CP3 Basketball Academy

What CP3 Basketball Academy does

CP3 Basketball Academy (CP3BA) is a private, founder-owned youth basketball training organization headquartered in Winston-Salem, North Carolina. Founded in 2015 by NBA legend Chris Paul and his brother C.J. Paul, the academy delivers structured basketball skill development for K-12 boys and girls across three Piedmont Triad locations: the original Winston-Salem facility (1901 Mooney St), a partnership site at RISE Indoor Sports in Bermuda Run (419 Twins Way), and a Greensboro location (4215 Hilltop Rd). Service delivery is in-person and curriculum-led, anchored by the proprietary Level Up Curriculum delivered through a content partnership with Basketball Training Systems and informed by Chris Paul's professional playing experience.

The core product is a year-round Skills and Drills membership program (K-2nd and 3rd-8th grade tiers at $99/month for once-weekly and $119/month for unlimited training), supplemented by Small Group/Private Training, a dedicated Shooting Lab, seasonal AAU/team play, Winter and Summer Leagues, Summer Grind Camps, and the 10-Week Spring Shooting & Skills Program developed with RISE. A free one-hour introductory class at all three sites functions as the top-of-funnel acquisition offer. Supporting operations include a custom mobile app for self-serve registration and a MindBody Online integration for class booking and membership management.

The business model blends recurring monthly subscription revenue from memberships with seasonal transactional revenue from camps and leagues, plus ancillary merchandise sales through The Shop sub-brand. All sales are direct-to-consumer via the website (cp3ba.com), the mobile app, and phone support (336.448.4449). Customer acquisition relies on product-led free trials, community-led demand generation through local leagues and events, and brand-driven organic interest tied to the founders' NBA profile, with no external institutional investment or franchise system disclosed.

Name

CP3 Basketball Academy

Legal name

CP3 Basketball Academy

Website

https://cp3ba.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CP3 Basketball Academy is a founder-owned, multi-location youth basketball training organization founded by NBA star Chris Paul, delivering year-round skills programs, camps, and leagues for K-12 athletes in the North Carolina Piedmont Triad.

Ownership category

akta.pro rank

Product category

Youth Basketball Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Youth basketball training
• Basketball skills camps
• AAU team play
• Youth sports academy
• Private basketball coaching

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Memberships: Recurring monthly subscription memberships for year-round Skills and Drills training programs. Members pay monthly fees for access to regular training sessions. Offered at $99/month for 1x per week or $119/month for unlimited training.
2. Summer League Fees: One-time registration fees for seasonal summer league basketball program. Early bird rate of $120, standard rate of $145 after April 18th. Season runs June through August with games on Sundays.
3. Summer Camp Fees: One-time fees for Summer Grind Camps. Multiple sessions available throughout summer months. Camps run 9am-3pm daily for rising 3rd-8th graders.
4. Private/Small Group Training: Additional revenue from small group and private training sessions available at CP3BA-Winston location. Skill developers can earn commission on these sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CP3 Basketball Academy sells in-person basketball skill development and competitive play opportunities for youth athletes, anchored by a year-round Skills and Drills membership program, supplemented by summer and winter leagues, summer camps, AAU/team play tryouts, small group and private training, and a specialized Shooting Lab. All instruction is delivered at three North Carolina facilities using the Basketball Training Systems curriculum with the proprietary Level Up progression system.

Product overview

CP3 Basketball Academy is a multi-location basketball training organization offering a comprehensive portfolio of programs for young athletes. The core offering consists of Year-Round Basketball Training (K-12 grades) at three locations, supplemented by specialized programs including Small Group/Private Training, Team Play/AAU Tryouts, Shooting Lab, and League Play. Seasonal offerings include Summer Grind Camps, RISE Summer Camps, and CP3BA Summer League for competitive gameplay. The academy operates a 10-Week Training Program in partnership with RISE Indoor Sports, and provides an official merchandise store (The Shop). The training methodology is powered by Basketball Training Systems and incorporates a Level Up Curriculum with progressive skill development. Entry-level athletes can experience the program through a complimentary 1-hour training class.

