Back in Use
Back in Use is a Belgian e-commerce webshop selling premium refurbished laptops, smartphones, tablets, consoles, and electronics to consumers and businesses across Belgium, the Netherlands, France, Germany, and Luxembourg, operating as a subsidiary of circular IT provider Out of Use.
- Company typePrivate
- Founded2023
- HeadquartersBeringen, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Back in Use does
Back in Use is a Belgian direct-to-consumer e-commerce platform operating the backinuse.be webshop for premium refurbished IT hardware and consumer electronics. Founded in 2023 as a subsidiary initiative of Out of Use (NV) — described as Belgium's market leader in circular IT and automotive solutions — the company acquires used corporate IT equipment, professionally refurbishes each device through a documented 60-point inspection and testing process, and resells it at 30-70% below new retail prices with a 2-3 year warranty. It serves both individual consumers and B2B buyers (businesses, schools, non-profits, government) across Belgium, the Netherlands, France, Germany, and Luxembourg.
The product catalog covers refurbished laptops (HP, Dell, Lenovo, Apple, Microsoft Surface), smartphones (iPhone, Samsung, Fairphone), tablets, desktops, monitors, gaming consoles (Nintendo Switch, PlayStation 5, Xbox), Apple Watches, and accessories. Distribution is exclusively direct via a Shopify-powered storefront localized into Dutch, English, French, and German, supplemented by a dedicated B2B inquiry channel for volume procurement. Marketing runs across Facebook, Instagram, TikTok, YouTube, LinkedIn, an email newsletter (with a 5% first-order discount), and an advice blog. Payment acceptance is unusually broad for the segment, including ecocheques from Edenred, Monizze, and Pluxee alongside standard options (Visa, Mastercard, American Express, Apple Pay, Bancontact, PayPal, KBC/CBC, Belfius, iDEAL, Klarna), with support for combining ecocheques with another payment method.
The business model is purely transactional hardware resale: one-time unit sales with no subscription or recurring revenue stream, and no tiered pricing beyond B2B volume quotes. Differentiation rests on the 60-point refurbishment QA process, 2-3 year warranty, ecocheque payment capability, and the credibility conferred by the parent Out of Use brand and the Trends Impact Award 2024 (Circular Economy category). Customer trust signals include 317 verified reviews averaging 4.68/5 stars. The company has not raised external funding and operates with 1-10 employees from a single facility in Beringen, Belgium; the registered entity is Out Of Use (NV), VAT BE 0817.573.507.
Back in Use firmographics
Firmographics- Name
- Back in Use
- Legal name
- Out Of Use (NV)
- Website
- https://backinuse.be
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Back in Use is a Belgian e-commerce webshop selling premium refurbished laptops, smartphones, tablets, consoles, and electronics to consumers and businesses across Belgium, the Netherlands, France, Germany, and Luxembourg, operating as a subsidiary of circular IT provider Out of Use.
- Ownership category
- akta.pro rank
Back in Use industry classification
Industry- Product category
- Refurbished Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronic and Precision Equipment Repair and Maintenance (81121), Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
- akta.pro secondary industries
- Certified Refurbished Electronics Retail (CRACAJAD), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Refurbished, Used & Recommerce Smartphones (CRACALAG), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Wearable Device Refurbished & Pre-Owned Retail (CRACAIAL)
Keywords
Where Back in Use is headquartered
LocationHeadquarters
- HQ city
- Beringen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Back in Use business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Refurbished electronics retail: One-time sale of premium refurbished IT hardware (laptops, smartphones, tablets, desktops, monitors, gaming consoles, accessories) to consumers and businesses. Revenue is generated per transaction with margin derived from acquiring devices at corporate refresh cycles and reselling at 30-70% below new retail prices. The company also sells new-in-box and new-never-used items alongside refurbished goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product unit pricing — no tiered subscription model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Back in Use product offering
Product offeringCore offering
Back in Use operates a Belgian e-commerce webshop that sells premium refurbished IT hardware including laptops, smartphones, tablets, desktops, monitors, gaming consoles, and accessories to consumers and businesses across Belgium, the Netherlands, France, Germany, and Luxembourg. Each device is professionally inspected and tested across up to 60 control points, graded as Premium, Excellent, or New, and sold with a 2-3 year warranty at up to 70% savings versus new retail prices. The platform also offers a dedicated B2B channel for bulk IT procurement with custom advisory and volume pricing.
