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MOL

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uuid003mp7q

Namestring
MOL
Websiteurl
molserbia.rs
Company typeenum
Private
Founded yearint
2003
Descriptiontext

MOL operates fuel stations across Central and Eastern Europe, retailing gasoline, lubricants, and related fuel products from its headquarters in Belgrade, Serbia. The company's core technology is a loyalty programme platform that integrates with partner mobile applications, exemplified by the Magenta Moments collaboration with T-Mobile Poland, which enables app-based discount activation at selected MOL stations. MOL monetizes through per-litre fuel transactions at owned and partner stations, with a transaction-fee revenue model. Its primary customer segment is general consumers seeking convenient and affordable fuel access, with a secondary segment of loyalty programme members accessing promotional pricing through partner mobile applications. The company employs 251-500 staff and operates at a regional scale across multiple CEE markets including Serbia and Poland.

Short descriptiontext

MOL operates fuel stations across Central and Eastern Europe, selling gasoline, lubricants, and retail services to general consumers. The company runs loyalty programme partnerships, including with T-Mobile Poland, to drive customer engagement and offer discounted fuel pricing.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersBelgrade
HQ citystring
Belgrade
Markets served

Serves global market

Keyword5 values
fuel retail operations, petrol station network, lubricants and petroleum products, loyalty programme services, gas station retail
Industry3 codes
1Retail Service Station Operations (Company-Owned & Dealer-Operated)
CodeEUALAIAAPrimaryYes
2Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs)
CodeEUALAIAKPrimaryNo
3Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)
CodeTLAKAOALPrimaryNo
NAICS code2 codes
  • Gasoline Stations4571
  • Gasoline Stations with Convenience Stores457110
SIC code1 code
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Fuel Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Fuel Sales
TypeTransaction Fee
Description

Sale of fuel products through owned and operated petrol stations. Revenue generated from per-litre fuel transactions.

telecompaper.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
Pricing details1 tier
1Standard fuel pricing at MOL stations
ModelUnit PricingBilling cadencePay-as-you-go
Notes

PLN 0.40 discount per litre offered through loyalty programme on up to 100 litres at selected MOL stations

telecompaper.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

MOL operates a network of petrol stations across Central and Eastern Europe, selling fuel (petrol/diesel), oil, lubricants, and related retail products to motorists. The company generates revenue through per-litre fuel transactions at its owned and operated stations, and engages in loyalty programme partnerships that deliver promotional discounts to customers via partner mobile applications.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MOL is a fuel retailer operating gas stations across Central and Eastern Europe. The source data provides minimal product detail, describing MOL primarily as a fuel retailer with gas station operations. No specific branded products, modules, or named service offerings are identified in the available sources.

Product and service4 records
1Fuel Products
CategoryFuel Retail
2Lubricants and Petroleum Products
CategoryFuel Retail
3Station Retail Services
CategoryFuel Retail
4Loyalty Programme Discounts
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1T-Mobile Poland
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-07-03
Description

Joint promotion where T-Mobile Poland offers its Magenta Moments loyalty programme members a PLN 0.40 discount per litre on up to 100 litres of fuel at selected MOL stations. The promotion runs until 28 July and can be activated through the Magenta Moments mobile application. This partnership enables MOL to reach T-Mobile's customer base through a loyalty incentive programme.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1BP Retail
TypeBroad incumbent
Description

Global oil major with branded fuel stations including CEE footprint; comparable as a major branded forecourt operator offering fuels, lubricants, and loyalty programmes competing in the same downstream value chain.

2PKN Orlen
TypeDirect peer
Description

Polish integrated oil major and one of the largest fuel retailers in CEE; directly comparable as a downstream fuel station operator with loyalty programmes, convenience retail, and lubricant distribution in overlapping CEE geographies.

3MOL Group
TypeBroad incumbent
Description

Hungarian-headquartered integrated oil and gas major operating fuel retail across CEE; comparable as the broader incumbent whose brand and network the subject company is associated with, with overlapping downstream forecourt operations.

