Project Refit

What Project Refit does

Project Refit is a 501(c)(3) nonprofit organization (EIN 82-2163506) founded in 2017 by James Corbett and headquartered in Pennsauken, New Jersey. The organization combats isolation among active-duty servicemembers, veterans, and first responders through a peer-led, non-clinical support model organized around four interconnected programs: Refit Retreats (4-5 day immersive experiences for groups of 10-15), Mobile Base (a traveling outreach unit equipped with sound systems and games that deploys to communities and military bases), Fireteams (alumni-led peer groups providing ongoing support between retreats), and Build a Fire (a newer initiative constructing backyard firepits and producing a YouTube series). Underlying methodology is the proprietary 'Bison Mindset' philosophy, which emphasizes integration over clinical healing and wisdom over restoration. The organization also operates Sisters-in-Arms, a women's-only retreat vertical founded by Monica Boyd, and an online merchandise storefront (Project Refit Supply) on Shopify.

The business model is donation-funded and non-commercial at the participant level: retreats, travel, lodging, meals, and activities are provided at no cost to attendees, with costs covered by individual donors, corporate sponsors, and event fundraising. Diversified revenue streams include individual one-time and recurring donations, merchandise sales (apparel and gear priced $3-$62), event-based fundraising (annual golf outing and All Wheels Car and Bike Show), corporate sponsorships, and community fundraising pages. The organization also derives operational value from a network of named partners including Patriot Point (retreat venue in Maryland), The Patriot Fund (financial sponsor), and Stillwater Ranch (partner venue), supplemented by referral pipelines through first responder agencies, military bases, and aligned nonprofits. Geographic focus is the Mid-Atlantic (NJ, DE, PA, MD), with stated intent toward national scale.

Project Refit operates with a small core team led by James Corbett (President & Founder) and Rocco (Director of Operations, an Army veteran and former program participant), supported by a board including Joe Crandall (former Navy SEAL, CEO of Red Leviathan), Kirsten Toler (CPA, KMT Consulting), and Ron Tassello (financial advisor, former PwC). Since founding, the organization has supported 324 retreat participants cumulatively and reached approximately 15,000 individuals through Mobile Base outreach. No proprietary software or technology platform has been disclosed, and the organization has no app, API, or disclosed AI/ML capabilities; its competitive position rests on community trust, programmatic depth, and the brand equity of its philosophical framework.

Name

Project Refit

Legal name

Project Refit

Website

https://projectrefit.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Refit is a 501(c)(3) nonprofit founded in 2017 that combats isolation among veterans and first responders through fully-funded peer-led retreats, mobile outreach, alumni peer groups, and a backyard firepit program in the Mid-Atlantic US.

Ownership category

akta.pro rank

Product category

Veteran and First Responder Peer Support Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

Keywords

• Veteran peer support
• First responder wellness
• Nonprofit retreat programs
• Trauma recovery community
• Mental health outreach

Headquarters

HQ city

Pennsauken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting veteran and first responder wellness. Donors can give one-time or monthly recurring gifts.
2. Corporate Sponsorships: Partnerships with aligned businesses and organizations to fund specific retreat seats, aftercare, or Mobile Base operations.
3. Merchandise Sales: Online shop selling apparel (hats, t-shirts, hoodies) and mission gear. 'Project Refit Supply' offers items priced from $3-$62, with proceeds funding retreats and outreach programs.
4. Event Fundraising: Community events including golf outings and car shows generate revenue through ticket sales, sponsorships, and auctions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Project Refit is a 501(c)(3) nonprofit that combats isolation among active-duty servicemembers, veterans, and first responders through fully-funded 4–5 day peer-led immersive retreats, a mobile outreach unit (Mobile Base) that travels to communities and bases, alumni-led Fireteam peer groups, and a Build a Fire program that constructs backyard firepits for nominated servicemembers. All programs are delivered free of charge to participants and funded via donations, corporate sponsorships, events, and merchandise sales.

Product overview

Project Refit is a 501(c)(3) nonprofit organization operating as a single-mission program focused on combating isolation among veterans and first responders through peer support. The organization offers four interconnected core programs: Refit Retreats (4-5 day immersive peer-supported experiences), Mobile Base (mobile outreach bringing connection to communities), Fireteams (ongoing alumni-led peer groups), and Build a Fire (new initiative building firepits at veterans' homes). Supporting programs include a merchandise shop, community events, fundraising tools, and volunteer opportunities. Founded in 2017, the organization operates primarily in New Jersey, Delaware, and Pennsylvania, with retreats hosted at partner locations including Patriot Point in Maryland.

