QG Group

What QG Group does

QG Group is a Uganda-headquartered integrated advertising and marketing agency founded in 1994, operating as a partner agency within the Publicis Africa Groupe network (63 agencies across 36 countries). The company serves 200+ enterprise clients across financial services (Stanbic Bank, Absa Bank, dfcu Bank, Ecobank, Jubilee Insurance), FMCG (Uganda Breweries, Cadbury, Pepsi, Colgate, Shell), hospitality (Sheraton Kampala, Kenya Tourism Board, Uganda Wildlife Authority), government and public sector (Ministry of Health, URBRA, NSSF, Uganda Bankers Association), NGOs (HCP/USAID, CAF, Safe Way Right Way), legal (AF Mpanga Advocates), and telecommunications (MTN Uganda — agency of record since 1998, over 500 campaigns). Service lines span Brand & Growth strategy, Digital & Tech, Creative Design, and Smart Media & PR, delivered via both one-off campaigns and long-term strategic retainers through direct enterprise sales from its Kampala hub.

In August 2025, QG Group launched Adapt Digital Tech as a wholly-owned MarTech subsidiary and entered a strategic alliance with Nairobi-based Belva Digital branded as Pivot Digital, introducing a four-platform technology stack: AXIS (omnichannel customer inbox across WhatsApp, Instagram, Messenger, TikTok, Live Chat), TradeDesk (programmatic media management spanning DV360, Meta, CTV, Opera, Transsion, Truecaller), Influencify (AI influencer discovery across 300M+ creators and 216 data points), and Determ (social listening and sentiment analytics). The MarTech platforms are layered with AI capabilities including process automation, autonomous agents resolving up to 60% of customer queries, generative AI for campaign tools, recommendation engines, anomaly detection, and predictive analytics. Revenue is generated through three streams: professional services retainers, subscription/recurring MarTech platform fees (Adapt Digital Tech), and one-off campaign licenses. Geographic reach is concentrated in Uganda with regional extension through Publicis Africa Groupe and the Pivot Digital partnership into Kenya, Rwanda, and Tanzania.

Name

QG Group

Legal name

QG Group

Website

https://qggroup.co.ug

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

QG Group is a Uganda-founded integrated advertising and marketing agency (since 1994) and Publicis Africa Groupe partner, serving 200+ enterprise clients across financial services, FMCG, hospitality, government, and telecoms in East Africa through brand strategy, creative, media, and a proprietary MarTech platform suite (AXIS, TradeDesk, Influencify, Determ).

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Advertising services
• Marketing services
• Digital marketing
• Media planning
• Creative design

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Brand & Marketing Retainers: Long-term strategic partnerships where QG Group manages brand strategy, media planning, digital transformation, and creative output year-round. The company handles both ongoing retainer engagements and one-off campaign projects such as product launches, digital activations, and events.
2. Digital & MarTech Solutions (Adapt Digital Tech): Revenue generated from MarTech platform subscriptions and services including influencer management, social listening, marketing automation, social selling (AXIS), and web development, delivered through the Adapt Digital Tech / Pivot Digital division.
3. Creative & Media Campaigns: One-off campaign fees for creative development, media planning and buying, campaign execution across digital and traditional channels, and event publicity and coverage.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

QG Group is a Uganda-based, full-service advertising and marketing agency providing brand and growth strategy, digital and technology services, creative design, and smart media and PR to enterprise and institutional clients. Through its Adapt Digital Tech division, it also develops and operates proprietary MarTech platforms (AXIS, TradeDesk, Influencify, Determ) used to plan, execute, and measure marketing campaigns.

Product overview

QG Group operates as an advertising and marketing agency with two distinct offerings: core agency services and MarTech solutions. The core services include Brand & Growth (strategic brand development), Digital & Tech (digital experience and technology), Creative Design (visual identity and campaigns), and Smart Media & PR (media strategy and public relations). The MarTech division, Adapt Digital Tech, operates as a platform-plus-modules architecture centered on four core platforms: AXIS (omnichannel customer communication), TradeDesk (programmatic media management), Influencify (AI-powered influencer marketing), and Determ (social listening and analytics). These platforms are accessed through specific service modules including Intelligent Marketing Automation, Seamless Social Selling, Web Development & Management, Advanced Social Listening, Influencer Management, and Unified Media Management. The entire MarTech ecosystem is powered through a strategic partnership with Belva Digital.

Differentiator

Problem solved

Functional benefit

Brands

• Pivot Digital: Performance-led marketing and digital solutions partnership between QG Group and Belva Digital, delivering tech-enabled marketing for East Africa.