4INA (MOL Group subsidiary)
TypeDirect peer
Description

Croatian fuel retailer and refiner operating a CEE fuel station network; comparable as a regional fuel retail and lubricants player in the Balkans, overlapping with MOL's Serbian operations.

5OMV
TypeDirect peer
Description

Austrian-headquartered integrated energy company with extensive fuel retail across CEE; comparable as a multi-country forecourt operator offering fuels, lubricants, and convenience retail in markets adjacent to MOL's footprint.

6Rompetrol
TypeDirect peer
Description

Kazakh-Romanian fuel retail and refining group active in Romania and the Black Sea region; comparable as a regional downstream fuel and lubricants operator in southeastern Europe near MOL's Serbian footprint.

7Gazprom Neft (NIS)
TypeDirect peer
Description

Serbian fuel retailer and refiner (NIS) controlled by Gazprom Neft; the most direct domestic competitor in Serbia, operating fuel stations, lubricants, and convenience retail in the same local market as MOL.

8Petrol (Slovenia)
TypeRegional player
Description

Slovenian fuel retailer and energy company with CEE fuel station network; comparable as a regional forecourt operator offering fuels, lubricants, and convenience services in overlapping CEE markets.

9Lukoil Balkans
TypeDirect peer
Description

Russian-origin integrated oil major operating branded fuel stations in the Balkans; comparable as a direct fuel retail competitor in Serbia and surrounding CEE markets with overlapping lubricants and ancillary services.

10Shell Retail
TypeBroad incumbent
Description

Global integrated major with branded fuel stations and convenience retail; comparable as a global incumbent with CEE presence offering loyalty programmes (Shell GO+) directly competing for fuel retail customers.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MOL

Fuel Retailmolserbia.rs

MOL operates fuel stations across Central and Eastern Europe, selling gasoline, lubricants, and retail services to general consumers. The company runs loyalty programme partnerships, including with T-Mobile Poland, to drive customer engagement and offer discounted fuel pricing.

What MOL does

MOL operates fuel stations across Central and Eastern Europe, retailing gasoline, lubricants, and related fuel products from its headquarters in Belgrade, Serbia. The company's core technology is a loyalty programme platform that integrates with partner mobile applications, exemplified by the Magenta Moments collaboration with T-Mobile Poland, which enables app-based discount activation at selected MOL stations. MOL monetizes through per-litre fuel transactions at owned and partner stations, with a transaction-fee revenue model. Its primary customer segment is general consumers seeking convenient and affordable fuel access, with a secondary segment of loyalty programme members accessing promotional pricing through partner mobile applications. The company employs 251-500 staff and operates at a regional scale across multiple CEE markets including Serbia and Poland.

MOL firmographics

Firmographics
Name
MOL
Website
https://molserbia.rs
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
251–500 employees
Short description
MOL operates fuel stations across Central and Eastern Europe, selling gasoline, lubricants, and retail services to general consumers. The company runs loyalty programme partnerships, including with T-Mobile Poland, to drive customer engagement and offer discounted fuel pricing.
Ownership category
akta.pro rank

MOL industry classification

Industry
Product category
Fuel Retail
NAICS
Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110)
SIC
Retail-Auto Dealers & Gasoline Stations (5500)
akta.pro primary industry
Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
akta.pro secondary industries
Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

  • Fuel retail operations
  • Petrol station network
  • Lubricants and petroleum products
  • Loyalty programme services
  • Gas station retail

Where MOL is headquartered

Location

Headquarters

HQ city
Belgrade

Markets served

MOL business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

  1. Fuel Sales: Sale of fuel products through owned and operated petrol stations. Revenue generated from per-litre fuel transactions.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard fuel pricing at MOL stations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

MOL product offering

Product offering

Core offering

MOL operates a network of petrol stations across Central and Eastern Europe, selling fuel (petrol/diesel), oil, lubricants, and related retail products to motorists. The company generates revenue through per-litre fuel transactions at its owned and operated stations, and engages in loyalty programme partnerships that deliver promotional discounts to customers via partner mobile applications.