Differentiator

Problem solved

Functional benefit

Brands

• Refit Retreats: A retreat program for active duty service members, veterans, and first responders featuring 4-5 day immersive experiences with peer cohorts.
• Mobile Base
• Fireteams
• Build a Fire
• Sisters-in-Arms

Products and services

• Refit Retreats A 4–5 day immersive retreat program for active-duty servicemembers, veterans, and first responders, bringing together groups of 10–15 participants to share stories, take on adventure, build wisdom, and combat isolation through peer support; fully funded for participants through donor and sponsor support.
• Mobile Base A mobile outreach unit that travels to communities, military bases, and events with live music, DJ setup, PA sound systems, and games to build trust face-to-face with veterans and first responders and open the door to deeper peer support.
• Fireteams Alumni-led peer groups that extend connection between retreats, providing ongoing small-group support where veterans and first responders meet consistently to navigate shared challenges.
• Build a Fire A program that constructs firepits in the backyards of nominated veterans, active-duty servicemembers, and first responders to create physical gathering spaces that bring the retreat experience into the home and community; builds are filmed for an upcoming YouTube channel.
• Fundraising Platform Online tools and support that enable community members to raise funds for retreats, aftercare, Mobile Base support, and local connection events, including campaign creation, event hosting, and sponsor recruitment.
• Volunteer Program Structured opportunities for civilians and supporters to volunteer at events, assist with Mobile Base activation, and conduct community outreach to open doors with agencies and local leaders.
• Project Refit Shop An online e-commerce store selling mission apparel and gear (hats, t-shirts, hoodies, flags, stickers, mugs, tumblers, yoga wear, patches) with proceeds funding retreats and outreach programs.
• Community Events Organized events including the Annual Project Refit Golf Outing and the All Wheels Car and Bike Show that create practical ways for veterans, first responders, families, and supporters to reconnect around the shared mission.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and key.

• Patriot PointcoreStrategic or Co-development PartnerHost site partner providing retreat venue for Project Refit programming. Located in Maryland, Patriot Point offers a safe, supportive environment for veteran and first responder retreats. Logo featured on partner page.
• Stillwater RanchkeyStrategic or Co-development PartnerPartner venue for retreat hosting. Provides safe ground for connection and recovery. Logo featured on partner page alongside Patriot Point and Patriot Fund.
• Sisters-in-ArmskeyStrategic or Co-development PartnerWomen's-only retreat program founded by Monica Boyd. Enables Project Refit to serve female veterans who face unique challenges and misconceptions in military service. Extensions of Project Refit brand focused on women veterans.
• First Responder AgenciescoreChannel Partner/ Reseller/ DistributorPolice, fire, and EMS departments that refer participants to Project Refit programs. Part of the 'Pipeline' strategy that brings warriors to retreats through trusted agency channels.
• Military BasescoreChannel Partner/ Reseller/ DistributorActive duty units and transition programs at military installations that refer service members to Project Refit retreats. Key channel for reaching active duty personnel before separation.
• Aligned NonprofitskeyChannel Partner/ Reseller/ DistributorNonprofit organizations serving veterans and first responders that partner with Project Refit for retreat capacity. Organizations serving similar populations that lack in-house retreat programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boulder Crest Foundation: Runs multi-day immersive retreat programs for combat veterans, active-duty service members, and first responders focused on posttraumatic growth. Boulder Crest is the closest operational analog to Project Refit's retreat-based, peer-led model.
• Save A Warrior: Provides free multi-day retreat-based warrior transition programs for active duty military, veterans, and first responders. Directly comparable to Project Refit's fully-funded4–5 day retreat format and target population.
• The Headstrong Project: Delivers free, confidential mental health treatment to veterans, active-duty service members, and first responders. Comparable target population and donor-funded model, though Headstrong focuses on clinical care rather than peer-led retreats.
• Team Red, White & Blue (Team RWB): Veteran peer-support organization building community through local events, physical activity, and alumni networks. Comparable in its emphasis on peer connection to combat veteran isolation, the same core problem Project Refit addresses.
• Stop Soldier Suicide: Nonprofit focused on reducing military and veteran suicide through direct support, prevention programs, and research funding. Overlaps with Project Refit's mission of combatting isolation-driven suicide risk among the same demographic.
• Code Green Campaign: First-responder-specific mental health awareness and peer support nonprofit addressing suicide and PTS in police, fire, and EMS. Directly comparable focus on the first-responder segment that is half of Project Refit's served population.
• The Mission Continues: Veteran service organization that empowers post-9/11 veterans through community service and leadership development. Comparable in mobilizing veteran community connection, though it operates through volunteer service rather than retreats.

Broad incumbents

• Wounded Warrior Project: Large, established veteran support nonprofit offering a broad portfolio of programs (mental health, physical rehabilitation, employment, long-term support). Overlaps with Project Refit on veteran mental health but operates at vastly greater scale and scope.
• America's Warrior Partnership: Veteran service organization that connects veterans and families to community resources across multiple states. Comparable in its community-integration approach and partner-network model, though broader than Project Refit's retreat focus.
• Semper Fi Fund: Provides immediate financial and program support to wounded, critically ill, and injured service members across all branches. Adjacent to Project Refit in serving active-duty and veteran populations with high-acuity needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/projectrefit
• Facebookfacebook.com/projectrefitus
• LinkedInlinkedin.com/company/projectrefit

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Refit