Product overview
Back in Use is a premium refurbished electronics e-commerce platform specializing in giving technology a second life. The company operates a unified Shopify-based webstore offering a comprehensive portfolio of certified refurbished products organized into categories: Laptops (MacBooks, HP, Dell, Lenovo, Microsoft Surface), Smartphones (iPhone, Samsung Galaxy, Fairphone), Tablets (iPad, Surface Pro), Desktops, Monitors, Gaming Consoles (Nintendo Switch, PlayStation, Xbox), and Apple Watches. The portfolio also includes Accessories and Components (docking stations, keyboards, cables) and B2B services for business customers. All products undergo professional refurbishment with up to 60 control points checked, are sold in Premium or Excellent condition, and come with 2-3 year warranty. The company is part of Out of Use, a circular economy pioneer in Belgium, and won the Trends Impact Award 2024 in the Circular Economy category.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Laptops Premium refurbished laptops including MacBooks, HP, Dell, Lenovo, and Microsoft Surface devices, professionally inspected, tested, and restored across up to 60 control points with 2-3 year warranty. Targeted at consumers and businesses seeking affordable, warrantied portable computing.
- Refurbished Smartphones Refurbished smartphones from Apple iPhone and Samsung Galaxy series, plus Fairphone, professionally controlled, cleaned, repaired, and tested with warranty coverage. Targeted at consumers seeking affordable, quality-checked mobile devices.
- Refurbished Tablets Refurbished tablets including iPads (Pro, Air, Mini, standard) and Microsoft Surface Pro devices, available in various storage capacities, screen sizes, and cellular connectivity options. Targeted at consumers and professionals seeking affordable tablet computing.
- Refurbished Desktops Refurbished desktop computers including HP ProDesk, EliteDesk, Dell OptiPlex, Dell Precision, and Lenovo ThinkCentre, suitable for business and professional use with warranty coverage.
- Refurbished Monitors Refurbished monitors from AOC, Samsung, Philips, iiyama, and NEC, ranging from 23 to 34 inches, including gaming monitors, curved displays, and professional/business displays.
- Refurbished Gaming Consoles Refurbished gaming consoles including Nintendo Switch, PlayStation 5, and Xbox Series S, with some items sold as new in box. Targeted at consumers seeking affordable gaming hardware.
- Refurbished Apple Watches Refurbished Apple Watch models including SE, Series 10, and Ultra variants in various sizes and configurations with GPS and cellular options, restored with warranty coverage.
- Refurbished Accessories and Components Accessories including docking stations (HP, Dell), keyboards, mice, adapters, webcams, cables, speakers, headphones, storage devices, and phone cases, plus computer components such as RAM and SSDs.
- B2B Business Solutions Business-to-business IT procurement offering refurbished devices in bulk with personalized service, 1-2 year warranty options, custom advisory on specifications and quantities, and volume pricing for organizations pursuing sustainable IT procurement.
Quantifiable outcome
- Refurbished devices priced up to 70% below new retail
- +3 more outcomes
Companies that use Back in Use
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Back in Use technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Back in Use partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Out of UsecoreOut of Use is the parent company of Back in Use. It is the Belgian market leader in circular solutions for IT and automotive. Back in Use operates as a subsidiary initiative, launched in 2023, leveraging Out of Use's years of expertise in reuse and recycling of unused and written-off technology. Out of Use provides the sourcing, refurbishment operations, and circular economy infrastructure.
- DHLminorLogistics and shipping partner for B2B delivery operations. Listed among B2B partner case studies.
- EdenredminorEcocheque provider whose ecocheques are accepted as a payment method at Back in Use.
- MonizzeminorEcocheque provider whose ecocheques are accepted as a payment method at Back in Use.
- PluxeeminorEcocheque provider whose ecocheques are accepted as a payment method at Back in Use.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Back in Use competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Back in Use social profiles
Digital presenceBack in Use financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back in Use leadership team
Management profileNumber of profiles
Back in Use funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back in Use M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back in Use
What does Back in Use do?
Back in Use operates a Belgian e-commerce webshop that sells premium refurbished IT hardware including laptops, smartphones, tablets, desktops, monitors, gaming consoles, and accessories to consumers and businesses across Belgium, the Netherlands, France, Germany, and Luxembourg. Each device is professionally inspected and tested across up to 60 control points, graded as Premium, Excellent, or New, and sold with a 2-3 year warranty at up to 70% savings versus new retail prices. The platform also offers a dedicated B2B channel for bulk IT procurement with custom advisory and volume pricing.
Is Back in Use a public or private company?
Back in Use is a private company. It is classified as corporate owned and is currently operating.
When was Back in Use founded?
Back in Use was founded in 2023. It employs 1 to 10 people.
Where is Back in Use based?
Back in Use is headquartered in Beringen, Belgium, in the Europe region.
How does Back in Use make money?
One revenue line is on record: refurbished electronics retail.
Does Back in Use have an API?
No public API is recorded for Back in Use.
What industry is Back in Use in?
Back in Use's product category is Refurbished Electronics Retail. Its primary akta.pro industry code is CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices), with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 44921 and its SIC code is 5734.