Product overview

MOL is a fuel retailer operating gas stations across Central and Eastern Europe. The source data provides minimal product detail, describing MOL primarily as a fuel retailer with gas station operations. No specific branded products, modules, or named service offerings are identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fuel Products
  • Lubricants and Petroleum Products
  • Station Retail Services
  • Loyalty Programme Discounts

Companies that use MOL

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

MOL technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

MOL partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • T-Mobile PolandcoreGTM or Marketing Partner · 3 July 2026Joint promotion where T-Mobile Poland offers its Magenta Moments loyalty programme members a PLN 0.40 discount per litre on up to 100 litres of fuel at selected MOL stations. The promotion runs until 28 July and can be activated through the Magenta Moments mobile application. This partnership enables MOL to reach T-Mobile's customer base through a loyalty incentive programme.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

MOL competitors and assessment

Company assessment

Broad incumbents

  • BP Retail: Global oil major with branded fuel stations including CEE footprint; comparable as a major branded forecourt operator offering fuels, lubricants, and loyalty programmes competing in the same downstream value chain.
  • MOL Group: Hungarian-headquartered integrated oil and gas major operating fuel retail across CEE; comparable as the broader incumbent whose brand and network the subject company is associated with, with overlapping downstream forecourt operations.
  • Shell Retail: Global integrated major with branded fuel stations and convenience retail; comparable as a global incumbent with CEE presence offering loyalty programmes (Shell GO+) directly competing for fuel retail customers.

Direct peers

  • PKN Orlen: Polish integrated oil major and one of the largest fuel retailers in CEE; directly comparable as a downstream fuel station operator with loyalty programmes, convenience retail, and lubricant distribution in overlapping CEE geographies.
  • INA (MOL Group subsidiary): Croatian fuel retailer and refiner operating a CEE fuel station network; comparable as a regional fuel retail and lubricants player in the Balkans, overlapping with MOL's Serbian operations.
  • OMV: Austrian-headquartered integrated energy company with extensive fuel retail across CEE; comparable as a multi-country forecourt operator offering fuels, lubricants, and convenience retail in markets adjacent to MOL's footprint.
  • Rompetrol: Kazakh-Romanian fuel retail and refining group active in Romania and the Black Sea region; comparable as a regional downstream fuel and lubricants operator in southeastern Europe near MOL's Serbian footprint.
  • Gazprom Neft (NIS): Serbian fuel retailer and refiner (NIS) controlled by Gazprom Neft; the most direct domestic competitor in Serbia, operating fuel stations, lubricants, and convenience retail in the same local market as MOL.
  • Lukoil Balkans: Russian-origin integrated oil major operating branded fuel stations in the Balkans; comparable as a direct fuel retail competitor in Serbia and surrounding CEE markets with overlapping lubricants and ancillary services.

Regional players

  • Petrol (Slovenia): Slovenian fuel retailer and energy company with CEE fuel station network; comparable as a regional forecourt operator offering fuels, lubricants, and convenience services in overlapping CEE markets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

MOL social profiles

Digital presence

MOL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MOL leadership team

Management profile

Number of profiles

MOL funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MOL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOL

What does MOL do?

MOL operates a network of petrol stations across Central and Eastern Europe, selling fuel (petrol/diesel), oil, lubricants, and related retail products to motorists. The company generates revenue through per-litre fuel transactions at its owned and operated stations, and engages in loyalty programme partnerships that deliver promotional discounts to customers via partner mobile applications.

When was MOL founded?

MOL was founded in 2003. It employs 251 to 500 people.

Where is MOL based?

MOL is headquartered in Belgrade.

How does MOL make money?

