Town & Country REALTORS

What Town & Country REALTORS does

Town & Country REALTORS (legal entity: Town & Country Inc., REALTORS®) is a privately held real estate brokerage headquartered at 1944 Hwy 45 By-Pass, Jackson, Tennessee, founded in 1968 by Reggie Smith and currently led by Owner/Broker Joey Hale following a 2018 ownership transition. The firm operates a network of 25+ licensed agents serving buyers and sellers across 13+ West Tennessee counties, including Madison, Gibson, Chester, Crockett, Decatur, Haywood, Dyer, Henderson, Lauderdale, and Weakley counties. Core services span residential brokerage, commercial property transactions, land sales, multifamily and investment property representation, and neighborhood information resources, with marketing executed through the firm website, Facebook, Instagram, agent profiles, weekly open houses, and SEO-optimized local content.

The business model is a traditional real estate commission structure (transaction-fee revenue) on completed property sales, with the firm earning a share of commissions paid by buyers and sellers; commission rates are not publicly disclosed. Customer acquisition is sales-led, driven by an online agent matching questionnaire that pairs prospective clients with agents based on property type, price range, location, and timeline. The firm has no disclosed funding, no parent company, no subsidiaries, and no external institutional investment. Management consists of four named individuals: Founder/President Emeritus Reggie Smith, Owner/Broker Joey Hale, Managing Broker Ann Good, and Executive Director Melissa Childress, with 11–50 total employees.

The firm's underlying technology stack is limited to a website with an agent matching questionnaire, neighborhood pages, and SEO content; no proprietary AI, API, or SDK offerings are evidenced. Recognition includes 2024 and 2025 Best of the Best Real Estate Agent awards in Milan, TN, and a 2018 QSC 100% Customer Satisfaction Award.

Name

Town & Country REALTORS

Legal name

Town & Country Inc., REALTORS®

Website

https://townandcountryrealtors.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Town & Country REALTORS is a privately held Tennessee real estate brokerage, founded in 1968, operating through 25+ agents across 13+ West Tennessee counties, providing residential, commercial, land, and investment property transaction services on a traditional commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Commercial property transactions
• Buyer seller representation
• Investment property sales
• Real estate agent services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where agents earn commissions on completed property transactions for both buyers and sellers. Services include residential home sales, commercial property transactions, land sales, investment properties, and property management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Town & Country REALTORS is a full-service real estate brokerage firm that provides buyer representation and seller representation for residential, commercial, land, and investment properties across West Tennessee. Services cover the full transaction lifecycle from listing, marketing, and showings through negotiation, inspection, and closing, supported by an agent-matching system that pairs clients with specialized agents.

Product overview

Town & Country REALTORS® is a real estate brokerage firm offering a unified suite of services centered on residential property transactions. The core offering consists of buyer representation, seller representation, and agent matching services. Additional offerings include commercial and investment property services, land sales, and a comprehensive neighborhood information database. The firm was founded in 1968 and serves the West Tennessee market, particularly Jackson and surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Full-service residential real estate brokerage helping buyers find homes and sellers list their properties in West Tennessee, particularly Jackson and surrounding counties. Coverage spans the full transaction lifecycle including pricing guidance, marketing, showings, negotiation, inspection, and closing.
• Commercial, Land, and Investment Property Services

Quantifiable outcome

• Top-performing agents with $223M+ career sales and 986+ homes sold
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• United Country Real Estate: United Country specializes in rural, land, farm, and lifestyle properties with strong Tennessee coverage. It directly competes with Town & Country REALTORS in the rural acreage, farm land, and recreational land segments of West Tennessee.
• Crye-Leike Real Estate Services: Crye-Leike is a large regional brokerage headquartered in Memphis, TN with deep coverage across Tennessee, Arkansas, Mississippi, and Georgia. It directly competes with Town & Country REALTORS in the West Tennessee residential and investment property market with a similar full-service, agent-driven model.
• Realty Executives: Realty Executives is a regional brokerage franchise with agent networks across Tennessee. It competes directly with Town & Country REALTORS for residential and investment property buyers and sellers in West Tennessee with a similar agent-driven business model.

Emerging players

• Compass: Compass is a technology-driven residential brokerage expanding nationally. Although Compass has limited presence in rural West Tennessee today, its agent-recruiting playbook and tech platform are a competitive threat to traditional independent brokerages like Town & Country REALTORS over the medium term.
• Redfin: Redfin is a technology-enabled residential brokerage with a national digital platform. It increasingly competes with traditional brokerages like Town & Country REALTORS for online-originated buyer leads and represents the emerging digital-first model threatening the traditional commission model.

Broad incumbents

• Century 21: Century 21 is a global real estate franchise with established agent networks across Tennessee. It competes with Town & Country REALTORS for residential transactions in West Tennessee markets while benefiting from global brand recognition.
• Coldwell Banker: Coldwell Banker is a national residential brokerage franchise with affiliated agents across Tennessee. It competes in the same residential and luxury segments as Town & Country REALTORS but leverages a substantially larger parent brand.
• Keller Williams Realty: Keller Williams is one of the largest U.S. real estate franchisors with a heavy agent-centric model. It competes for the same independent producers in Tennessee and is a direct substitute franchise alternative for agents considering Town & Country REALTORS.
• Re/Max: Re/Max is a globally franchised real estate brokerage network with significant agent presence in Tennessee. It competes for the same residential buyers and sellers as Town & Country REALTORS across West Tennessee, but operates nationally and offers broader geographic reach.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage network with affiliated agents across the U.S. It competes with Town & Country REALTORS for residential and relocation-driven buyers in Tennessee while leveraging the broader Berkshire Hathaway brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/towncountryrealtors
• Instagraminstagram.com/townandcountryrealtorstn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town & Country REALTORS