Differentiator

Problem solved

Functional benefit

Brands

• The Shop: The official academy gear store for CP3 Basketball Academy merchandise

Products and services

• Year-Round Basketball Training Program Comprehensive year-round basketball training program (Skills and Drills) for boys and girls in grades K-12, available at all three CP3BA locations. Delivered through monthly memberships of $99 (1x per week) or $119 (unlimited) and powered by the Basketball Training Systems Level Up Curriculum.
• Small Group/Private Training Small group and private training classes that develop individual basketball skills including ball handling, shooting, and defense, available at the CP3BA-Winston location.
• Team Play/AAU Tryouts Seasonal developmental and competitive team play program with AAU tryouts, designed to prepare athletes for higher levels of competitive basketball. Available at CP3BA-Winston.
• League Play (Winter League) Seasonal in-house basketball league providing competitive gameplay opportunities during the winter season, available at the Winston-Salem and RISE Indoor Sports locations.
• CP3BA Summer League Competitive summer basketball league open to all skill levels for boys and girls from rising Kindergarten through 9th grade, with a season running June 21 to August 16, 2026. Early bird registration is $120 and standard registration is $145, with games on Sundays.
• Summer Grind Camps 2026 Intensive summer basketball camp program featuring five themed sessions (All Skills, Shooting Part 1 & 2, Ball Handling, and 3-on-3 Skills), running 9am-3pm daily for rising 3rd-8th graders.
• RISE Summer Grind Camps Half-day summer camps held at the RISE Indoor Sports facility focusing on total skill development including ball handling, passing, shooting, defense, footwork, and conditioning with competitive games and 5-on-5 play.
• Shooting Lab Specialized shooting training program designed to improve shooting mechanics, accuracy, and consistency for athletes at various skill levels.
• CP3BA/Rise 10-Week Program Seasonal 10-week training program developed in partnership with RISE Indoor Sports, designed to build shooting fundamentals and provide consistent high-quality reps across basketball development in a group training environment led by CP3BA Skill Developers.
• CP3BA The Shop The official CP3 Basketball Academy merchandise store selling branded apparel and gear for members and fans.

Quantifiable outcome

• Athletes progress through 15-week cycles with skill leveling assessments

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• RISE Indoor SportscoreStrategic or Co-development PartnerPartnership with RISE Indoor Sports to expand training opportunities inside their premier facility in Bermuda Run, NC. This partnership enables CP3BA to serve more athletes across the city with access to world-class development inside a dedicated indoor sports venue. CP3BA branded programs run at RISE including the 10-Week Program, Summer Grind Camps, and Winter League.
• Basketball Training SystemscoreTechnology or IntegrationBasketball Training Systems powers CP3BA with a structured, professional curriculum designed to give every athlete the tools they need to succeed on the court and in life. This provides the methodological backbone for all CP3BA training programs.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Breakthrough Basketball: Breakthrough Basketball runs youth basketball camps, clinics, and coach training across multiple U.S. regions. Comparable as a basketball-focused instructional business serving youth and coaches with curriculum-led programming.
• PGC Basketball (Point Guard College): PGC runs basketball-specific camps, clinics, and coach education for youth athletes across the U.S. Closely comparable as a basketball-only skills instruction business offering camps and training programs for similar age cohorts.
• Pro Skills Basketball: Pro Skills Basketball runs youth skills training, camps, and team programs in multiple U.S. cities using a structured curriculum model — directly comparable multi-location youth basketball training operator with similar subscription/camp revenue mix.
• Pure Sweat Basketball: Founded by NBA skills coach Drew Hanlen, Pure Sweat operates skills training, clinics, and camps for youth and pro athletes — directly comparable single-sport skills training model with NBA-coach brand association, similar to CP3BA's celebrity-driven positioning.
• Five-Star Basketball: Five-Star operates national basketball camps, tournaments, and training events for youth athletes — overlapping product mix with CP3BA's camps, leagues, and AAU-style competition programming.

Others

• Jr. NBA: Jr. NBA is the NBA's official youth basketball participation program, engaging kids through leagues, events, and curriculum. Not a direct competitor but targets the same families and demographic of youth basketball players with complementary, brand-backed initiatives.

Broad incumbents

• IMG Academy: IMG Academy operates a large multi-sport residential and day training campus that includes a basketball program. Comparable as a youth athletic development operator but at a substantially larger scale and broader sport portfolio than CP3BA's basketball-only niche.
• D1 Training: D1 Training is a national franchise of athletic performance training centers serving youth and adult athletes across multiple sports. Comparable as a branded, multi-location youth athletic training business, though sport-agnostic vs. CP3BA's basketball focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CP3BBallAcademy
• Facebookfacebook.com/cp3basketballacademy
• LinkedInlinkedin.com/company/cp3ba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP3 Basketball Academy