What Simple Secure Finance does

Simple Secure Finance Ltd. is a UK-based commercial finance brokerage founded in 2016 by Callan Jones, a former banking-industry professional. The firm is registered as a private limited company in England (Company Registration Number 10272970) and operates from a single headquarters in Elstead, Surrey, serving businesses across the United Kingdom. It is a small, founder-led operation with 1-10 employees and no disclosed external funding or institutional ownership.

The company acts as an intermediary between UK businesses seeking commercial finance and lenders offering it. It brokers a portfolio of nine core finance products — Invoice Finance, Trade Finance, Asset Finance, Property Finance, Bridging Finance, Secured & Unsecured Loans, Credit Protection, Personal Guarantee Insurance, and MBO/MBI/Acquisition financing — supported by a free Business Review advisory service. There is no proprietary lending platform or technology product; the firm delivers value through lender-matching expertise, sector specialisation across nine verticals (Recruitment, Manufacturing, Wholesale, Courier/Logistics, Construction, Print, IT & Cloud, Engineering, Healthcare & Pharma, Hospitality & Leisure), and face-to-face advisory engagement.

Revenue is generated on a transaction-fee basis: the firm earns commission from lenders when a client placement is completed. Distribution is sales-led, combining phone, email, in-person consultations, and a content-driven website (including an Invoice Finance Calculator and an educational blog). The company holds no disclosed patents, third-party integrations, or technology partnerships; its stated differentiators are the founder's banking background, sector knowledge, and access to lenders that do not work directly with end-borrowers.

Name

Simple Secure Finance

Legal name

Simple Secure Finance Ltd.

Website

https://simplesecurefinance.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Simple Secure Finance is a UK-based commercial finance brokerage founded in 2016, acting as an intermediary between UK SMBs seeking finance and lenders across nine verticals and nine product lines.

Ownership category

akta.pro rank

Product category

Commercial Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Commercial finance brokerage
• Invoice finance solutions
• Asset finance services
• Bridging loan brokers
• Business lending advisory

Headquarters

HQ city

Elstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commission: Simple Secure Finance acts as an intermediary between businesses seeking financing and lenders. The company earns commission from lenders when they successfully match a client with the appropriate lender for their sector and needs. This is a transaction-based revenue model where fees are earned upon successful loan placement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Simple Secure Finance is an independent commercial finance brokerage that matches UK businesses with appropriate lenders across a portfolio of financing products including invoice finance, trade finance, asset finance, property finance, bridging finance, secured and unsecured loans, credit protection, personal guarantee insurance, and MBO/MBI/acquisition financing. The company does not lend its own capital; instead it earns commission by acting as an intermediary, handling the application process from initial review through to lender placement. It also offers a free face-to-face Business Review service and an educational Finance Simplified content section.

Product overview

Simple Secure Finance is a commercial finance brokerage offering a portfolio of 10 distinct financial products and services to UK businesses nationwide. The core offering consists of lending and financing products — Invoice Finance, Trade Finance, Asset Finance, Property Finance, Bridging Finance, Secured & Unsecured Loans, Credit Protection, Personal Guarantee Insurance, and MBO/MBI/Acquisitions financing — supported by a free Business Review service and an educational Finance Simplified content section. All products are brokered services, meaning the company acts as an intermediary sourcing the most appropriate lender from its network for each client's sector and needs, rather than directly lending capital.

Differentiator

Problem solved

Functional benefit

Products and services

• Invoice Finance

Quantifiable outcome

• SME in Wholesale Sector anticipates turnover exceeding £10 million following their funding solution

Named customers3 records

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rangewell: UK commercial finance broker matching SMEs with lenders across multiple product lines including invoice finance, asset finance and bridging. Closely comparable in target customer (UK SMEs) and intermediary business model to Simple Secure Finance.
• Funding Options: Online UK business finance broker that connects SMEs with a panel of lenders for products such as loans, invoice finance and asset finance. Direct competitor in the same UK SME broker market with overlapping product set.
• Henry Howard Finance: UK-based independent commercial finance broker offering asset finance, invoice discounting and business loans. Direct comparable in size, geography (UK) and brokerage-led business model to SSF.
• Capitalise: UK business finance platform that brokers lending between SMEs and lenders using a data-driven matching approach. Comparable as a same-space commercial finance intermediary with growing digital capability.
• Bionic: UK business utilities and finance broker that helps SMEs find better deals across energy, telecoms and commercial finance. A peer in the SME intermediary category expanding into lending adjacencies similar to SSF.

Broad incumbents

• Bibby Financial Services: Large UK-based invoice finance and commercial lending provider offering direct factoring, discounting and asset-based lending. Comparable through overlap in invoice finance and asset-based lending products that SSF brokers.
• Funding Circle: UK-listed direct SME lending platform (originated as P2P broker). Represents a larger, established player in the SME commercial finance space that competes with broker-led models by lending directly.
• Together Money: UK specialist lender in bridging, commercial and development finance. Provides direct lending products that overlap with SSF's bridging and property finance brokerage offering.
• Aldermore Bank: UK specialist challenger bank offering asset finance, invoice finance and bridging loans. A broader incumbent lender in the same commercial finance product categories that SSF brokers.

Emerging players

• iwoca: UK fintech providing direct short-term working capital loans to SMEs. Competes with brokers by offering direct digital access to finance products SSF would otherwise source through lenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ssecurefinance
• Facebookfacebook.com/SSecureFinance
• LinkedInlinkedin.com/company/simple-secure-finance-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Secure Finance