startups across South Africa and Africa. It sells print and online subscriptions that grant access to daily news, monthly magazine features, and a searchable archive going back to 2002, and offers digital editions in HTML and Flipbook formats.
Product overview
Brainstorm Magazine is a South African technology publication published by ITWeb Limited, offering a single unified media platform consisting of a monthly print magazine and a continuously updated online publication. The portfolio includes print and online subscription products providing access to daily technology news, monthly magazine features, and a searchable archive spanning back to 2002. Digital editions are available in both HTML and Flipbook formats. The publication also produces specialized directories (CIO Directory, CISO Directory), annual research surveys (CIO Survey, CISO Survey), and themed editorial series including 100-Women-in-Tech and WIRED4WOMEN. Content covers technology, innovation, features, roundtables, C-Suite perspectives, business, verticals, and events coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Subscription
Companies that use Brainstorm Magazine
Customer profileSegments4 records
Ideal customer profiles3 records
Brainstorm Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Brainstorm Magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights5 records
Brainstorm Magazine competitors and assessment
Company assessmentDirect peers
- TechCentral: South African business and technology news site targeting enterprise decision makers. Closely comparable in editorial scope, audience (CIOs, CISOs, executives), and regional focus.
- African Business Magazine: Pan-African B2B trade magazine covering business, economics, and technology with both print and digital editions. Comparable in B2B trade magazine model, multi-channel distribution, and audience targeting senior decision makers.
- MyBroadband: Leading South African consumer and prosumer technology publication covering telecoms, gadgets, and enterprise IT. Competes directly with Brainstorm for South African technology audiences and advertising budgets.
- Engineering News: South African B2B trade publication covering engineering, technology, and infrastructure sectors with both print and online editions. Comparable as a B2B trade media business model serving professional decision makers.
Broad incumbents
- CIO Magazine (IDG): Global flagship B2B technology publication targeting CIOs and senior IT leaders with print, digital, and event products. Closely comparable in audience targeting, content verticals, and event-led monetization.
- ITWeb: Parent publisher of Brainstorm Magazine and South Africa's primary daily technology news site, covering enterprise IT, telecoms, and cybersecurity. Directly comparable in target audience and editorial coverage.
- ZDNet: Global technology news and analysis publication covering enterprise IT, cybersecurity, and software. Comparable in editorial focus on enterprise technology and broad B2B readership.
- Computerworld (IDG): Global enterprise IT publication covering technology strategy, security, and infrastructure. Comparable in editorial scope (enterprise IT, cybersecurity) and B2B technology decision-maker audience.
Regional players
- Memeburn: African digital media and technology publication covering startups, innovation, and the tech ecosystem. Comparable as a regional B2B/tech media outlet serving African audiences.
- TechCabal: African technology publication covering startups, enterprise IT, and digital economy across Nigeria, Kenya, and the continent. Comparable as a pan-African B2B tech media outlet serving technology executives and investors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Brainstorm Magazine social profiles
Digital presenceBrainstorm Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainstorm Magazine leadership team
Management profileNumber of profiles
Brainstorm Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainstorm Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainstorm Magazine
What does Brainstorm Magazine do?
Brainstorm Magazine publishes a monthly technology and business magazine alongside a continuously updated online publication covering enterprise IT, telecoms, cybersecurity, cloud, data, innovation, and startups across South Africa and Africa. It sells print and online subscriptions that grant access to daily news, monthly magazine features, and a searchable archive going back to 2002, and offers digital editions in HTML and Flipbook formats.
Is Brainstorm Magazine a public or private company?
Brainstorm Magazine is a private company. It is classified as unknown and is currently operating.
When was Brainstorm Magazine founded?
Brainstorm Magazine was founded in 2002. It employs 11 to 50 people.
Where is Brainstorm Magazine based?
Brainstorm Magazine is headquartered in Johannesburg, South Africa, in the Africa region.
How does Brainstorm Magazine make money?
Three revenue lines are on record. Print Subscriptions are the primary driver. The others are online Subscriptions and advertising.
Who are Brainstorm Magazine's main competitors?
Direct peers on record are TechCentral, African Business Magazine, MyBroadband and Engineering News. Broad incumbents are CIO Magazine (IDG), ITWeb, ZDNet and Computerworld (IDG). Regional players are Memeburn and TechCabal.
Does Brainstorm Magazine have an API?
No public API is recorded for Brainstorm Magazine.
What industry is Brainstorm Magazine in?
Brainstorm Magazine's product category is Technology Media & Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.