Products and services

• Brand & Growth Brand strategy and growth marketing service for enterprise clients, covering brand positioning, growth planning, and integrated marketing strategy.
• Digital & Tech Digital marketing and technology services delivering digital campaigns, platform-based execution, and technology-enabled marketing operations for enterprise clients.
• Creative Design Creative design services producing visual identity, advertising creative, and design assets for marketing campaigns and brand communications.
• Smart Media & PR Media planning and buying, public relations, and communications services for enterprise clients across paid, earned, and owned media.
• Adapt Digital Tech (MarTech platforms: AXIS, TradeDesk, Influencify, Determ) Proprietary MarTech platform suite developed through the Adapt Digital Tech division, encompassing AXIS, TradeDesk, Influencify, and Determ, used to plan, execute, manage, and measure marketing campaigns for enterprise clients.

Quantifiable outcome

• COVID-19 'Tonsemberera' campaign reached 95% of Uganda's population in 11 local languages across 207 radio stations and 22 TV stations, turning UGX 3.9 billion media spend into UGX 25 billion in equivalent media value.
• +5 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Belva DigitalcoreStrategic or Co-development Partner · 6 August 2025QG Group and Nairobi-based Belva Digital launched Pivot Digital (also branded as Adapt Digital Tech), a strategic MarTech alliance delivering performance-led marketing and digital solutions for East Africa. The partnership introduced AI-driven tools including AXIS (omnichannel inbox), TradeDesk (programmatic media), Influencify (influencer management with 300M+ database), and Determ (social listening). Tools were demonstrated at an executive innovation briefing at Four Points by Sheraton Kampala in August 2025, attended by decision-makers from financial services, telecom, FMCG, and government sectors. This is Belva Digital's first strategic partnership in Uganda.
• Publicis Africa GroupecoreStrategic or Co-development PartnerQG Group operates as a partner agency of Publicis Africa Groupe, which encompasses 63 agencies in 36 countries united under the 'Power of One' philosophy. This partnership gives QG Group access to proven Publicis systems, global best practice, and international scale while maintaining deep local delivery through its Kampala hub. QG Group also benefits from the wider Publicis Groupe network.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• MullenLowe MENA & Africa: International creative network operating across Africa and the Middle East, offering brand strategy, creative and digital marketing services. Comparable to QG Group as a multinational network agency competing for similar regional enterprise and FMCG accounts.
• DDB East Africa: Regional arm of global DDB network offering full-service advertising and digital transformation across East Africa. Comparable to QG Group as an established international-network agency competing for the same regional enterprise client base.
• WPP Scangroup (now part of WPP): East Africa's largest advertising network and long-time WPP affiliate, operating Ogilvy, JWT and other brands across the region. Comparable to QG Group as a regional full-service agency group serving multinational and African brands, though with broader scale.

Emerging players

• Creative Hub East Africa: East African creative and digital agency offering integrated marketing services to regional and multinational brands. Comparable to QG Group as a digital-first regional competitor serving similar enterprise and FMCG clients across Kenya, Uganda and Tanzania.

Direct peers

• SoMA (Solution Marketing & Advertising): Kenyan full-service advertising agency offering brand strategy, creative, media and digital services to enterprise and government clients in East Africa. Comparable to QG Group as a regional independent agency serving financial services, FMCG and public-sector clients.
• Re-Imagine Africa (Publicis Africa Groupe): Publicis Africa's specialised creative and transformation unit serving the continent with digital-first capabilities. Comparable to QG Group as a sister Publicis partner agency delivering creativity + technology solutions across African markets.
• Belva Digital: Nairobi-based digital marketing agency and QG Group's strategic technology partner, co-developing the Pivot Digital / Adapt Digital Tech MarTech platform. Comparable as the underlying MarTech builder enabling QG's transition from creative agency to transformation partner.
• Insight Publicis (Nigeria): Nigeria-based Publicis partner agency offering full-service advertising, digital and PR services to enterprise clients across West Africa. Closely comparable to QG Group as a fellow Publicis Africa Groupe member with similar service portfolio and creative-led positioning.

Regional players

• Red House Group (Uganda): Ugandan full-service advertising and communications agency serving enterprise, government and NGO clients in East Africa. Most directly comparable to QG Group as a fellow Kampala-headquartered agency competing head-to-head for the same domestic enterprise client base.
• Scanad: Long-standing East African advertising agency headquartered in Kenya with a multi-country footprint and Publicis network affiliation. Closely comparable to QG Group as a regional Publicis-partner agency serving similar enterprise clients across financial services, FMCG and government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qggroupug
• Facebookfacebook.com/qggroupug
• LinkedInlinkedin.com/company/qggroupug
• Instagraminstagram.com/qggroupug

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QG Group