One revenue line is on record: fuel Sales.

Who are MOL's main competitors?

Broad incumbents on record are BP Retail, MOL Group and Shell Retail. Direct peers are PKN Orlen, INA (MOL Group subsidiary), OMV, Rompetrol, Gazprom Neft (NIS) and Lukoil Balkans. Petrol (Slovenia) is listed as a regional player.

Does MOL have an API?

No public API is recorded for MOL.

What industry is MOL in?

MOL's product category is Fuel Retail. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAK, Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs). Its NAICS code is 4571 and its SIC code is 5500.

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Live signals
NewsMOL doubles product buying as refinery output constrainedMOL nearly doubled its purchases of third-party oil products in the second quarter to maintain fuel supply due to constraints in refinery output.HindustantimesUS grants Serbian oil firm another sanctions waiverThe US Treasury's Office of Foreign Assets Control extended NIS's temporary operating licence until August 28, allowing the Serbian oil firm to continue importing crude and operating its sole Pancevo refinery despite US sanctions on Russia's energy sector. The waiver extension comes as negotiations continue over the sale of Gazprom's controlling stake to Hungarian energy giant MOL, with a new deadline expected after the July 31 target passed. Serbia, increasingly reliant on domestic production due to record-low Danube water levels disrupting fuel imports, faces continued uncertainty despite the temporary reprieve.YahooLibya Declares Major Oil Discovery Commercial as Production Revival Gains PaceLibya's National Oil Corporation and Austrian energy firm OMV have declared the Essar oil discovery commercially viable, with estimated reserves of 195 million barrels from upper and lower Sabil reservoirs and expected production of 5,000 bpd. Development will be operated by Zueitina Oil Operations Company and is expected to begin quickly due to proximity to existing facilities. Libya recently signed exploration and production-sharing agreements with Repsol, Turkish Petroleum, Eni, QatarEnergy, and MOL from its 2025 bid round, the country's first major licensing push in 17 years, as production has climbed to roughly 1.4 million bpd.TelecompaperT-Mobile Poland offers discount at gas chain MolT-Mobile Poland has launched a joint promotion with fuel retailer Mol, offering Magenta Moments loyalty programme members a PLN 0.40 discount per litre on up to 100 litres of fuel at selected Mol stations. The promotion runs until 28 July and can be activated through the Magenta Moments mobile application. This appears to be a standard loyalty programme incentive aimed at driving customer engagement through fuel discounts.SeeNewsSlovenia's Lek opens 90 mln euro development centre in LjubljanaCroatia's Janaf received U.S. approval to supply crude to Serbia's NIS, and the U.S. extended the deadline for talks involving MOL regarding NIS. The U.S. also banned copper imports from Serbia's Zijin Copper over forced labor allegations.Budapest Business JournalUS Authority Extends Deadline for Finalizing Deal on MOL Acquisition of NISThe U.S. Office of Foreign Assets Control (OFAC) has extended the deadline for finalizing negotiations on Hungarian oil and gas company MOL's acquisition of a majority stake in Serbian peer NIS until May 22. The extension affects a cross-border energy sector transaction between two Eastern European petroleum companies that requires U.S. regulatory approval. The new deadline provides additional time for resolving any outstanding regulatory or compliance matters related to the acquisition.MarketScreenerSerbia supports talks with Hungary's Mol over sale of sanctioned NIS oil firmSerbia's government has expressed support for talks between Russia's Gazprom Neft and Gazprom and Hungary's MOL Group over the sale of a majority stake in NIS, Serbia's sanctioned oil company, as a pathway to removing U.S. sanctions imposed in October. The sanctions have halted crude oil supplies via Croatia's JANAF pipeline, shutting down production at the NIS refinery in Pančevo, the only refinery in the Balkan country. The U.S. Office of Foreign Assets Control granted NIS until March 24 to negotiate the sale of the Russian shareholders' 56.2% stake in the company.